Our Key Figures · Our Key Figures HOSPITALITY INSIGHT 25 years of experience 16 hotels under construction and in development 764 employees 21 hotels in operation 55.6 M sales (in

2 Success Hotel Group

Our Key Figures 3

Our Group 5

Our Founder and Advisory Board 7

Development as a Clear Focus 12

Living Innovation 14

Corporate Social Responsibility 16

Career at SHGR 17

Our Strong Multi-brand Portfolio 18

CONTENT


The Success Hotel Group (SHGR) is a German, family-run hotel company, and by no means outdated even after 25 years of experience in the industry.

On the contrary: Our tradition is the basis for innovation and expansion. How does that fit together? Find out on the following pages!

Our Key Figures

HOSPITALITY INSIGHT

25years of experience

16hotels under construction

and in development

764employees

21hotels in operation

55.6 Msales (in €) 2019


55 %

60 %

65 %

70 %

75 %

67,5068,50

74,0772,04*71,20

20182017 2019

74,52

+0,84 %

* Opening of 5 new hotels in 2019

OCCAverage occupancy in percent

201870 EUR

75 EUR

80 EUR

85 EUR

90 EUR

2017

86,85

90,47*

86,01

82,1083,90

89,70

2019

*Opening of 5 new hotels in 2019

ADRAverage daily rate in euro

+0,77 %

64,09 64,33

65,17*

57,40

63,80

55,50

20182017 201945 EUR

50 EUR

55 EUR

60 EUR

65 EUR

*Opening of 5 new hotels in 2019

RevPARRevenue per available room in euro

+1,37 %

(As of December 2019 / Source Germany figures: STR Global)

Success Hotel Group, Upper Midscale

STR Global, Upper Midscale

0

10

20

30

40

2021202020192018 202520242022 2023

HotelsDevelopment number of hotels 2018 – 2025

0

1.000

2.000

3.000

4.000

5.000

202020192018 2022 2023 2024 20252021

RoomsDevelopment number of rooms 2018 – 2025

Hotels/rooms in operation

New openings / new rooms


On Expansion Course Since 1995

OUR GROUPThe SHGR was founded in 1995 by Manfred Friedrich for the redevelopment of hotel businesses. In 2007, the change to the classic leasing company followed. Since 2010, we have been focusing strongly on strategic expansion on a national and international level.

The strong family bond within the company still characterises us today: Michael Friedrich, son of the founder, became Chief Executive Officer and Managing Director of SHGR in 2014. Since then, he has gradually taken over the family business and has been the sole managing director since 2020. This marks the successful completion of the generation change.

The constant growth and the development of new, modern business fields are driven forward by Michael Friedrich together with a committed and dynamic team consisting of many young, innovative minds and experienced industry insiders.

The SHGR is a licensed partner of international hotel companies and renowned umbrella brands such as Accor, Hilton Worldwide and InterContinental Hotels Group. In the future, we will continue our longstanding successful cooperation with these world-leading hotel giants also abroad: In Austria, Belgium and Switzerland, further franchise operations will be opened under our management in the coming years.


Since the foundation of the company, we have been constantly expanding our business areas and are on a steady course of expansion with increasing turnover, team, and rooms.

Success Is Making History

OUR MILESTONES

202006 Opening ibis Styles Magdeburg01 Opening Holiday Inn Express Göttingen

201910 Opening ibis Styles Aschaff enburg07 Opening Holiday Inn Express Regensburg06 Further expansion of the southern head offi ce in Stuttgart05 Opening Aparthotel Adagio Bremen and ibis budget Bremen City Center02 Opening ibis Styles Bamberg

201805 Opening of the northern head offi ce in Bremen

201705 Relocation and expansion of the head offi ce in Stuttgart

201609 Opening ibis Styles Rastatt Baden-Baden08 Opening Aparthotel Adagio Frankfurt City Messe06 Opening ibis Styles Tübingen01 Best Western Stuttgart Airport Messe becomes ibis Styles F ilderstadt Stuttgart Messe

