2 | DECEMBER 2010 | TEXAS STYLIST & SALON

ColorAmerica Conference Comes to TexasCosmetologists Chicago invites all career hair colorists, stylists, salon owners and

students to its ColorAmerica: In the Company of Patrick McIvor conference, to be held January 23-24, 2011 at the Sheraton Fort Worth in Fort Worth, TX.

“ColorAmerica is an experience that allows us to share, get to know and learn from some of the most successful people in our industry,” says Patrick McIvor, ColorAmerica team leader and Artistic Director for Matrix.

“ColorAmerica supports and embraces colorists who want to be the best in this business,” adds Frank Gironda, president of Cosmetologists Chicago. “It is our job as professionals to improve our craft, build our businesses and work together to build a stronger salon industry. “

Four industry color experts and one super-hairdresser will demonstrate new color-ing and cutting techniques that translate perfectly for salon clients: Patrick McIvor, Kris Sorbie, Jo Blackwell-Preston, Sue Pemberton, and Kim Kimble.

Guests will have access to in-depth understanding of hair color techniques, the unique chemistry of color and insight on ways to improve their color business.

The conference will continue the mission that Cosmetologists Chicago established in 2005 for this prestigious event: “to provide hair colorists with the newest techniques, exact formulas and honest strategies from a variety of manufacturers, taught by the best in the business.”

ColorAmerica registration, pricing and event information can be found on www.AmericasBeautyShow.com or by calling (312) 321-6809 or (800) 648-2505.

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Opportunity Rocks!

Yesterday, as I was searching my desk drawer for a stack of the 3”x 3” squares of adhesive backed magic know as “Post-it” notes, the beauty of a plain old, good idea struck me once again.

Where would modern civilization be without the convenient squares of paper that allow you to organize your life without re-quiring you to remember where you left the tape or magnets?

This little idea was developed by Art Fry, first marketed in 1981, and has earned $100 million dollars in revenue.

The beauty industry is chock full of good ideas. Every year there is a new tool, product, treatment or item that makes our life in the salon or spa easier, whether by increasing our productivity or saving us time. As beauty industry professionals, most of us naturally enjoy creation and development. This could mean mastering a cut, creating a custom color formula for a client or conjuring up an up-do. Have you ever wanted to move from your job behind the chair and try a different route down the “road not taken?”

I heard about a stylist who did just that. Her name was Karen and she had been a styl-ist for 25 years and was working in a studio in her home in Northern California. Over the years, she had learned to accept the fact that clients became chilly and uncomfortable when their hair was wet in the salon. Karen had a client named Linda, who, like Karen, had a creative side. Linda was on maternity leave from her software and database design career, and made custom aprons for friends and family. Soon, Linda and Karen came up with their “great idea.”

Capitalizing on the need to make more clients comfortable during their services, they came up with the idea to make a cozy durable smock. This smock would make hair services more comfortable, while standing up to the demands needed for salon use. Linda had a connection in the textile industry, and they tried out dozens of options before settling on a commercial grade micro-silk that was durable, breathable, bleach resistant, water resistant and super soft to the touch. “I made about 1000 prototypes before I found the right fit for just about everyone.” Linda said, “We wanted a product that would be super comfortable no matter the size or the shape of the client.”

The two of them created Stylin’ Smocks, including options such as faux “minky” style zebra print. Karen test marketed the smocks

on her clients and received rave reviews, “My clients were actually hesitant to take them off after their service; they loved them! We knew we were on to something and we had to take a chance, nothing ventured - nothing gained.” Karen said. Linda tells us, “This was a very different role for me, but I really felt if I didn’t pursue this, I would always wonder why I didn’t try it.”

Here are some suggestions from Karen and Linda if you are thinking about following your own “Great Idea.”Know Your Target Market

It was obvious the target market for Karen and Linda was salons. However, with so many out there, they found they needed to focus their resources on targeting specific groups, including: salons who were remodel-ing, brand new salons, salons in cool climates, salons in hot climates (because of the use of heavy air conditioning), and salons that wanted to offer “special touches” in their customer experience.Don’t Gamble

Karen and Linda were very conservative about how much they were willing to invest from their savings in order to get started.Start Small and Think Big

Do not bet the farm on your idea. There is no need to invest yours or someone else’s life savings for an idea that has not proven itself yet. Spread the word, by using the resources you have in the industry, includ-ing contacts with sales reps, distributors and other small companies with great ideas. If you are on the right track, things will start falling into place for you.Get It in Writing

Karen and Linda structured their busi-ness from the beginning, and it has helped them keep an excellent working relationship. Get a legal partnership agreement that is clear and have clear written expectations of what you expect from the work relationship. Respecting the business relationship takes a lot of courage, so prepare to be courageous.

As Ted Koysis stated, “A new idea is like a child. It’s easier to conceive than to deliver.”

We all have great ideas about things that could be useful. Remember, if something would be useful to you, it would probably be useful to thousands of other people out there. Creativity, ingenuity, and determination are what make our ideas into products and solu-tions for others. If you would like to learn more about Karen and Linda’s product, visit their website, www.stylinsmocks.com.

