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At our heart, we are humanitarian. Everything we do focuses on people; and more importantly, on the individual. Our brand is a symbol of each person we represent: a member of the field staff; a man, woman or child living in poverty; or a financial supporter. It is representative of all of us, and reminds us that we are all in this together.
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IF YOU WANT TO GO FAR,if you want to go fast, go alone.
- african proverb
GO TOGETHER.
OUTREACH INTERNATIONAL BRAND IDENTITY
Although there are strengths in our current brand, our research shows that stakeholders most commonly refer to the brand as:
CONFUSING
CORPORATE
TOO SERIOUS
Refreshing our brand will allow us to retain its important assets while simplifying it and giving our organization a more humanitarian feel.
BRAND = IDENTITY
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1979 - 1999
2000 - 2005
2006 - 2013
At our heart, we are humanitarian.
Everything we do focuses on people; andmore importantly, on the individual. Ourbrand is a symbol of each person we represent: a member of the field staff; aman, woman or child living in poverty;or a financial supporter.
It is representative of all of us, and reminds us that we are all in this together.
PROJECTS DON’T END POVERTY, PEOPLE DO.
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Our brand will not always be orange. However, the main purpose of the brand is to instill a perception about the mission of our organization.
The color orange represents determination, encouragement and creativity—the very same attributes our staff and impoverished families display in the field.
We want to evoke the same feelings in our supporters that we do in the people we impact in the field.
WHY ORANGE?
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The brand is not just a logo. It encompasses the entire look and feel of the organization. Our values and mission are determined by the way we look, talk and interact. Perception is everything. Like our work in the field, our brand needs to be integrated and flexible.
THE NEW LOOK
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Brandmark
Signature
Logotype
Secondary brandmark color when photo background color competes or causes visual noise with primary.
Full signiture inverted.Logotype inverted.
Primary brandmark color with appropriate photo back ground.
Primary logo signature Secondary logo signature (grayscale)
We need to express the humanity of our work through our voice.
We want to be conversational and personal, rather than institutional and technical.
Our supporters are not experts in community development.
OUR VOICE
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FAMILIES
SUPPORTERS
HOMES
PEOPLE IN POVERTY
OUR APPROACH
OUR IMPACT
CONVERSATIONAL
COMMUNITY MEMBERS
DONORS
HOUSE HOLDS
THE POOR
METHODOLOGY
OUR HISTORY
TECHNICAL
Our brand, like our field staff, should work subtly in the background, taking little credit for achievements. The direct and personal relationships are between the supporters and the people living in poverty. Donations and support are a byproduct of that relationship.
OUR GOAL
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Dr. Kev in Pr ine
Pres ident and CEO
129 W Lex ington
Independence , MO 64050
Phone / 818 .833 .0883 ex t /305
k .pr ine@outreachmai l .org
outreach- in ternat iona l .org
Ass is tant D i rector o f F ie ld Opperat ions
129 W Lex ington
Independence , MO 64050
Phone / 818 .833 .0883 ex t /306
a . read@outreachmai l .org
outreach- in ternat iona l .org
outreachshop .org
Brand Identity
give peas a chance.
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outreach-international.org
