Ot.6 -9.2020 UNDERSTANDING MARKETS · Understanding Retail Demand Leslie Sarasin, President and Chief Executive Officer, Food Marketing Institute This year, retailers have had to

EXECUTIVE CONFERENCE and GLOBAL PROTEIN SUMMIT

Oct.6-9.2020

SEAFOOD

• The Impact Of COVID-19 on the Seafood Supply Chain

• Urner Barry’s Market Insight – Shrimp & Shellfish

• Urner Barry’s Market Insight – Salmon & Finfish

PLANT PROTEINSPartnered with GFI

• Urner Barry’s Market Insight• The Alternative Protein Opportunity• Alternative Protein Funding and Investment

• How U.S. Market Access Rules Increase Supply Chain Scrutiny

DAY 1TUESDAY, OCTOBER 6

UNDERSTANDING MARKETS11:00am-11:15am ET - LIVE

WELCOME ADDRESS: A 2020 REVIEW

Understanding the U.S. Political LandscapeScott Rasmussen, Editor-at-Large for

Ballotpedia, Author, Co-Founder of ESPN and Publisher of Scottrasmussen.com

No part of US infrastructure has been left unaffected by COVID-19, including politics. Both global and domestic leaders have come under scrutiny for their reactions, or lack thereof, to the pandemic. With 2020 being an election year, decisions that political leaders make are coming under more scrutiny, and it is easier than ever to damage reputations. In this session, our speaker will provide insight into the current political landscape as well as insight into what changes leaders can expect depending on electoral results.

11:15am-12:00pm ET - LIVEKEYNOTE ADDRESS

LIVE

LIVE

Price Risk Management in the Protein IndustryRichard Jelinek, Vice President –

Global Education, StoneX Financial Inc. – FCM Division

Ryan Turner, Regional Director, StoneX Financial Inc. – FCM Division

Ben Parks, Risk Management Consultant, StoneX Financial Inc. – FCM Division

In this session we will cover the importance of Price Risk Management to the Protein Industry. We will discuss the concept of hedging, highlights of Options, and give an introduction to OTC Markets and Meat Swaps. Join us for a live Q&A at the end of the session.

LIVE

LUNCHTIME BRIEFING

12:00pm ET - BREAKOUTS - ON DEMANDPOULTRY

• Urner Barry’s Market Insight (Chicken)• Urner Barry’s Market Insight (Turkey) • COVID-19 and Global Trade – 2020 Trends

EGGS• Urner Barry’s Market Insight• COVID-19 and Trade – 2020 Trends• The Cage-Free Movement• Egg Carton Supply and Packaging in 2020

• Future-Proofing America’s Egg Industry Through Insights & Innovation

BEEF

• COVID-19 and Trade – 2020 Trends• Understanding the Livestock Market• Urner Barry’s Market Insight: - US Boxed Beef - Mexican Beef - US and Imported Manufacturing Beef - UK Beef

4:00pm-4:45pm ETMarket Reporter Panel Discussion

Urner Barry’s Market ReportersUrner Barry’s market reporters will discuss the biggest impacts protein markets have seen this year. Outlining the trends that have been seen across proteins and comparing these to others, this session will provide an overview of the current landscape as well as discussion on how markets have recovered from a record-breaking year.

4:45pm ET - LIVE DAY 1 ROUNDUP

LIVE

LIVE

PORK• Urner Barry’s Market Insight• COVID-19 and Trade – 2020 Trends• Understanding the Livestock Market

All programs are subject to change. 20200924

urnerbarry.com/events


Oct.6-9.202011:00am-11:10am ET - LIVE - WELCOME TO DAY 2!

Navigating Through a Global PandemicFernando Machado, Global Chief Marketing Officer, Burger King

In 2020, it has been more important than ever for companies to focus on their marketing messages. During uncertainty, customers will look to brands they can rely on, and the response of these brands can either help or hinder their reputation. In this keynote session, our speaker will discuss the impact that COVID-19 has had on the foodservice industry on a global scale, and the ways in which marketing tools have been used to combat these issues and maintain customer trust.