Charlene Abretske is an independent business advisor. To reach her email charleneabretske@gmail.com or call (760)453-1882.

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TEXAS STYLIST & SALON is mailed free of charge to licensed salons, barbershops, beauty schools, distributors and manufacturers in Texas. Circulation is restricted to members of the beauty and barber profes-sion, its suppliers and students.CONTRIBUTIONS OF PHOTOS, ARTICLES, etc., are welcome. Payment offered only when arrange-ments are made in writing in advance with the editor/ publisher.ALL MATERIAL COPYRIGHT 2010 by Holland Graphics, Inc. and/or the bylined authors or photogra-phers. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form, or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher.OPINIONS AND ENDORSEMENTS herein are the sole responsibility of the writers or advertisers and do not necessarily represent the opinions of the publisher or the State Boards of each state. Publication of advertising contained herein does not constitute endorsement. Columns are the opinions of the writers and not those of the publisher. Texas Stylist & Salon as-sumes no responsibility for the claims of any advertiser in their paid advertising nor in the promotional material they provide either orally or in writing. Advertising does not imply that the paper will provide any editorial coverage, photos, calendar mention, or any other space or consideration other than actual space purchased. All advertising must be paid in advance of publication in lieu of prior arrangements. Invoices paid after terms will be subject to a 2.5% per month service charge. Delinquent invoices may be subject to a handling fee of 25%. Published rates are net. Agencies add 15% for gross cost. No Agency discounts. In the event a suit or action is brought to collect amounts due Texas Stylist & Salon shall be entitled to recover attorney fees and costs incurred.ADDITIONAL OR OUT-OF-STATE SUBSCRIP-TIONS: For a one year subscription, send name, address and zip with check for $20 payable to HOL-LAND GRAPHICS, INC. to Subscriptions, Texas Stylist, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221. Address changes require old mailing label.

Texas Stylist & SalonVolume 5, Number 5, Issue 53

December 2010

Published monthly by Holland Graphics, Inc.

1750 SW Skyline Blvd., Suite 24Portland OR 97221

Toll-free (888) 297-7010 or (503) 297-7010 Fax (503) 297-7022

E-mail: editor@stylistnewspapers.comWeb site: www.stylistnewspapers.com

Publisher Holland Graphics, Inc. Managing Editor Lisa Kind Production Manager Joel Holland Advertising Director Marcy Avenson Classified Sales Kelly Smith

Contributing Writers: Judy Culp, Jerry Tyler, Jaime Schrabeck,

Charlene Abretske, Neil Ducoff, Marco Pelusi, Kimberly Johnson, Steven Sleeper,

Texas Department of Licensing and Regulation

Susan Stanford, Public Information Officer

In this issue...

Beauty Business Buzz . . . . . . . 2

The Mane Objective. . . . . . . . 4

Lunatic Fringe Salon Profile . . . 5

The Nail Extension . . . . . . . . . 6

Blue Highways . . . . . . . . . . . 6

Better Business . . . . . . . . . . . 8

Esthetic Endeavors . . . . . . . 10

Texas TDLR News. . . . . . . . . 11

Classifieds . . . . . . . . . . . 12-13

Off the Top. . . . . . . . . . . . . 13

Retail Matters . . . . . . . . . . . 14

Calendar . . . . . . . . . . . . . . 14

What’s New in the Market . . . 15

On the cover...Framesi

6

6

4 The Mane Objective Marco Pelusi

Persevere Your Way to Success

Do you ever wonder what really makes a long-lasting success story in our industry?

Basically, it comes right down to solely one thing: hanging in there. Sounds easy enough, right?

Perseverance has been defined as a “deter-mined continuation with something; a steady action over a long period of time; despite dif-ficulties or setbacks.” The ability to persevere truly separates the men from the boys, or the women from the girls, in our industry. And truthfully, it is not necessarily easy to hold onto, especially when times are tough. But, we must carry on. And, you can.

No doubt, you must have a good skill level; this is a definite given. But, what is even more important is simply to just persevere, no matter what your level of skill. The people who hang in there long term, are the ones who win in the end. It’s almost as simple, and sometimes as difficult, as that. Literally.

The best example is our constant, con-sistent need to attract new clients. I have met numerous people at events and parties throughout the years and I have given them my business cards, just by nature of the con-versation. Often times, I will not hear from them at all at first. And then alas, sometimes six months, a year, or even a few years later, I will receive a phone call from them. All of a sudden, their hairdresser has moved away or they want to try something new, and they will call.

Every time this happens, I am grateful that I am still in the business and I am grate-ful that I am still easily accessible. Really, I am grateful that I persevered. My new client is happily able to reach me easily because of one key reason – because I persevered with my business, remaining steadfast over lengths of time, whether good or bad.

It’s a fun gamble, actually – that is to see how and when and if, and even why new clients will surface. In my experience, most people are generally not immediately in need of a new hairdresser when you meet them. However, needs may shift for them later on and if you have persevered and you are still around, they will indeed look for you and find you.

