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Outsourcing without Cost Advantages
Chrysovalantou Milliou�
April 2019Preliminary Draft
Abstract
We study outsourcing to an external supplier without a cost advantage in input pro-
duction. We show that the supplier can pro�tably induce outsourcing by two competing
vertically integrated �rms through the use of two-part tari¤s. This occurs although out-
sourcing generates cost asymmetry and deteriorates the competitive position of one of its
customers. We also show that the presence of an otherwise redundant input producer in
the market can be welfare-increasing.
Keywords: strategic outsourcing; make-or-buy; two-part tari¤s; common supplier; raise
rivals�cost
JEL classi�cation: D43; L11; L21; L22; L23
�Department of International and European Economic Studies, Athens University of Economics and Busi-ness, e-mail: [email protected]. I would like to thank Konstantinos Papadopoulos for his contribution in earlierstages of this paper. I am grateful to John Asker and Michael H. Riordan for their useful suggestions. I wouldalso like to thank Aaron Barkley, Andrea Fosfuri, Massimo Motta, Lambros Pechlivanos, Emmanuel Petrakis,Patrick Rey, Konstantinos Serfes, seminar participants at Columbia University, and conference participantsat IIOC in Boston for their comments. Full responsibility for all shortcomings is mine.
1 Introduction
In today�s world, it is rare to �nd a �rm that does not outsource at least a part of its pro-
duction.1 The most obvious and extensively studied motive for outsourcing is cost-reduction,
typically due to the external supplier�s lower input production cost.2 This is consistent with
many instances of outsourcing to suppliers located in countries with lower labor or material
costs, such as China and India.3 Not all �rms, however, outsource to suppliers with lower
production costs. Boeing, for example, outsources the production of a signi�cant percentage
of its aircraft fuselage to a Japanese consortium, although neither labor costs nor other costs
in the Japanese aircraft industry are known to be lower than in the US.4 In fact, wages in
Japan as well as in several other countries where key Boeing suppliers hang their hats, such
as Germany and France, are high. Furthermore, with the cost advantages of suppliers from
countries in Asia to which �rms traditionally o¤shore steadily deteriorating, more and more
US �rms nowadays opt for reshoring and domestic outsourcing.5 Therefore, they procure
inputs from suppliers that have access to similar production factors as them.
The widespread use of outsourcing is accompanied by the emergence of large input sup-
pliers �contract manufacturers �that often act as common suppliers of competing �rms.6
For instance, Pratt & Whitney and GE Aviation both source jet engine components from
Ishikawajima Harima Heavy Industries, Apple and Samsung procure ceramic capacitors from
Murata, Mercedes-Benz and BMW outsource car assembly to Magna, Cisco and HP outsource
the design engineering of their network hardware to Jabil.
In this paper, we explore �rms� incentives to outsource to a common supplier without
a cost advantage in input production. We abstract from the cost-reduction rationale of
outsourcing in order to focus on the role of vertical contracting. We examine how vertical
contracting, and in particular, the contract type used in outsourcing arrangements and the
timing of contracting a¤ect the emerging input production pattern and its e¢ ciency.
To do so, we consider a framework in which two �rms produce substitute goods using
1For information on the extent of outsourcing, see e.g., outsourcing reports by Statista.2Another well recognized motive for outsourcing is �rms�intention to focus on their core activities, such
as product design, innovation, and marketing.3This is documented in a number of empirical studies and surveys on outsourcing, see e.g., National
Academy on Engineering (2008), Deloitte (2016).4The consortium includes Mitsubishi Heavy Industries, Kawasaki Heavy Industries and Fuji Heavy Indus-
tries. For more details, see Chen (2011).5This phenomenon is mainly due to increases in local wages in China and India as well as increases in
transportation costs and/or tari¤s on imports from these countries. For evidence of this trend, see e.g.,Pearce (2014), Why �Nearshoring�Is Replacing �Outsourcing�, The Wall Street Journal (June 4, 2014), LocalOutsourcing on Rise in US, The Economic Times (August 4, 2012), Outsourcing and O¤shoring: Here, Thereand Everywhere (special report), The Economist (January 19, 2013), and �Made in China� Isn�t so CheapAnymore and that could Spell Headache for Beijing, CNBC (February 27, 2017).
6 In the electronics sector, the Chinese Foxconn is the world�s largest contract manufacturer with serving�rms such as Apple, Sony, and Dell. Its net pro�ts in 2017 totaled $138.7 billion. In the same sector, theCanadian contract manufacturer Celestica reported $22.1 million net pro�ts in 2014. In the biotechnologysector, the pro�ts of Freudenberg Medical, a US contract manufacturer, exceeded $1 million in 2016.
2
an input that they source from a monopolistic external supplier or produce in-house at the
same cost as the external supplier. The supplier makes sequential two-part tari¤ o¤ers to
the �rms that compete in the market in quantities. Two-part tari¤s, as we discuss shortly,
are commonly used in vertical transactions. When a �rm accepts the supplier�s o¤er, it
outsources.
In equilibrium, both �rms outsource to the external supplier without cost advantage. The
emergence of outsourcing hinges on the supplier�s ability to manipulate the input cost of its
customers and generate cost asymmetry between them. Two-part tari¤s grant such �exibility;
they allow the supplier to charge a wholesale price in order to favor or not a customer and,
in turn, use the �xed fee to recuperate or compensate. In equilibrium, the supplier sets a
positive mark-up to the �rm with which it trades �rst, while it subsidizes the second �rm.
This happens because the supplier can enhance the aggressiveness of the �rm with which
its trades second more e¤ectively. In fact, it transforms the latter into a Stackelberg leader.
Therefore, the supplier, through its contract o¤ers, can induce and does induce outsourcing.
Interestingly, the supplier serves the �rst �rm not in order to enjoy higher input demand,
but to increase the pro�ts that it makes from its sales to the second �rm. While Industry
pro�ts would be maximized if the �rst �rm was fully foreclosed from the market, the supplier
chooses not to foreclose it. This is not because it is unable to commit that it will not
behave opportunistically, but because the second �rm has an outside option �the in-house
production capability �which foreclosure would reinforce it. Stated di¤erently, the external
supplier takes into account both the rent generation e¤ects and the distributional e¤ects of
vertical contracting.
