Oracle Application Integration Architecture - Datasheet | Oracle

O R A C L E D A T A S H E E T

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ORACLE APPLICATION

INTEGRATION ARCHITECTURE

FOR COMMUNICATIONS

K E Y B U S I N E S S B E N E F I T S

• Enables faster implementation with lower risk and reduced total cost of ownership

• Promotes rapid deployment, reusability, and configurability of business processes

• Saves significant time, effort, and cost in building and managing process integrations

• Delivers the value of a service-oriented architecture (SOA) at an accelerated pace

Oracle Application Integration Architecture (AIA) for Communications is

Oracle's approach to delivering end-to-end, integrated business processes,

applications, and technology for the telecom industry. Oracle AIA for

Communications enables communications service providers to quickly

respond to changing market dynamics by gaining timely access to more

accurate intelligence, by adapting business processes with ease, and by

delivering more compelling services faster.

Oracle AIA for Communications includes communications industry-specific

process integration packs, which leverage the AIA Foundation Pack

Extension for Communications to deliver pre-built integration for Oracle Siebel

Customer Relationship Management (CRM), Oracle Communications Billing

and Revenue Management (BRM), Oracle Communications Order and

Service Management (OSM), Oracle Product Hub for Communications

(PH4C), Oracle Customer Hub (OCH), and Oracle E-Business Suite.

Oracle AIA for Communications process integration packs (PIPs) are

extensible integrations and deployment accelerators that enable faster

implementation with lower risk and reduced total cost of ownership.

Oracle AIA for Communication in the context of the Oracle Communications Concept to Cash Solutions

Communication Service Providers (CSPs) face numerous challenges today: increased

competition, rapidly changing market demands, pressure to launch more offers faster,

control of operational expenses, and strengthening customer relationships. One of the

keys to successfully navigating these challenges is to view them holistically while

focusing locally on the highest impact areas.

To help CSPs with these challenges Oracle provides the most comprehensive Concept

to Cash solution offering for faster system implementation, enhanced customer

experience, fast time to cash, and operational cost savings.

Oracle AIA for Communications, with its extensible process integrations, is an essential

component of the Rapid Offer Design and Order Delivery (RODOD) solution and in

general of the Oracle Communications Concept to Cash Solutions, a set of solutions for

the Communications industry that besides RODOD also include the Cross-Channel

Customer Experience (C3E) solution to manage the purchasing and service experience

2 | ORACLE APPLICATION INTEGRATION ARCHITECTURE FOR COMMUNICATIONS


K E Y F E A T U R E S

• Pre-built integrations of best in class

Oracle applications designed for extensibility and sustainability

• Based on a library of integration artifacts including reference process

models, business objects, and business services

• Compliant with standard business processes and data models for the communications industry

• Supported by Oracle to simplify

maintenance, benefit from release enhancements, and reduce TCO

across channels and the Rapid Service Design and Order delivery (RSDOD) solution

that extends in the OSS side and covers the service fulfillment part of the Concept to

Cash process.

The overall Oracle Concept to Cash solution offering is captured in the following

diagram.

Figure 1. Oracle Communications Concept to Cash Solutions Offering

The RODOD solution enables service providers to rapidly design and introduce offers,

to accurately capture and efficiently fulfill orders, and to support customer requests

across the order and service lifecycle. In order to enable its four key capabilities of offer

design, order capture, order delivery, and usage to cash to care, the RODOD solution

leverages several AIA for Communications components: the Product MDM Process

Integration Pack; the Communications Order to Cash CRM, BRM, and OSM Process

Integration Packs; and the Agent Assisted Billing Care Process Integration Pack. The

Oracle applications on which the core solution is built are Oracle Siebel CRM, Oracle

Communications OSM, Oracle Communications Billing and Revenue Management and

its Pricing Design Center, Oracle Communications Design Studio, and Oracle Product

Hub for Communications. Complementary applications include Oracle AIA for

Communications Foundation Pack and Oracle Web Commerce.