In essence, the very nature of building a successful client base is sheer, dedicated perseverance. Often times, it is simply a mat-ter of putting one foot in front of the other, getting up each and every day and showing up to work, no matter what, with an attitude of determination and positivism.

Sometimes the only things you can

control in your day are your own actions and your own outlook. Of course, again, your skill level must be up to par, as you need to consistently produce good work in order for new clients to appreciate and be attracted to you. But, success is more often about just showing up and fighting the good fight.

Yes, there are many incredibly talented hairdressers with many amazing skills, but the ones who show up and really hang in there, especially when the going gets tough, are the ones who succeed in the long run. If you are constantly changing salons, hop-ping locations, or going in and out of the beauty business, it can be that much harder to become successful. Life and work are really about showing up and showing out. If you can do that, time and time again, it will even-tually lead you to your successful future.

I wish it were a sexier, more glamorous presentation of what approach really builds success – but perseverance, combined with both determination and resolve, is a day-to-day reality. Even on the days when you do not feel like working, just by virtue of the fact that you overcome your emotions and you show up for work, you are indeed building your business – even if you don’t see direct results on a particular day.

Many of us get bored or tired, and that is okay. It does and will happen. But unfortu-nately, these characteristics do not breed true success. Also, balance is important in life in order to function well. But, don’t get lazy; you have got to push forward and keep put-ting yourself and your work out there, again and again.

If you want to have long term success, then show up for work even when you don’t feel like it. Remain unwavering. You might be surprised how you feel once you get to work and get your day going. We all have days that we don’t feel like carrying on – but, those of us who persevere over and over again are the ones who reap the rewards, especially over time.

The moral of our industry’s story is to remain steadfast and consistent, giving each day and every opportunity our all.

To persevere. Over and over. Eventually, you will reach the level of

success you want, and then become even more successful. Be present and ready for life and for work. If you can hang on tight and persevere, you will be that much ahead of the crowd, ready to win the race to your success-ful future.

Marco Pelusi is globally recognized as a haircolor trainer and platform artist. Marco Pelusi Hair Studio, Inc. was named Best Hair Color in Los Angeles 2009 by KTTV Fox11’s “myfoxla Hot List” competition. Pelusi created the Marco Collagen Color Guard HairCare System, the collagen system developed for color and chemically treated hair. For more information, visit www.marcopelusi.com.

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The Mane ObjectiveDo you ever wonder what really makes a long-lasting success story in our industry? Basically, it comes right down to solely one thing: hanging in there. Sounds easy enough, right?

Blue HighwaysWith this month’s editorial fo-cus on Industry Success Stories, rather than focus on industry marvels as amazing individuals Jerry Tyler was compelled to write about the similar attri-butes they all seem to possess.

The Nail ExtensionThe value of competing, and ultimately winning, goes beyond the recognition, cash prizes and trophies. Your salon work will improve greatly as you become more critical and demand more from yourself.

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From Behind the Chair to NAHA’s First Salon MBA WinnerShawn Trujillo and Angie Katsanevas were hon-

ored this past July in Las Vegas to be the inaugural recipients of the NAHA 2010 Salon MBA award. This award is given to those who successfully open and run their own salon. Accomplishing their goals took a lot of hard work, patience and determination, but was well worth it in the end.

Here’s the story of Angie and Shawn and the ever-expanding Lunatic Fringe Movement:

Shawn and Angie met 17 years ago while working at the same salon. They were both young, energetic, and were passionate about the art of hairdressing. Similarly, they both love people and enjoy forming personal con-nections with clients from behind the chair.

Eventually, Angie left the salon where she and Shawn met, and continued their personal relationship while working in separate salons for six years. They both missed working to-gether and decided that they should start their own business.

The goal was to surround themselves with likeminded people who believed in the team culture that they were trying to promote. Shawn and Angie hoped their salon would be a gossip-free, positive workspace that would also double as a successful teaching environment for themselves and other stylists.

After plenty of hard work, Lunatic Fringe was founded in July, 2000.

The salon started out in a 700-square-foot cottage located in downtown Salt Lake City. Both worked long days behind the chair to pay the $24,000 loan they had borrowed from relatives. The two of them wore all the hats to do the jobs from clean-ing lady to manager to hairdresser, even taking towels home to do the laundry for two years.

Since opening the first location, they have opened two more Salt Lake City locations and have salons in Park City and St. George, Utah as well. Lunatic Fringe has also expanded beyond Utah with salons in Boise, Orlando, and Nashville with other locations in the works. Shawn and Angie also opened Paul Mitchell, The School in 2005.

Without formal business training when they first opened, Shawn and Angie knew they’d have to remedy this by investing in industry specific coaching and classes as well as executive coaching. Ten years after starting their business, Shawn applied to the Harvard Business School

executive program and was accepted. He will graduate in March 2011.

As their own company, they were pas-sionate about giving back to the community. In the last five years, they raised $250,000 for

charity, through hair shows, cut-a-thons and several other events. Strongly connected to their community and sup-porting local charities, these fundraising events not only give back to the community, but create a strong bond with their team members as well.