The ability and the incentives of the supplier to induce outsourcing are contract de-
pendent. As we show, when wholesale price contracts are used, outsourcing coincides with
insourcing and is unpro�table for a supplier without a cost advantage. Without the �xed
fees, the supplier cannot cause downstream cost asymmetry and generate rents for itself.
Outsourcing with two-part tari¤s is bene�cial for consumers and welfare. This conclusion
is not driven by the production technology of the external supplier. It is driven exclusively
by vertical contracting, and in particular, by the subsidization, via the wholesale price, that
a �rm enjoys under outsourcing, which results in a lower �nal price. Interestingly, thus, the
presence of large contract manufacturers, even when they are redundant and not cost-superior
than original brand manufacturers, can be socially e¢ cient.
Extending our analysis, we show that when the external supplier can choose the contract
type, it opts for two-part tari¤s rather than for wholesale price contracts since, as mentioned
above, rent generation and extraction is impossible with wholesale prices contracts. On this
basis, we provide justi�cation for the contract type used in our main model. We also provide
justi�cation for sequential transactions; we show that the supplier prefers to trade sequentially
with its potential customers to avoid the opportunism problem that arises when trading occurs
3
simultaneously. Interestingly, outsourcing by both �rms also arises when �rms compete in
prices. However, under price competition, outsourcing is driven by collusion motives, and
hurts welfare.
The structure of the rest of the paper is as follows. In Section 2, we review the related
literature. In Section 3, we describe our main model and present the benchmark case in which
outsourcing is absent. In Section 4, we introduce outsourcing and explore its implications
and incentives. In Section 5, we study what happens when wholesale price contracts are used.
In Section 6, we explore the case of simultaneous trade. In Section 7, we discuss a number
of further extensions of our model, and in Section 8 we conclude.
2 Literature review
Various �elds, including industrial organization, operational management, and marketing,
study outsourcing.7 Many papers explore its cost-saving motives (e.g., Lewis and Sappington,
1989, van Mieghem, 1999, Cachon and Harker, 2002, Shy and Stenbacka, 2003). Others focus
on strategic explanations. Yet, even the latter, when they study outsourcing to a common
supplier (e.g., Buehler and Haucap, 2006, Gilbert et al., 2006, Arya et al. 2008, Feng and
Lu, 2012), assume that the supplier enjoys a cost advantage in input production; otherwise,
outsourcing does not emerge.8 ;9 In addition, they assume that trading between the supplier
and its customers is with wholesale price contracts. As we discuss below, the wholesale price
contracts assumption does not have support in the vertical contracting literature. Moreover,
it lacks wide support in empirical studies which conclude that in various industry sectors, such
as in the US yogurt market and in the bottled water market in France, two-part tari¤s are used
(e.g., Villas-Boas, 2007, Bonnet and Dubois, 2010 and 2015). To the best of our knowledge,
our paper along with Feng and Lu (2013) are the only ones that examine outsourcing with
two-part tari¤s. In Feng and Lu (2013), though, the supplier has a cost advantage. We
show how a supplier without a cost advantage can use two-part tari¤s in such a way as to
pro�tably induce outsourcing.10 Doing so, we complement existing motives for outsourcing
as well as we provide an explanation for outsourcing to suppliers that do not have superior
7 In economics, a large branch of the literature, starting with Coase (1937), focuses on �rm�s boundariesand points out that asset speci�city and contract incompleteness contribute to the expansion of boundaries,thereby restrict outsourcing (e.g., Grossman and Hart, 1986, Grossman and Helpman, 2002).
8Exceptions include Liu and Tyagi (2011) and Colombo and Scrimitore (2018), which consider a supplierwithout a lower cost, but have a di¤erent focus than our paper. They focus on the role of product positionand of strategic delegation respectively.
9There exist also strategic explanations for outsourcing in environments with multiple suppliers and/or avertically integrated supplier (e.g., Chen et al, 2004, Chen et al, 2011, Bakaouka and Milliou, 2018, Colomboand Scrimitore, 2018).10 In this sense, our paper is also related to contributions by e.g., Bonanno and Vickers (1988) and Jansen
(2003), which explore how two-part tari¤s can induce vertical separation (outsourcing) in place of verticalintegration (in-house production). These contributions, however, focus on settings with exclusive - specializedinput suppliers rather than with a common supplier.
4
input production technologies and for the increasing phenomenon of domestic outsourcing in
the US.
The two closest papers to our work are those of Arya et al. (2008) and Buehler and
Haucap (2008). Although these papers, similarly to our paper, allow for sequential trading
by a common supplier, the strategic explanations that they provide di¤er signi�cantly from
ours. Arya et al. (2008) argue that the �rst �rm opts for outsourcing to alter the supplier�s
vested interests in its rival and, in turn, raise its rivals�cost. We show that via outsourcing the
�rst �rm raises its own cost even more than its rivals�cost, and in fact, it makes a loss without
its compensation with the �xed fee. Hence, in contrast to Arya et al. (2008), in our paper
outsourcing is driven by the ability of the supplier to generate rents for itself through vertical
contracting. Buehler and Haucap (2006), using a reduced-form model, argue that �rms opt
for outsourcing to bene�t from the softening competition that results from the exogenously
assumed higher and uniform wholesale prices. We argue, instead, that outsourcing arises
even though it places one of the �rms in a worse competitive position, decreases the �nal
price, and increases welfare.
Our paper is also related to the literature on supply chain coordination - vertical con-
tracting. This literature studies the e¢ ciency of contracts types in various environments,
including when a monopolist input supplier transacts with multiple competing �rms (e.g.,
McAfee and Schwartz, 1994, Cachon and Lariviere, 2005, Gilbert et al., 2006, Taylor, 2002,
Rey and Vergé, 2004, Milliou and Petrakis, 2007). Two-part tari¤s, as this literature ex-
tensively demonstrates, outperform wholesale price contracts by, among other things, not
giving rise to the �double marginalization�externality. Still, as many papers in this literature
acknowledge, two-part tari¤s, due to the monopolist�s inability to commit that it will not
behave opportunistically, do not always su¢ ce for the maximization of industry pro�ts. The
timing of contracting has received limited attention in this literature, with most papers as-
suming simultaneous trading. Exceptions include McAfee and Schwartz (1994), Möller (2007)
and Bedre-Defolie (2012) which allow for sequential trading, but assume that the competing
�rms do not have in-house input production capability, and thus, outsourcing is their only
option.11 We contribute to this literature by demonstrating that both the timing of con-
tracting and the contract type can be crucial for the choice of input production pattern, and
thereby, for the vertical structure of the market. In this sense, we provide a justi�cation for
their exogenously assumed vertical market structure.