201506 Opening ibis Styles Trier

201403 Opening ibis budget Ludwigsburg

201304 Opening HANSE HOTEL Attendorn

201211 Opening ibis Styles Nagold-Schwarzwald10 Opening Holiday Inn Express Augsburg09 Opening ibis Styles Aalen01 Opening ibis Styles Leipzig

201106 Opening ibis Styles Stuttgart

2010 Focus on strategic expansion on a national and international level

200909 Opening Holiday Inn Express Bremen Airport

2007 Change to the classic leasing company04 Opening Holiday Inn Express Baden-Baden

200609 Opening Hilton Garden Inn Stuttgart NeckarPark

1996 Opening Best Western Stuttgart Airport-Messe

1995

10 Founding of the Success Group with focus on the refurbishment of hotels


A sparring partner at eye level: This is how the function of our advisory board can be described. Through the regular exchange with our founder and the advisory board, we constantly put processes and projects to the test. In this way, we prevent both operational blindness and the risk of wrong decisions. We act more refl ectively.

The entrepreneurial advice from outside also provides new impulses: Our advisory board is characterized by valuable experience and expertise, which means that diff erent perspectives are taken into account. This contributes to our approach of using tradition as a success factor for innovation.

Always Well Advised

OUR FOUNDER AND ADVISORY BOARD

For more than 20 years, Prof. Dr. Georg Fundel has guided Stuttgart Airport through all the entre-preneurial challenges as Managing Director. In the process, he succeeded in bringing the airport out of the red and turning it into one of the most successful airports in Germany. With this invaluable knowledge, he now keeps us on course as Chairman of the Advisory Board.

In addition to various spe-cialist and management tasks in Germany and abroad, Hans-Peter Grae-ther was responsible for purchasing in the consumer division of Robert Bosch GmbH for many years. Furthermore, as spokesman for the senior executives, he was a member of the supervisory board of the internationally leading technology and services group. Today he continues to advise Chinese compa-nies as a senior consultant. This makes him the ideal advisor for our constantly expanding company.

Rudolf Bezler is a lawyer and notary. With this dou-ble qualifi cation, he led the law and notary fi rm Menold Bezler as Managing Partner for a decade. His areas of expertise include corporate restructuring and succes-sion planning. This makes him an important consult-ant for our family business in its second generation.

No one knows the company better than he does: Manfred Friedrich is the founder of the Success Hotel Group. He has hand-ed over the management to his son, Michael Friedrich. However, he remains a formative advisor for the development of the com-pany. Thus, we continue to profi t from his immense wealth of experience and extensive network. We ap-preciate not only his know-how, but also his personal contact to the employees.

Manfred FriedrichFounder of the

Success Hotel Group

Prof. Dr. Georg FundelChairman of the Advisory Board

Hans-Peter GraetherDeputy Chairman

of the Advisory Board

Rudolf BezlerMember of the Advisory Board


Success does not come by itself. Behind completed projects, fi nished buildings and ongoing operations are many clever minds who think ahead and energetic hands which pull together.

Get to know a part of our Success team here!

We Are Building Our Future Today

OUR TEAM

MICHAEL FRIEDRICHChief Executive Offi cer

Managing Director

OUR TEAM

Via barkeeper to CEO: Today, Michael Friedrich is our CEO and Managing Director. Before taking up this position, he fi rst went out into the world to get to know the industry from diff erent perspectives. For example, he lived in South Africa for two years and successfully managed the F&B division of several 5-star hotels there.

When he fi nally returned home in 2007 and joined the family business, he had packed many impressions and ideas, which he initially implemented as Brand & Marketing Manager of the Success Hotel Group. He gradually assumed operational responsibility for the company’s hotels until he was appointed Chief Executive Offi cer and Managing Director in 2014.

Michael Friedrich has maintained his hands-on mentality in this role and is actively working on the integration of innovative technologies for the strate-gic further development of the business areas and for the optimization of internal processes.


