Organizational Communication The Backbone of Your Business

The core of any organization lies in the communication between its employees for conducting business activities. Read about how organizational communication holds the key for success of any enterprise.

Communication is an integral part of our existence, and we cannot

imagine to go through the activities of a day without the use of

communication. In simple terms, communication is an act of

transferring information from one person to another or from one place

to another. Like in all the other fields, it is the most vital aspect of

any organization, where in it is referred to as organizational

communication.

organizational communication

Business communication

In any organization, sharing of information amongst employees holds the key to conducting its successful business.

Organizational communication helps and empowers employees to know what an

organization stands for, why it exists, who its customers are, how work is completed, who has authority over given tasks and so

on. In fact, it is a bonding that holds everything together in an organization, and is the backbone for its successful working.

Importance of Organizational Communication

Effective Communication is extremely important for managers in an organization for performance of the basic functions of management, i.e., Planning, Organizing, Leading and Controlling. Communication channels can be upward or downward – wherein subordinates provide feedback to their superiors in the upward channel, while the managers instruct their subordinates in the downward channel. The communication can be in any form like oral, written, formal or informal.

Organizational Communication promotes motivation by informing and clarifying the roles to be carried out by employees, while at the same time acts as a source of information for the managers to assist in their decision making processes. Such communication also helps in socializing, besides altering and moulding attitude of employees.

organizational communication

Platform

The Changing Form of

Organizational Communication

Hitherto, communication was restricted to personal channels. With the advent of information technology, communication has acquired all together different dimensions. As with all other forms, organizational communication is now conducted through various platforms and channels, transmitting information instantly and much more effectively. Employees can communicate with their managers, peers, customers, vendors etc with the press of a few buttons, with an additional advantage of the entire communication process being recorded, which can be accessed any time for taking correct and well informed decisions.

Social Networking

Platform Cloud based social networking platforms are the most sought after communication channels in almost every progressive enterprise. These systems provide 360 degree collaboration in every department of an enterprise, with seamless communication systems. Employees become empowered to communicate and share socially, express their ideas and thoughts on any issue of interest, as well as interact with other employees by connecting, chatting, and commenting on their posts.

Moreover, employees can create relevant groups for focused collaboration, wherein they can share information and files, thus developing mini wikis on various topics.

Thus organizational communication, conducted through the enterprise social networking platforms, can act as a building block for any forward looking organization, helping it perform better and stay ahead in the competition.

Thank you