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By Medialinks – Sept. 2011
Who is Most Concerned with Advertiser Interests ? Brokers? Media Owners? Agencies?
From Database Medialinks
1. Nearby Competitors
2. History of Billboard
3. Volume of Advertisements by Advertisers
4. New Products on Billboards
5. Local Products
THE RIGHT PRODUCT ON THE RIGHT LOCATION & BILLBOARD
BENEFITS:
1. AGENCY >> Successful Campaign >> Increasing Sales
2. BILLBOARD OWNER >> Happy & Satisfied Client
BRIEFING FROM ADVERTISER/AGENCY
1. Priority Cities
2. Criteria of locations for Outdoor Advertising
3. Product & Brand Info
4. Policy existing outdoor (extend?, end?, survey?)
depok jogjakarta surabaya
OUTDOOR RESEARCH
1. location search (which locations meet requirements)- available data- additional data (client priorities)
2. traffic report * (details on traffic of chosen locations)- traffic volume ( cars/motorcycles/….)- traffic density reports
3. billboard survey (details billboard preferred location)- photographs from all traffic angles- limited technical report- comprehensive location report
* = Optional
By Medialinks – Sept. 2011
Briefing Client
Available DataSurvey Medialinks
AdditionalData Local Spotter
Location Search
ReportPotential Locations
ReportTraffic
Conditions
Measure Traffic *
SearchBillboardsfor Rent
ReportBillboardChoice
Billboard Survey
TASK FLOW
report report report
By Medialinks – Sept. 2011
* Optional
EXAMPLELOCATION SEARCH
+ AVAILABLE MEDIALINKS DATA (SURVEY)+ MAP COMPETITORS+ DATA OTHER SOURCES+ ADDITIONAL DATA FROM MEDIALINKS SPOTTER
By Medialinks – Sept. 2011
FOR EACH PRIORITY CITY A GOOGLE MAPCurrent Outdoor & Competitors + Potential Location Markers
By Medialinks – Sept. 2011
TELCO – DEPOK [MARGONDA RAYA]25 agustus 2011
TRAFFIC REPORT
By Day/ WeekVolume VehiclesCars/MotorcyclesDensity
By Medialinks – Sept. 2011
By Medialinks – Sept. 2011
BILLBOARD SURVEY
BILLBOARD SCORE
1. Condition of Outdoor: Good
2. In Target Group Area
Visibility Outdoor is Good
1. Billboard Density is low
2. No Empty Billboard Nearby
3. Distance to closest Billboard of Competitor or Competing Product not worrisome
4. Product is available in Billboard Area
The Maximum Score = 8 (Perfect Location) , The minimum Score = 0
Score: 8
Favorable Location ( Traffic )
By Medialinks – Sept. 2011
21 October 2011, 06:11:10 Cigarettes Djarum Djarum LA Menthol Solo UMS
High promotion
Density
Score 7
By Medialinks – Sept. 2011
SAMPOERNA – U MILD
DJARUM - BLACK
?
1 October 2011, 05:39:08
Cigarettes Djarum Djarum Black Solo Shopping - Solo Square
High promotion
Density
CompetitorClose
EmptyBillboard
Close
Score 4
By Medialinks – Sept. 2011
parking
500mjalan sudirman
mall 250 meter
250m
ojekwarungbengkel
tree
ahmad yani
apotik
ramayana warung
office
matrial
Your billboard
Competitors billboard
BILLBOARD SURVEY LOCATION DETAILS
tree
By Medialinks – Sept. 2011
City: Jakarta SelatanAddress: PrapancaCommercial Area: Kemang SquareLocation Details: walikota jakselKode Billbord:JKSBB234A1
billboard 1BILLBOARD SURVEY
By Medialinks – Sept. 2011
JKSBB234B
surroundings billboard 1BILLBOARD SURVEY
BILLBOARD SURVEY - closest billboard
JKSBB234A1
JKSBB234A1
REPORT DETAILS
LOCATION SEARCHREPORT
BILLBOARDSURVEY
TRAFFICREPORT
General information of city. google map with markers that indicate possible locations for outdoor advertisement. Also: commercial areas, business area’s and outdoor locations of competing advertisers. Data about certain stores or facilities, on client request.Other data used: survey results and observations from our local spotter
Detailed Traffic Report based on figures from measuring numbers ofvehicles on the by client approved location/street.Charts indicate increasing or decreasing number of vehicles andtraffic density. The more locations measured, the better a choice can be made related to the billboards
Report on billboard condition, distances to commercial area’s, closest shops and at what distance billboard becomes visible and readable. Then we report whether or not possible obstacles may block view to billboard. “Score” given to Outdoor.
By Medialinks – Sept. 2011
LEVEL 1 SUPPORT : Jakarta, Medan, Palembang, Padang, Banda Aceh, Jambi, Makassar, Manado, Denpasar, Bekasi, Surabaya, Semarang, Solo, Jogjakarta, Bogor, Bandung, , Tanggerang, Depok, Denpasar
LEVEL 2 SUPPORT: 147 Kapubaten
MEDIALINKS REPRESENTATIVESAROUND THE COUNTRY
