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Lesson 1 – 7
WALT• Understand the requirements of the course and
the unit• Identify communication methods in a business
contextWILF• Students who have created an appropriate folder
structure• Students who have identified digital
communication methods
To Start...
Using the sheet provided, find one or more digital communication methods associated with each letter
Unit 1 Scenario
You have recently been employed as an ICT executive in a new and innovative sports technology clothing company called SMARTGEAR. Your role within this new and rapidly growing business is to maximise the business efficiency and enhance the use of ICT within the organisation.
This role will cover a variety of tasks and duties, ranging from staff training to data analysis. In addition, you will use a wide range of software from common office applications, multimedia programs and the emergent technologies that can be accessed via the web.
Business Communications
• WWW, internet, intranet
• Conferencing – video, tele, web, instant messaging
• Social networking
Select five as a minimum
Email is described as:
“Electronic mail is a method of exchanging digital messages from an author to one or more recipients”
http://en.wikipedia.org/wiki/Email
• 60 billion emails are sent daily• 90% of these emails are spam• The average business spend about 2.6 hours per day reading and replying to
emails• It takes approximately 8.2 minutes to find an email older than two weeks• 60% of business emails have grammar or spelling errors• 75% of adults prefer email to IM, 75% of teenagers prefer IM to email• 38% of companies in the UK and the US monitor the content of email sent by
employeeshttp://justinhartman.com/2008/03/03/interesting-email-facts
Outlook V Hotmail
Outlook Hotmail
•Professional service
•Contains features such as calendar, contacts, high priority/low priority, etc
•Controlled (to some extent) by the organisation
•Costs money for a business to use
•Can use the address as an advertising method
•Free to use
•Relies on staff to set up their own, appropriate email
•Out of the control of the organisation to a large extent
•No professional additions like calendar, etc
Assessment Criteria
For a PASS For a MERIT For a DISTINCTION
•Candidates provide a brief explanation of at least three types of business communication systems
•Candidates briefly explain the benefits and drawbacks of these using some limited examples
•Candidates describe a range of business communication systems
•Candidates explain a range of benefits and drawbacks of using these appropriate examples
•Candidates explain the role of communication technology in the growth of e-Commerce
•Candidates describe in detail a range of business communication systems
•Candidates explain thoroughly a wide range of benefits and drawbacks of these, supported by a variety of well chosen examples
•Candidates explain the roles of communication technology in the growth of e-Commerce, e-Business and e-Marketing
Business Communications
• WWW, internet, intranet
• Conferencing – video, tele, web, instant messaging
• Social networking
Pick five as a minimum
Intranet
“An intranet is a computer network that uses internet protocol technology to securely share any part of an organisation’s information
or network operating system within that organisation”http://en.wikipedia.org/wiki/Intranet
• An intranet is the opposite of the internet• Intranets work internally to an organisation and are operated on a
login system• Intranets are traditionally accessed by employees only rather than by
customers, suppliers, etc• Organisations have previously used desktop shared areas which have
allowed colleagues to use similar documents and share ideas but intranets have created a global shared area
• Our VLE is an intranet (Sharepoint by Microsoft)
Business Communications
• WWW, internet, intranet
• Conferencing – video, tele, web, instant messaging
• Social networking
Pick five as a minimum
Instant Messaging
“Instant messaging (IM) is a form of real tie direct text based chatting communication in
push mode between two or more peopke using personal computers or other devices,
along with shared clients”http://en.wikipedia.org/wiki/Instant_messaging
Instant Messaging SoftwareBBM, What’s Ap, MSN, Office Communicator are all examples of software to
allow this to happen in various formats
Office Communicator MSN
•Professional service provided by Microsoft
•Cost involved in getting the service and maintaining it (i.e. Software, hardware, licence fees, etc)
•Controlled (to some extent) by the organisation and monitored
•Potential for abuse by staff members
•Free web based program which relies on the use of hotmail account
•Not monitored by the organisation
•Potential for some staff to abuse the system
Business Communications
• WWW, internet, intranet
• Conferencing – video, tele, web, instant messaging
• Social networking
Pick five as a minimum
Video Conferencing
“Videoconferencing is the conduct of videoconference by a set of telecommunication technologies which allow two or more locations to interact via two-way video and audio transmissions simultaneously.”
http://en.wikipedia.org/wiki/Video_conferencing
• Video conferencing is replacing the need for face to face meetings and saving organisations a lot of money
• Employees/clients/suppliers/etc can see each other, the surroundings, etc and are able to communicate in real time much like a face to face meeting
• Generally this is undertaken in offices as the equipment involved can be quite expensive
• Web conferencing is similar but this happens from remote locations (i.e. All employees can be sat anywhere to do this)
• Tele conferencing is similar also. However, this takes out the element of face to face contact and relies solely on audio
Video Conferencing/Web Conferencing/Tele Conferencing Software Options
• Skype• NEFSIS• MegaMeeting UK• Adobe Connect
There are a lot more options than this!!
