Outdoor Creative ReviewAugust 2014

Creative Review

Positive notes There is a creative interaction with the copy and pack shots which

promotes the key message of the campaign The templates are bold and clear, providing a strong impact on

media which holds a short dwell time. The campaign is consistent within varying templates

Constructive notes Depending on the audiences brand awareness, the

branding isn’t overtly clear, as the logo appears rather small and inconsistent on varying templates

The copy expanding on the campaign is rather small and holds little impact on outdoor

Creative Review

Positive notes The stripped back template allows for a prominent price

message The branding colour is present, yet not over powering the

template The use of red and white provides strong stand out on a media

with little dwell time Constructive notes There is an unregimented placement of products which

reduces the clarity of the offer Although the branding is not overpowering the template,

this reduces customer recognition on a media which holds such a short dwell time

Creative Review

Positive notes The branding is clear and present, yet the template hasn’t been

restricted to the brand colour enhancing the aesthetic appeal The simplistic template allows for clear legibility

Constructive notes Although the branding is not overpowering the template,

this reduces customer recognition for a media with short dwell time

Creative Review

Positive notes The branding is both prominent and clear, without over

powering the template. The simplistic headline and pricing messaging illustrates the

campaign clearly In cooperating the Brand name into the three punch headline

resonates with consumers

Constructive notes Featuring a number of pack shots gives a messy

and overwhelming message, and loses impact for the campaign

Creative Review

Positive notes The branding is both prominent and clear Templates for each campaign are consistent and well structured Creative elements provide an aesthetic appeal and hold consumers

attention The back to school campaign shows range, yet isn’t overwhelming

with numerous pack shots

Constructive notes On the gnomes creative there is a lack of

relationship with the brand message and the creative

Wider Competitors

Specsavers

Creative review The simplistic template and

use of full bleed photography allows for a ascetically appealing campaign with a clear message

Ford

Creative review The use of block colours

works well with both the campaign message and the products featured.

The creative is rather busy and there is no pricing message

Ford

Creative review The colouring of the template

is inline with the product There is a clear image of the

product and pricing message

Sky sports

Creative review The branding and campaign

message is clear

The use of text only means this holds little impact and is less appealing at a glance

McDonald’s

Creative review The use of photography

allows for a quality feel The animated text

encourages dwell time

The branding is rather small and there is no pricing message