Shawn and Angie’s busi-ness, based on businesses’ four core values: family,

education, team and opportunity, as demon-strated in their mission statement, “We create

growth and opportunity by providing artistic professionals with a viable career within a team culture.”

All of their team members share the same passion for the industry as they do. “We have been growing our team of leaders from day one,” explained Angie. “We have a talented artistic team, excellent coaches, a strong man-agement team, and some of the best hairdress-

ers in the country. We believe in them, and they continue to believe in us.”

“This year we were so proud to have won the first ever NAHA Master in Business award. This accomplishment makes all the hard work, and sometimes sleepless nights, worth it,” Angie exclaimed.

Find Success as a Salon OwnerHere are tips from Shawn and Angie on

how to become a successful salon owner:•Open up with a business plan. •Take into consideration that you will be re-

sponsible for several individuals’ livelihoods.•Have a clear vision of who you are as a

company. Be ready to state your vision with conviction to your team. You have to believe in it, even through the ups and downs. If you believe, so will your team.

•Be aware of the financial risk you take.•Have a no-compromise attitude when it

comes to your vision, and your systems.•Constantly work on your leadership, coach-

ing, and communication skills.•Invest in Beauty Industry-specific coaching.•Grow leaders, and always be looking for

your replacement.•Invest in your team. Training is important.•Be innovative. Always look to take your

business to the next level.

Shawn & Angie accept the inaugural Salon MBA award at NAHA 2010.

6 | DECEMBER 2010 | TEXAS STYLIST & SALON

The Value of Competing

How do you measure your professional success? The number of hours you work, or clients you have? Your net income? The warm, fuzzy feeling that comes from a service well done for a satisfied client?

Whether measured quantitatively or quali-tatively, much of our success is experienced in the isolation of our salon environments. No doubt, your clients appreciate your work and think you’re the best, but why not prove it?

Why not put your manicuring skills to a more rigorous test and compete with the best? Participating in nail competitions remains the most objective, tangible and significant way to distinguish yourself in our industry.

Working in our individual salons, we have limited opportunities to compare and evaluate the quality of our work. Competing challenges nail professionals to perform their best work in less than ideal conditions, beyond the familiar comforts of the salon.

The value of competing, and ultimately winning, goes beyond the recognition, cash prizes and trophies. Your salon work will improve greatly as you become more critical and demand more from yourself. Learning how to work more efficiently and consistently will improve both the speed and quality of your salon nails. The competition experience not only develops your skills, but also provides incredible opportunities to network and mar-ket yourself to potential clients and employers.

Thousands of nails professionals work in salons, but very few challenge themselves to compete. Inspired and influenced by past champions, nail competitors strive to achieve the highest standards for workmanship while pushing artistic boundaries.

They create new styles, develop innovative techniques and, most important, change our perceptions of what nails can be. The most successful competitors distinguish themselves as nail stars. If it weren’t for nail competi-tions, we wouldn’t know the names of Tom Holcomb, Danny Haile, Tom Bachik, Kym Lee, Carla Collier, Trang Nguyen, Lorena Marquez, John Hauk or Lynn Lammers.

All nail professionals, whether they com-pete or not, should understand what perfect nails look like, though few will invest the many hours of practice necessary to achieve them. I’m often asked what the difference between competition and salon nails is.

Competition nails represent a standard of perfection in form, while salon nails must function in the everyday lives of clients. That being said, great salon nails exhibit most of the characteristics of their impractical competition

counterparts, with the most obvious excep-tions being length and thickness.

Most competitors would agree that suc-cess depends on preparation, including plenty of time for practice. If you have any questions about the competition, get them answered beforehand by contacting the competition director.

If preparing a nail art entry in advance, do not procrastinate; use your time wisely. Your competition performance will reflect the time you invested in practicing. Do what you do best, and don’t attempt something new unless it can be perfected in time for the competition.

Typically, judges score competition nails in ten categories. One of the most important cat-egories is overall impression. The judges must feel compelled to look at your work more closely. In enhancement competitions, judges want to see shiny nails with crisp, even smile lines, and they want to see detail and color in nail art competitions.

For enhancement competitions, like Sculptured Nails, consistency and finish work are critical; each nail should exhibit the same characteristics and the quality of the shine and polish application should demonstrate atten-tion to detail and good time management. For nail art competitions, originality may be the biggest challenge; the judges want to see some-thing unique that expresses the theme well.

Most competitors know what needs to be improved without input from the judges. However, whenever possible, it’s useful to ask for feedback from other competitors and the judges following the competition. The goal is to improve the quality of work for the next competition, not to question the judges’ decision.

As an international judge and past Nailpro Competition Director, I have the privilege of interacting with the most passionate professionals in the nail industry. I’m truly inspired by the dedication of competitors to the craftsmanship and artistry of nails. Our status continues to improve in large part because competitors have tremendous influ-ence as educators, mentors, consultants and manufacturers.

