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FOCUS Balkans Training 4Food Consumer Science in the Balkans
Split, Croatia, 1st to 3rd Feb 2010.
Organic Food Products and
Markets
FOCUS BALKANS Training 4Objectives
1. Gain an overview of organic food and concepts, policies and market developments; their evolution and current state of the art;
2. Get insight into consumer interest and wilingness to buy organic in EU and WBC;
3. Explore role of various stakehodlers in development of organic sector;
4. Advance knowledge of methods applied in consumer research.
Why are we here…
To learn and exchange experiences among participants involved in consumer research and those working with organic sector.
To build contacts and FOCUS Balkans Network
To prepare for the implementation of consumer study on organic products in WBCs
Participants…consortium members
University of Newcastle
Wageningen University and Research Centre
GEM Etudes et Strategies
ECOZEPT
AGRIDEA
ENITA Clermont Ferrand
University of Parma
Zootechnical departmentBiotechnical faculty
Faculty of Economics University of Zagreb
Faculty of AgronomyUniversity of Banja Luka
Faculty of Economics
Faculty of PhilosophyUniversity of Belgrade
IPSPOS Strategic PULS
SEEDEV
Institute of Public HealthMNE
Institute of Public HealthMK
Paris
New members – emerging network Consumer Association Slovenia
Faculty of agriculture and life sciences, Maribor,SLO
Ecoconect, Austria
Biovega D.o.o., Croatia
Institute for Food Technology Novi Sad, SR
Association Serbia Organica
Ministry of agriculture SLO
Veterinary Faculty, Skopje,MK
Biotechnical Faculty, Podgorica, MNE
NGO “Production of healthy food”, Podgorica, MNE
Training Program:
1. Overview over history and state of the art in organic agriculture and marketsEvolution of organic, what is in the legal framework, Regulation,Certification…
2. Consumer interest and willingness to buy organic
3. Roles of different actors in supporting organic food consumption
4. Getting insight into methods applied in consumer research – Delphi and Conjoint analysis
Paralel
exchange
Agreement for effective and successful training:
1. Respect and value of other’s ideas;
2. Tolerance and flexibility
3. Punctuality;
4. Do not use laptops and mobile phones
Objective:
To reflect your own experience and opinions to organic agriculture and consumption of organic products
Task:
What does organic mean for you? What do you associate with the organic food and organic
agriculture?
Step 1 10’How do you see organic products?
Time : 10 minutes
Step 2 Organic Mirror
Form a pair Choose someone you don’t know or you dont with (from and out of Consortium, different countries etc…)
Task: Introduce each other briefly and exchange your views on organic production and consumption
Q from the first step.
Make note of the obvious common points and differences.
Time : 15 minutes
Task:
1. Discus the common points and differences you have agreed in pairs.
2. Which are the values of organic agriculture ?
Put it in notes – 4-5 for each
Step 3 Organic mirror
Time : 25-30 minutes
Step 4 Organic mosaicForm a group of 8
Objective:Describe the organic production and consumption in WBCs and highlight
differences with the developments in EU
Group 1&2 :• Identify stakeholder groups, their relations and their role
in organic consumption development.
Group 3&4:• Which are the main drivers and barriers for organic
consumption?
Put your ideas on a flip chart and present it to the group.Time : 60 minutes
FOCUS Balkans Training 4Food Consumer Science in the Balkans
Split, Croatia, 1st to 3rd Feb 2010.
Organic Food Products and
Markets
Day 2
Types of organic production:
1. Certifed by EU authorised company – possible to export to EU as a organic 2. Cetrified by local authorty/company authorised localy – not recongnised in
the EU 3. Production in conversion (under 1 and under 2)4. Surfaces for collection of wild forest products5. Declared as organic but not in any certification…
WHAT ELSE
1. Background2. Research objective
(why?)3. Research questions
(what?)4. Theory/Literature5. Research model and
hypotheses6. Research strategy 7. Actual design8. Results9. Discussion and
conclusions10. Implications
Problemstatement
Researchdesign(how?)
Researchproposal
Rest ofresearchreport
Stepwise research approach to social sciences research
Task:
1.What do we know about the organic consumers and products and what do we need to know ?
2. Define research gaps and propose agenda for research of organic consumption?
Step 5 Researching Organic
Time : 45 minutes
Task:
Identify lessons learned from this training that can help you promote organic consumption and production in order to improve environment, social justice and public health.
Step 6 Advancing organic
Time : 45 minutes
FOCUS Balkans Training 4Food Consumer Science in the Balkans
Split, Croatia, 1st to 3rd Feb 2010.
Organic Food Products and
Markets
Day 3
Possible interventions
1. Mass media communication in adevertisements 2. Labels 3. Workplace or school interventions for specific target
groups4. Education5. Communication6. Others mentioned during the training…
General objective of the FOCUS BALKANStraining component
To build up the competences in the WBC public organizations, private enterprises and NGO’s regarding the understanding of consumer science related to food an consumer food choice and behaviours.
-Theoretical basis-Cutting edge methods-Up to date market data -learning by doing
Task:
Identify lessons learned from this training that can help you to
What are the options and alternative channels for improving environment, social justice and public health through promotion of organic consumption and production?
Step 6 Advancing organic
Time : 45 minutes