Oracle Siebel Tech Arch

Siebel Technical Architecture김경영

한국오라클

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Adaptive Multi Channel ArchitectureAdaptive Multi Channel Architecture

SecuritySecurity

Characteristics of an Enterprise Application

AvailabilityAvailability

Configuration orConfiguration orCustomizationCustomization

Data ManagementData Management

Performance andPerformance andScalabilityScalabilityIntegrationIntegration

Operational and AnalyticalOperational and AnalyticalBusiness IntelligenceBusiness IntelligenceDeployment LifecycleDeployment Lifecycle

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Siebel Siebel RepositoryRepository

Multi-Channel Optimized ArchitectureSiebel Teller Applications

LocalLocalDBDB

Siebel Mobile Applications

Siebel CRM OnDemand & Hosted Enterprise Edition

OLTPOLTP

Hos

ted

Siebel PortalFramework

Sync

Oracle Business Intelligence Server

ETL RelationshipRelationshipManagementManagement/ Customer / Customer Enterprise Enterprise WarehouseWarehouse

ETL

Web ServerWeb Server

BPEL/ESBValue Based Integrations

3rd Party Open Integration

EAIEAI

Siebel Application Server

Business Logic Business Logic Layer and Core Layer and Core ServiceService

Data Layer ServicesData Layer Services

User Interface ServicesUser Interface Services

Bus. ProcessBus. Process

Data Access Data Access Services Services -- BIBI

Modeling and Modeling and Calculation Calculation Services Services -- BIBI

Presentation Presentation Services Services -- BIBI

Federated Data SourcesSiebel Universal Customer Master

OLTPOLTP

PSFTPSFTEBSEBSSAPSAP

LegacyLegacy JD JD EdwardsEdwards

OLTPOLTP

Multiple Client Device Support

DevelopmentEnvironment

Siebel Tools

http://java.sun.com/

http://www.microsoft.com/net


Applications Optimized for Each User/Channel

HI Web Client

Siebel Handheld

MS Office / Lotus Notes Support

Outside Firewall

eMail Integration

SI Web Client

Siebel Wireless

Inside Firewall

Siebel OnDemand

Mobile Client

Shared Business Logic and Data

SiebelSiebel


EAIEAI


Bus Bus Logic Logic LayerLayer

Data LayerData Layer

EAIEAI

UI LayerUI Layer

EAIEAI




EAIEAI

UI LayerUI Layer

EAIEAI




EAIEAI

UI LayerUI Layer

TCP/IP

Mobile Disconnected Applications

Enterprise Server

Siebel Remote Server

Services

Siebel Mobile / Offline Applications

Siebel Online Applications

• Comprehensive Mobile Solutions– Siebel Remote

• TrickleSync. net-change synchronization• 7 US Patents, proven, highly scalable

– Siebel Handheld• Store-and-forward• 5 vertical applications for Sales and Service

– Siebel Wireless• Browser-based, online application• 2-way text messaging (SMS)

HTTP/HTTPS

OLTPOLTP

Siebel File System

LocalLocalDBDBLocalLocal

DBDBLocalLocalDBDBLocalLocal

DBDBLocalLocalDBDB


Mobile Applications – Store-and-Forward

Siebel Store-and-Forward Wireless Messaging

IBM IBM MQeMQe

Enterprise Firewall

XML

Outbound ServerOutbound Server

Data ExtractionData ExtractionMessage FormattingMessage Formatting

Inbound ServerInbound Server

Inbound MessageInbound MessageHandler, SMQ Handler, SMQ ReceiverReceiver

Siebel WorkflowsSiebel Workflows

StoreStore--andand--Forward System AdministrationForward System Administration

SFWM Transport ServiceSFWM Transport Service

Siebel Handheld with Store-and-Forward Wireless Messaging

Client APIClient API’’ss

Siebel Handheld ApplicationsSiebel Handheld Applications

IBM IBM MQeMQeMessageMessageQueuesQueues

MessageMessageQueuesQueuesHTTPS

• Provides for guaranteed message delivery to Siebel handheld applications– Real-time dispatch of critical CRM information to the field– Real-time response back from field professionals– Automatic connection establishment and transmission when back in wireless coverage– Full local capability when out of wireless coverage