Web Mobile Partner Social Call Center Retail

E-BillingRetailService CloudWeb Commerce

Order Capture – Service – Knowledge Mgmt – Decisioning

Central Order Management Rate - Charge - Bill

Service Order Management

Inventory Activation

UIM

OSM BRM

OSM

CustomerData Mgmt.

Customer Hub

EnterpriseProductCatalog

Product Hub

UnifiedFulfillment

Design

Design Studio

WFM

EBS/Siebel

AIA - FPAIA

AIA AIA

AIA

AIA

AIA

AIA

AIA

Ord

er

Fu

lfil

lme

nt

Ch

an

ne

l

Co

ord

ina

tio

n

Ch

an

ne

l

Inte

rac

tio

ns

Siebel CRM

ASAP Project Mgmt.

EBS

SCM

EBS

Ord

er

an

d R

ev

en

ue

Ma

na

ge

me

nt



Figure 2. Oracle Communications Rapid Offer Design and Order Delivery (RODOD) Solution

The RODOD solution was the very first solution to be ever certified by TM Forum

against Frameworx (eTOM) and has been recertified in 2013 to include offer design and

order capture flows that were extended to include Oracle Web Commerce. Compliance

results are available at

http://www.tmforum.org/OracleRapidOfferDesign/14898/home.html.

In 2014 RODOD and the concept to Cash Solutions were recognized by TM Forum as

the winner of the Solution Excellence Award.

Figure 3. TM Forum Certified Solution and Solution Excellence Award Winner

Oracle AIA for Communications Licensable Components

Oracle AIA for Communications offers sustainable pre-built integrations based on an

open and standards-compliant foundation made of common objects and services and

best-practice industry processes, and running on Oracle Fusion Middleware a best-in-

class standards-based SOA middleware platform.

Oracle AIA for Communications enables CSPs to simplify cross-application integration,

reduce deployment risk and time, optimize business processes, decrease total cost of

ownership, and deliver more-compelling services faster.

Web Mobile Partner Social Call Center Retail

E-BillingRetailService CloudWeb Commerce

Order Capture – Service – Knowledge Mgmt – Decisioning

Central Order Management Rate - Charge - Bill


Inventory Activation

UIM

OSM BRM

OSM

CustomerData Mgmt.

Customer Hub

EnterpriseProductCatalog

Product Hub

UnifiedFulfillment

Design

Design Studio

WFM

EBS/Siebel

AIA - FPAIA

AIA AIA

AIA

AIA

AIA

AIA

AIA

Siebel CRM

ASAPSCM

EBS

Project Mgmt.

EBS

http://www.tmforum.org/OracleRapidOfferDesign/14898/home.html



Figure 4. Oracle AIA for Communications Architecture

The common data model used by AIA for Communications (its Enterprise Business

Objects or EBOs) has been certified against TM Forum Frameworx SID 12.0. AIA side

AIA for Communications EBOs have been mapped and certified against 19 SID

Aggregate Business Entities (also known as ABEs) across the Product, Customer, and

Common Business Entities Domains. Compliance results are available at

http://www.tmforum.org/OracleApplicationIntegration/14956/home.html.

Figure 5. AIA for Communications Certified Against Frameworx SID

BPM Suite

Process ManagementRegistry & Repository

Service Management

SOA Governance

Process Integration

B2BIntegration

SOA Suite ODI Suite

Bulk Data Processing

Data Quality

57

Oracle AIA for Communications

AIA Foundation Pack Extension for Communications

Reference Process Models

SOA/BPM Framework & Methodology

Common Objects & Standard Shared Services Developer Utilities

Pre-Built Integrations

Pre-built Integrations for Communications

Order toCash

AABCProductMDM

CustomerMDM

Revenue Accounting

Oracle Fusion Middleware

57

http://www.tmforum.org/OracleApplicationIntegration/14956/home.html



There are several licensable components within Oracle AIA for Communications:

Foundation Pack Extension for Communications

Product MDM process Integration Pack, which includes a mandatory Base Pack

providing the Connector to the hub (Oracle Product Hub for Communications) and the

common objects and services, plus 3 options to connect the hub to each of the target

applications: Siebel CRM, Oracle Communications Pricing Design Center within

BRM, and Oracle Communications Design Studio for OSM.

