Otsd Final

8/11/2019 Otsd Final

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Impact Of Organizations Structural

Changes On Factors Such As

Innovation & Technology

Organizational Theories, Structure

& Design


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GROUP MEMBERS

H-13 Nikita Karambelkar.

H-22 Deeksha Thevar

H-02 Dipti Bagade

H-10 Neelam Joshi

H-01 Sneha Badlani


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Contents

1. Introduction.

2. Case Study 1. Philips Healthcare.

3. Case Study 2. Google.

4. Case Study 3. Nike.

5. Conclusion.


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INTRODUCTION

Design of managerial hierarchies

Roles, power and responsibilities are

assigned, controlled, and coordinated.

To remain competitive or adapt to

innovations


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Factors Affecting Organization Structure

Innovation

source of growth

generation, acceptance and implementation

determinant of competitive advantage formany organizations

Technology


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Case Study 1. Philips Healthcare

Healthcare EBITA below market

expectations

in Q2; Group EBITA broadly in line.

Healthcare business groups to report

directly

to CEO Frans van Houten

Healthcare CEO Deborah DiSanzo has

decided

to leave the company to pursue other


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Royal Philips has announced that it is

implementing a new management structure

in its Healthcare sector to improve

performance and allow it to respond better

toevolving customer demands in a changing

health care landscape.

In this new model, the Healthcare business

groups will report directly to Philips Chief

Executive Officer Frans van Houten,

thereby

removing one management layer. Deborah

DiSanzo, CEO of Philips Healthcare, has

decided to leave the company to pursue

other

Philips Healthcare


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Healthcare business represents more than

40% of the revenue of Philips and is at the

heart of Philips mission to deliver

meaningfulinnovation to improve peoples lives.

Philips Healthcare thus takes decisive action

to improve performance, competitiveness,and

demonstrates its relentless commitment to

quality and meaningful innovation that meet

customer needs.

Philips Healthcare


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Case Study 2. Google

Google was founded by Larry

Page and Sergey

Brin.

Google was incorporated as a privately heldcompany on September 4, 1998.

Worlds largest Internet search engine.

Eight billion web pages.


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Role of Innovation at Google

The company regularly ranks among the Top 2most innovative companies in Business Weeks

annual survey.

Google has arrived at the 70-20-10 resource

management model.

New ways to expand.

Increase in Revenues.

2005- Google became the biggest media

companyvalued at $ 80 billion.


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Googles Organizational Structure

Dynamic, atypical, bureaucracy-averse.

2001- Eric Schmidt. (CEO).

Decisions at Google are a result of three-

waynegotiations.

Fluid working groups.


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Its Impact on Innovation

Executives at Google think that the

companys

freewheeling management is an asset rather

than a liability.

Freedom to pursue new ideas.

Innovation Envy.

Googles organizational structure has also

increased the satisfaction of Googles

partnersand customers.


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Its Impact on Innovation

Googles organizational structure has

allowed the concepts of innovation and

creativity to become part of its DNA

Googles organizational structure has

helpedcreate a productive environment that

advocates generating innovative results

that

are in line with financial objectives and

outcomes.


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Case Study 3. NIKE

Mission: To Bring Inspiration And Innovation

To Every Athlete* In The World

Nike, Inc. is engaged in the design,

development, manufacturing and worldwide

marketing and selling of footwear, apparel,

equipment, accessories and services.

The company was founded on January 25,

1964, as Blue Ribbon Sports, by Bill

Bowerman and Phil Knight


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Organizational Structural Changes At

Nike

Nike completely reformed its organization

structure to emphasize the importance of

different product categories

They moved from a complex web of

innovation that undermined interaction to

one

that would take advantage of team stability,

expertise & identity.

Nikes transformation design led to the

creation

of several autonomous units that directly

controlled one product type, i.e. basketball,

running, tennis, etc.


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Organizational Structural Changes At

Nike

The units act like small, entrepreneurial companies able to make

decisions,

develop visions and run their business like theirlivelihood depends on it.


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Nike has devised a way of stitching that humble shoe upper out of what isessentially a single thread. That means more comfort, lower production

costs and, from an environmental point of view, a lot less waste.

The Nike Innovation Arena is a dynamic 3-D environment where Nikeslatest innovations in Track and Field, Basketball, Training, and Nikes

digital enablement offering Nike Basketball and Nike +Training can be

explored.

Impact on innovation & technology

Nike has designed distinct medal stand looks to pay tribute to American

athletes and their varied disciplines of competition. Inspirations are drawn

from classic American forms: from work wear and pickup trucks to

astronaut suits and sports cars.


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Conclusion

Organizations Focus.

Innovation- Promote Expansive Actions.

Optimum Utilization Of Resources.

Organizational Transformation.

Monitor Organizational Structure.


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Thank You

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Otsd Final