11Aghion and Bolton (1987) and Marx and Sha¤er (2007) also study a three-players environment withsequential trade. However, in their environment, the common player is the buyer which trades with twocompeting suppliers.
5
3 The model
There are two �rms in the market, �rm 1 and �rm 2, that produce a homogeneous good.
Market demand is given by the standard linear demand function: p(q1; q2) = a � q1 � q2;where p is the price of the good and qi is the quantity supplied by �rm i, with i = 1; 2.
To produce the good, each �rm i uses an input in a one-to-one proportion. Both �rms
produce the input in-house at marginal cost s or outsource it to an external �rm, �rm S,
which also faces marginal cost s, with 5s > a > s > 0.12 When �rm i outsources, it trades
with �rm S via a two-part tari¤ contract, consisting of a wholesale price per unit of input,
wi, and a �xed fee, fi. In section 5, we will indicate how results change when trade is via
wholesale price contracts.
Firms play a three-stage game with observable actions. In stage one, S makes a take-
it-or-leave-it o¤er to �rm 1 over (w1; f1). Firm 1 decides whether to accept or reject it. In
case of rejection, it produces the input in-house. In stage two, S makes a take-it-or-leave-it
o¤er to �rm 2 over (w2; f2) and, in turn, �rm 2 accepts or rejects the o¤er. In the last
stage, �rm 1 and �rm 2 choose their quantities simultaneously and separately. A justi�cation
for this timing is that, as Arya et al. (2008) argue, �rm 1 is an incumbent while �rm 2 is
an entrant in the market. Importantly, as we demonstrate in section 6, this timing arises
endogenously: the supplier prefers to trade sequentially rather than simultaneously with its
potential customers.
In the last stage, each �rm i, with i = 1; 2, chooses qi to maximize its (gross from fi)
pro�ts: �i(qi; qj) = p(qi; qi)qi�kiqi, where ki is �rm i�s per unit cost, with ki = s and ki = wiwhen �rm i opts for insourcing and outsourcing respectively. The �rst order conditions give
rise to: Ri(qj) = (a� ki � qj)=2, with j = 1; 2 and i 6= j. The resulting quantities are:
qi(ki; kj) =a� 2ki + kj
3: (1)
In the benchmark case, there is no outsourcing; �rms produce the input in-house � II
case. Without vertical trading, �rms play the standard Cournot game with marginal costs
kII1 = kII2 = s. The equilibrium net pro�ts, �II1 and �II2 , are included in Table 1 of the
Appendix. Clearly, the external supplier makes no pro�ts, �IIS = 0.
4 Outsourcing
Three cases can arise in the presence of outsourcing: (i) IO, where only �rm 2 outsources
(kIO1 = s and kIO2 = w2), (ii) OI, where only �rm 1 outsources (kOI1 = w1 and kOI2 = s), and
12The upper limit on a ensures that the equilibrium wholesale prices are positive in all cases underconsideration.
6
(iii) OO, where both �rm 1 and �rm 2 outsource (kII1 = w1 and kII2 = w2). In what follows,
we examine what happens in each case before endogenizing �rms�input sourcing modes.
Outsourcing only by �rm 2
When �rm 1 has opted for insourcing, in stage two, �rm S o¤ers (w2; f2) to �rm 2 to maximize
its own pro�ts subject to the constraint that �rm 2 accepts its o¤er; it solves the following:
maxw2;f2
�S(w2; f2) = (w2 � s)q2(w2; s) + f2, (2)
s.t. �2(q2(w2; s); q1(s; w2))� f2 � �dIO2 ;
where �dIO2 is �rm 2�s disagreement payo¤ �outside option: �dIO2 = �II2 . The constraint is
binding. Thus, we rewrite (2) as:
maxw2
�S(w2) = (w2 � s)q2(w2; s) + �2(q2(w2; s); q1(s; w2))� �II2
= [p2(q2(w2; s); q1(s; w2))� s]q2(w2;s)� �II2
This yields �rm 2�s equilibrium wholesale price: wIO2 = 5s�a4 . Note that �rm S sells the input
below its production cost, wIO2 < s �it subsidizes the production of its only customer. As the
literature on strategic delegation (e.g., Fershtman and Judd, 1987, Sklivas, 1987 ) and on ver-
tical separation (e.g., Bonanno and Vickers, 1988, Jansen, 2003 ) has explained, the upstream
�rm has incentives to enhance the output of its customer in order to increase its pro�ts that
it partially extracts them through f2. A straightforward implication is that �rm 1 has a cost
disadvantage in the �nal market. An additional implication is that through contracting, �rm
S manages to transform �rm 2 to a Stackelberg leader that produces the monopoly quan-
tity, qIO2 = a�s2 , and �rm 1 to a Stackelberg follower that produces the respective quantity,
qIO1 = a�s4 .
From the appropriate substitutions, we obtain �rms�net equilibrium pro�ts and include
them in Table 1 of the Appendix. We observe that �IOS > �IIS . Thus, II never arises in
equilibrium; when the �rst �rm opts for insourcing, �rm S pro�tably induces outsourcing by
the rival �rm by o¤ering wIO2 and f IO2 = �2(wIO2 ; s)� �II2 � ", with " > 0 and "! 0.
Outsourcing only by �rm 1
When �rm 2 rejects �rm S�s o¤er in stage two, �rm S solves the following problem in stage
one:
maxw1;f1
�S(w1; f1) = (w1 � s)q1(w1; s) + f1; (3)
s.t. �1(q1(w1; s); q2(s; w1))� f1 � �II1
The equilibrium wholesale price is given again by: wOI1 = wIO2 . Therefore, outcomes are the
same as in the IO case, with the roles of �rm 1 and �rm 2 reversed.