DR. THOMAS LEIBChief Acquisition Officer

Authorized Signatory

MARTIN PLEISSChief Revenue OfficerAuthorized Signatory

He knows the way: When it comes to facts, figures and trends in the industry, Dr. Thomas Leib as Chief Acquisition Officer is the right contact person. Since 2001, he has been advising our business partners on locations, brands and eco-nomic factors, thus winning new hotel projects for us.

During his international ca-reer, he gained experience at Steigenberger Hotels & Resorts and Hilton Hotels & Resorts. He became acquainted with the academic side during a re-search and teaching assign-ment as Adjunct Professor and Assistant Director of the School of Hospitality Business Management for the College of Business of the renowned Washington State University.

In 2017, Dr. Thomas Leib was appointed authorized signatory and is a member of the Executive Board.

Vital link: At Martin Pleiss, all the threads from the sales, revenue and mar-keting departments come together. Since 2018, he has been managing all turnover-based areas of the Success Hotel Group as Chief Revenue Officer and has been ensuring that all departments work together to achieve the best possible corporate result. In 2019, he was appointed authorized signatory of the Success Hotel Group and is a mem-ber of the Executive Board.

Before that, the trained ho-tel specialist and state-cer-tified business economist had already achieved a lot within the company: In 2012, he opened the Holiday Inn Express Augsburg as General Manager, success-fully managing it for two years until he joined the head office as Director of Sales. There, he further ex-panded the revenue man-agement division, which he also managed from 2015 as Director of Sales & Revenue. As Director of Means-End Relations, Martin Pleiss also took over the management of the marketing division in 2017.

THOMAS BOSSEChief Development Officer

Authorized Signatory

We can count on him: Thomas Bosse is one of our longest serving employees. The trained restaurant specialist and business economist gained his oper-ational knowledge during his time as Deputy General Manager at the Clubhotel Hochsauerland in Winter-berg. In 2002, he joined the head office of the Success Hotel Group, where he was responsible for setting up the purchasing department and was appointed Director of F&B.

Since 2014, he has been an authorised signatory and a member of the Executive Board. As Chief Development Officer, he is the first point of contact when it comes to the development of new hotel projects as well as equipment and purchasing. In his department, hotel plans are not only designed, but also implemented with determination – and always with a successful mixture of creativity and cost effi-ciency.


PETER BELINGDirector of Acquisition

Munich-born: Peter Beling has been with the Success Hotel Group for many years, most recently as General Manager of two of our hotels. At the end of 2019 he moved to the head office as Director of Acquisition. He supports us in hotel de-velopment, evaluates hotel projects according to our location requirements and creates new hotel concepts.

Peter Beling already knew during his studies of hotel management in Brussels that the hotel industry would become his specialty. During his international career he gained experi-ence at the Hilton Hotel in Brussels and Paris as well as at Fleming’s Hotel in Zurich, Vienna and Munich.

HOLGER DÖRINGERDirector of Finance

Really comprehends the numbers: Holger Döringer is our financial strategist, identifies possibilities for budget optimisation and makes potential risks calcu-lable. As Director of Finance, he maintains an overview of the company’s financial position and is responsible for finance, accounting and controlling.

Before Holger Döringer joined our Success team in 2019, the business admin-istration graduate (FH) worked as an authorised signatory and unit man-ager for the finance and IT departments of a trade fair construction company.

GABY MADERDirector of Quality Assurance

With attention to detail: Nothing in our hotels escapes Gaby Mader’s watchful eyes. As Director of Quality Assurance since 2013, she has ensured that both, brand standards and our group guidelines, are adhered to. In close consul-tation with various units such as operational man-agement, housekeeping or maintenance, she works on concepts and tests new products or processes in order to further increase the high quality level of our hotels and restaurants.

Gaby Mader knows the hotel business like the back of her hand, as the trained hotel manager has been working in the industry since 1988 and has gained experience in boarding ho-tels as well as luxury hotels.


At home in the south: Marc Riewe has been re-sponsible for all hotels and hotel openings of our group in southern Germany since 2019 and together with Henrik Mészáros, Director of Operations North, forms our operational manage-ment. In close coordination with the executive board and other departments of the head offi ce, he ensures the smooth running of the hotel operations. For the hotels, he is the fi rst point of contact for operational matters.

