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Oscar Llord legendary Latin Music Executive former Chairman of Sony Discos

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Oscar Llord has been the driving force behind some of the biggest known recording artist in Latin music history. As the former Chairman for Sony Discos (a SonyBMG company) he launched the careers of such artist as Ricky Martin, Marc Anthony and MDO just to name a hand full. Oscar Llord an icon in Latin music for over 35 years.

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Page 1: Oscar Llord legendary Latin Music Executive former Chairman of Sony Discos
Page 2: Oscar Llord legendary Latin Music Executive former Chairman of Sony Discos

EXECUTIVE TURNTABLE

RECOfl D CDMPAN IES, Osca r Llord is promoted ~o chairman for Sony Disoos in Miami. He was president.

J osh Deutsc h is promoted t o executive VP of Elektrll Enter­t.ainmen~ Group in New York, lie was senior VP of A&R.

Ve r tical Music namea Ke" in Weimer GM and Jeff Quimby A&R managt!r in Mobile. Ala. They were, respectively, GM for Ministry Music and a producer.

Ke n Wilson is named senior VI' of urban promotion for J Records in New York. He WIIB founde r of White Label Music.

Mitch Rotter is named VP of music development for New Line Cinema in Loa Angeles . He was executive direct£lr of music del'el­opmenl.

Karen KWll k is named VI' of A&R operntions and administration for Arista Records in New York. She Wall VI' of A& R adminmtration

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at LaFace Records. Mary Fagot is named VI' of art

ror Virgin Records in Beverly Hill.$, Calif. She Wall IIrt directorlhead or the art department fo r Dream­Work!! Records.

Lisa Swill is named seniordirec­~or of human resou rces for the Warner Music Group in Ne'" York. She WIIS senior director of human re!lOUree1:! for Atlantic Records.

PUBLISHERS. Llluren 1088a i8 pro­moted to VI' of marketing for ASCAP in New York. She WaS

assist.ant VI'.

RELATE D FIELDS. Sony Corp. of America promotes Robin Vernon to manager of media aervice8 in New York. Sony Corp. of America also names lloward Polskin VP of corporate communications and Ka rtn Keho senior director of media services in New York. They were. respc<:tively. an administra­tor of media services, VI' of corpo­rille communications for Columbia House, and executh'e producer of Sony Electronieslnc.'s SludiOne.

www.billboard.com

Page 3: Oscar Llord legendary Latin Music Executive former Chairman of Sony Discos

Oscar Llon:J Named Chairman, Sony Discos R"'I",,,. iM .. r or /)" y-'I'o-O",­Adi";,',,. And Cn_'L~'r / 'mj .. ",.

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K wak Named VP A&R Operations & Adminjstration At Arista Nine )"" r /",hell''''enlll M()i'(>~

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Curtis Upped To Senior VP Label And Catalog Sales For Sony

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Page 4: Oscar Llord legendary Latin Music Executive former Chairman of Sony Discos
Page 5: Oscar Llord legendary Latin Music Executive former Chairman of Sony Discos

':":":':'========':":;' ', .. ':":':":-======== News

Page 6: Oscar Llord legendary Latin Music Executive former Chairman of Sony Discos

Uord,

Page 7: Oscar Llord legendary Latin Music Executive former Chairman of Sony Discos

fROM fRANK WEtHR:

I, Ji ....... V""' ~,.,....... I~ _< '''''' u.a.r LIoN has b«tt pront<>I«l to Ch>i ........ So<>y

"-In j ... _ fu<w y< .... ..- has ..,~i<'·<d in<m!ibl< rrntl,., Undo, hi. ieod<f$hip Sutty DUoo • .... reach«! • 1<,"<1 of>u<=» "".,..,.. "".io),ro by OIl) odl'-~ U.S . Lot ," music ,ompany. lit is Mw

posil"""" 10 <_" I .... """,~y to ,i>< •• ,., 1<"01.

