Oracle WebCenter · • Quickly create, deploy, target and measure multi-channel online marketing • Deliver enterprise connected, optimized and content rich websites • Extend

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Oracle WebCenter The User Engagement Platform for Social Business

Tarvi Tara

Senior Sales Consultant


Key Trends Impacting Your World

Personalization

Mobile

Social

Multi-Channel

Consumerization

Self-Service


Customers Partners

Focus on Improving User Engagement

Employees


How Do You Engage Customers?

Provide “Facebook-like” experience

Engage consistently across their

preferred channels

Offer a personalized experience

Innovate via online customer service


How Do You Engage Employees?

Provide anytime, anywhere access

Offer intuitive tools & experiences

Enable them to easily find expertise and

knowledge internally

Improve their efficiency and effectiveness


How Do You Engage Partners?

Optimize information access via any device

Provide self-service & visibility into processes

Tighten relationship through collaborative tools

Develop and grow a partner community


Transforming to a Social Business

Adapting to achieve better business results

In a continually connected, global environment


MASH-UPS

Common Tools & Technologies Used

RSS INSTANT MESSAGING

FILE SHARING

WEBSITES

WIKIS

BLOGS

WEB CONFERENCING

CONTENT MANAGEMENT

ACTIVITY STREAMS

COMPOSITE APPLICATIONS

SOCIAL NETWORKING

COLLABORATION

WEB EXPERIENCE MANAGEMENT

PORTALS TAGGING

DISCUSSION FORUMS


Attempts to Respond But These Methods Don‟t Really Work

COBBLE TOGETHER HIGH INTEGRATION COSTS

COMPATIBILITY ISSUES

TIME INTENSIVE RESOURCE INTENSIVE

DOES NOT SCALE

RATIONALIZE GOVERNANCE

ENTERPRISE FIT


The Ideal Solution


Oracle WebCenter

Oracle WebCenter is the user

engagement platform for social

business, connecting people and

information • Improve customer loyalty with personalized online

experiences

• Drive innovation with portals and composite

applications

• Enhance productivity with contextual collaboration

• Optimize information access with content

management

The User Engagement Platform for Social Business

Oracle Fusion Middleware

Oracle WebCenter User Engagement Platform

Sites Web Experience

Management

Portal Composite Applications

& Mash-Ups

Social Social Networking

& Collaboration

Content Enterprise Content

Management


Oracle WebCenter Sites Web Experience Management

Increase Customer Loyalty with Personalized Online Experiences

• Quickly create, deploy, target and measure multi-channel online marketing

• Deliver enterprise connected, optimized and content rich websites

• Extend brand engagement and web presence to mobile and social channels


Best-in-class WCM Foundation Built for business users, scales to enterprise deployments

• Business user tools for content editing

& site management

• Large-scale product information

management

• Scalable dynamic delivery for targeted

& multi-lingual/locale content

• Streamlined management of multiple

sites / large deployments

• Rich media management for the Web


Customer Segmentation & Targeting

• Flexible rules engine for creation of

customer segments & recommendations

• Enables delivery of targeted content &

campaigns

• Segmentation based on implicit

(behavioral) and/or explicit (known user

or characteristics) criteria

• Enables granular targeting based on

membership in multiple segments

FatWire


Analytics for Content Optimization

• Track aggregate usage of content assets

across pages & sites

• Track effectiveness of targeted site

content for user segments

• Visualize results with in-context reporting

• Understand site usage via behavior

tracking

• Access comprehensive reports or create

your own


User-generated Content Create a social & interactive online experience

• Add user-generated content to Websites:

• Commenting, rating, reviews, blogs

• Business user administration &

moderation of UGC

• Enable UGC to drive the content of

dynamic sites


End-user Personalization & Syndication with

Gadgets • End-user personalization using gadget

dashboards on web pages

• Quickly create new gadgets out-of-the-

box

• Gadget syndication for use on

third-party Websites


Mobile Channel Enablement

• Reuse content & edit navigation from

traditional website

• OOTB mobile templates by device family

• Edit mobile sites & traditional website from

same business user interface

• Device-based preview

• Automatic transformation of content & site

layout for thousands of device types

• Location-based services

• Comprehensive video & rich media support


Oracle WebCenter Portal Composite Applications & Mash-Ups

Drive Innovation with Portals and Composite Applications

• Provide users with intuitive portals and websites with integrated application content