Marc Riewe has been part of our Success team since 2006, when he opened the Holiday Inn Express Baden-Baden and then successfully managed it for four years as General Manager. In 2011, he took over the hotel manage-ment of the Hilton Garden Inn Stuttgart NeckarPark until he was promoted to Director of Operations ibis Styles in 2015. In 2017, as Director of Operations Accor Franchise, he also took over all other Accor brands in our group until the expansion course led to the structuring of the group into northern and southern Germany.

Pre-programmed success: As Director of Technology, Arno Schuh drives the technological vision of our company. In close consul-tation with the executive board, he evaluates new and growing technologies and their benefi ts for our Group. Digitalisation is just as important as data security.

IT and hotel business, the trained hotel specialist knows both areas very well. Before joining the Success Hotel Group in 2019, he held positions as team leader in the areas of hotel applications and systems support, followed by a po-sition as Head of Network, Security and Datacenter at Accor.

MARC RIEWEDirector of Operations South

ARNO SCHUHDirector of Technology

HENRIK MÉSZÁROSDirector of Operations North

A real northern light: Henrik Mészáros has been responsible for all hotels and hotel openings of our group in northern Germany since 2019 and together with Marc Riewe, Director of Operations South, forms our operational manage-ment. In close coordination with the executive board and other departments of the head offi ce, he ensures the smooth running of the hotel operations. For the hotels, he is the fi rst point of contact for operational matters.

Henrik Mészáros experi-enced the versatility of everyday hotel life through various positions in 4- and 5-star hotels, most recently as General Manager of the Holiday Inn Express Bremen Airport, until he was pro-moted to Director of Opera-tions IHG and Pre-Openings in 2017 and established a branch of our head offi ce in Bremen.


From Planning to Construction Support and Operation

DEVELOPMENT AS A CLEAR FOCUSAnalysis, conception and realisation, our team of experts brings many years of experience experience in all phases of a hotel development. Each project is examined and evaluated according to specific criteria. That is why we know exactly what matters in a project, how much it costs and how long it takes.

On this basis, we create contemporary solutions that have their roots in the tradition-al hotel industry and grow in the long term with the help of modern technologies and approaches. This security is our strength, from which our partners benefit, and forms the foundation for a trusting cooperation.

FRANCHISEGEBER

SUCCESS HOTEL GROUP

INVESTOR

Miet-/Pachtvertrag

Franchisevertrag

Markenlizenzgeber

Hotelbetreiber

Immobilieneigentümer

FranchisorFranchisor

Franchise agreement

Brand Licensor

Hotel operator

Rental/lease agreement

Real estate owners

SUCCESS HOTEL GROUP

Investor


Positioning

Metropolises with a lifestyle-oriented positioning

and a strong hotel market

Types of Development

New developments

Conversions

Takeover of existing hotels

Dual branding

Mixed use

Site Characteristics

Grown environment with diff erent real estate uses

High visibility

Proximity to demand generators (tourist attractions, offi ces, conference rooms)

Good transport connections both by public transport and by car

Types of Contracts

F ixed lease and rental agreements

Variable lease and rental agreements

Management contracts

Acquisition of hotel groups and brand portfolios

Hotel Size

From 100 hotel rooms

At least 15 m² space for a standard hotel room (depending on brand)

From 20 m² gross fl oor area per room (depending on brand)

From 4.500 m² gross fl oor area (excluding parking spaces and outdoor area)

Our Location Requirements

Every location and every property is individual. We have therefore developed a project selection concept that takes economic, ecological and social aspects into account and prepares our hotel projects for the future.economic, ecological and social aspects into account and prepares our hotel projects for the future.

Basics and Ideas

In order to reliably pursue and control project goals, we defi ne detailed standards and quality descriptions.

The bundled competence from various specialist areas enables us to bring out potential where nobody expects it.

Planning and Visualization

From our ideas we develop fi rst plans. In addition to classic fl oor plan drawings, we also use the latest technologies such as 3D drafts and 3D prints.