The next competition season begins at ISSE Long Beach (January 29-31, 2011). There will be competitions at three other U.S. shows that count towards the 2011 Nailpro Cup: ISSE Midwest (March 26-28), Premiere Orlando (June 5-6) and IBS Las Vegas (June 18-20). For more information about Nailpro competitions, including the rules, schedule and registration, visit www.nailpro.com/competitions.

Jaime Schrabeck, Ph.D. owns Precision Nails, an exclusive nails-only salon in Carmel, California. She can be reached at info@precisionnails.com.

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The Nail Extension Jaime Schrabeck

Out of Adversity Comes Opportunity

Have you noticed how much attention we have been giving the poor economy in the last few years? And on how we deal with it?

Take a look around and see just how the beauty industry has been dealing with the economy. A famous quote by Napoleon Hill goes: “Opportunity often comes disguised in the form of misfortune, or temporary defeat.”

Maybe we are a little more resourceful and resilient than we give ourselves credit. Maybe because we were forced to plot a new course, we now have new destinations.

Every time I pick up an indus-try publication, I read about an idea that became a new product line; a new creative vi-sion that became a hair fashion collection full of new techniques to master; a new, fresh look to present to our clients. New opportunities are being made and new industry leaders are being created every day, even in these challenging times.

With this month’s editorial focus on Industry Success Stories, rather than focus on industry marvels as amazing individuals I was compelled to write about the similar at-tributes they all seem to possess.

They are true visionaries, they dream about creating things that are not already there. They see and believe in their vision with unwavering faith. They gaze through the eyes of never-ending possibility. They embrace their yet unrealized creation as already theirs to have and hold.

They maintain an attitude of gratitude. They handle both abundance and adversity with humility and grace. Theirs is the con-tinual focus on the final destination, but the willingness to go where the journey takes them and enjoy the process along the way.

They are centered and grounded. They go the extra mile. They exceed their per-ceived value, and yes, they are willing to go to extremes when the circumstances demand. They work from the inside out, because they know that true success on any level is an inside job. They are twelve inches wide and ten miles deep. They strive to dwell in the positive because they believe a positive thought or action has 10 times the power of a negative one.

Therefore, through the law of attraction, they draw positive people, experiences and results to them almost effortlessly. They go with the flow but stay centered in their mis-

sion and principals. They never forget who, why or what they are here for. They know what they perceive, they can conceive.

They are continually thoughtful and never thoughtless, unkind or cruel in any of their dealings. They remain transparent for all around to see who and what they truly are.

They have no hidden agendas. They use their resources wisely, counting them as more valuable than the desired outcome.

They never compromise their high per-sonal standards of quality for short term gain.

They are continually focused on elevating their worth and value. They always have their eyes beyond the horizon line. Their landscape is continually changing. They live their lives by their own design not by default. They

continually share their gained abundance with those around them as share takers.

It takes one man or woman to have a dream but it takes many to make the

dream a living reality. They manifest passion in every aspect of their lives and dealings with others. They are always learning and sharing their knowledge with others. They view the importance and beauty in all around them, realizing that apprentice will someday be the next industry leader working along side them.

They never forget that though they may occupy the penthouse office, everyone in-cluding them started off arriving at the front door on the ground floor. Upward mobility in any enterprise, professional or personal, is measured one step at a time.

Lastly they strive to have and manifest true integrity in all aspects of their lives. True integrity in any person or brand is what we all desire. Yet, sadly few possess this integrity, with the exception of these human treasures that were placed in our midst as an incredible example of what true success in leadership should be and is indeed attainable.

It takes vision, passion, positive personal action and staying a principled path in life’s journey no matter the intended destinations. After all, where integrity is concerned, its not that you arrived, but more importantly how you got there.

I wish to take this time to wish my ex-tended industry partners and family a blessed holiday season full of peace and promise for an abundant New Year. I hope to see you all on life’s Blue Highways in 2011.

Jerry Tyler’s column Blue Highways is his “Road Less Traveled” perspective on the solutions and challenges facing the beauty industry. Jerry Tyler has been a stylist since 1975 serving as the former artistic director for Vidal Sassoon Academy and currently as Director of Education for Carlton Hair salons. He is also a licensed cosmetology instructor and has served as President of the California State Board of Barbering and Cosmetology.

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Blue Highways Jerry Tyler

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When the Most Significant Breakthroughs Occur

I just completed teaching a four-day Strategies Incubator course. I’ve been doing Incubators for more than 16 years and still find them to be the perfect blend of grueling and fulfilling.

Grueling because the intent of the Incubator course is to break through the barriers of “status quo” and fear of change to challenge the limitations of traditional business thinking and behavior.

Fulfilling because helping others achieve their own breakthroughs to new and extraordi-nary possibilities is an honor and a privilege I re-spect and cherish. It doesn’t matter if you’re the guide or the traveler, achieving breakthroughs takes courage, patience and the determination to not only begin the voyage, but to reach the destinations you set out to achieve.

