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Our Expertise. Your Success.
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BMA Property Group provide specialist sales and marketing services to housing associations, local
authorities and developers across the UK.
We are not a high street estate agent – we understand that shared ownership sales, asset management,
PRS and outright sales require something more in terms of customer service and meeting your financial
parameters.
Our 30-year experience in sales and marketing spans the full spectrum of services from strategic
planning, to development of sales strategies and occupation plans. And, with expertise in PRS, shared
ownership and affordable rent we are the perfect partner to make selling your properties easy.
Plus, to complement our sales offer we also work with a number of local authorities and Housing
Associations that have not developed properties for sale before and wish to put in place their own sales
systems, structures and policies to deliver the programme.
BMAPG
Sales & Marketing Expertise
Shared ownership
DIY shared ownership
Private rental
Outright sales
Affordable rent
Consultancy
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Make managing
your portfolio
easy by dealing
with one trusted
partner who has
all the services
you need and
understands your
business
Our knowledge,
expertise and
flexible approach
means you can
outsource all of
your property
management
needs,
supplement your
existing skills or
work with one of
our consultants
to recommend a
strategy to take
your forward.
Each project is
unique but all
our solutions are
designed with
the resident at
heart, to ensure
that we are
creating
environments
where they can
thrive.
Utilise our
existing
processes,
infrastructure
and systems
saving you the
time and money
of creating your
own.
Gain clear insight
on the
performance of
your operations
and plan for the
future with our
bespoke
reporting,
financial
modelling and
business
planning.
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5
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Sales
Progression
Completion
Site Set Up
Marketing
Qualifying
Applicants
Supporting
Applicants
Viewings
Review,
Report
& Recommend
Customer at
the Heart
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Site set up – We will work with you to ensure that everything is ready for when the
site is handed over. This includes RICs valuations, creating a sales and marketing
plan and any 106 obligations
Marketing – Our marketing team can create and implement a marketing plan
including branding, digital marketing, promotional brochures, arranging a show
home, advertising on web portals and raising awareness through PR activities.
Qualifying applicants – With a panel of IFAs and mortgage advisors we are well
placed to ensure that every applicant is pre-qualified, and their affordability checked
before arranging a viewing or taking a reservation.
Support applicants – We want to make sure the sales process is a smooth as
possible, so we will assist applicants with completing any formal documentation
that is needed to move their sale on.
Viewings – Our professional sales team have experience of arranging open days
and carrying out accompanied viewings.
Sales progression – Throughout their journey we will ensure that all buyers have
access to conveyancing specialists. We will support them throughout the sales
process and make sure we meet any agreed timescales set for exchange and
completion.
Completion – On the day of completion we can assist with the handover to the
buyer and, if required, carry out home demonstrations.
Review, report and recommend – Throughout the process we will supply you with
data and analysis aligned to your KPIs. We will continually review our performance
and make recommendations on how we can improve the service to you and the
buyers on future developments.
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Our aim is to attract and retain tenants who not only want to live in well-managed buildings but understand the role they play in maintaining and enhancing their environment. This, of course, is balanced with your need to ensure that your properties supply an income in line with your financial targets and that your investment is protected. tenure products since the early 1990’s.
We can…
✓ Advise on your sales and marketing strategy
✓ Pre-qualify applicants including affordability
checks
✓ Implement targeted marketing and sales
campaigns
✓ Hold open days and events
✓ Arrange and dress a show home
✓ Manage shared ownership including stair
casing and resale
✓ Carry out viewings and home demonstrations
✓ White label our services or use your brand
✓ Provide reporting on sales progression
…plus a whole lot more.
Why BMA Property Group?
