“Sing Like John Mayer” invites fans

to participate in a web-based singing

competition featuring John’s songs. Built

upon reality programming, “Sing Like

John Mayer” is propelled by fan voting

and social network participation, with a

panel of expert judges weighing in to

decide which singer is the best. The

winner will get front row VIP tickets and

their own green room backstage at a John

Mayer concert, meet Mayer himself, and

get a meeting with Columbia Records

executives.

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OverviewIn Fall 2009, Entercom launched “Sing Like Taylor Swift” and created a first of its kind – a proprietary user-generated content (UGC) application with a hot artist to exclusively participate! Hundreds of contestants submitted videos for the fun and excitement and the chance to meet Taylor Swift and her record label team at Big Machine. But this wasn’t any ordinary competition. 700+ participants submitted thousands of hours of compelling video entertainment, Entercom programming and talent went all out, the audience response to the content was amazing and the winner was a true star!

Now comes “Sing Like John Mayer!” This program, exclusive to Entercom stations around the country, offers a sponsor a highly interactive, social media centric promotional opportunity.

Participating Markets, SLJMMARKET STATION FORMAT BRANDAustin KAMX Hot AC Mix 94.7Austin KKMJ AC Majic 95.5Buffalo WTSS AC Star 102.5Denver KALC Hot AC Alice 105.9Denver KOSI AC KOSI 101Gainesville WKTK AC 98.5 KTKGreenville WSPA AC Magic 98.9Indianapolis WZPL Hot AC Z99.5Kansas City KKSN Hot AC 99.7 Kiss FMKansas City KUDL AC 98.1 KUDLMadison WMMM Adult Rock 105.5 Triple MMemphis WMC-FM Hot AC FM 100Memphis WRVR AC The RiverMilwaukee WMYX Hot AC 99.1 WMYXNew Orleans WLMG AC Magic 101.9Norfolk WPTE Hot AC 94.9 The PointNorfolk WWDE AC 2WD 101.3Portland KRSK Hot AC 105.1 The BuzzSan Francisco KOIT AC 96.5 KOITSeattle KMTT Adult Rock 103.7 The MountainWichita KFBZ Hot AC 105.3 The Buzz

AUDIENCE CONNECTION: RESPONSE + CONTEST RESULTS

• 700+ Fans submitted video auditions

• 560,000 Video Views

• 9,300+ Hours of video

• 1.5 Million votes generated

• 265,000+ Visitors

• 8 Page Views Per VisitExceeds RollingStone.com, NYTimes.com, CNN.com

• 40% Facebook Referral RateHuge social media response

Each LocalSite Features

a Special Player From Which Basic Tracks Can Be Played or

Downloaded.3 Songs:

“Say”“Waiting on the

World to Change”A new single

Approx. 1 min. clips will be used.

Lyrics also will be available.

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After Video Taping the Performance,

Contestants Upload Their Version

Through The Site.

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Links on all contest pages tobuy the album and Mayer

merchandise, get tour info and tickets, join the mailing list, and

read the latest artist news.

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Fans Vote ForTheir Favorite Local

Entry.Registration is not required to vote.

“Vote early, vote often!”Voting is for entertainment

purposes only, and non-determinative.

Judges decide on local

winners and Grand Prize winner.

It is a Singing Competition, not a Video

Competition.No bands, but singers can accompany the backing track on an instrument

while they sing.

And a Judges’ Panel Chooses A Local Winner In Each Market.You must choose a

panel of 3 judges for your market.

Recommendation: 1 station talent and 2 other local “celebs.”

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All the Top Local Singers Go To

A Finalists’ Site For More Voting…

And a Final Judges’ Panel Will Select An Overall

Grand Prize-Winner.

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Facebook and Twitter will be used to spread news of the

competition, drive voting, and to capture feedback from fans.

40% Referral rate from Facebook for Sing Like Taylor

Swift!!!

Great chance to build your social media fanbase as well.

Entercom Confidential and Proprietary

SOCIALMEDIAINTEGRATION

A WinnerIs Announced!

