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O’Reilly Tools of Change for Publishing
Conference
February 10, 2009
Rights and Licensing amidst Digital Change
Rights and Licensing amidst Digital ChangeModerator:
Ed Colleran, Senior Director, International Relations
Copyright Clearance Center
Panelists
Nancy Ziser, Director, Digital Rights
John Wiley & Sons
Hadrien Gardeur, Founder
Feedbooks
Greg Merkle, Vice President, Creative Director,
Dow Jones Enterprise Media Group
3
Disruptive change
► Explosion of Internet use and content creation 1.2 billion Internet users worldwide (up from 48 million in 1996) Creation and use of content is exploding
• 161 exabytes of digital content created and copied in 2006• Equal to 3 million times all the books ever written• IDC estimate for 2010: 988 exabytes
Today it takes 5 years to read the new scientific material produced every 24 hours
► Increasing pace of technological and business innovation Easy-to-use software tools for creation and participation Cost of copying and distribution is near zero Increasing bandwidth Growth of ad-supported business models
► Content and software now are inextricably linked through tools of value-added distribution and knowledge discovery
Recent Research on Digital Content
►Digital information is easily shared – without respect to copyright licensing 89% of information users regularly forward digital content to others
Almost 70% of knowledge workers start their search on the open Web
60% believe it’s just fine to share free information from the open Web or from print sources
30% think it’s fine to share information they pay for online
45% purchase information independently and more than 50% say it’s okay to share it, assuming the purchase provision allows for this
Creator
Communities
Sharing
Branding
Revenue
Awareness
Copyright
Rights and Licensing amidst Digital Change
Issues to be explored
► Discussion on new licensing models
► Social media tools-what’s new and where do we benefit?
► How are new aggregation models enhancing content use?
► Users freedom to create new content vs. the rights of the original content owner
► What are online communities doing with content?
► What impact is social media having on intellectual property?
► What and whose rights need to be considered?
► Revenue and branding opportunities
Thank you
►Edward Colleran [email protected]
►Hadrien Gardeur [email protected]
►Greg Merkle [email protected]
►Nancy Ziser [email protected]