Siebel Server Sync Exchange

• Supports 3 levels of synchronization between the Siebel 8 Applications and Microsoft Exchange Server

• Level 1 - Enables Synchronization of the following Siebel Domains with MS Exchange Server

– Business Contacts– Personal Contacts– Employees– Calendar– Tasks

• Level 2 - Provides functionality to link Outlook Calendar, Contact and Task Items with Siebel Data providing a new menu inside Outlook called Siebel Options to support interoperability

• Level 3 - Provides the Outlook Calendar Control for fully functional access from within the Siebel UI



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Siebel Tools

Flexible Integrated Tool Set for Complete Control

RepositoryRepository

Business Object Editing

Database Schema Editing

Page Composition Business Process EditorContent Management

Build Once - Test - Then Deploy AnywhereSiebel

Server DeploymentsSiebel Teller Applications

LocalLocalDBDB

Siebel Mobile Applications Multiple Client Device Support

• Create and modify all application objects:

– UI Objects, Business Objects, Data Objects, Integration Objects, Services

• Familiar visual integrated development environment

• Drag-and-drop, declarative configuration

• Pre-populated with objects to learn best practices for designing and delivering effective solutions!


The Siebel Web UI Dynamic Developer Kit (DDK)

• The Siebel Web UI DDK delivers solutions to expose Siebel Data in a J2EE environment.

– A Wizard in Siebel Tools creates repository objects, enters administrative runtime data, and generates sample J2EE artifacts for a Siebel view

– Provides a learning tool and starting point for Java developers exposing Siebel application functionality in a custom J2EE Web application

• Benefits– Rich set of pre-built, proven CRM, PRM,

and ERM business objects– Robust business processes– Plug-and-play services in an SOA– Real-time data access– Improved developer productivity– Flexible UI development – Faster time to market– Lower development cost



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Federated Data

• The Advantages:– Enter and Maintain Data in one

Location– Provide Consistency of User

Experience– Augment Dated Applications with

modern capabilities– Improve ROI of existing

application data. • Siebel is architected to support

external data in a high performance manner leveraging EAI and Integration Servers

MQ/MSMQJCAJDB

BAPI/IDOCCORBA…

XML

Web ServicesJMS

Standards based Integration

Support for packages applications

Federated database access via SQL


EAIEAI



SiebelSiebelEAIEAI

UI LayerUI Layer

Bus Logic Bus Logic LayerLayer

SiebelSiebel

IntegrationServers

Unix

Legacy

ORACLESAP

MSFT


A single view of Customer Information

• Enables you to create and maintain a unique, complete and accurate set of key information across the enterprise

• Distributes customer information to all operational applications just in time

• Enables organizations to:– Know your customers– Improve data quality– Utilize customer insight during all

customer interactions– Comply with privacy and regulatory

requirements– Reduce data management costs



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Flexible Integration Framework

• Enterprise Integration Manager– Supports initial and on-going migration of

bulk data from external applications into the Siebel database.

• EAI Components– Provides the ability to access business

logic & data using standard protocols and programming languages

• Service Oriented Architecture– Provides the ability to publish, consume

and invoke application functionality as services based on Industry Standards

• BPEL / ESB Support– Provides a Standards-based architecture to

simplify the complex problem of business integration

• Portal Framework– Provides the ability to Present a unified UI

via a portal or composite application

EnterpriseIntegration Manager

Service Oriented Business

Applications

All your information available, when your customers need it

PortalFramework

EAI Components

MaximizingInter-operability

WithSiebelBPEL / ESB Support

and Instant Value Integrations


Siebel as Consumer

EAIEAI



EAIEAI

UI LayerUI Layer


3rd Party Web 3rd Party Web ApplicationApplication

Siebel as Provider

EAIEAI




EAIEAIASIASI’’ss

UI LayerUI Layer

Interacting with Web Services

• Web Services within Siebel– Loosely coupled, coarse-grained– Independent of platforms and