Photorealistic visualizations convey the overall concept and the desired atmosphere. We are also working on virtual reality implementations to make an interactive experience with the hotel possible, even before the opening.

Opening and Operation

At our modern head offi ce in the heart of Stuttgart, specialized departments (Acquisi-tion, Development, Operations, Quality Assurance, Purchasing, Sales and Revenue Man-agement as well as Marketing and Communication) work closely with the franchisor’s specialist departments, resulting in short, effi cient workfl ows, a smooth opening and successful operation. A second head offi ce in Bremen shortens location-related distances and enables a regular on-site presence for all projects.


From Return on Creativity to Return on Investment

LIVING INNOVATION

In order to remain persistent in a fast-moving society, we try to be one step ahead of the times and reinvent ourselves again and again. We anchor courage and curiosity for the new with cost-conscious and responsible entrepreneurship.

We test emerging technologies immediately in order to assess their impact on the eco-nomic context of the company. In doing so, we separate the trend-setting from the irrelevant.


Always at the Cutting Edge of TechnologyWith foresight, we established a state-of-the-art IT infrastructure for the entire com-pany at an early stage. This includes, for example, fast internet via fiber optic network as well as secure server and network access for mobile working with two-stage au-thentication. Our own social intranet facilitates communication and encourages the exchange of knowledge throughout the company.

The technology also enables ergonomic work in the office: each workstation is equipped with two screens and a wireless headset allowing movement during telephone calls.

Future-Oriented Digitization With Own ApplicationsThe full potential of digitization will only be harnessed if it is tailored to individual requirements. That is why we ourselves, together with partners, develop tailor-made applications to optimize our operations. A particular example of this is our own doc-ument management system, which covers exactly those areas and functions that we need in our daily work.

With our digital solutions, we set innovative impulses for more flexibility, but also sus-tainability. For example, we are introducing digital menus that can be adapted quickly and easily so that guests always receive up-to-date information and recommendations. At the same time, we are taking a further step towards a paperless company.

Interactive Brand Experiences Through Virtual RealityBefore a hotel opens, there is a long phase of planning and construction. During this time it used to take a lot of imagination to see the finished hotel. Photorealistic visualizations help to present the overall concept. In addition, we work with 3D printing.

But would it not be even better if the planned hotel is already accessible? What seemed impossible for a long time has become possible thanks to virtual reality technology. We convert our hotel plans into virtual reality so that the planned hotel can be experienced by business partners and guests before the opening. Thus, brand loyalty is strengthened.

Mobile Key Solution of the FutureIn the meanwhile, the smartphone has become our daily companion and is used for many purposes, e.g. as an admission ticket or for contactless payment. Together with a partner, we are responding to this technological development and are working on an app integration of mobile keys on the smartphone for our hotels. In the long term, this app will not only enable digital check-in and replace plastic key cards, but can also be expanded to include other functions such as booking additional services.

Synergy Effects Through System GastronomyIn our full-service hotels, we use a specially developed, well thought-out system gas-tronomy concept that can be ideally integrated into hotel operations. We use precisely defined product groups that interlock and create synergy effects in purchasing and in the central control of all F&B processes.

The system gastronomy concept is successfully implemented in the restaurants of the HANSE HOTEL Attendorn, Hilton Garden Inn Stuttgart NeckarPark, Holiday Inn Express Bremen Airport, ibis Styles Leipzig, ibis Styles Stuttgart and ibis Styles Tübingen hotels. In the next two years, three more hotel restaurants of this type will open in Hamburg, Kiel and Bad Reichenhall.


Responsible Behaviour in the Hotel and in the Office

CORPORATE SOCIAL RESPONSIBILITY

What environment and society will we leave behind for future generations? As a family business, we think particularly carefully about this question and take precautions.