In hi' ""wly , ..... c.l rol< .. C ... "" .... 0..: .... in ><I<""on 10 "' ........ i"l; aM ~;~i'" , .... doy.1<>-<Ioy acti.;'; .. or Sony Di""", ond i" 101><1 .. 101< .. on ~lOlity fOf the: ''''''''"'<I' of .. 1«1«1 Son) M""k OIIi." flom Sp"";$h 10 Enali<h. ond En£li<h to Sponi"'- II. ,,';11 ".,... <Iosely ";lh • staff of ',.....,.. .. , .poei.I ..... repo<til\i cii"""y to him. R<;i"f<I;nj; to, "">S""~I ,,_lOl;,i.,.o..: .. \0';11 "pori to both my><lf ond Son) M""" En",,,,,i,,,,,,,., Cl!.irman &. C(O Thonw n. Mo<toia.

"Cl>eM ond hi, .... IT"",.., _ • "" .. job in doc,·.lopi".; 11M: <am:" of our L .. i" OII;US." ,""'""'«I M,. M"'Q~ "I" 11M: ptit )'oar aIono. ,il< w<><lci has diK<!vrn><! ond "",!no"" ""i$lS .. diva>< .. kt,~y Manin. Elm C"'I'" ond Mon: "''"'''''"y, In thc: U.S. l.atin nwI:., Di""", i, N""",,,, Uno. _ the d<plh ond qLllllity ofi,. ani" ..... '" """ """"",iv. !OOm <1UUf< ,hot tlt<y "ill ,...,ojn th'" Stan<linll for. lonil Ii .... 10 """" "

o.car', I<a<k rcoord of ."""' .. "'ith l.o1in oni",;, ""' .... "-.. It.: ""'SI ""onl ... mpl< Ito"" tit< """"'" orSon lJy 4. who>< >lliash ,iRll" "A p"", lNJor." .a;ded 17 week .. , _, on tit< Latin ".;1<. <!Ian. OIl ocromplisl\monl "",· ... Itof""' .. hkv<d

0..: .. i. , I"" =ponsibl. fOr thc: _"''''''&II """ ... of EI,i, Crnpo. w"'" ,,"OI1<1wi.)o .. ks .... ~ni IIw< million .'bum> ar.d It.: ,,.,...,,..,, """>'" <>f loci Vdaoq ..... 1".;1".; i. Sf>*ru"'. C""""",,"'ly. he "'" .. ken tit< cat«n ~r. "wnlxt of ottl ... on Sony Musi<', l.o1;n 'OSIer. intludi.., Chay"""". Gilbo"" SOlI .. R0$8.. Vi<lOt M ..... ,l<. Sl\aki.- and Ai<jar.d", ~oman.Io, '0 • n,,,. 1<>'01 l» "P"nd;I\i It.:it visibi lity oM r .. bi .. ,

C""'mrntl"~ Oft hi, promo<ion. o..:ar .. id. "I"m "orr ~".ful for 'hi • ...:ogni1ion l» Sony M .. I<. and .. dt<d iboulltavi"8 di«<:t """"""bd,'Y rOt <", .. ,"'<, pntj«'" Thi. 0110'" our '<am tit< f.-..dom 10 .. ~"'"< ~,,:al<' obj«.iv<'. Bili.gual .,.,i,ts on Sony Di!fOOS .. ill ""wkoow I .... ' It.:i, poolfib;I"i ..... boondtc.s."

PI"",,;.,in Ill< in ""'W',ulat,"lI 0..:", on h" prurnollOfl ond .. ,sh,n¥ him V"~t ••• ", ... in his ... " ",I<.