programming languages– Enables easy use, reuse and

deployment of services– Supports consumption and

publication of web services – Based on core web services

standards • Web Services Description

Language (WSDL) 1.1 • Simple Object Access

Protocol (SOAP) 1.1. • WS-I Basic Profile 1.0

• Stateless interactions• Supports Business Services

Publish Siebel WSDL

3rd Party Web 3rd Party Web ApplicationApplicationExternal App

Consumes Siebel Web ServicesHTTP/SOAP

SiebelSiebel

Siebel Consumes External Web ServicesHTTP/SOAP

Publish ExternalApp WSDL

SiebelSiebel


External Content SourcesExternal Content Sources

Web

LegacySystems

MicrosoftSolutions

External Content through Siebel UI

• Provides a rich user experience – Aggregates and personalizes content from

a complex web of enterprise content and eBusiness applications

• Single sign-on session management• Key Portal Capabilities

– User Management– Personalization– Content Management– Content Aggregation– Security – Search Portal Agent

HTML/XML

XML/Java/COM/CORBA MSMQ / MQSQL …

External Content in Siebel UI

EAIEAI




EAIEAI

UI LayerUI Layer


SQL

OLTPOLTP

OLTPOLTPOLTPOLTP

SWSESWSE



External Portal SolutionsExternal Portal Solutions

Web

LegacySystems

Microsoft

• Provides content to external applications for rendering in external UI frameworks

• Direct link with single-sign-on • Provides:

– Programmatic Interfaces– Application Interfaces– Web Services– XML Web Interface

Siebel Content through Portal or Custom UI

HTML/XML

Web

Servic

es

Siebel Content in Custom UI

EAIEAI




EAIEAI

UI LayerUI Layer


SQL

OLTPOLTP

OLTPOLTPOLTPOLTP

SWSESWSE

XML/Java/COM/CORBA MSMQ / MQSQL …


J2EE

Siebel

Integration Server platformIntegration Server platform

Supporting Integration Servers and ESB’s

Platform/Customer DevelopedPlatform/Customer DevelopedIntegration ProcessesIntegration Processes

Transport LayerTransport Layer AdapterAdapter

Adapter

Adapter

Adapter

Adapter

Adapter

Adapter

Adapter

Adapter

AdapterAdapter

AdapterAdapter

Legacy

UCM/CDH ORACLE SAP PARTNER

Common Common ObjectsObjects

Platform/Customer Platform/Customer Developed Developed

TransformationsTransformations

Platform/Customer Platform/Customer Developed Developed

TransformationsTransformations




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Full Deployment Lifecycle SupportDevelop

Test

Manage

Upgrade

Deploy

SiebelSiebelSiebelSiebel

SiebelSiebel




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Security

• Layered Protection of Application– “Bank Vault” Model – No Single

Point of Failure• Strict Adherence to Industry

Standards– Across all Layers and Technologies

• Secure Processes in addition to Product Features

– Hardening Guides, Vulnerability Testing, Secure Coding Practices

• User Management – Role based– Identification and Validation– External Authentication

Access ControlVisibility

Data PrivacyAudit Trail

Secure Data Storage

NETWORK / ENVIRONMENT

NETWORK / ENVIRONMENT

APPLICATIONAPPLICATION

DATADATA

Use

r Man

agem

ent

Fire

wal

lPr

otec

tion

Secure C

omm

unication

SecureDeployment

Authentication


EAIEAI




EAIEAI

UI LayerUI Layer

SQL

OLTPOLTP

OLTPOLTPOLTPOLTP

Standards Based Security and Validation

• Industry standards-based secure communication, password security and user authentication

• SSL secured communications– Between clients, Siebel server

components and external servers• RSA SHA-1 password security• AES data encryption• Authentication via Industry standard

platforms or custom API– Directory Server– Single Sign-On– Database– Open API


SSL

SSL

SSLfor SMTPPOP3

SSL

Email Server

Directory (LDAP) Server




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OLTPOLTPOLTPOLTP

Application Load BalancerApplication Load Balancer

High Availability

• Distributed Services– Multi-threaded, multi-process services– Balance work across active servers

• Load-balanced Services– Use standard HTTP load balancing– Leverage N+1 model of pooled servers

• Failover Services– Redundant server components– Redundant database server– Support for Clustering Services