• Easily assemble new composite applications using prebuilt library of reusable components

• Access relevant content faster with personalized solutions and integrated social tools


Oracle WebCenter Social Social Networking & Collaboration

Enhance Productivity with Contextual Collaboration

• Oracle Social Network drives enterprise collaboration through natural Conversations

• Fully integrated social tools including blogs, wikis, ratings, tagging, reviews, polls and forums

• Social enterprise building blocks to enable end-users to build effective & collaborative communities


Oracle Social Network A secure collaboration tool for everyone you work with

Enterprise collaboration

through real-time Conversations

Engage

Updates streamed from

across your business

Inform

Purposeful social networking

without the noise

Drive

Integrates into your business

applications

Extend


Oracle WebCenter Content Enterprise Content Management

Optimize Information Access with Content Management

• Remove content silos and update most current documents, images and rich media files

• Manage end-to-end content lifecycle from creation to records management and archiving

• Automate business processes with pre-built enterprise application integrations


ECM Directly From Your Desktop Document Management for Microsoft Office & Windows Explorer

• Check-in/out

• Versioning

• Tagging

• Managed links

• Smart productivity

folders

• Drag „n drop

• Metadata pop-ups


ECM Directly from Web Sites & Custom Web Apps Web Content Management

• Empower users to

manage Websites

• Eliminate IT

bottlenecks

• Multi-site

management

• „One-click‟ content

publishing in Web

apps


ECM Directly from Applications Oracle E-Business Suite, PeopleSoft, Siebel & Industry Applications

• Check-in/out

• Versioning

• Tagging

• Renditions

• Integrated Capture


ECM Directly from Business Solutions Transactional Content Management for Financials


ECM Directly from Portals & Composite Apps Integration with Oracle WebCenter Portal

• Leverage a pre-integrated,

centralized content

repository for portals and

composite applications

• Expose full set of

document library services:

• Check-in/out

• Versioning

• Metadata

• Renditions

• Etc.


ECM for Images, Audio & Video Digital Asset Management

• Protects valuable visual assets:

• Logos/Branding, Corporate

Images/Illustrations, Flash

• Manages all file types:

• EPS, JPEG, TIFF, BMP, SWF,

Quicktime, Real, WMA, AVI, MP3

• Multiple renditions, multiple uses:

• Web, Lo/Hi Res Print, Color/B&W

• Easy search and retrieval

• Thumbnails, storyboards, and

closed caption


ECM for Corporate & Legal Compliance Records Management

• “In-place” management of

content

• Manage file plans, policies,

and business rules from a

central console

• DoD 5015.2 certified

electronic and physical

records management

• Comply with regulations

(e.g. FOIA, HIPAA,

Sarbanes Oxley, etc.)


Oracle Fusion Middleware Complete, Open, Integrated, Best-in-Class


Oracle WebCenter Customers


Oracle WebCenter Integrated Suite of Leading Products

Gartner Magic Quadrant for

Enterprise Content Management


Web Content Management


Horizontal Portals


CUSTOMER LOGO

“I‟m pleased to see the new Oracle WebCenter bring together leading

solutions in the portal, content, social and collaboration space. The

combined solution can help our clients connect people to the information

they need and transform businesses into a social enterprise.”

Nidal Haddad

Principal, Deloitte Consulting LLP, Global Oracle alliance leader


Oracle WebCenter

• Engage Users Inside and Outside Your Business – Customers, Employees, Partners

• Transform Organizations to Social Businesses – Increase customer loyalty, Drive innovation, Enhance productivity,

Optimize information access

• Oracle WebCenter: Sites, Portal, Social, Content – Strategic Investment, 1900+ customers worldwide

The User Engagement Platform for Social Business


Questions?

Oracle WebCenter blog: http://blogs.oracle.com/webcenter Oracle WebCenter Homepage: http://oracle.com/webcenter Oracle WebCenter Newsletter: http://oracle.com/newsletters Twitter: http://twitter.com/oraclewebcenter Facebook: http://facebook.com/webcenter

LinkedIn: http://linkd.in/ORCL_Social



Documents

Oracle WebCenter · • Quickly create, deploy, target and measure multi-channel online marketing • Deliver enterprise connected, optimized and content rich websites • Extend