Order of the Slides

• Introduction• Brief History• Current Situation • Discussion (if this information should be on the PowerPoint)• Recommendation: Product• Recommendation: Promotion• Recommendation: Price• Recommendation: Place• Conclusion• Bibliography

The ones highlighted by red is done the ones that are not red are not completed

Purpose

• to prepare a marketing plan for storage and delivery of assignments out of the common corner store

Brief History

• Opening of School• Opening of IBT program• Location of School• Location of Common’s Corner Store • Common’s Corner

The Current Situation

• The population• Special Program• Administrator• Renovation• Bussing• Currently used for• Feeders schools

Recommendation: Product

Product Feature: Cheaply accessible by anyone Work delivered when neededProduction Differences: not worrying about losing work Work not wrecked or falling apartStore in for as long as necessary

Recommendation: Promotion

Microsoft Office Word Document

Recommendation: Price

• Based on – the research, – The size of item we are storing. – besides operating costs and one time expenses.

• The operating expenses– rent, electricity, and employees. – These expenses will add about 25% more to the price of the service.– One time expenses Ex. shelving for storage and paper

• Our costs:– Individual homework assignments - $0.65, – Essays and large written assignments - $1.25 – Large posters, Bristol boards and other large articles - $2.50. – Every day extra, will be an extra $0.25.

Recommendation: Pricethis slide is just for reference on price

recommendation what I’ve edited from this paragraph to jot notes

delete this slide after.• The price for this service has been based on several factors. Primarily, the research, but also

on the size of item we are storing. There are no costs to providing the service, besides operating costs and some one time expenses.

• The expenses of running the service are few, but will impact the price greatly. The operating expenses for running the store are rent, electricity, and potentially employees. Depending on whether students are willing to work the store for free, or not, will determine whether budgeting for employees is necessary. These expenses will add about 25% more to the price of the service. Aside from these, there are one time costs that will eventually be absorbed by revenue. For example, shelving for storage, and a way to keep track of where items must be delivered.

• Our pricing range will be determined by the size of what is being stored at the store. Individual homework assignments will be $0.65, essays and large written assignments will be $1.25 and large posters, Bristol boards and other large articles will be $2.50. Every day extra, will be an extra $0.25. But all these costs will include delivery. Most of the participants in the survey, were willing to pay, at max, less than $5.00. By using sale pricing, more students will be enticed to use the service. It is possible to provide the service for so little, because the service is very inexpensive to provide. Because of this most revenue is pure profit. The 25% added to the price should cover all expenses.

Recommendation: Place

• Available from the Commons Corner Store from 8:00 a.m.- 3:30 p.m.

• Articles will be stored on site. • Our service will deliver the assignment/projects

directly to the right teacher.• Use a tracking sheet to track what products

should be delivered to who.

Conclusion

• Based on the research and planning we have done, we believe that this marketing plan will be effective.

Bibliography

- Current Situationboard, peel district. http://www.peelschools.org/ (accessed 0ct, 2009).