The most gratifying part of leading this course is to see the light bulbs turning on as people start to shift their thinking and envision the possibilities. The only challenge is to keep the fear of change in proper perspective. As long as the leader can stay committed to the change process, the breakthroughs will come. Employees will rise to the occasion. All break-throughs are preceded by change.

Use these insights to guide you to achiev-ing your significant breakthroughs:

The Trigger: When status quo becomes unacceptable — when the need for innova-tion and change reaches a fevered pitch — it triggers leaders into action. It can simply be that point where enough is enough. The key is for leaders to recognize the triggers that initiate the quest for breakthroughs. Ignore the triggers, and the business and everyone associ-ated remain stuck in a state of mediocrity, or something worse.

The Destination: Once the breakthrough trigger is fired, leaders need to decide on a des-tination. It’s like sticking a pin on a globe that communicates to everyone, “This is where we are going.” The destination needs to be BIG. It needs to pull you and every member of your team toward it. It must make you and your business stretch because significant breakthroughs just don’t exist at the low rungs of the ladder.

The Critical First 15 Percent: Once your destination is identified, it is that initial 15 percent of energy, creativity and crafting your plan that will get you 85 percent of the results. That first 15 percent requires tremendous effort and concentration because it establishes the strategy to reach that destination. Consider

the first 15 percent of all prep work necessary to begin a voyage. If you just give it five per-cent, you’ll be starting your voyage unprepared and put everyone at risk.

Your Unique Path: Breakthroughs are one-of-a-kind. Your breakthrough is going to be special and unique to you and your business. You will experiment. You will have successes and gain ground. You will have failures and lose ground. There is no map for you to follow be-cause breakthroughs reside on the other side of the unknown. If you keep waiting for someone to hand you a map, nothing will change.

Starts and Stops Versus Driving Forward and Regrouping: Driving forward and taking time to regroup is essential to achieving breakthroughs. Consider regrouping a rest stop where you catch your breath, assess what lies ahead and replenish your fuel before pressing forward. It’s the unplanned starts and stops that can wear you down and jeopardize achieving breakthroughs. You stop under pres-sure, self-doubt and fear. Getting started again means you must now re-convince yourself that you can do it. And while you’re trying to convince yourself to get back in the game, your team already interprets the stop as giving up, another broken promise.

Beware of Straight Roads: The road to a breakthrough is full of twists and turns. Some of it may be straight and paved while other parts are simply dirt trails. The danger of being on a straight road for extended periods is that you get comfortable and put your guard down. Consider every straight road as nothing more than opportunity to gain ground while being vigilant to potential hazards. You can lose control and crash simply because you’re not paying attention.

Savor the Wins: Take time to celebrate progress. Little wins are motivating for you and your team. Just get back in the game quickly.

Accept the Lessons: Learn from your mistakes because there will be mistakes. Lessons make you better and build character. Lessons keep you humble. A lesson is just an-other step closer to achieving a breakthrough. Never beat yourself up for making a mistake - unless you failed to apply your lessons.

Don’t Wait too Long to Chase your Next Breakthrough: Congratulations. You achieved a breakthrough. But like any break-through, it eventually becomes status quo. When you’re savoring and reaping the rewards from your breakthrough, keep watching for the next trigger to initiate your quest for an-other breakthrough.

Neil Ducoff is the founder and CEO of Strategies, a business training and coaching salon specializing in the salon and spa industry. He is the author of Fast Forward, and No-Compromise Leadership, available at www.strategies.com. You can email Neil at neil@strategies.com.

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Esthetician Success Stories Vary with Individuals

For estheticians the term success means many things. It may mean having a part-time career so they can spend more time with family. Some estheticians like the flexibility to schedule their clients around their kids’ sports and other activities. This flexibility is more important than the size of any paycheck because it gives them the best of both worlds; career and family.

Other technicians want full-time work to reach financial goals as a way to measure their success. Still, others find success when work-ing in a specific environment or getting their “dream job.”

One of the big changes I have seen in the past eight years is more esthetic students coming into the training program with a goal of working with the medical community. The additional education needed to achieve this goal does not daunt them and they are com-mitted to taking all the classes necessary.

I spoke recently with two estheticians who feel they have achieved their dream jobs and success in their chosen career. During this holiday season, I hope their interviews will in-spire you to set your own goals and work toward achieving them.

Sherry LaVelle lives in Eugene, Oregon and works for Mark Jewell, M.D., P.C.

Q: Did you have a dream or vision of what you wanted to do when you entered esthetic’s training?

I went into esthetic’s training because I had a lot of sun damage from my years of growing up in New Mexico. After receiving

a series of laser treatments along with chemical peels and microdermabra-sion, I was impressed with the results. When my personal life changed and the need to work also changed, I de-cided to pursue esthetics as a career.

Q: How did that vision change after graduation?

The vision I had from day one was to work in an office with a doc-tor that offered laser treatments. I knew of Dr. Jewell, but he did not have a medical spa at the time of my graduating from esthetic school. I

worked for several years doing consultations and eventually I trained with lasers. I was excited when Dr. Jewell opened his medical spa and asked me to interview with his office.