Further details to come on

procedure for announcement.

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PRIZE SUMMARY

GRAND PRIZE (1)• Overall winner gets a pair of FRONT ROW VIP tickets

(August show in LA , Chicago or San Francisco) and their own green room backstage at a John Mayer concert; the winner will get to meet John Mayer, who will hand deliver their VIP tickets

• The winner will also have a meeting with Columbia Records to talk about their career.

LOCAL PRIZES • Signed guitar for each local market winner. Feel free to

augment with bigger prizes.

ENTER-TO-WIN• 1 pair of tickets per market for an August show (LA, Chicago

or San Francisco)• Sample Promotion: Visit retailer/specified location to pick up

a John Mayer poster with a special code on it. Enter the code at the station VIP club online and be entered to win a pair of tickets/autographed guitar.

NOTES:• Entercom to film all the above

Complete Artist Catalog on Flash Drive• Includes all current and previous album releases delivered on a Flash Drive

along with the full CD catalog

Artist Merchandise Packages or Discounts• Working directly with the record labels, our listeners will be presented

offers for exclusive or discounted goods

Perks/Half Price Deals Options• #1: Local Record Store Integration: Promoting the sale of albums (single CD sales)• #2: Local Sponsorship + Rev-Share: Sponsor is tied in “by association with” the Sing

Like promotion and promotes a special Half Price Deal structured as a rev-share• #3: Reduced Rate + Half Price Deal: Sponsor pays a reduced rate for spots airing during

the promotion; each includes a tag (:40s/:20s) promoting a traditional Half Price Deal offer• #4: Perks Tribal Direct: Sponsor is integrated into email marketing promoting the Sing

Like Promotion along with a relevant Half Price Deal product or service

E-COMMERCE INTEGRATION

On Air Messaging Live & Recorded: • Entercom talent will weave the sponsor

into all live mentions and recorded audio messages promoting and covering “Sing Like John Mayer” contest and the features on the best uploaded entries.

Supporting Media: • :60s live / pre-recorded segments &

featured content• :30s promotions• Drive to Enter / Vote :15s

Media Summary Targets/Guidelines• Timing: 7 Weeks starting June 1, 2010

• Audio– Minimum of 315x Live or Pre-Recorded Segments (:60s) per week, M-F (15x per stn.)– Minimum of 420x Contest Promos (:30s) per week, M-Su (20x per stn.)– Minimum of 420x Drive To Enter + Vote Spots (:15s) per week, M-Su (20x per stn.)– Total of 1,155x Audio Messages per week (55x per stn.)

• Digital– Custom Dedicated Page Sponsorship

• Video Player and banners / Fixed Placement– E-Commerce Integration– Perks Tribal Email – Supporting Media

• Branded Internet Radio Player / Pre Roll / Banners (recommended 10% SOV)– Production Included

Contest-Campaign Timeline

June 1 June 8 June 29 July 6 July 13

(Note: Dates are subject to change, use as ballpark figures.)

[TBD]

(Note: Dates are subject to change, use as ballpark figures.)

Immediate Next StepsSend any questions to:

Joe Rosenthal: Overall campaign questions. Pat Paxton: Programming-related matters.Drew Kondylas/Kathryn Kercher: Sales and Sponsorships, Perks.Mike Moore: Firsthand feedback on Taylor Swift.Amy Van Hook: Digital infrastructure/build.Promotions: Two leads -- Danyelle Peiffer, Natalie DiPietroCarrie Ward: Legal

PDs and Sales should connect, ensure that you are on the same page.

Joe to schedule meetings for promo staffs and webmasters to discuss mechanics/running of the contest.

Augment your local prize (all SLJM markets get the signed guitar) to boost excitement level.

Confidentiality NoticeThe preceding pages contain proprietary information of Entercom Communications Corp. and is to be used by the recipient solely for the purpose of evaluating a transaction or business relationship with Entercom Communications Corp. This Proprietary Information should be kept confidential and is not to be distributed, disclosed or disseminated to third parties.