97% of Home Buyers begin there search online It stands to
reason those same people are searching all aspects of the home
buying process Information is available at any moment At home with
our PCs At work with our PCs On the Go with our Mobile devices Your
best customer is educated They are using the Internet to get that
education
Slide 3
To generate Organic Leads you just need those people who are
educating themselves to find YOUR content and then take your action
step Easy right?
Slide 4
Start with your Content
Slide 5
Content Summary You are an expert in Mortgage Products and
Programs Write articles about your expertise Plan for the Delivery,
Creation and Governance of your content Create your content first
and make it SEO friendly once the body of work is done
Slide 6
Make a plan for how you will deliver your content To get
Organic Leads searchers must find your content As you have learned
in SEO knowledge authority sites with fresh relevant content gets
high rankings You can use these authority sites to boost YOUR
content ActiveRain.com AgentMarketing.com
RealEstateMarbles.com
Slide 7
All of these authority sites are Pay to Play They top the list
because of the relevance to the Real estate and Mortgage categories
Free authority sites are Tumbler.com Blogger.com Youtube.com (for
you video folks)
Slide 8
Once you choose your delivery method be consistent with your
content there This is the number one way to get the ranking you
need to generate organic leads Providing content on a regular basis
is far more important than some wow statement about acting fast It
is the repetition of seeing your content when they are researching
that will cause the action step
Slide 9
No matter where you choose to deliver your content the
structure remains the same These are the things we know Google is
looking for The Rules so to speak
Slide 10
The first Rule of Google is Have a Good Title The Title is the
first part Google sees as an indicator of your content being
relevant to the searchers query The title is what you are
attempting to get SERP ranking for Remember the Humming Bird update
This not about a keyword or words This is about a phrase or
sentence that you believe your best customer is searching for
Slide 11
The second Rule of Google is Make it Local Google has been
localizing searchers for years The algorithm is searching for and
awarding ranking for content that answers the question and is local
to the searcher Its a good idea to include a city name in your
title
Slide 12
The third Rule of Google is Relevant Links Link from your
content to other relevant content If you are writing an article for
content about the value of renovating a home in Arlington Texas,
include a link to the Arlington Association of Realtors, or the
City of Arlington property tax site The more authority your links
have the more Google Juice they get
Slide 13
I found a New Tool to help you Once you have determined what
you are going to write your article about you need to know what the
best customer for that will be searching for Remember this is not a
word or words, but a phrase or sentence This tool will help you
figure out what people are actually searching so you can create
your title and search phrase
Slide 14
Ubersuggest.org FREE!!!!!!!!!
Slide 15
Simply enter a phrase you are thinking, you will get multiple
suggestions
Slide 16
Slide 17
Turn those suggestions into your Title and Key Phrase
Everything you need to know about Buying First Home Process in
Florida How to get your buying first home tax credit in Pinellas
Your complete Buying First Home guide in Florida
Slide 18
Use this tool for any product or program you are creating
content for Reverse Mortgage VA Loans First Time Buyers Renovation
FHA 203K FHA Streamline Refis
Slide 19
Use some of the other suggestions in your content as well to
maximize the SEO Your complete First Home Buying Guide in Florida
has all the information you need to know. This guide is filled with
first home buying tips so that you can make the best decisions for
your family. If you need more information on the first home buying
process in Florida, be sure to give me a call.