7
Outsourcing by both �rms
Once �rm 1 has agreed to source the input from �rm S, in stage two, �rm S o¤ers (w2; f2)
to �rm 2 given (w1; f1) from the previous stage. That is, �rm S solves:
maxw2;f2
�S(w1; w2; f1; f2) = (w1 � s)q1(w1; w2) + (w2 � s)q2(w2; w1) + f1 + f2, (4)
s.t. �2(q2(w2; w1); q1(w1; w2))� f2 � �dOO2 ;
where the outside option of �rm 2 now is the pro�ts that it makes when it produces the input
in-house whereas its rival outsources: �dOO2 = �2(s; w1). Since �dOO2 does not depend on w2,
it does not a¤ect the choice of w2. The constraint is binding and (4) results in:
w2(w1) =3s+ 2w1 � a
4: (5)
Note that @w2=@w1 > 0. This is because when w1 increases, �rm 2 enjoys a larger competitive
advantage that allows �rm S to increase w2 without restricting too severely its input purchases
(Arya et al., 2008). The opposite holds for f2(w1) = �2(w2(w1); w1) � �2(s; w1), for which,we have @f2=@w1 < 0. That is, the higher is w1, the higher is the advantage that �rm 2
enjoys relative to its competitor when it rejects �rm S�s o¤er, and thus, the lower is the share
of the pro�ts �the piece of the pie �that �rm S extracts from �rm 2 under outsourcing.
In the previous stage, if �rm 1 rejects the �rm S�s o¤er, (w1; f1), the pro�ts of �rm 1 are
given by �IO1 from above. Thus, �rm 1 accepts the o¤er if and only if its pro�ts are higher
with outsourcing than with in-house production. In light of this, �rm S solves the following:
maxw1;f1
�S(w1; f1) = (w1 � s)q1(w1; w2(w1)) + [w2(w1)� s]q2(w2(w1); w1) + f2(w1) + f1; (6)
s.t. �1(q1(w1; w2(w1)); q2(w2(w1); w1))� f1 � �IO1
The constraint is binding and we rewrite (6) as:
maxw1
�S(w1; f1) = (w1 � s)q1(w1; w2(w1)) + [w2(w1)� s]q2(w2(w1); w1) + f2(w1)
+�1(q1(w1; w2(w1)); q2(w2(w1); w1))� �IO1 :
The resulting equilibrium contract terms o¤ered to �rm 1 are: wOO1 = a+25s26 > s and fOO1 =
�25(a�s)226 < 0. Firm 2�s equilibrium wholesale price follows after the substitution of wOO1 into
(5): wOO2 = 16s�3a13 < s. Note that wOO1 > wOO2 . That is, �rm S favors �rm 2; hence, �rm 1
faces a cost disadvantage relative to its rival even when it opts for outsourcing.
Choice of sourcing mode
Next, we examine �rm 1�s choice of input sourcing mode in stage one. Before doing so, we
evaluate the implications of its choice on the input sourcing terms.
8
Proposition 1 When �rm 1 opts for outsourcing, it raises both its own and its rival�s per
unit cost, kOO1 > kIO1 and kOO2 > kIO2 .
Proof: Recall from above that when �rm 1 opts for insourcing, in the following stage, �rm
S optimally induces outsourcing by �rm 2, i.e., we have IO. Thus, when �rm 1 opts for
insourcing, its per unit cost is kIO1 = s. When, instead, �rm 1 opts for outsourcing, its per
unit cost is kOO1 = wOO1 . Since wOO1 > s, it follows immediately that kOO1 > kIO1 :
When �rm 1 opts for insourcing, the per unit cost of �rm 2 is kIO2 = wIO2 , while it
is kOO2 = wOO2 , when �rm 1 opts for outsourcing. We �nd that wIO2 � wOO2 < 0. Thus,
kOO2 > kIO2 . �
Proposition 1 informs us that when �rm 1 outsources, it raises its rival�s cost at the expense of
increasing its own cost. In fact, its own cost increases more than its rival�s cost: kOO1 �kOO2 >
kIO1 � kIO2 . This means that opting for outsourcing, �rm 1 in�icts itself a higher damage, in
terms of per unit cost, than the damage it in�icts to its rival. An implication of this is that
outsourcing decreases �rm 1�s output, qOO1 = 3(a�s)13 < qIO1 , while it leaves �rm 2�s output
intact, qOO2 = qIO2 .13 A further implication is that �rm S compensates �rm 1 for the damage
via the �xed fee, fOO1 < 0, while it uses the �xed fee to extract part of �rm 2�s pro�ts,
fOO2 > 0.
The two-part tari¤s that �rm S o¤ers, (wOO1 ; fOO1 ) and (wOO2 ; fOO2 ), guarantee higher
joint pro�ts for �rm S and �rm 1 when they trade than when they do not trade; hence,
o¤ering such contracts, �rm S induces outsourcing by both �rms in equilibrium.
Proposition 2 Outsourcing by both �rms always arises in equilibrium.
Proof: We �nd �rms�net equilibrium pro�ts in the OO case from the appropriate substitu-
tions and include them in Table 1 of the Appendix. We already know that �rm S prefers to
serve �rm 2 when �rm 1 opts for insourcing; it prefers IO to II. Does it also prefer to serve
�rm 2 when �rm 1 opts for outsourcing? We know that �OIS = �IOS > �II > 0; hence, the
answer to this question is positive. It follows that the only thing we need to check is whether
�rm S prefers IO=OI or OO.
Comparing �rm S�s pro�ts in the two regimes, we �nd: �OOS ��IOS = (a�s)2=1872 > 0. Itfollows that �rm S wants to induce outsourcing by both �rms. Firm S can do so by o¤ering
(wOO1 ; fOO1 � ") and (wOO2 ; fOO2 � ") to �rm 1 and �rm 2 respectively, with " > 0 and "! 0.