• Certified for…– HP MC Service Guard– IBM HACMP– Microsoft Clustering Service – Sun Cluster– Veritas

Web ServerWeb Server (+1) Web Server

WebServices

XML overHTTP

Web Server Load BalancerWeb Server Load Balancer


Resilient pool of web servers

Resilient pool of application servers

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EAIEAI




EAIEAI

UI LayerUI Layer

SQL

EAIEAI



EAIEAI

UI LayerUI Layer


EAIEAI

+ 1BrokerBroker BrokerBroker

Failover

SQL SQL




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Scalability and Performance

• Evolutionary Architecture focused on supporting customer interactions in a scaleable and high performance manner leveraging:

– Efficient Clients– Stateless Web Server, Load

Balancing– Multiple machines per Enterprise– Multi-threaded services and servers– Load balanced services and servers– Fail-over and clustering– Database connection pooling and

multiplexing

SQL

HTML/XML


EAIEAI




EAIEAI

UI LayerUI Layer

SiebelSiebelDatabaseDatabase


SARM Run-time Architecture

• SARM – Siebel Application Response Measurement - enabling:

– Proactive monitoring of application response times

– Diagnosis of response time problems – Tuning of applications to meet

service level commitments• Standards-based Application

Response Measurement – based on ARM industry standard, which:

– Monitors Response Time, CPU, and Memory

– Provides Comprehensive instrumentation across all Siebel components

– Is a Light-weight scalable framework, Non-intrusive to the end-user

– Supports Monitoring and Analysis tools by Siebel and System Management partners

Application Execution

Server Server ComponentComponent

SARMSARMLogLog

ARM ARM LogLog

Server Server ComponentComponent

SARMSARMCorrelation KeyCorrelation Key

StartStart StopStop StopStopStartStart

SARM FrameworkSARM Framework

3rd Party 3rd Party ARM API ARM API LibraryLibrary




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Operational & Analytical Reporting

ETL


SiebelSiebelOLTPOLTP

RelationshipRelationshipManagementManagement/ Customer / Customer EnterpriseEnterpriseWarehouseWarehouse


Oracle BIOracle BIMetadata and ETLMetadata and ETL

Oracle BI Repository

Oracle BI Oracle BI SchedulerScheduler

Mail Transport Mail Transport AgentAgent

Business Business Logic and Logic and Core Core ServicesServices

Data Layer ServicesData Layer Services

Actuate Actuate Report Report ServerServer

User Interface User Interface ServicesServices

Siebel Report Definitions

CRM BI Users

Oracle BI Reports• Sales Analysis• Churn Models

BI + CRM Combined

Operational Reports• Expense Reports• Quotes• Orders• …

3rd Party Open Integration

ETL

Oracle Business Intelligence Server

Data Access Data Access Services Services -- BIBI

Modeling and Modeling and Calculation Services Calculation Services -- BIBI

Presentation Presentation Services Services -- BIBI

ReportReportMetadataMetadata

Source Data Inc Finance, Source Data Inc Finance, HR and SCMHR and SCM



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Summary…

• Siebel 8 Applications Architecture fully supports the requirements of today’s adaptive businesses in delivering the requirements of Front Office packaged applications:

• Designed to effectively address the challenges of multi-channel deployments.• Architected to deliver maximum out-of-the box capabilities, whilst enabling

unprecedented upgradeable capabilities for customization and configuration.• Delivers multiple, runtime administered, workflow, rules and data driven engines

to encompass all the flexible demands of the front office.• Supports the complexities of Data Management and integration with fully

embedded solutions and capabilities.• Provides full interoperability with SOA environments, Web Services and Siebel

On-Demand, Oracle Fusion and Component Assembly solutions.• Addresses the challenges of the deployment lifecycle with Testing Solutions,

Deployment Utilities, Management Tools Integration and Upgrade Capabilities.• Evolved to meet the security demands of some of the top security conscious

organizations.• Has developed to deliver the availability, performance and saleability of the

largest CRM implementations in the world.• Fully embeds Analytics to provide the capabilities to deliver insight and drive

customer interactions at all touch points.

Siebel ArchitectureSiebel 8 Applications Architecture Technology Outline

Documents

Oracle Siebel Tech Arch