Assessment Criteria
For a PASS For a MERIT For a DISTINCTION
•Candidates provide a brief explanation of at least three types of business communication systems
•Candidates briefly explain the benefits and drawbacks of these using some limited examples
•Candidates describe a range of business communication systems
•Candidates explain a range of benefits and drawbacks of using these appropriate examples
•Candidates explain the role of communication technology in the growth of e-Commerce
•Candidates describe in detail a range of business communication systems
•Candidates explain thoroughly a wide range of benefits and drawbacks of these, supported by a variety of well chosen examples
•Candidates explain the roles of communication technology in the growth of e-Commerce, e-Business and e-Marketing
Advantages and Disadvantages of Communication Methods
Advantages and Disadvantages: EMAIL
http://www.computerworld.com/s/article/9065659/Over_50_of_companies_have_fired_workers_for_e_mail_Net_abuse
Violating company policy Inappropriate content including language
Over use of personal email Breaching confidentiality rules
0
10
20
30
40
50
60
70
Reason
Perc
enta
ge
TASK: Advantages and Disadvantages of Communication Methods
Re open your work from previous lessons. For each section you must:
• Write about the advantages of that method of communication comparing it to previous methods
• Write about the disadvantages of that method comparing it to previous methods
• Apply real World examples where appropriate– Include sources as footnotes to your work
Assessment Criteria
For a PASS For a MERIT For a DISTINCTION
•Candidates provide a brief explanation of at least three types of business communication systems
•Candidates briefly explain the benefits and drawbacks of these using some limited examples
•Candidates describe a range of business communication systems
•Candidates explain a range of benefits and drawbacks of using these appropriate examples
•Candidates explain the role of communication technology in the growth of e-Commerce
•Candidates describe in detail a range of business communication systems
•Candidates explain thoroughly a wide range of benefits and drawbacks of these, supported by a variety of well chosen examples
•Candidates explain the roles of communication technology in the growth of e-Commerce, e-Business and e-Marketing
Format of your work
• Name in header• Title (i.e. “Assessment Objective 1: Business
Communication Methods”)• Subheading for each communication method
(minimum of 5)• Explanation of that communication method• Advantages and disadvantages of the
communication method• Real world examples of
software/programs/hardware/etc which can be used
Lesson 6 – 7
WALT • Understand the terms
– E-Commerce– E-Business– E-Marketing
• Assess how digital communication technology has contributed to a growth in these areas
WALF• Students who can adequately describe the key terms• Students who have explained how digital communication
technology have contributed to the growth of these areas • Students who have applied these terms to SMARTGEAR
Unit 1 Scenario
You have recently been employed as an ICT executive in a new and innovative sports technology clothing company called SMARTGEAR. Your role within this new and rapidly growing business is to maximise the business efficiency and enhance the use of ICT within the organisation.
This role will cover a variety of tasks and duties, ranging from staff training to data analysis. In addition, you will use a wide range of software from common office applications, multimedia programs and the emergent technologies that can be accessed via the web.
What is e-Commerce?
“e-Commerce is the selling and buying of goods over the internet”http://www.bbc.co.uk/schools/gcsebitesize/ict/implications/1lifestylerev3.shtml
Information from http://en.wikipedia.org/wiki/Electronic_commerce
• 1979 – Online shopping is invented• 1981 – Thomson Holidays is the first B2B online shopping• 1984 – Gateshead SIS/Tesco is the first B2C online shopping
– Mrs Snowball is the first online shopper aged 72• 1995 – Amazon is launched becoming the first solely online store• 2011 – Forecasts predict that US e-commerce to reach $197
billion, an increase of 12% over 2010
E-Commerce
E-commerce is one of the most important developments in business in recent times, changing the marketplace and opening new opportunities
• E-commerce provides the opportunity for people to buy and sell goods online using virtual shops/catalogues
• Improvements in technology have increased the rapid growth of this area
• E-commerce has become popular as people trust the system and growth is expected to continue year on year
• There are benefits to the organisation in terms of personnel, stock control, paper work, etc
What is e-Business?
“e-Business is a term used to describe companies run on the Internet or using technology to improve their business
processes”“OCR National in ICT” (Karen Anderson, Graham Manson and
Veronica White)
• This can mean using technology to improve:– Internal systems i.e. human resources and financial and administrative
processes– External systems i.e. Sales and marketing, supply of goods and services
and customer relationships• Communication technology can contribute to the growth of e-
Business with things such as mobiles, PDAs, file transfer, video conferencing and so on
e-Commerce V e-Business
The terms e-Commerce has a narrower meaning than e-Business. E-Commerce refers to specifically paying for goods and services whereas e-Business covers the full range of business activities that can happen or be assisted via email or the Web.
E-Commerce is a subset of e-Business
What is e-Marketing?
“The marketing of products and services of the Internet”
• This isn’t as straight forward as it sounds as you need to have a strategy and consider a range of different factors
• The use of social networking has recently expanded the effectiveness of e-Marketing
• There are significant financial benefits for the organisation also• Previously retail-orientated industries have seen a significant
impact upon their businesses• Internet marketing has recently overtaken radio marketing in
terms of market share• E-Marketing has allowed companies to focus on behaviours or
interests expanding from just age group, gender, etc
TASK: e-Commerce, e-Business and e-Marketing
The role of communication technology in:• E-Commerce• E-Business• E-marketing
You need to:• Give a description of each area• Describe the role of communication technology in the
expansion of the area• Describe the advantages of e-Commerce/e-Business/e-
Marketing to SMARTGEAR
Assessment Criteria
For a PASS For a MERIT For a DISTINCTION
•Candidates provide a brief explanation of at least three types of business communication systems
•Candidates briefly explain the benefits and drawbacks of these using some limited examples
•Candidates describe a range of business communication systems
•Candidates explain a range of benefits and drawbacks of using these appropriate examples
•Candidates explain the role of communication technology in the growth of e-Commerce
•Candidates describe in detail a range of business communication systems
•Candidates explain thoroughly a wide range of benefits and drawbacks of these, supported by a variety of well chosen examples
•Candidates explain the roles of communication technology in the growth of e-Commerce, e-Business and e-Marketing