Its o¤ers will be accepted since then �OO1 > �IO1 and �OO2 > �OI2 . �
When �rm 1 produces the input in-house, �rm S�s revenues come exclusively from �rm 2,
thereby, �rm S has vested interests only in �rm 2. When, instead, �rm 1 opts for outsourcing,
�rm S can also have revenues from �rm 1. However, it continues to have higher vested
13This is because from (1), we have: dq1=dwO1 =@q1@wO2
@wO2@wO1
+ @q1@wO1
< 0 and dq2=dwO1 =@q2@wO2
@wO2@wO1
+ @q2@wO1
= 0.
9
interests in �rm 2. This is because sequential trading allows �rm S to extract more pro�ts
from the �rm with which it trades second by transforming it into a more aggressive competitor
(see e.g., McAfee and Schwartz, 1994, Bedre-Defolie, 2012). When �rm S serves �rm 1, it
improves the position of the �rm in which it has higher vested interests; it increases the
downstream cost asymmetry in favor of �rm 2. This leads, as mentioned above, to a lower
output for �rm 1 and to the same monopoly output for �rm 2. Firm S manages to do this
and at the same time decrease the subsidy it o¤ers to �rm 2: wOO2 > wIO2 and fOO2 = f IO2 .
Stated di¤erently, outsourcing allows �rm S "to kill two birds with one stone": it improves
the competitive position (and market share) of its preferred customer and increases its own
revenues.
Interestingly, under outsourcing, �rm S purposely makes a net loss from its transactions
with �rm 1. Firm S serves �rm 1 not in order to enjoy higher input demand. It serves �rm 1
to increase the pro�ts that it makes from its sales to �rm 2. In fact, industry pro�ts would be
maximized, i.e., monopoly pro�ts would be achieved, if �rm S fully foreclosed �rm 1 from the
market. To do so, it would have to charge a wholesale price to �rm 1 that exceeds wOO1 . This,
though, would reinforce the competitive position of �rm 2 when it produces in-house, and
thus, enlarge its outside option; recall that f2 increases with w1. In other words, �rm S would
not be able to extract a large share of the monopoly pro�ts. For this reason, it prefers to not
maximize industry pro�ts �to generate a smaller pie, by keeping �rm 1 in the market, and
extract a larger share of the smaller pie. Therefore, the upstream monopolist (�rm S) does
not maximize industry pro�ts, not because of fear that it will behave opportunistically, but
because, here, in contrast to the vertical contracting literature, its customer has an outside
option � it has in-house production capability.14 Stated di¤erently, the external supplier
takes into account not only the rent generation e¤ects of vertical contracting by also its
distributional e¤ects.
It is important to stress that although the supplier does not have a cost-advantage, it
manages to induce outsourcing. The reverse � the existence of a cost advantage � is a
necessary condition for the emergence of outsourcing in the literature (e.g., Arya et al., 2008,
Buehler and Haucap, 2008, Feng and Lu, 2013). As we explain in detail in the next section,
this di¤erence hinges on the contract type.
Outsourcing in our setting is motivated neither by cost reduction nor by collusion (e.g.,
Buehler and Haucap, 2006, Gilbert et al., 2006). In fact, in our setting the price of the
14When products are homogeneous and �rm S can fully extract �rm 2�s pro�ts, as is the case, for instance,when �rm 2 does not have input production capability, �rm S fully forecloses �rm 1 from the market (seee.g., McAfee and Schwartz, 1994, Milliou and Pechlivanos, 2019). When products are di¤rentiated, and thus,industry pro�ts are not maximized with foreclosure, as the vertical contracting literature (see e.g., McAfee andSchwartz, 1994, Rey and Vergé, 2002, Milliou and Petrakis, 2007). has shown, an upstream monopolist dealingwith competing downstream �rms via nonlinear contracts is unable to maximize industry pro�ts because itsu¤ers from the "opportunism problem". That is, when it makes an o¤er to one �rm, it cannot commit thatit will not make a better o¤er to the rival �rm.
10
�nal good is lower when both �rms opt for outsourcing than when neither �rm does: kOO2 =
wOO2 < kII2 = s. This is because of the lower input sourcing cost that �rm 2 faces in the OO
case. Moreover, in our setting, �rm 1 deteriorates its competitive position when it opts for
outsourcing. More speci�cally, the price increase in the OO case relative to the IO case, due
to the higher input sourcing costs (Proposition 1), is not mutually pro�table for all �rms since
it is accompanied by increased cost asymmetry against �rm 1.15 Therefore, our explanation,
in contrast to Arya et al. (2008), is not motivated by the raise in rival�s cost either. In fact,
�rm 1 is also worse o¤, in contrast to its rival, when both �rms outsource than when neither
outsources: �OO1 < �II1 and �OO2 > �II2 ; hence, �rm 1 is trapped into a prisoners�dilemma
situation in equilibrium. Firm 1 would not opt for outsourcing if it was not compensated for
its loss. Thus, f1 serves as a bribe: �rm S pays �rm 1 to abstain from producing the input
itself. The weaker competition faced by �rm 2 in the OO case works not only in favor of �rm
2, but also in favor of the external supplier �it allows �rm S to enlarge its own pro�ts.
We have established that an external supplier, without any cost advantage, can alert a
duopoly market equilibrium non-trivially: it can generate positive pro�ts by harming one
duopolist, while bene�ting the other. Thus, the use of two part tari¤s can facilitate the entry
of a technologically redundant input supplier into the market. It remains to check to which
direction consumers and the economy will be a¤ected.
Proposition 3 When both �rms outsource:
(i) consumer surplus is higher than when neither �rm outsources and lower than when
only one �rm outsources, CSIO > CSOO > CSII ,
(ii) producer surplus is lower than when neither �rms outsources and higher than when
only one �rm outsources, PSII > PSOO > PSIO, and
(iii) welfare is higher than when only one �rm outsources, while it is higher in the latter
case than when neither �rm outsources, WOO > W IO > W II .
Proof: (i) Consumer surplus is given by CS = aqv1 + aqv2 � (1=2)(qv12 + qv22 + qv1q
v2) � (a �
qv1 � qv2)q1 � (a� qv2 � qv1)qv2 , with v = OO; IO;OO. We �nd: CSOO � CSII =545(a�s)212168 > 0
and CSOO � CSIO = �77(a�s)25408 < 0.