Consumer trends in a pandemic: What do they want?

Shelley Balanko, Senior Vice President, Hartman Group

We have seen unprecedented demand from consumers during the pandemic. Panic buying, demand shock, stay-at-home orders, and social distancing measures have forced consumers to think more innovatively about the products they are purchasing. What trends have we seen emerge as a result of the pandemic, and how has the pandemic impacted trends we were seeing before its emergence? In this session we will explore the changes in the ways in which consumers were purchasing before, during and after the pandemic.

11:10am-12:00pm ET - LIVE - KEYNOTE ADDRESS

12:00pm ET - BREAKOUTS - ON DEMAND


Understanding Retail DemandLeslie Sarasin, President and Chief Executive

Officer, Food Marketing InstituteThis year, retailers have had to think about the ways in which they source products on a completely new scale. Uncertainty around the pandemic led to demand spikes across all types of items, as consumers feared not being able to find the products they need. How have retailers had to adapt to ensure their customers were able to get these products? In this session, we understand the challenges retailers have faced during the pandemic and how these have impacted their sourcing priorities and logistical challenges.

DAY 2WEDNESDAY, OCTOBER 7

THE FOOD INDUSTRY IN A PANDEMIC

Foodservice: a ‘new normal’Steve Sands, Performance Food Group

For an industry that relies almost entirely on serving as many people as possible, lockdown and social distancing orders can be crippling. We have seen that COVID-19 has had an extreme impact on the foodservice industry and will continue to do so even as lockdown measures ease. In this session, we explore the current foodservice industry landscape, and understand what the future of this might look like.

LIVE

LIVE

4:00pm-4:45pm ET - LIVEAfrican Swine Fever and COVID-19:

What Leaders Need to KnowModerated by Laura Zinger, Host of Urner Barry’s Market Digest Podcast

Although headlines are being overrun with news of COVID-19, the threat of African Swine Fever has not subsided. Both diseases have impacted supply, demand, and trade relations within the industry, and will have long-term consequences. In this panel discussion, our expert speakers will outline the current impact that COVID-19 and ASF have had on the pork supply chain both domestically and around the world, and help leaders understand the implications of these diseases on business.

Russ Barton, Director, Pork Market Reporter,

Urner Barry

Todd Thurman, Consultant, SwineTex

Richard Herzfelder, Consultant,

GIRA Consulting

4:45pm ET - LIVE - DAY 2 ROUNDUP

LIVE

LIVE

urnerbarry.com/eventsAll programs are subject to change. 20200924


Oct.6-9.2020

The Impact of a Volatile Stock Market on the Food Industry

Michael Gunderson, Head of Agriculture Research and Strategy,

MetLife Investment Management• Review of stock market trends for the past year• Discussion on what trends to look out for in the future• Outline of what has been successful in improving stock markets

Macro-Economic Trends, Global Trade and What’s Ahead

John Manzella, Founder, The Manzella ReportEconomic trends are impacting U.S. and world growth, while complexities with China, Canada, Mexico, and Europe are creating new risks. Combined with greater levels of volatility, new destructive technologies, the energy revolution, and critical issues involving skills, automation and immigration, these issues are shaping our future. What does this mean to your business? This invaluable program reveals global dangers, analyzes sectors, examines trading relationships, and provides insight on China’s practices to help businesses understand what’s ahead, reduce risk, and make better informed decisions.

LIVE

The 2020 Supply ChainLowell Randel, Senior Vice President of Government

and Legal Affairs, Global Cold Chain AllianceThe COVID-19 pandemic has placed a strain on global supply chains, as producers, manufacturers, retailers and logistics providers have worked together to ensure that consumers continue to have consistent access to safe, high quality protein. The Global Cold Chain Alliance has recently completed a survey of cold chain companies to evaluate the impacts the pandemic has had on global supply chains and the post-pandemic outlook for the industry. This session will examine the impacts of the pandemic, how the food industry has come together in response, and expectations for the cold chain moving forward.