I had a dream and put that dream down on paper while in school as my business plan. It took me several years before living that dream, but the experience I learned along the way was positive. Not only did I have training on laser treatments, but I also had the appreciation to be able to work with a great team and business of taking care of patients.

Q: Were there special obstacles you had to overcome?

The obstacles I had to overcome were that I was going back to school late in my life and dealing with some personal changes. I was nervous about school at first, but once I got started I really loved learning the trade and being able to do a job that helped people. Tips? Get started, it’s never too late!

Q: It sounds like you have achieved a job you really wanted. Tell us about it?

I really love coming to work every day because I work for a doctor that has built a great team of people that are like family. We all have personal lives, but we can be profes-sional at work and know that we have some-one to back us at any time. I think it’s impor-tant to find a job that allows you to grow in areas that maybe you didn’t think you could grow. I am able to not only help and educate patients with skin issues; I also have been able to assist the doctor with procedures that make patients feel good about themselves.

Jose Alexander is also from Oregon and works for Dr. Lee Daniels.

Q. Did you have a dream or a vision of what you wanted to do when you entered your training?

I started having laser hair removal treat-ments at a local laser center and from the first treatment I found the job of an esthetician very interesting and I wanted to learn more about it. I searched the internet and spoke to the women who were doing my laser treat-ments about working as an esthetician. After further research, I knew I wanted to become an esthetician and I knew I wanted to work with more advanced treatments such as laser hair removal and other laser treatments. I took a leap of faith, quit my great job at a local mill, and enrolled full time in esthetics school.

Q: Were there obstacles you had to overcome?There are not very many male estheti-

cians in this industry. One obstacle I had to overcome was to show my

clients that I knew what I was doing to earn their trust. When I treat women especially, the most important time is the first treatment. I always do what I can to make them comfortable. With each client, I do my best to make their treatment the best treatment possible. A happy client is always the best form of advertisement.

Q: It sounds like you have achieved a job you really wanted. Tell us about it.

Working for Dr. Lee Daniel at Aesthetic Plastic Surgery is a dream come true. It’s the perfect career for me because there are a vari-ety of treatments that we are able to do. From a relaxing European facial to a more advanced treatment like the VBeam laser treatment, I am able to treat a variety of client concerns. I enjoy working with the women at our office and I feel very fortunate to be able to learn from our Spa Director/Medical Aesthetician, Sabel Sanders.

My tips for others would be to really re-search all the areas that estheticians can work in and find an area that works for you. I knew I wanted to work in more of an office setting rather than a salon or spa setting. Others may enjoy working in a salon setting more. Visit the places that you may be interested in working at and introduce yourself. Get a bet-ter idea of how they run. Set your goal, and then pursue your dream.

Judith Culp, a CIDESCO Diplomat has been in the esthetics industry since 1980. A CPCP permanent makeup technician for over 20 years she served a 4-year term as a Director for the Society of Permanent Cosmetic Professionals, two years as their president. She is president of Culp Enterprises Inc. and CEO of NW Institute of Esthetics. Judy Culp is available for consulting. For more informa-tion visit www.estheticsnw.com.

Esthetic Endeavors Judith Culp

Sherry LaVelle

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TEXAS STYLIST & SALON | DECEMBER 2010 | 11

Operators ............................................110,896Manicurists ...........................................34,713Facial Specialists ...................................15,132Hair Weavers ..............................................174Hair Braiders ..............................................884Shampoo Specialists ..................................151Wig Specialists .............................................19Shampoo Apprentices ...........................12,074Operator Instructors ................................4,279Manicure Instructors ....................................43Facial Instructors ........................................107Wig Instructors...............................................3Students ...............................................26,286

Schools......................................................402Salons...................................................20,370Manicure Salons .....................................1,017Facial Salons ..............................................654Facial/Manicure Salons ............................4,086Hair Braiding/Weaving Salons .....................153Wig Salons ...................................................36Dual Shop/Salon....................................1,223*Cos. Operator Booth Rentals ..................30,705Cos. Manicure Booth Rentals .................15,026Cos. Facialist Booth Rentals.....................1,148Cos. Hair Braiding Booth Rentals ..................85Cos. Hair Weaving Booth Rentals ..................38

Cosmetology — Shear Numbers

Barbers .................................................13,244Barber Manicurists .....................................381Barber Technicians .......................................15Barber Hair Braiding Specialist ....................122Barber Hair Weaving Specialist .......................2Barber Shops ..........................................4,722Mobile Barber Shop ........................................3Barber Manicure Shops ..............................106Barber Hair Braiding Shops .............................5Barber Hair Weaving Shops ............................6

Dual Shop/Salon....................................1,223*Barber Instructors ......................................155Students .................................................2,368Schools........................................................39Class A Barber Booth Rentals ................. 4,358Barber Manicure Booth Rentals .....................73Barber Technician Booth Rental ......................1Barber Hair Braiding Booth Rentals ...............11Barber Hair Weaving Booth Rentals .................1* Dual shop/salon also listed in cosmetology

Barber — Shear Numbers

When in Doubt Ask TDLR Inspector for Identification

In November the Texas Department of Licensing and Regulation (TDLR) emailed cosmetology licensees registered with the Department’s email service and posted an alert on the Department’s Facebook and Twitter accounts warning about an individual who claimed to be a TDLR inspector and had visited at least one salon in the Laredo area.

