Our Team: The Essentialists

► Alanya Green, Associate Program Manager, NYC

► Anukampa Gupta, Development/Global Fellow (India), DC

► Kasia Orzechowski, Product Development Fellow, Advisory Services (NYC)

►Kristin Teti, Program Develop Manager, National (DC)

►Mila Gonzalzles, Accounting Associate, National (BA)

What is your idea that would make significantly more nonprofit employees take advantage of quality pro bono resources?

Harley Davidson gets: We want:

►The Idea: Habitualize Pro Bono

Simply put , make Pro Bono a Habit- a good habit.

Tattoo Pro Bono into brain circuits of Nonprofit Employees, and, as a result, make it an

effortless action: a Habit!

PRO BONO

What is your high-level plan for successfully making this happen?

► We tattoo ‘Pro Bono as a Habit’ through scientifically proven habit-forming methodologies

and the creation of Habit Loops.

► This habitualized behavior is marketed through a campaign to create Essentialist

Nonprofits*.

Values of the Essentialist Nonprofit

Audacity

Discernment

Self-Investment

► This Essentialist behavior is enforced by a tactical gamification methodology.

► This behavior is craved for by nonprofits because it offers Epic Experiences**.

► The end-product of our Habitualization Process is:

A nonprofit for which Pro Bono remains a habitual consideration.

With this, therefore, the capacity to proactively plan for, seek out

and utilize pro bono resources.

How the success of this idea be measured?

► Number of nonprofits that engage in Habitualization Process (or Tattooing Pro Bono)

► Number of nonprofits that habitualize pro bono (at close of program and at 3 month follow

up)

► Number of nonprofits who graduate as Essentialist

► Number of nonprofits who increase their pro bono engagement (at 3 month and 6 month)

► Promoter score (likelihood to recommend Habitualization Process)

► Nonprofit Essentialist Index***

How do you envision this idea getting to a very large scale when implemented?

► By engaging aspiring Skilled Volunteers to promote and facilitate the Essentialist Campaign

A glimpse of this can be witnessed in the over 1 million aspiring Skilled Volunteers on LinkedIn

► What does this engagement look like during implementation and scaling?

Recruit skilled volunteers as Essentialist Coaches

Train skilled volunteers as Essentialist Coaches

Use gamification mechanism to reward coaches

Coaches receive points for every nonprofit that graduates as an Essentialist

Coaches receive points for every Pro Bono engagement undertaken by the Essentialist nonprofit

An analogy to this system would be rewards by Foursquare, Starbucks, Uber, Evernote.

► A cult and pride around an “Essentialist NPO” and with that, the Essentialist NPO Index.

► Our process is designed for scale by leveraging the existing network

of Intermediaries and nonprofits.