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OUR OBJECTIVE TODAY
Raise your awareness that there are several Brazilian IT Services and Solutions Providers that are more than capable to “fit your bill” with great quality , delivery precision and competitive pricing with the addition of a creative prone cultural background that gives you added value in meeting your goals.
AGENDA
• WHAT IS BRAZIL IT ?
• COUNTRY GENERAL OVERVIEW
• CURRENT IT SPENDING
• BUSINESS EXPERTISE
• BRIC BENCHMARKING
• CULTURAL DNA COMPETITIVE ADVANTAGE
• OUR MESSAGE
WHAT IS BRAZIL IT ?
BRAZIL IT is a brand name for the Brazilian Federal Government’s Software and Services Export Incentive Program. The government, through a permanent agency called SOFTEX, is constantly supporting the Brazilian IT companies to be competitive in the world market and reach world class recognition
COUNTRY GENERAL OVERVIEW
Australia
Russia
USA
Brazil
China
Japan
Bangladesh
Nigeria
Pakistan
Indonesia
Canada
France
GermanyItalia
Spain
Mexico
South Korea
Netherlands
India
UK
Countries with area
> 4 million km²
Countries with GDP
> US$ 1 trillion
Countries with population
> 100 million
Brazil has:
– The 2nd largest commercial air fleet in the world,
– The 2nd largest private executive jet’s market in the world
– The 2nd largest agriculture vehicles market in the world,
– The 2nd largest jeans consumer market in the world,
– The 3rd largest market for copying machines in the world
– The 3rd largest market for TV sets in the world
– The 3rd largest soft drinks market in the world,
– The 4th largest refrigerators market in the world.
COUNTRY GENERAL OVERVIEW
2003 2004 2005 2006 2007
GDP US $ 552.2 663.6 882.0 1,067.4 1,261.5
Real GDP Growth % 1.2 5.7 2.9 3.7 4.7
Consumer price inflation 14.7 6.6 6.9 4.2 3.6
Population (million) 179 181.6 184.2 186.8 189.3
Exports US $ 73,084 96,475 118,31 137,80 161,16
Imports US $ 48,29 62,83 73,60 91,35 116,46
Reserves US $ 49,11 52,74 53,57 85,56 173,29
Total External Debt US $ 236,6 220,4 188,0 191,2 207,0
Exchange Rate (R:US $) 3.08 2.93 2.44 2.18 2.00
Source: The Economist Intelligence Unit
COUNTRY GENERAL OVERVIEW
The most
representative
multinationals are
present in Brazil
COUNTRY GENERAL OVERVIEW
COMPARATIVE TOTAL DOMESTICIT SPENDING
IDC data - 2006
USA
US$ 439B
UK
US$ 80B
Korea
US$ 14.7B
Japan
US$ 108B
India
US$ 13.5B
Brazil
US$ 16.2BArgentina
US$ 2.5B
Colombia
US$ 2.1B
Mexico
US$ 9.2B
China
US$ 38B Russia
US$ 14.2B
BUSINESS EXPERTISE
Telecommunications Enterprise Applications
RetailFinancial Segment Government Procurement
Education & e-Learning
BUSINESS EXPERTISE
Healthcare Energy Oil & Mining
Agrobusiness Automotive Manufacturing
Economic
DevelopmentBrazil Russia India China
Overall physical
infrastructure
solid
nationwideUnderpar Underpar Developing
Technology infrastructuresolid
nationwideUnderpar
Only in
Tech Parks
Only in
Tech Parks
Multinational presenceAll major
industriesUnderpar
Mostly IT
related
Mostly IT
related
Global reach Maturing Underpar Matured Underpar
Annual Inflation 4,5 % 8 % 11 % 8 %
BRIC Benchmarking:
Domestic IT market Brazil Russia India China
Market sizeU$ 16.2 bil U$ 14.3 bil U$ 13.8 bil U$ 38.0 bil
Range of capabilities
(mainframe to open source
Matured Matured Developing Developing
Financial IT Services
Industry
Matured Underpar Developing Underpar
