Option 6NR - Mobile application preparation_8.pdf

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    ConnectedDriveProductMarketingDecember 2010Page 2

    Option 6NR Mobile application preparation.New in-car ex erience.

    Connected Living Environment

    and beyond. Always. Everywhere.

    Until now From now on

    iPhone Apps in your BMW.BMW Apps on your iPhone.

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    Option 6NR Mobile application preparation.Summar of features.

    The new option further enables iPhone integration into the vehicle.

    The iPhone is connected to the vehicle via a new snap-in adaptor.

    Please refer to EPC (Electronic Parts Catalogue) for availability. ea ures o e op on are ena e v a a new one app ca on

    BMW Connected. The application will be free to download.

    Supported features are as follows:

    Access to social networks Facebook and Twitter in the vehicle. Stream web radio stations into the vehicle.

    O eration of music la back with the A le iPhone user

    interface on the vehicle Control Display.

    Data is downloaded/uploaded via the iPhone connection andinformation is transferred to/from the vehicle via the sna -in ada tor.

    The iPhone must have a broadband connection (3G). Any costsincurred through the connection are part of the users contract with

    Portfolio of features is expected to increase during 2011. Additionalfeatures to be announced in future Product News bulletins.

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    Option 6NR Mobile application preparation.Product offer.

    The new option starts production March 2011.

    .VAT.

    Availability for other models to be confirmed via Product News

    u e ns.

    The following optional equipment is also required to enable theordering of option 6NR:

    Navigation system BMW Professional Multimedia (option609).

    Bluetooth telephone preparation with telematics (option 633).

    USB audio interface (option 6FL).

    Telephone USB audio interface (option 6NF).

    - .

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    Option 6NR Mobile application preparation.BMW Connected Communit .

    Access Facebook and Twitter social networks while in the vehicle.Sta in contact and et the latest network news from the communit .

    Highlights:

    .

    Read news and current status from the community.

    .

    Predefined list of messages to select from for posting.

    Please note all screen images are draft and are subject to change.

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    Option 6NR Mobile application preparation.BMW Connected Web radio.

    Listen to web radio stations in the vehicle.

    Highlights:

    Vast number of different internet radio stations available from allover t e wor .

    Different search options to find the right station.

    ona n orma on rom e ra o s a on e.g. ac ua song, ar s ,genre etc.).

    Use this feature everywhere from the iPhone, not only in the vehicle.

    Please note all screen images are draft and are subject to change.

    Draft

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    Option 6NR Mobile application preparation.BMW Connected iPhone a lication.

    The BMW Connected application is free to download.

    ome app cat on eatures can a so e use n epen ent y o t evehicle (eg. web radio).

    The iPhone must have a broadband connection 3G . All costsincurred through the connection are part of the users contract withthe network operator.

    Please note all screen images are draft and are subject to change.

    or by any data download limitations in the users contract.

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    Option 6NR Mobile application preparation.Audio la back.

    Audio playback of music stored on the iPhone.

    Highlight:

    Control of music playback using the Apple iPhone user interface ont e ve c e ontro sp ay.

    Please note all screen images are draft and are subject to change.

    Draft

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    Option 6NR Mobile application preparation.iDrive menu structure.

    From March 2010, the BMW Services menu will be renamed options:

    Option 6NR - Mobile application preparation

    Option 633 - Bluetooth telephone preparation with telematicsThis applies to all models except E70, E71 and F25, which willchange from April 2010.

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    Option 6NR Mobile application preparation.iDrive menu structure.

    Vehicles equipped with option 6NR, will have a new sub-menu from .

    From this menu a user can access BMW Apps. This provides accessto the features of BMW Connected.

    Usa e of the Plu In menu will be confirmed at a later date.

    Please note all screen images are draft and are subject to change.

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    ConnectedDriveProductMarketingDecember 2010Page 11

    Option 6NR Mobile application preparation.New car ex erience.

    Connectivity

    New connectivity

    providing a completely seamless entertainment experiencebetween home, on-the-go and in the car.

    future A Store u rades for BMW Connected tbc .

    integrating an element of personal configuration to the vehicle.

    using an iPhone connection to transfer data to/from the vehicle.

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    Option 6NR Mobile application preparation.New car ex erience.

    Display

    Control Elements

    Central Processing Unit

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    Option 6NR Mobile application preparation.Distribution Process.

    Car iPhone Application Activation Updates/ Upgrades (tbc)

    Connected

    BMW

    BMW Dealer Apple/ Provider App Store App Store

    Channel

    Distributio

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    ConnectedDriveProductMarketingDecember 2010Page 14

    Option 6NR Mobile application preparation.Part of the BMW ConnectedDrive ortfolio.

    The three pillars Convenience, Infotainment and Safety are divided into

    three sub-categories each.

    BMW ConnectedDrive

    Convenience Infotainment SafetyMakin drivin and vehicle Information & entertainment Focus active safet s stemshandling more convenient (like at home/ in office)

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    Option 6NR Mobile application preparation.New Infotainment feature.

    Each of the three pillars contains a number of products/technologies and

    Mobile application preparation is now part of Infotainment.

    BMW ConnectedDriveBMW ConnectedDriveBMW ConnectedDrive

    Convenience Infotainment SafetyMakin drivin and vehicle Information & entertainment Focus active safet s stems

    Mobile Office & TelephoneVehicle Management EmergencyCall

    Drivers Profile Transfer Comfort access Remote Services / My BMW Remote App

    Bluetooth telephone integration Mobile Office Software Update via USB

    Emergency SOS call (automatic/manual)

    handling more convenient (like at home/ in office)

    EntertainmentTravel & Navigation Visibility

    Information Plus

    Country information - -

    Bluetooth audiostreaming

    Mobile phoneUSB music Night Vision with pedestrian recognition

    Information Drive Assistance

    information BMW Routes My Routes Speed Limit

    display

    - - Google Local

    Search Google Panoramio

    Pictures Google Street View Weather in

    navigation map

    album information DAB digital radio

    Album artdisplay

    Mobileapplicationpreparation

    Head-up Display Surround-view High-beam Assistant

    Parking Surround-view Reversing Assist camera Park Assist

    Text-to-Speech BMW Online (news) BMW Online (weather)

    Lane Departure Warning Lane Change Warning Active Cruise Control (ACC) with Stop

    and Go

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    Thank you for your attention.