Social Engagement Possibility to donate the room cleaning to a charitable organization

Participation in food waste reduction initiatives such as Too Good To Go

Participation in fundraising activities such as wish trees at Christmas Switching From Paper to Digital

Sending the invoice to guests by email (printout only on request)

Digital signage instead of printed advertising material

Switch to digital menus through app solutions

Avoidance of Unnecessary Plastic WasteFree toothbrush mugs at the front desk instead of in the room

Avoidance of plastic waste bags in the offi ces

Switching from plastic key cards to app solutions

Reduction of Water Consumption and Environmental Pollution Daily change of hand and shower towels only on request

Environmentally friendly cleaning through the use of biodegradable detergents and cleaning agents

Energy Saving MeasuresUse of modern LED lamps

Use of energy effi cient machines

Integration of Intelligent Technologies to Save ResourcesDigital guest information systems on the TV sets in the room

All-in-one water systems for drawing still or sparkling mineral water, without needing plastic bottles


Growing Together

CAREER AT SHGR

As a franchise partner of international hotel groups, we run a multi-brandportfolio, which enables our employees to get to know hotel brands of different categories: from ibis budget to the Hilton Garden Inn.

A career with us can start as an apprentice, continue as an employee or trainee to become a junior manager and lead up to senior management, both in the hotel or restaurant and in the head office. Thanks to our locations throughout Germany and soon abroad, changing locations is possible.

Thus, we offer our employees varied tasks and a wide range of opportunities to develop their diversified development opportunities. Many of our current managers are the best examples of such a successful career within our company.

It is important to us that all employees feel well supported and encouraged. Only satis-fied employees can represent the hospitality that guests expect from our service and fill it with life.

That we succeed in this is shown by the awards we have received as TOP & OPEN Com-pany on the employer platform kununu.com (as of April 2020). These seals of approval are awarded on the basis of our employees’ evaluations and prove the constructive team spirit in the company.


Our Hotels in Operation

Baden-WuerttembergHilton Garden Inn Stuttgart NeckarPark (150 rooms)Holiday Inn Express Baden-Baden (108 rooms)ibis budget Ludwigsburg (126 rooms)ibis Styles Aalen (71 rooms)ibis Styles Filderstadt Stuttgart Messe (62 rooms)ibis Styles Nagold-Schwarzwald (69 rooms)ibis Styles Rastatt Baden-Baden (107 rooms)ibis Styles Stuttgart (156 rooms)ibis Styles Tübingen (126 rooms)

BavariaHoliday Inn Express Augsburg (136 rooms)Holiday Inn Express Regensburg (144 rooms)ibis Styles Aschaffenburg (140 rooms)ibis Styles Bamberg (132 rooms)

BremenAparthotel Adagio Bremen (95 rooms)ibis budget Bremen City Center (194 rooms)Holiday Inn Express Bremen Airport (174 rooms)

HesseAparthotel Adagio Frankfurt City Messe (172 rooms)

Lower SaxonyHoliday Inn Express Göttingen (144 rooms)

North Rhine-WestphaliaHANSE HOTEL Attendorn (99 rooms)

Rhineland-Palatinateibis Styles Trier (100 rooms)

Saxonyibis Styles Leipzig (127 rooms)

Our Hotels Under Construction

Bavariaibis Styles Bad Reichenhall (opening 2021, 134 rooms)ibis Styles Coburg (opening 2021, 141 rooms)

BerlinTwo 4* Hotels (opening 2022, 267 rooms)

Hamburgibis Styles Hamburg-Barmbek (opening 2021, 188 rooms)

North Rhine-WestphaliaHoliday Inn Express Aachen (opening 2021/2022, 160 rooms)

Saxony-Anhaltibis Styles Magdeburg (opening 2020, 144 rooms)

Schleswig-HolsteinAparthotel Adagio access Kiel (opening 2021, 90 rooms)ibis Styles Kiel (opening 2021, 148rooms)

BelgiumAparthotel Adagio Antwerpen (opening 2022, 70 rooms)Aparthotel Adagio access Brussels Airport (opening 2022, 150 rooms)

At One Glance

OUR STRONG MULTI-BRAND PORTFOLIO

Our Hotels in Development

Baden-Wuerttemberg3* S Hotel Greater Baden-Baden

Bavaria3* Hotel Greater München (114 rooms)4* Hotel Greater München (232 rooms)

Austria4* Hotel in Austria (161 rooms)

SwitzerlandComing soon


Munich

Berlin

Hamburg

DresdenErfurt

Düsseldorf

Brussels

Stuttgart

Frankfurt

Hotels in operation

Hotels under construction

Hotels in developmentSome projects are not yet displayed or quantified.


