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MEDIAORGANISATION MEMBERS
CONTACTNKBV EVENTS
PARTNERS
NKBV
DEVELOPMENTMEMBERSORGANISATION
ORGANISATION
FoundedMay 24, 1902
64.000 members
Passion for mountainsAll year round, a lifetime long
Core valuesSustainability, involvement, safety
Mountain sportsHiking, climbing and alpinism
Other sportsMTB, sky running, ski mountaineering and more
DEVELOPMENT MEMBERS
PARTNERS
MEMBER OF
PARTNERS
MEDIA PARTNER
SATISFACTIONPROFILE
ACTIVITIES MEMBERSHIP
MEMBERS
ACTIVITIES DURING SUMMER AND WINTER
MEMBERSHIP
PROFILE
Highly educated & wealthy
Our members spend on average 2,7 weeks on holiday. 2 weeks is spended on Mountain sports.
Favorite destinations1. Austria (64%)2. France (60%)3. Switzerland (59%)4. Italy (53%)5. Germany (36%)
81%
88%
96% 96%
70%
75%
80%
85%
90%
95%
100%
0-meting | 2011 1-meting | 2013 2-meting | 2015 3-meting | 2018
Satisfaction of NKBV members
SATISFACTION OF NKBV MEMBERS
NEWSLETTERSOCIALMEDIA
WEBSITE HOOGTELIJN
MEDIA
WEBSITECorporate website nkbv.nlUnique visitors: 200.000 a year
Users264.669 users
Page views1.781.809 a year
Sessions498.022 sessions
Average time on website00:01:51 minuten
Average page views3,58 pages
HOOGTELIJN
Appears5 x a year
ScopeMore than 64,000 people
The only all-round climbing and mountaineering magazine in The Netherlands.
Appreciation of the members
• 74% of the members always read the magazine• 34% reads half of the magazine or more• 31% reads more than 2 articles• Members prefer to read articles about hiking
and glacier tours
Circulation40.000
Online nkbv.nl/actueel/hoogtelijn
SOCIAL MEDIA
Instagram_NKBV5144 followers
Twitter.com/nkbv5117 followers
Youtube knkbv645 followers - 231.550 viewings
Facebook.com/de.nkbv21.300 followers
NEWSLETTER
Subscribers50.760
Open rate31%
Click rate4,9%
NK’SNK LEAD
BERGSPORT-DAG
NK BOULDER
EVENTS
BERGSPORTDAG
5.000 visitors
Key note speakers(inter) national alpinists and climbers
100 exhibitorsLargest mountaineering event in The Netherlands
NK BOULDER
Visitors500 visitors
Livestream 5500 viewings
Athletes Best 32 climbers of The Netherlands
NK LEAD
Visitors500 visitors
Livestream 4000 viewings
Athletes Best 16 climbers of The Netherlands
OTHER CHAMPIONSHIPS
NK Skyrunning
NK Iceclimbing & Drytoolen
NK Speed
NK Toer skiing
NK Freeride