11:00am-11:10am ET - LIVE - WELCOME TO DAY 3!


What has COVID-19 meant for Globalization?John Manzella, Founder, The Manzella Report

• How has this year’s events impacted the overall view and trend of globalization?• How are digital technologies and automation transforming globalization?• What strategies can companies and workers implement to mitigate risks and

seize opportunities?

DAY 3THURSDAY, OCTOBER 8

A GLOBAL PICTURELIVE

4:45pm ET - LIVE - DAY 3 ROUNDUPLIVE



Meet Urner Barry’s Market ReportersDuring this exclusive networking opportunity, attendees can join conversations with Urner Barry’s Market Reporters in our protein-specific breakout rooms. Either meet or catch up with our Market Reporters and other attendees to discuss the days’ sessions.

LIVE

LUNCHTIME NETWORKING EVENT

Buyers’ Panel DiscussionModerated by Laura Zinger,

Host of Urner Barry’s Market Digest PodcastJack Bell, Director, Meat & Seafood, Save-A-Lot

Michael DiSabato, Associate Director - Protein Strategy, HelloFresh

In this panel discussion, senior retail leaders will address the biggest challenges they have faced this year. From COVID-19’s impact on consumer demand to supply, procurement and labor, our panelists will discuss the issues they are tackling while striving to meet the needs of customers.

4:00pm-4:45pm ET - LIVELIVE



Oct.6-9.202011:00am-11:10am ET - LIVE - WELCOME TO DAY 4!

Market Forecast – 2021 and Beyond

Randy Blach, CEO, CattleFaxAs we move to return to a new kind of normal, what can we expect from protein markets? In this session our speaker will forecast what the industry could look like over the next 12 months and equip the audience with the key factors to take into consideration to best prepare business strategy for the future

The Growing Demand for Alternative ProteinsBruce Friedrich, Co-Founder and

Executive Director, The Good Food Institute• How the alternative protein industry has developed

over the last 12 months• Understanding the impact of this industry on animal

protein markets• How can we expect this to evolve over the next 12 months?



Preparing for the New Wave of ConsumersMichelle Klieger,

President, Stratagerm Consulting• What has the pandemic taught us about the changing

needs of consumers?• What steps have been taken to build a resilient food

system?• How will these new steps impact the supply chain?

Building a Sustainable Future• What does sustainability mean in the agriculture industry?• What are companies doing to ensure

they are keeping up with changing sustainability values?• How can changing views on sustainability impact protein markets?

Alternative Protein PanelModerated by Laura Zinger,

Host of Urner Barry’s Market Digest Podcast

Jorge Azevedo, Chief Growth Officer, Planterra2020 has been an impactful year for every type of protein, and the alternative protein industry is no exception. In this discussion, we will understand how these companies have worked through the pandemic and what opportunities they have been able to take advantage of. Discussion will also focus on how these companies are preparing for the future, and the changing expectations of consumers.


Paul Shapiro, CEO, The Better Meat Co.

Lou Cooperhouse, President and CEO, BlueNalu

DAY 4FRIDAY, OCTOBER 9

PREPARING FOR THE FUTURELIVE

LIVE

12:00pm ET - LIVEEVENT ROUNDUP AND CLOSING ADDRESS

LIVE


urnerbarry.com/events


Oct.6-9.2020

THANK YOUto our

Valued Sponsors and Partners

Media Partners

Thanks to our 2020 Industry SponsorsCORPORATE EXECUTIVE ENTERPRISE PARTNER SUPPORTER

Kap’s

HENNING

PLATINUM GOLD SILVER BRONZE

Thanks to our 2020 Allied Sponsors

*Sponsors as of press time 09042020

urnerbarry.com/events ■ 732-240-5330 ■ [email protected]

Documents

Ot.6 -9.2020 UNDERSTANDING MARKETS · Understanding Retail Demand Leslie Sarasin, President and Chief Executive Officer, Food Marketing Institute This year, retailers have had to