(ii) Producer surplus is given by PSv = �v1+�v2+�
vS . We �nd: PS
OO�PSII = �150(a�s)26084 < 0
and PSOO � PSIO = 25(a�s)22704 > 0.
(iii) Welfare is given by W v = PSv + CSv. We �nd: WOO � W IO = 109(a�s)2416 > 0 and
W IO �W II = 7(a�s)2288 > 0. �
Interestingly, outsourcing enhances consumer and total welfare. In disparity with cost-
reduction explanations and Arya et al.�s (2008) explanation of outsourcing, this result is not
15This �nding is consistent with the empirical �ndings of Görzig and Stephen (2002) and Marjit and Mukher-jee (2008), according to which outsourcing can reduce �rm�s pro�tability.
11
driven by the fact that a more e¢ cient supplier produces the input. The welfare-increasing
impact of outsourcing is exclusively induced by vertical contracting, which when it is con-
ducted via two-part tari¤s results in better input sourcing terms for one of the �rms.
On the basis of the above, we can conclude that the use of two-part tari¤s in trading
between a contract manufacturer and its customers can result in the presence of an otherwise
redundant �rm in the market �the external supplier �a presence which is socially desirable.
This conclusion can be relevant for antitrust policy and, in particular, for the ongoing discus-
sion regarding the Robinson-Patman Act and the use of non-discrimination or most-favored
customer clauses.16 It is claimed that such clauses, by preventing selective price cuts, can
restrict a supplier�s urge to o¤er better terms to some of it customers. In our setting, in
principle, �rm 1 should be in favor of such clauses since in equilibrium it is in a less favorable
position relative to its rival, �OO1 < �IIi < �OO2 . Firm S should welcome such clauses only
as long as they allow it to generate higher industry pro�ts �bring it closer to the industry
pro�ts maximization outcome �and at the same time do not impede its rent extraction abil-
ity. McAfee and Schwartz (1994), considering a setting in which the monopolist supplier�s
customers do not have outside options and industry pro�t maximization precludes foreclo-
sure (e.g., there is product di¤erentiation), demonstrate that non-discrimination clauses do
not "have a bite". More speci�cally, they show that the �rst �rm, which accepts a higher
wholesale price and a lower �xed fee, may prefer to stay with its contract rather than ex-
change it with the contract o¤ered to its rival contract that includes a lower wholesale price
and a higher �xed fee. Clearly, if such clauses do not have a bite, the discussion over their
use is meaningless unless their form is altered.17 If, on the other hand, such clauses have a
bite even in their current form, the policy question that needs to be addressed is whether
they are desirable from the viewpoint of consumers and the economy as a whole. That is,
whether their enforcement would lead to a more competitive market outcome. On the basis
of our analysis, we know that if non-discrimination clauses do not induce outsourcing, they
will harm consumer and total welfare.
5 Wholesale price contracts
We now examine what happens when �rms trade through wholesale price contracts. In the
last stage, the equilibrium quantities are given by (1). In stage two, when �rm 1 has opted for
insourcing, �rm S solves: maxw2 �S(w2) = (w2 � s)q2(w2; s). This yields: bwIO2 = (a+ 3s)=4.
As expected, in the absence of a �xed fee, �rm S sets a positive mark-up on the wholesale
16These clauses entitle �rms to replace their contracts with any other contract accepted by its rivals. Theymake past customers eligible for future discounts.17For instance, if, alternatively, they are designed in a way that they force the supplier to o¤er the same
terms to all of its customers; hence, it is not in the potency of �rms to choose between the di¤erent contractsthat they are o¤ered.
12
price, bwIO2 > s, generating a cost disadvantage for �rm 2. In turn, �rm 2 will be better o¤ if
it rejects the o¤er, �II2 > �2( bwIO2 ; s). In fact, �rm 2 will outsource only if w2 < s, and thus,
if �rm S makes a loss; hence, IO again never arises in equilibrium.
When �rm 1 has opted for outsourcing, in stage two, �rm S solves:
maxw2
�S(w1; w2) = (w1 � s)q1(w1; w2) + (w2 � s)q2(w2; w1) (7)
This leads to: w2(w1) = (a + s + 2w1)=4. In the previous stage, �rm 1 will accept �rm S�s
o¤er if and only if:
�1(w1; w2(w1))� �II1 =(a+ 5s� 6w1)(3a� s� 2w1)
12> 0: (8)
Condition (8) is not satis�ed when w1 > s. Consequently, bwOO1 = bwOO2 = s. A lower w1,
i.e., w1 < s, would trigger a lower w2 in the next stage, since dw2=dw1 > 0, and result in
a higher quantity for �rm 1, since dq1=dw1 < 0, and no change in the quantity of �rm 2,
since dq2=dw1 = 0: Hence, �rm S would end up selling more units to �rm 1 at a loss and the
same amount of units to �rm 2 at a lower wholesale price than before. In other words, the
supplier would experience a loss from one customer and a decrease in its revenues from the
other. Clearly, this would not be pro�table.
Proposition 4 When wholesale price contracts are used, outsourcing does not arise in equi-
librium.
An external supplier without a cost advantage is not in the position to pro�tably induce
outsourcing with wholesale price contracts. A similar result can be found in Arya et al.
(2008). As we know from Proposition 2, the opposite holds with two-part tari¤s. Therefore,
the contract form is not innocuous: it can have signi�cant implications for the production
pattern that emerges in equilibrium. Intuitively, with two-part tari¤s �rm S can generate
cost asymmetry so as to increase the size of the pie and in turn use the fees to compensate
and extract.
On the basis of the above and Proposition 3, we can conclude that, as standard in the
vertical contracting literature, two-part tari¤s generate a more e¢ cient outcome � higher
consumer and total welfare �than wholesale price contracts. Given the contract type�s crucial
role for market outcomes, a question that arises is which type will be used in equilibrium.
We �nd that the supplier will always opt for two-part tari¤s. This is so because only with
two-part tari¤s the supplier induces outsourcing by both �rms and makes positive pro�ts
(Proposition 2).
Corollary 1 The external supplier strictly prefers trading through two part tari¤ contracts
than through wholesale price contracts.
