Out Of Home / Outdoor JOMC 170. OOH - Out Of Home All advertising specifically intended to reach consumers outside the home

Out Of Home / Outdoor

JOMC 170

OOH - Out Of Home

• All advertising specifically intended to reach consumers outside the home.

Outdoor

• The term refers to any form of media that carries advertising messages to consumer audiences outside the home. Outdoor products are divided among four categories: billboards, street furniture, transit and alternative.

Billboard

• Large format advertising displays intended for viewing from extended distances, generally more than 50 feet.

Billboard formats

• 8-Sheet Posters• 30-Sheet Posters (Paper)• 30-Sheet Wrapped Posters• 30-Sheet Wrapped Square Posters• Bulletins• Digital Outdoor Media• Spectaculars• Wall Murals

Bulletin

• The largest standardized outdoor format, typically measuring 14' x 48' in overall size.

• Sold either as permanent displays or in rotary packages.

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Effen bulletin



Dogs rule bulletin with extension



Muffin



Street furniture

• Advertising displays, many that provide a public amenity, positioned at close proximity to pedestrians for eye-level viewing or at a curbside to impact vehicular traffic.

Street furniture formats

• Bicycle Rack Displays• Bus Bench Advertising• Bus Shelter Panels• Convenience Store

Displays• In-Store Displays• Kiosks: Information• Kiosks: Telephone

• Newsstands and Newsracks

• One-Sheet Posters• Pedestrian Panels• Shopping Mall Displays• Sun Shelter Displays &

Beach Panels• Urban Panels

Zoo Bus Shelter



Transit displays

• Displays affixed to moving vehicles or in the common areas of transit terminals and stations.

Transit display formats

• Airport Terminal Displays

• Exterior Bus Posters

• Interior Bus Cards

• Subways and Rapid Transit Rail Systems

• Taxicabs

• Truckside Advertising

Deadwood Transit• Interior wrap of the Times Square Shuttle Train to resemble a Western Saloon.











Alternative media

• Outdoor formats that do not fall into the categories of: billboards, street furniture or transit.

• Most alternative media is used to create customized solutions for advertisers.

Alternative formats

• Airborne Displays• Barrier Poles• Blimps & Custom Inflatables• Carton & Cup Advertising• Confection Packaging• Digital Displays• Dry Cleaning Bags• Gas Nozzle Advertising• Golf Cart Advertising• Golf Tee Divider Advertising

• Marine Vessel Displays• Parking Garage Advertising• Parking Meters• Place-Based Displays• Postcard Advertising• Rest Area Panels• Ski Area Displays• Stadium & Arena Displays ･• Trash Receptacle Panels• Turnstile Advertising• Vending Cart Umbrellas

Mini Alternative



Daily impressions

• Also called DEC. The estimated number of persons passing an outdoor location on an average day.

DEC - Daily Effective Circulation

• The average number of persons passing and potentially exposed to an advertising display for either – 12 hours (unilluminated - 6:00am to

6:00pm) – 18 hours (illuminated - 6:00am to 12:00

midnight).

Gross impressions

• The sum of impressions registered against a target audience based on a GRP level of days or weeks in a schedule.

GRP - Gross Rating Point

• The total number of impressions delivered by a media schedule expressed as a percentage of a market population. One rating point represents a circulation equal to 1% of the market population.

25 GRP Rotary Bulletin

Documents

Out Of Home / Outdoor JOMC 170. OOH - Out Of Home All advertising specifically intended to reach consumers outside the home