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ORGANIC SOCIAL GROWTH HACKING:FREE EXPOSURE ON FACEBOOK
with Wes McQuillen
None of this matters without being consistent
and persistent.
WHAT IS ORGANIC REACH?
It's when people see what you post without having pay Facebook to show it to them, determined by the algorithm.
It involves getting more Likes, Comments, Shares, RSVPs to your events, and Followers.
WHAT IS THE ALGORITHM?
Facebook mostly has one objective – keeping you on their platform as long as possible, so they can get as much data about you as possible to serve you as many paid ads as possible.
Based on what you type, click on, and engage with, it’s constantly updating a digital dossier on what it thinks will get you to stay longer.
BUT I THOUGHT ALL MY FANS / FRIENDSSEE WHAT I POST?
Competing with 65 million other business pages
3 PERCENT OR FEWER will see your average post unless you pay to boost it, or unless it gets high engagement
WHO IS YOUR TARGET?
Define who your ideal fan/customer is:
• How old are they?• Where do they live?• Work?• What do they do for fun?• B2B - same thing, define a target company
THE BASICS:HIGH PERFORMING POST TYPESBEST TIME TO POSTENGAGEMENT, ASAP
What does this paint-dipped banana have to do with saving money on hotel rooms?
HIGH PERFORMING POST TYPES
• Video - yes, YOU can (demo)(3 min)• Questions - brief as a "big text" • Photo - people especially • Giveaway/Raffle • Profile/Cover photo change• Link - useful info for your target • Coupon – but measure!
Check your Insights -> Posts -> Post Type
Memes/Genes/Meta
BEST TIME TO POST
• 10am to 4pm • Wednesday, Thursday, Friday • Not set in stone - do testing • Consider your target
ENGAGEMENT, ASAP
• Get as many Likes, Shares, and Comments as possible as soon as an item gets published
• React and reply to every comment• Share everywhere you reasonably can
(Groups, other Pages, Events, other Profiles – but don’t be spam)
• Direct pleas get penalized
STRATEGIZE:ENGAGEMENT PODSINFLUENCERSOFF-PAGE TACTICS
ENGAGEMENT PODS
• A group of close contacts who always Like, Share and Comment on each other's content shortly after it's published
• Colleagues, friends, coworkers, businesses that are your vendors/clients/partners
• Incentivize people to join posse (failure demo)
• Local, real relationships if possible
INFLUENCERS
Who has big, relevant networks?
Can you trade for their engagement/endorsement?
Reach out first by offering what you can before asking for help – Rule of Reciprocity
Advertising Ethics/Legality: #sponsored and #ad
OFF-PAGE TACTICS
• In-store signage or incentives• Other channels that link to each other • PR opportunities - press releases, interviews,
any speeches you give • Sponsorships• Onsite Activations
ONSITE ACTIVATIONS
PREDICTIONS FOR 2020
GEE THANKS, GARY VEE(ORGANIC REACH DROPS DUE TO CONTINUING
FLOOD OF LOW QUALITY CONTENT)
THE ANTIDOTE – HOLD BACK SOMETIMESDON’T TRY TO PRODUCE 100 PIECES OF
CONTENT A DAY
QUESTIONS? LET’S CONNECT AND ENGAGE
Add me on Facebook /wes.mcquillenAdd me on Twitter @wesmcqAdd me on LinkedIn /wesleymcquillen
@alterstrategies