Business Expertise Skills Matured Developing Developing Underpar
Software development
quality
Matured Matured Matured Developing
BRIC Benchmarking:
Geographical
factsBrazil Russia India China
Flying time from New
York
São Paulo Moscow New Dheli Beijing
09 hrs 14 hrs 15hrs 13 hrs
Time zone variation + 02 hrs + 13 hrs’ + 11 hrs + 13 hrs
Western Cultural
Proximity
Matured Developing Developing Under par
English business
language
Matured Developing Matured Under par
BRIC Benchmarking:
Current Outsourcing Scenario –Where outsourcing is going to now
Brazil
Canada
Chile
Costa Rica
Caribbeans
Mexico
China
India
Rest of Asia
Eastern Europe
13.3%
13.3%
6.7%
0%
0%
20%
40%
87%
7%
27%
Survey conducted by Avalon Research with mid size enterprise organizations in the US in behalf of Brazil IT
Changing Outsourcing Scenarios –Future outsourcing destinations
Brazil
Canada
Chile
Costa Rica
Caribbeans
Mexico
China
India
Rest of Asia
Eastern Europe
13.3%
13.3%
6.7%
0%
0%
20%
40%
87%
7%
27%
60.0%
0.0%
13.3%
26.7%
6.7%
53.3%
20.0%
26.7%
13.3%
26.7%
Survey conducted by Avalon Research with mid size enterprise organizations in the US in behalf of Brazil IT
Latest Outsourcing Trends –Critical Sucess Factors
Political/Ecnomical Alignment
Cultural Similarity
Linguistic Similarity
Geographical Proximity
Time Zone Proximity
Supervision and Control
10.5%
15.8%
26.3%
44.4%
45.8%
47.4%
Survey conducted by Avalon Research with mid size enterprise organizations in the US in behalf of Brazil IT
Latest Outsourcing Trends –Reasons to diversify outsource vendors
Global delivery model
Specific knowledge skills
Scale of operations
Cost arbritage
Risk minimzation
Specific technical skills
25.9%
37.0%
40.7%
48.1%
55.6%
59.3%
Survey conducted by Avalon Research with mid size enterprise organizations in the US in behalf of Brazil IT
Latest Outsourcing Trends –Costs Concerns
Survey conducted by Avalon Research with mid size enterprise organizations in the US in behalf of Brazil IT
Physical Infrastructure
Travel costs
Quality Checks
Communication
Administration Costs
Rewriting Turnover
Productivity
21.1%
26.3%
26.3%
31.6%
36.8%
36.8%
68.4%
CULTURE DIVERSITY
Easy understanding and adaptationto any culture – No cultural barriers
CULTURAL DNA AS A COMPETITIVE ADVANTAGE
Past economic instability and changes
established a solid DNA for:
– Fast understanding
– Creative solutions
– Efficient process implementations
– Technology constantly updated
HOW BRAZIL´S IT SKILLS ARE PERCEIVED BY ANALYSTS
• Expertise and Creativity are strong features• Innovative professionals• Extremely flexible and adaptable task force• Good fine tuning with the client• Good technical abilities
MOST RECENT IDC ADVICE TO IT BUSINESS EXECUTIVES– GO GREEN (WE SAY GO TO BRAZIL! IT´S
PLENTY GREEN)– GO WEST - NEW VERTICALS AND NEW
GEOGRAPHIES (WE SAY GO SOUTH)– BE FLEXIBLE (WE SAY DEPLOY NEW
OPTIONS THROUGH PROVEN VENDORS)
IDC´S RECENT GUIDANCE
BEST OF BREED
• Applications Development• Applications Maintenance• Remote Infrastructure Management• Staff Augmentation• Risk Analysis & Management• Vulnerability and Risk Assessment• Governance and Compliance• Business Continuity Planning
IT SERVICES AND SOLUTIONS PORTFOLIO
CONCLUSION
...check Brazil too as it is also a world class supplier
when you are looking for software solutionsand IT services...
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