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7/27/2019 Orientation June 2013
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OrientationJune, 2013
MarketingMatters MakingConnections
7/27/2019 Orientation June 2013
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Copyright Studer Group. Please do not quote, cite, or disseminate without Studer Group authorization.
Objectives
Share the latest on positioning and our DNAProvide an overview of Marketing Structure and teammembers they why behind it
7/27/2019 Orientation June 2013
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Copyright Studer Group. Please do not quote, cite, or disseminate without Studer Group authorization.
Differentiators Our Moat
How wide is our moat?
http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=SnzFJCybneY_JM&tbnid=WkZ370vvDRNqVM:&ved=0CAgQjRwwAA&url=http://funjooke.com/castles-with-moats.html&ei=TFGcUeLEKpSG9QTFnIHYCA&psig=AFQjCNG9cNB_ritT1LZRv1T26CU9Nn-nhA&ust=13692853247410867/27/2019 Orientation June 2013
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Copyright Studer Group. Please do not quote, cite, or disseminate without Studer Group authorization.
The Archives
2004 2005 20062006
20062007
2007
2009
7/27/2019 Orientation June 2013
5/13Copyright Studer Group. Please do not quote, cite, or disseminate without Studer Group authorization.
Reduce variance to create a greater predictability inoutcomes
Practices that are proven to result in the bestpossible outcomes
7/27/2019 Orientation June 2013
6/13Copyright Studer Group. Please do not quote, cite, or disseminate without Studer Group authorization.
Studer Group DNA
ENGAGEMENT
SAFETY QUALITY
FINANCIAL PERFORMANCE & PATIENT EXPERIENCE
7/27/2019 Orientation June 2013
7/13Copyright Studer Group. Please do not quote, cite, or disseminate without Studer Group authorization.
What Do We Do?
Studer Groups expertise is hardwiring
excellence. Our approach creates a cultureof accountability to give organizations wecoach the consistency and reliability they
need to be more effective and efficient ,leading to higher quality at lower cost.
7/27/2019 Orientation June 2013
8/13Copyright Studer Group. Please do not quote, cite, or disseminate without Studer Group authorization.
Key Words
Culture of AccountabilityHardwiring Excellence
Consistency and ReliabilityEfficiency and EffectivenessEngagement and SafetyHigher Quality, Lower Cost
7/27/2019 Orientation June 2013
9/13Copyright Studer Group. Please do not quote, cite, or disseminate without Studer Group authorization.
Marketing Structure
Strategic Marketing &Positioning
KnowledgeManagement
MarketingCommunications/
Thought Leadership
Service LineMarketing Speaking Institutes
Fire Starter Publishing
Project Management
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7/27/2019 Orientation June 2013
11/13Copyright Studer Group. Please do not quote, cite, or disseminate without Studer Group authorization.
Positioning Statement
ATTRACTING rather than PROMOTINGPOSITIONING rather than ADVERTISINGCREATING an urge to have rather than a NEED TO
SELL
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12/13Copyright Studer Group. Please do not quote, cite, or disseminate without Studer Group authorization.
Utilizes fully hosted applications (LEM and PCM)
Website draws > 200,000 annual visits with over 100,000 registered users
Publish books, DVDs and videos: >772,000 in circulation; 182,000 2010
Hosts an average of 17 educational events annually,attended by > 25,000 people since 2006
Coaching to 800partners in the U.S.,
Canada, Australiaand New Zealand
Delivers > 400 annual speakingengagements, reaching 100,000
participants each year
Breadth of Reach
Our Funnel
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From: Scott, JuanitaSent: Tuesday, May 21, 2013 7:04 PM
To: [email protected] Subject: "Studer" Hospital
Do you or Quint know Lars D. Houmann atFlorida Hospital in Orlando or anyone in a senior
position? We are caught up in amangled system of inefficiencies. We
need help. I can tell this is not aStuder hospital!
My nephew is caught up in web of confusion,mismanagement and total frustration. He is inthat hospital in Orlando. We have no family
there. My niece is there from Maryland and hasgone through all of the protocols. Such a sad
situation! My niece is breaking down and I fearshe too may end up in the hospital due to
anxiety.
Juanita
Our Time is Now.
Thank You
mailto:[email protected]:[email protected]