13
In other words, when, an otherwise redundant, supplier enters into the upstream market and
approaches its potential customers incumbents, it will optimally o¤er them two-part tari¤s
and not wholesale price contracts.18 Clearly, Corollary 1 provides a justi�cation for the use
of two-part tari¤s in our main model.
6 Simultaneous trading
Next, we modify our model and assume that in stage one, �rm S makes simultaneous and
secret o¤ers to �rm 1 and �rm 2 over (w1; f1) and (w2; f2) respectively and, in turn, each
�rm decides whether it accepts or rejects its o¤er without knowing the o¤er made to its rival.
In the next stage, each �rm chooses its quantity after learning all the contract terms. 19 As
noted in the literature, multiple equilibria can arise in such a setting, due to the multiplicity of
the beliefs that �rms can form when they receive out-of-equilibrium o¤ers. Following Cremer
and Riordan (1987) and O�Brien and Sha¤er (1992), and Milliou and Petrakis (2007), we
obtain a unique equilibrium by imposing pairwise proofness on the equilibrium contracts: we
require that a contract between �rm S and �rm i is immune to a bilateral deviation of �rm
S with �rm j, holding the contract with �rm i constant.
The solution of the last stage is given again by (1).20 Moreover, the solution to stage two
when �rm S outsources to only one �rm coincides with the respective one in our main model;
hence, we have wIO2 , �IOS ; �IO1 and �IO2 from before. When, instead, �rm S outsources to both
�rms, it o¤ers (wi; Fi) to �rm i, taking as given its equilibrium o¤er to �rm j, ( ewOOj ; efOOj ).
In particular, it solves the following:
maxwi;fi
�S(wi; fi) = (wi � s)qi(wi; ewOOj ) + ( ewOOj � s)qj( ewOOj ; wi) + fi + efOOj ; (9)
s.t. �i(qi(wi; ewOOj ); qj( ewOOj ; wi))� fi � �IOi
The constraint is binding. Rewriting (9) and solving for wi, we �nd: ewOOi = 3s�a+s2 . Note
that, ewOOi < s. This is due to the opportunism problem �the �commitment problem��that
an upstream monopolist faces when it trades with two competing �rms and cannot publicly
commit to the contract terms that it will o¤er; it cannot commit to �rm i that it will not
behave opportunistically and o¤er better terms to �rm j (e.g., McAfee and Schwartz, 1994,
18Firm 2 is also better o¤ with two-part tari¤s, �OO2 > �IIi . Even though �rm 1 makes higher pro�ts withwholesale price contracts, �OO1 > �II1 , if its rival trades with a two-part tari¤, it can be convinced by �rm S,through an appropriate transfer, to also trade with a two-part tari¤.19Note that in this setting, as in many papers in the vertical contracting literature (e.g., McAfee and
Schwartz, 1994, Rey and Vergé, 2004, Milliou and Petrakis, 2007), the contracts terms are not observablein the contracting stage, while they are observable in the quantity competition stage. They are ex-postobservable or interim observable. We will discuss shortly the case in which they are ex-post unobservable orinterim unobservable.20A similar analysis can be found in Feng and Lu (2013) under the assumption that the supplier has a cost
advantage.
14
Rey and Vergé, 2004, Milliou and Petrakis, 2007). Note also that, ewOOi < wIO2 ; hence, in
contrast to our main model, outsourcing now decreases both �rms�cost. A straightforward
implication of these observations is that outsourcing leads to the disappearance of the cost
asymmetry between �rm 1 and �rm 2.
Making the appropriate substitutions, we obtain the equilibrium pro�ts of �rm S under
outsourcing by both �rms and note that they are negative, e�OOS < 0. Thus, �rm S will
not induce outsourcing by both �rms in equilibrium. This is so because of the opportunism
problem. Nevertheless, it will induce IO. Since under sequential trading �rm S makes higher
pro�ts with outsourcing by both �rms than with outsourcing by one �rm, we reach the
following conclusion.
Proposition 5 The external supplier strictly prefers trading with �rm 1 and �rm 2 sequen-
tially rather that simultaneously.
The supplier�s preference of sequential trading is due to the presence of the opportunism
problem when trading is simultaneous. Clearly, this conclusion points out that in three-party
trading, the order in which trading occurs may a¤ect the size of the generated pie and its
division. Importantly, it reveals that the order of moves that we adopt in our main model
can arise endogenously. That is, if we include a stage in the beginning of our game in which
�rm S decides the order in which it will approach its potential customers and make its o¤ers,
�rm S would decide to approach �rms sequentially.
The supplier�s preference of sequential over simultaneous trading also holds when contracts
are never observed �secret contracts. The equilibrium outcome is then for the supplier to
always set the wholesale prices equal to marginal cost, wOO1 = wOO2 = wOI1 = wIO2 = s, and
thereby, to always makes zero pro�ts (e.g., Bakaouka and Milliou, 2018, Katz, 1991, Pagnozzi
and Picolo, 2012). Under sequential trading, instead, �rm S makes positive pro�ts; it creates
a market for itself.
7 Further extensions
7.1 Price competition
Here, we brie�y discuss what happens when �rms compete in prices.21 We assume that �rm
1 and �rm 2 produce imperfect substitutes, and in particular, that the demand for �rm i�s
product, with i; j = 1; 2 and i 6= j, is given by: qi = (a�pi)� (a�pj)1� 2 . The parameter , with
2 (0; 1), denotes the degree of product substitutability.With the prices being strategic complements, �rm S does not longer want its customer(s)
to behave aggressively (e.g., Bonanno and Vickers, 1988); hence, it does not subsidize them.
21The detailed analysis is available from the author upon request.
15
More speci�cally, in the IO case, �rm S sets a positive mark-up to its unique customer,
�rm 2, wBIO2 > s. Doing so, it manages to relax downstream competition and, in turn,
increase �nal prices and industry pro�ts relative to the benchmark II case, pBIOi > pBIIi and
PSBIO > PSBII . Firm S manages to further increase industry pro�ts in the OO case, by
setting a positive mark-up on both �rms, wBOOi > s, as well as by raising its mark-up on �rm
2, wBOO2 > wBIO2 . Since �rm S manages to extract, via the wholesale prices now, a piece of
the larger pie, just like in our main model, it pro�tably induces outsourcing by both �rms in
equilibrium.