Page 8: Oscar Llord legendary Latin Music Executive former Chairman of Sony Discos

I

OF HIS REALM

Page 9: Oscar Llord legendary Latin Music Executive former Chairman of Sony Discos

,

Entretenirniento discogrMico y audiovisual para los niflos en el mercado latino.

lJ'C b8 00II­Ifllacio II m»-

"""' ''''­y oomposlLor P8-PIl Lals SOUl. 0»­

*--0.­alMI. qulta c:veI\la oon va·

de uta I wain) ~ en eJ lUMQlrlO de los pn»:l mos 18I1'1eJt'. comenu ndo 00II d primer lanumlcnlO fcdl3do para Julio del ~Le al'Xl.

"Lo:!I nll'loa lOll el l\Iwro del mundo. &II que Ue.'le que 111-lIer un !\AW'O en Ii ereadolfl de bue_ tIIt.retenImie lKO IW'lI dlo9' dljo uora.

Page 10: Oscar Llord legendary Latin Music Executive former Chairman of Sony Discos

--

fioaozas LUN~S3 9 DE DIG. DE 19&5 EL MIAMI HERALD

~

L1ord : director

gente de negocios • OIUr Llord hi lido nom­

br.do dlrtctor de Operlclones l.IlllIl. par. Estados Unidos )' Putrto Rico, de I. compaflil diJCo,r.'lca EMI-ODEON Llord. joven cubano resldente en Miami, comenw como .dmln!.­trador del menclonado sello. Posterlormtole. rue dnl,-nado "ilttnte del director de Mere.­deo y Repertorio Artistico par. Latlno,miTlel, desempei\ando IUS '(llvldldet en Los Angelts. Llord es gradu.do de la Un!ver· sld,d de MiamI.

• Aeaba de ingresar como e}Kutlvo de VenlU en Antlioo)' Abraham Chevrolet el joven

Page 11: Oscar Llord legendary Latin Music Executive former Chairman of Sony Discos

-"" ~ '" c:C Merecido "SCeRBO

,o;.~,;ar Llord, t.leatoao lOVeD eu· '! ba stclo DOlDbrado dlredor

Page 12: Oscar Llord legendary Latin Music Executive former Chairman of Sony Discos

RCAI Ariola, u.s.

BY ENRIQUE FERNANDEZ NEW YORK A one-year licensing agreement between RCAI Ariola Internacional, the major's branch for the U.S. Latin market., and the Latin American EMHkloon, brings RCA nearly full circle in its retriev­al of the major Latin artists it Jacked when it opened ilB U.S. office two years ago.

RCA will manufacture, promote, market and distribute EMI-Odeon product in the U.s. and Puerto Rico, thus regaining, at leagt for the U.S. market, Conner RCA superstAr Ro­cio Jurado, who had signed with EMI in 1984. The Spanish singer's new EMI album, produced by 00Tn­

poser/producer Manuel Alejandro, is being released this month under the new licensing agteement.

A similar 8gret!fficnt existed be­tween RCA and Ariola, now merged into one e»mpany, which brought back to RCA 's roster chartrbusting Mexican l:iinger J~ Jose. The RCA Latin roster is also bolstered by ita licensing of A&M Latin product, including recordings by Jose Feliciano and Lani Hall.

Besides Jurado, EMl talent to be handled by RCA includes Luis Mi· guel, La I\!quena Compatlfa, Den­iie de Kalafe and Yuri, a Mexican singer fonnerly with a Mexican af· filiate of the Spanish label Hispa· vox, now owned by EMI.

The plot thickens when one con· siders that Hispavox product, in· cluding such top talent 118 Raphael, is still being distributed by RCA's fiercest competitor in the U.s. mar­ket, Discoli CBS. Through licensing agteements and artist signings, the two majors virtually control the Latin market.

Overseeing EMI interests is the label's head of U.S. Latin opera· tion!:!, Oscar Llord. According to RCA vice president Manuel Sosa, there will be label 6eparation at the promotional level, something that already exUlts in the RCA Puerto Rican offices.

"EMI was looking to establish its own staff," says Uord, "but RCA closely resembled the kind of setup we wanted, with flexibility in both the Latin and American pop areas."