Customer MDM process Integration Pack, which includes a mandatory Base Pack

providing the Connector to the hub (Oracle Customer Hub) and the common objects

and services, plus 3 options to connect the hub to each of the target applications:

Siebel CRM, Oracle Communications BRM, & Oracle E-Business Suite.

Communications Order to Cash Process Integration Packs, which include 3

Integration Packs one for Siebel CRM, one for OSM, and one for BRM.

Agent Assisted Billing Care Integration Pack

Revenue Accounting Integration

Figure 6. Oracle AIA for Communications Coverage

The following sections cover the individual licensable components within AIA for

Communications.

Application Integration Architecture Foundation Pack Extension for Communications

AIA Foundation Pack (cross-industry and industry extensions) is a Service Oriented

Architecture (SOA) framework encompassing common business objects, common

business services, and a business process library implemented on top of Oracle Fusion

Middleware, and designed to promote rapid deployment, reusability, and configurability

of business processes. The Oracle AIA Foundation Pack Extension for Communications

adds or extends objects, services, and processes to tailor Communication Industry

needs. Together, Oracle Application Integration Architecture Foundation Pack and the

Foundation Pack Extension for Communications provide a comprehensive solution for

extending pre-built integrations or for building new integration flows implementing

sustainable, agile, and composite processes.

Product Management

Order & Service Fulfillment

Customer Management Billing

Commercial Catalogue

Siebel CRM

AIA (PIP)

Quote & OrderCapture

Service Mgmt

FP FP FP

Order & Service Management

Central Order Management

BRM

Sieb

el C

ust

om

er H

ub

Ce

ntr

al C

ust

om

er

Mas

ter

Design

Stud

io

Service

De

sign

Order & Service Management


UIM

Service

Inventory

ASAP / IPSA

Activation

ProjectMgmt

EBS

WFM

EBS/Siebel

SCMFIN

EBS

OCH

AABC

RA

O2C-CRM

O2C-OSM

O2C-CRM

O2C-OSM

O2C-CRM

O2C-OSM

O2C-OSM

O2C-BRM

O2C-OSM

Rating, Charging, & Billing

Pro

du

ct Hu

b fo

r Co

mm

un

ication

s

Offe

r De

sign

Contracts / SLA

Siebel CRM / Web Commerce/ Sales Cloud/ Service Cloud/ Retail

StoreSocialMobileWeb

AIA (FP)

Account Mgmt

Account Mgmt

Financial Mgmt

Product & Pricing Mgmt

OCH

OCH PDH

PDH

PDH

PartnerCall

Center



Figure 7. Designed for Extensibility

AIA artifacts have inherent support for extensibility, and extensions to pre-built

integrations can be introduced by customers in a structured, upgrade-safe manner.

For more information please refer to the Oracle AIA Foundation Pack Extension for

Communications Data Sheet available from the AIA for Communications page on

Oracle.com.

Oracle Communications Order to Cash Process Integration Packs

Oracle Communications Order to Cash includes 3 Process Integration Packs that works

together to automate the Order to Cash process for the Communication Industry:

Oracle Communications Order to Cash Integration Pack for OSM

Oracle Communications Order to Cash Integration Pack for Siebel CRM

Oracle Communications Order to Cash Integration Pack for BRM

The 3 PIPs integrate Oracle Siebel CRM, Oracle Communications OSM, and Oracle

Communications BRM, to cover the offer design and order delivery processes

Offer Design

Oracle Communications Order to Cash BRM and CRM Integration Packs

automate synchronization of product and pricing data from Oracle

Communications Pricing Design Center and BRM to Oracle Siebel CRM.

Oracle Communications Order to Cash CRM and OSM Integration Packs for

automate the synchronization of product classes in Siebel CRM to Product

Specifications in Oracle Communications Design Studio.