It follows from the above that, independently of the mode of competition, two-part tari¤s
allow the external supplier to induce outsourcing by both �rms. Moreover, in line with our
main analysis, when �rm 1 opts for outsourcing, it raises both its own cost and the cost
of its rival � Proposition 1 continues to hold � and the raise in its own cost exceeds the
respective raise in its rival�s cost. Thus, outsourcing is again not driven by the raise in rivals�
cost. Since though subsidization is now absent, outsourcing results in higher �nal prices.
In other words, here, in contrast to our main analysis, there are collusion motives behind
outsourcing. A straightforward implication is that the welfare implications of outsourcing
di¤er signi�cantly under price and quantity competition. When �rms compete in prices, the
entry of an upstream monopolist in the market �a dominant contract manufacturer �can
facilitate downstream collusion, harm consumers, and decrease welfare.
7.2 Bargaining
Our results extend to situations where bargaining power is more evenly distributed and the
external supplier does not make take-it-or-leave-it contract o¤ers. To show this, we modify
our model and assume that �rm S engages in sequential negotiations with �rm 1 and �rm 2,
in which the bargaining power of �rm S and �rm i is given by � and 1� � respectively, with� 2 [0; 1).
In the last stage, �rms produce their quantities according to (1). In the previous stage,
if �rm 1 has not reached an agreement with �rm S, �rm S and �rm 2 solve the following
problem:
maxw2;f2
[�S(w2) + f2]� + [�2(w2; s)� �dIO2 � f2]1�� ; (10)
where �S(w2) are �rm S�s pro�ts gross from f2 and, as in our main analysis, the disagreement
payo¤ of �rm 2 is �dIO2 = �II2 . Maximizing with respect to f2, we �nd: f2 = �[�2(w2; s) ��II2 ] � (1 � �)�S(w2). From this it follows that (10) corresponds to an expression which
is proportional to the joint pro�ts of �rm 2 and �rm S minus the former�s disagreement
payo¤. This expression is maximized again by wIO2 . The �xed fee though now depends on
the distribution of �, and in particular: f IO2 = (9+�)(a�s)272 . The pro�ts of �rm 1 remain the
same as in our main analysis, �IO1 :
16
When �rm 1 agrees to outsource, (10) becomes as follows:
maxw2;f2
[�S(w1; w2) + f1 + f2 � �dOOS ]� + [�2(w2; w1)� �dOO2 � f2]1��; (11)
where �S(w1, w2) are �rm S�s gross pro�ts from sales to �rm 1 and �rm 2 and the disagree-
ment payo¤ of �rm 2 is �dOO2 = �OI2 . Note that �rm S also has a disagreement payo¤ now;
its pro�ts in the OI case, �dOOS = �OIS . This results in (5). Taking this into account, we
move to the �rst stage of the game, in which �rm S bargains with �rm 1 over (w1,f1): In
particular, they solve the following:
maxw1;f1
[�S(w1; w2(w1)) + f1 + f2(w1)� �dOOS ]� + [�1(w1; w2)� �dOO1 � f1]1��:
The above results in: wOO1 = a(3�2�)+s(27�2�)30�4� > s. This, in turn, leads to wOO2 = �3a+2s(9��)
15�2� <
s. So, in line with our main analysis, �rm S continues to favor �rm 2. The pro�ts of �rm S
are now lower than in our main analysis, since its customers, due to the fact that they have
positive bargaining power, manage to extract a bigger piece of the joint pro�ts that they
generate than in our main analysis. Still, �rm S continues to make higher pro�ts in the OO
case than in the IO case. Therefore, just like in our main analysis, via the use of two-part
tari¤s, it pro�tably induces outsourcing by both �rms.
8 Conclusion
We have shown that outsourcing to a common external input supplier without a cost ad-
vantage can emerge in equilibrium when vertical contracting is through two-part tari¤s and
occurs sequentially. Two-part tari¤s allow the supplier to alter the cost of its customers and
arti�cially create cost asymmetries that work in its favor.
We have also shown that outsourcing increases consumer surplus and welfare. The in-
creased e¢ ciency does not arise from the higher e¢ ciency of the input producer. It is induced
exclusively by vertical contracting.
When wholesale price contracts are used or when the external supplier trades simultane-
ously with its potential customers, it is not in the position, unless it has a cost advantage,
to induce outsourcing. Therefore, we point out that both the contract type and the order of
trading can be signi�cant for the emergence of outsourcing. In fact, the supplier will not enter
into the market unless it can trade with two-part tari¤s. Since, as we have demonstrated, it
is in its best interest to approach its potential customers sequentially, there is no reason to
assume that it will do otherwise.
Our analysis suggests that the emergence of large input suppliers �contract manufacturers
�is not necessarily due to their cost advantages. It can also be due to the contract type and
17
terms that they can o¤er to original brand manufacturers. Furthermore, it suggests that the
presence of otherwise redundant input producers in the market can be socially desirable.
Our conclusions persist qualitatively when products are di¤erentiated, when �rms nego-
tiate over the contract terms, and/or when one of the �rms does not have in-house input
production capability.22 In all cases, the supplier generates cost asymmetry and transforms
the �rm with which it trades second to a Stackelberg leader. However, the supplier abstracts
from maximizing industry pro�ts, not because it su¤ers from opportunism, but in order to
secure a larger share of the generated pie.
In future work, we plan to explore the incentives for outsourcing when the supplier is
vertically integrated or outsourcing causes its entry both in the upstream and downstream
segments of the market �a practice which is commonly referred to as supplier �encroachment�.
9 Appendix
Table 1: Pro�ts with Symmetric Input Sourcing Options
�OOS = 3(a�s)2208 �OO1 = (a�s)2
16 �OO2 = 81(a�s)2676
�IIS = 0 �II1 = (a�s)29 �II2 = (a�s)2
9
�OIS =(a�s)272 �OI1 =
(a�s)29 �OI2 =
(a�s)216
�IOS = (a�s)272 �IO1 = (a�s)2
16 �IO2 = (a�s)29
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