Internationally Positioned

OUR HOTELS AND BRANDS

We have been a long-standing partner of the world’s leading hotel chains Accor, Hilton Worldwide, InterContinental Hotels Group and Radisson Hotel Group.

The appreciative relationship of trust between us and our partners is shown, among other things, by the fact that our managing director, Michael Friedrich, has been appointed member of the IHG Europe Committee of the IHG Owners Association.

Our hotels and teams have also received several awards. For example, ibis Styles Aalen took first place and ibis Styles Trier came second among franchised hotels in the Accor ALL Award 2020.

Baden-Wuerttemberg

Hilton Garden Inn Stuttgart NeckarPark

150 roomsRestaurant Mike’s Urban Pub9 meeting rooms max. 697 Pax

ibis budget Ludwisgburg126 rooms

ibis Styles Filderstadt Stuttgart Messe

62 roomsHotel bar

ibis Styles Rastatt Baden-Baden

107 roomsHotel bar

Holiday Inn Express Baden-Baden

108 roomsHotel bar1 meeting rooms max. 10 Pax

ibis Styles Aalen

71 roomsHotel bar

ibis Styles Nagold-Schwarzwald

69 roomsHotel bar

ibis Styles Stuttgart


ibis Styles Tübingen


Hotels in operation



ibis Styles Aschaff enburg

140 roomsHotel bar

ibis Styles Bad Reichenhall

134 roomsRestaurant Mike’s Urban Pub

Planned opening 2Q 2021

ibis Styles Bamberg

132 roomsHotel bar

ibis Styles Coburg

141 roomsHotel bar


Bavaria

Holiday Inn Express Augsburg

136 roomsHotel bar1 meeting rooms for max. 15 Pax

Holiday Inn Express Regensburg

144 roomsHotel bar2 meeting rooms for max. 8 Pax

Bremen

Aparthotel Adagio Bremen

95 roomsHotel bar

ibis budget Bremen City Center

194 rooms

Holiday Inn Express Bremen Airport


Hotels in operation



Hamburg

ibis Styles Hamburg-Barmbek


Planned opening 1H 2021

Hesse

Aparthotel Adagio Frankfurt City Messe

172 roomsHotel bar

Lower Saxony

Holiday Inn Express Göttingen

144 roomsHotel bar

Hotels in operation



North Rhine-Westphalia

Rhineland-Palatinate

HANSE HOTEL Attendorn

99 roomsRestaurant Mike’s Urban Pub2 meeting rooms for max. 150 Pax

Holiday Inn Express Aachen

160 roomsHotel bar

Planned opening 4Q 2021/1Q 2022

ibis Styles Trier

100 rooms

North Rhine-Westphalia

Saxony

ibis Styles Leipzig

127 roomsRestaurant Mike’s Urban Pub2 meeting rooms for max. 100 Pax

Hotels in operation



Success Hotel GroupBolzstraße 370173 Stuttgart

+49 711 90 71 34-0headoffi [email protected]

Saxony-Anhalt

ibis Styles Magdeburg

144 roomsHotel bar

Schleswig-Holstein

Aparthotel Adagio access Kiel

90 roomsHotel bar


ibis Styles Kiel



Belgium

Aparthotel Adagio Antwerpen

70 roomsHotel bar


Aparthotel Adagio access Brussels Airport

150 roomsHotel restaurant and bar

Planned opening 4Q 2022/1Q 2023

Hotels in operation


www.shgr.com

Documents

Our Key Figures · Our Key Figures HOSPITALITY INSIGHT 25 years of experience 16 hotels under construction and in development 764 employees 21 hotels in operation 55.6 M sales (in