Original Brief

We have been set the mission of producing a promotional package to promote a

brand new Horror film. Our promotional package must include three pieces of media;

a promotional trailer; film poster and film magazine front cover. To obtain

effectiveness and professionalism, the three pieces must share a clear symbiotic link

and common feel.

This promotional package will promote a film within the horror genre. We have

chosen this genre as we are largely interested in this genre and we love watching

horror movies as well and would like to explore the genre even further, especially

through creating our three pieces. We would like to challenge our knowledge of the

genre as horror fans and use this when developing our own pieces.

We will appeal to our audience by creating a trio of pieces that follow the

conventions of the horror genre, but also show originality and creativeness as well.

By exploring existing media texts which will enhance and further our knowledge with

the conventions of the genre as well as gaining familiarity also.

My partner and I are both excited in the creation of this project and are looking

forward to the outcome of this project in producing an effective and gripping

promotional media package. I will be working with Josh Naughton for this project.