Optimizing Opportunity

House for the Future.

Social Media & Marketing Team:Alexis Cuffee (Twitter), Jaliza Cruz (Instagram),

Amruta Patel (Hootsuite)

Metrics & Tracking Tools

What is HootSuite? A “social media management system”  • Used by businesses, organizations, and even personal

Web-based dashboard• Collaborate & execute campaigns across multiple social media

platforms User-friendly interface Accessed through web browser HootSuite app • for iPhones and Android Phones.

Hootsuite Dashboard

Utilization of Hootsuite.

What does

Hootsuite Cost? Hootsuite offers:

• FREE account • Pro ($9.99/month)• Enterprise (customized)

Unless…

HootGiving As a non-profit:

• Discounts up to 50%• Apply for Opportunity House• Cost effective!

Social Media Coaches• Provide education on:

• Measure ROI

• Delegation of tasks

• Manage permission

Other Metric & Tracking Tools

Google Analytics!Investment in a Tablet! Mobilized Apps!• Snap-by-SNAP!• Instant Postings!

Provides statistics & basic analytical tools:• SEO• Marketing purposes• Available to anyone with

Google account.

Works Cited

– https://hootsuite.com/

– http://www.socialmediaexaminer.com/is-hootsuite-pro-a-smart-investment/

– http://nonprofitfundraising.com/nonprofit-social-media/

– https://www.trustradius.com/products/hootsuite-enterprise/reviews

– http://www.myaspergerschild.com/2012/06/emotional-aspergers-child.html