Order Delivery

Oracle Communications Order to Cash Integration Pack for Siebel CRM

enables the Siebel order capture and service management processes to

integrate via AIA to any central order management system and any billing

system.

Oracle Communications Order to Cash Integration Pack for Oracle

Communications OSM enables OSM to integrate via AIA to any CRM, any

billing system, and any service provisioning system for the purposes of

customer order fulfillment.

Oracle Communications Order to Cash Integration Pack for Oracle

Communications BRM enables BRM to receive via AIA customer

synchronization, billing initiation, and fulfillment requests initiated from any

central order management system.

For more information please refer to the Oracle Communications Order to Cash Process

Integration Packs Data Sheet available from the AIA for Communications page on

Oracle.com.

http://www.oracle.com/us/products/applications/communications/application-integration






Agent Assisted Billing Care Process Integration Pack

Oracle Communications Agent Assisted Billing Care Process Integration Pack

integrates Oracle Siebel CRM and Oracle Communications BRM and unifies customer

care by integrating the billing management process and providing real-time and

actionable view of billing data from the CRM system.

For more information please refer to the Oracle Communications Integration Pack for

Agent-Assisted Billing Care Data Sheet available from the AIA for Communications

page on Oracle.com.

Product Master Data Management Process Integration Pack

Oracle Product Master Data Management Process Integration Pack Enables faster product

launch by synchronizing commercial offer information from a Oracle Product Hub for

Communications (PH4C) to Siebel CRM, Oracle Communications Pricing Design Center

within Oracle Communications BRM, and Oracle Communications Design Studio for OSM.

For more information please refer to the Oracle Product Master Data Management

Process Integration Pack Data Sheet available from the AIA for Communications page

on Oracle.com.

Customer Master Data Management Process Integration Pack

Oracle Customer Master Data Management Process Integration Pack Ensures that

cleansed, consistent, and complete customer data is readily available across

applications by mastering customer data in Oracle Customer Hub (OCH) and

automatically synchronizing it to Siebel CRM, Oracle Communications BRM, and E-

Business Suite.

For more information please refer to the Oracle Customer Master Data Management

Process Integration Pack Data Sheet available from the AIA for Communications page

on Oracle.com.

Revenue Accounting Integration

Oracle Revenue Accounting Integration provides high performance General Ledger

(GL) integration between Oracle Communications Billing and Revenue Management

and Oracle E-Business Suite improving GL accounting, reporting and accuracy.

For more information please refer to the Oracle Communications Revenue Accounting

Data Sheet available from the AIA for Communications page on Oracle.com.










AIA for Communications Components in the context of Communications Industry Business Process

The following table identifies the role played by the AIA for Communications pre-built

integrations within typical business processes for the Communication industry.

MAPPING OF COMMUNICATIONS BUSINESS PROCESSES TO AIA FOR COMMUNICATIONS INTEGRATIONS

Business Process Supporting Pre-Built Integrations

Product Lifecycle Management

Product MDM PIP (offers, bundles and products synch from Product Hub to

relevant participating applications)

Comms Order to Cash Siebel & BRM Integration Packs (product synch from

BRM to Siebel)

Comms Order to Cash Siebel & OSM Integration Packs (synch Siebel product

class to product specification in Design Studio)

Order Management

Comms Order to Cash Siebel, OSM & BRM Integration Packs

Customer Management

Comms Order to Cash Siebel & BRM Integration Packs (create & synch

customer integration flows)

Agent Assisted Billing Care (update customer synch)

Customer MDM PIP (enables access to cleansed and enriched customer data

from OCH through match & fetch, synch, and merge integration flows)

Billing Management

Agent Assisted Billing Care (Siebel and BRM integration)

Collections Management

Agent Assisted Billing Care (Siebel and BRM integration)

Revenue Accounting

Revenue Accounting PIP (GL integration between BRM and E-Business Suite)

C O N T A C T U S

For more information about AIA for Communications, visit oracle.com or call +1.800.ORACLE1 to speak

to an Oracle representative.

C O N N E C T W I T H U S

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Oracle Application Integration Architecture - Datasheet | Oracle