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2009/TEL40/LSG/WKSP/003

Optimizing Your Roaming Business in a Challenging Economy

Submitted by: Syniverse Technologies

Workshop on International Mobile Roaming Charges

Cancun, Mexico25-26 September 2009

Optimizing Your Roaming Business in a Challenging Economy

Giorgio Miano

Syniverse Technologies

Roaming Market Overview

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Subs

crib

ers

(%)

Global mobile roamers as a percentage of total subscribers, by region, 2008-2013

Source: Informa Telecoms & Media - 2008

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Rapid Growth in Mobile Data Roaming Traffic

0

50

100

150

200

250

2008 2009 2010 2011 2012 20130

5,000

10,000

15,000

20,000

25,000

30,000

SMS (Millions) Data (Millions of KB)

Latin America mobile outbound roaming SMS and non-messaging data traffic 2008-2013

Source: Informa Telecoms & Media - 2008

SMS

(Mill

ions

)

Non

-mes

sagi

ng D

ata

Traf

fic

(Mill

ions

of

KB)

Huge revenue potential for operators who can offer compelling plans and accessible range of services

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Current Roaming Challenges

Mobile subscribers’ expectations (QoE)

Bilateral agreement model cumbersome, inefficient and expensive

Complex roaming environment

Better margins• Optimize wholesale cost • Maximize retail revenues

Better management• Provide accurate dashboards to

management• Centralize analysis and commercial

actions

Better monitoring and control• Cost controls and “bill shock”• Revenue assurance and fraud monitoring

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What is the solution to these challenges?

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Moving to an Open Connectivity Hub Model

Established large tier 1 and 2 operators

Market entrants, tier 3 and 4 operators

Now

• Reducing ROI• Cost outweighs returns• Fixed costs• Difficult to justify cost of marginal

roaming agreements• Stretched roaming resources• Slow agreement setup• Slow 3G data rollout

• Inability to obtain large footprint• High marketing and

implementation costs• Fixed costs• Stretched roaming resources• Slow agreement setup

Roaming Hub

• Reasonable ROI• Variable cost• Increase and improve revenue opportunities at minimal cost

• Optimize agreement structure

• Fast agreement setup• Fast 3G rollout• Enhance end-user experience

• Improve quality

• Increase roaming footprint

• Lower marketing and implementation costs

• Variable costs• Optimize roaming resources

• Fast agreement setup• Greater operational efficiencies

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OC Roaming Hub Model

OC hubs connect you to all hubs and their clients

Hub ASyniverse OC Roaming Hub

Operator 2

• 2G/3G & LTE• Voice & data• Agreement management• IREG/TADIG testing• Centralized signaling /

network• Business intelligence• Data & financial clearing• Fraud management• O&M, troubleshooting

Operator 1

Hub A

Hub B

Operator X

Operator Y

Syniverse Technologies

Optimizing Roaming Efficiency Via Open Connectivity

Extend your global roaming footprint

Save costs by managing existing roaming agreements or establishing new ones

Reduce CAPEX by quickly enabling new roaming services without major investments in hardware, software or personnel

Simplify management of both business and technical relationships

Assure revenue through a simplified process of cascade billing, settlement and clearing

Enable faster rollout of roaming services by reducing agreement setup, testing and data provisioning times, and signaling/network design

Optimize roaming relationships and resources by achieving operational efficiency gains via work-flow centralization and automation

Create market differentiation by deploying value-added services and enhancing quality of service

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Business Intelligence: Improving End-User Experience While Optimizing Revenue

Value Proposition

Proactive alerting and resolution

Personalized interaction with end user

Near real-time actions based on analysis

Operators Subscribers

Advanced Analytics

Revenue Optimization

Business Rules Engine (BRE)

Roaming Data Analysis

Predictive Analytics &

Revenue Assurance

Mobile Data Usage

Monitoring

Actionable Alerts

Personalized Interaction

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Resolve Roaming Issues

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Roaming Data AnalysisRoaming Data AnalysisVisibility® Services - RoamProActive

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Advanced Analytics Resolve Roaming Challenges

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Traffic forecasting and

behavior analysis

AnalysisDiscount,

steering and rating

optimization

Optimization

Revenue assurance and

margin follow up

Management

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Proactive/Continuous Mobile Data Roaming Policy Control

RoamMonitor

Collect real-time subscriber-level usage data from data network

Perform retail rating

Usage monitoring, analysis and reporting

Usage-based alerts to both operator and subscriber

Retail rate transparency

Syniverse Technologies

Conclusion

Today’s environment brings more technical and business challenges for managing roaming

Roaming solutions need to reduce costs while increasing revenues

Integrated approach to roaming will maximize optimization• Connecting to roaming hubs• Utilizing business intelligence tools

Syniverse simplifies roaming complexities by: • Providing integrated solutions• Helping operators make transparent business decisions• Optimizing revenues• Offering subscribers high-quality mobile experiences

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