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Organizational Behavior Analysis: Verizon and AT&T. Jorge Cardenas, Rick Farmer, Leslie Menard, and Leslie Morgan OLCU 613 Seminar in Organizational Dynamics February 24, 2011. Verizon Communications, Inc. Based in New York Wireline , wireless communications Broadband Internet - PowerPoint PPT Presentation
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Organizational Behavior Analysis:
Verizon and AT&TJorge Cardenas, Rick Farmer, Leslie Menard, and Leslie Morgan
OLCU 613 Seminar in Organizational DynamicsFebruary 24, 2011
Verizon Communications, Inc.
• Based in New York• Wireline, wireless communications• Broadband Internet• Fiber-optic communications, information and
entertainment• Formed in 2000 from a merger
• Bell Atlantic Corp. and GTE Corp.
AT&T, Inc.
• Based in Dallas, Texas• Formed in 1997 from four other entities• Added BellSouth, Cingular Wireless, YP.com,
and AT&T Corp.• Mobile broadband and broadband Internet• IP-based television and communications• Wi-Fi and wireless communications
Organizational Behavior
• Assessed against four areas:• Employee Motivation• Internal and External Communication• Power Bases and Power Structures• Organizational Culture
• Organizations similar in structure• Organizations differ in products and
culture
Motivation
Verizon
• Interview – employee felt valued
• Tiered compensation structure
• Leadership training and employee development
AT&T
• Interview – employee did not feel valued
• Tiered sales but competitive environment
• Luke Wilson motivational speech
Communication
Verizon Communications, Inc.
• Formal• Memos, meetings, press
releases, etc.• Informal
• Blogs, email, text messaging, social media
• Thinkfinity• Extensive website offering
database resources and teaching aids for K-12.
AT&T, Inc.
• Formal• Memos, meetings, press
releases, etc.• Informal
• Blogs, email, text messaging, social media
• Aspire• Contribution to preventing
high school dropouts
Power Bases
Verizon Communications, Inc.
• Reward• LEAD program
• Referent• Shifting leadership
• Legitimate and Expert • Flat organizational
structure• Coercive
• Unknown
AT&T, Inc.
• Reward• Varied benefit packages
• Referent• Frequent leadership
changes• Legitimate and Expert
• Flat organizational structure
• Coercive• Unknown
Culture
Verizon
• Respect• Diversity• Inclusion
• Individual rewards• Organization sees “crisis
and change as opportunity, not threat”
AT&T
• Teamwork with an emphasis on sales
• Morale issues• Tiered recognition de-
emphasizes individual effort
Conclusions and Recommendations
• Verizon: • Individual recognition• Training and leadership skills• Communications carry value and
meaning• Rework executive compensation
structures
• AT&T• Increase individual rewards• Place higher value on human capital
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