• We can provide a
comprehensive agency service
from pre-qualifying applicants,
liaising with solicitors and
mortgage brokers through to
carrying out home
demonstrations and
accompanied handovers
• Our team will use their
knowledge and expertise to
work with you to understand
your target audience, your
objectives and your budget to
create a sales and marketing
plan tailored to your exact needs
• Our sales and marketing
professionals have experience of
working with house builders,
portfolio investors, housing
associations and other non-
profit organisations to achieve
the best performance from their
properties
• All of our services can be white
labelled
• Having a flexible approach
means you can use any
combination of our services all
of which are supported by our
integrated software and bespoke
management reporting.
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An increasing number of Local Authorities are offering shared ownership to free up social rented accommodation, provide affordable housing opportunities for key workers and to support regeneration initiatives. We can provide a tailored range of professional support to assist you whether you are looking to set up a shared ownership scheme or simply want someone to review your existing offer.
We can…
✓ Review demand, feasibility and funding
✓ Provide expertise in setting up a shared
ownership scheme
✓ Create policies, procedures, risk assessments
and marketing plans for you to implement a
shared ownership scheme
✓ Analyse the customer journey for new build,
re-sales and stair casing to ensure an
exceptional customer experience
✓ Support you in the promotion of your shared
ownership scheme to local residents
✓ Provide interim management and support
staff in sales and leasehold management
✓ Ensure your sales strategy will meet your
targets and objectives.
…plus a whole lot more.
Why BMA Property Group?
• We have the skills and expertise
to carry out market research to
assess demand, price points and
competitor analysis
• A demonstrable track record in
delivering shared ownership
schemes for many local
authorities including London
Borough of Ealing, Hillingdon
and Cambridge
• The skills to help you set up a
shared ownership scheme
• Our teams have extensive
experience of analysing housing
market trends taking account
economic, political, social and
regulatory factors
• An organisation with an in-depth
understanding of the dynamics
and trends around open market
and sub-market housing
development, including land and
site availability, development
costs, strength of demand,
affordability and competition.
• Considerable experience in
launching new schemes,
marketing properties and
engaging with stakeholders and
residents.
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With a wealth of experience in property marketing, the BMAPG team bring expertise, creativity
and innovative ideas to every project they take on.
Our skills encompass all the latest marketing disciplines from branding and strategy through to
marketing brochures, sales materials and digital marketing.
The services we offer include:
✓ Marketing strategy
✓ Branding and logos
✓ Photography and CGIs
✓ Creation of promotional materials and brochures
✓ Hoardings, signage and promotional banners
✓ Digital campaigns including email, web development, advertising on property portals and
online advertising
✓ Scoping, creating and managing show flats and sales suites
✓ Media planning and advertising.
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BMAPG Directors have held senior sales and marketing positions with G15 and large regional
providers and have been successfully leading on sales, marketing and the management of property
sales since the early 1990’s.
Whatever your requirements they will ensure the smooth delivery of your project and that your
objectives are met.
Their list of skills is endless but amongst them they have:
• Sold hundreds of properties ensuring they exceeded KPIs for income, sales times and levels
of customer service
• Set up and managed Help to Buy Agents and developed and delivered the equity loan
product MyChoiceHomeBuy with several other providers
• Worked with the National Housing Federation (NHF), Chartered Housing Association (CHA)
and Council of Mortgage Lenders (CML), advising on product development
• Detailed knowledge and experience of Low Cost Home Ownership Products.
• Advised LAs and RPs on home ownership, sales and marketing, risk mitigation, governance,
process and procedure
• Run fully integrated marketing campaigns to raise awareness, drive sales leads and ensure
a timely sale of properties.
Working with BMA Property Group
is both flexible and straightforward.
We can agree solutions quickly
and implement them promptly.
If you have any questions,
please feel free to contact Mark Rolfe
Call
07534 358679
BMA Property Group is one of the leading end-to-end
property service companies. We’re here to make
managing your property portfolio easy.
Our team of property professionals comes from all
aspects of property management giving us the ability
to deliver on every customers’ requirement. Our
services include property management, sales and
marketing, repairs, maintenance, asset management
and consultancy.
With experience in both private and public-sector
housing we can partner with you to ensure you make
the most of your property portfolio.