The Department would like to remind barber shop owners, cosmetology salon own-ers and licensees how to protect themselves from predators like the one in Laredo and another fraudulent inspector earlier in the year in Houston. If In Doubt Ask For Identification

TDLR inspectors are trained to introduce themselves and show their State of Texas em-ployee identification badge to the person in charge when they enter a business. Upon re-quest they can provide Department contact information and business cards. If you still have doubts about an inspector being legitimate, we encourage you to call the Department to verify the person is a TDLR employee. Contact Customer Service at (800) 803-9202.

Inspectors Leave Proof Of Inspection FormA TDLR inspector fills out a SALON/

SHOP/PROOF OF INSPECTION form once the inspection is complete and leaves a copy with the person in charge. The next step you need to take is outlined on the back of the form. These instructions are in English, Spanish and Vietnamese.

Inspectors Do Not Accept Money Or GiftsTDLR inspectors will NEVER ask or ac-

cept money under any circumstance while visiting a shop or salon. Inspectors will not accept payment of license fees, request money for violations or charge for copies of a shop or salon inspection report.

TDLR inspectors cannot accept any gifts. If you have a question about shop or salon

inspections please contact TDLR at:barbers@license.state.tx.us or cosmetologists@license.state.tx.us. TDLR’s Customer Service can assist you Monday – Friday from 7 a.m. until 6 p.m. at (800) 802-9202.

License Renewal Is a TDLR Online ServiceYou look at your barber or cosmetology li-

cense and it expires in a few weeks; panic and anxiety sets in because you must have a current license to work. Texas Department of Licensing and Regulation (TDLR) staff is here to help and suggests you first take a deep breath, and then begin renewing your license online.

STEP 1- File A Renewal ApplicationFiling an online renewal application is fast

and easy. You may file at a time and place con-venient for you by visiting: www.license.state.tx.us/cosmet/cosmetforms.htm for cosme-tologists or www.license.state.tx.us/barbers/barberforms.htm for barbers.

Texas barbers don’t require continuing ed-ucation to renew a license, so once a barber submits his or her renewal application the work is done.

Texas Cosmetology Rules require cosme-tologists to complete TDLR approved con-tinuing education (CE) courses to renew their license. But, cosmetologists are allowed to file the renewal application form before completing their CE courses. Remember: filing before your license expiration date eliminates late fees.

STEP 2 – Continuing Education CoursesCosmetology CE hours must be completed

within the term of the license being renewed. They can be completed during the renewal process but must be completed before you can receive your renewed license. Remember: be-gin the process by submitting a renewal ap-plication to TDLR and then complete the CE hours because you can’t work without a license.

There are 162 CE providers offering 365 CE courses. Once you determine which teaching method, online or classroom, works best for you visit the TDLR website to find a Department approved provider: www.license.state.tx.us/ce/cecos.htm.

TDLR encourages you to complete your continuing education hours early. But for those who like to cut things close, we suggest you take a minute to mark your calendar when you need to renew your license and… remember the two steps:

1. File a renewal application before your license expires and avoid a late fee,

2. Complete your continuing education be-fore the expiration date and receive your license.

New Cosmetology Advisory Board Members In September the Texas

Commission of Licensing and Regulation unanimous-ly approved Chairman Frank Denton’s appoint-ment of Daired Ogle, of Arlington, and Pamela Gold, of Frisco, to serve on the Advisory Board on Cosmetology (Board).

Daired Ogle, president of The Daired Group, Inc., d/b/a Daired’s Salon & Spa Pangea, in Arlington, Texas, was appointed Presiding Officer of the Board and will serve as a representative cosmetology operator li-cense holder. Ogle brings to the Board over forty years experience in the cosmetology industry and more than thirty-two years ex-perience as a salon owner/manager. Ogle commenced serving as the Board’s Presiding

Officer on November 1, 2010. Ogle also serves on the Leadership Council

of the Professional Beauty Association (PBA), as well as, the Government Affairs Committee of the PBA and sits on the board of the Dallas-Fort Worth Spa Association.

Pamela Gold, Training Development Senior Manager of J C Penney Corporate in Plano, Texas, serves as an op-erator license holder represen-tative also. During her 20 years as a cosmetology professional Ms. Gold has worked in many

facets of the industry.A graduate of Texas Tech University in

Restaurant and Hotel management, Gold received her cosmetology training through a vocational program.

Daired Ogle

Pamela Gold

12 | DECEMBER 2010 | TEXAS STYLIST & SALON

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The Path to Self-Discovery

Knowing Your Strengths and Weaknesses

Strengths and weaknesses. We all have them; do you know yours?

When teaching a resume class at the Institute, I discovered the act of writing a resume was often very daunting to some.

It could be the student’s first stab at creating a resume or just dusting off an old resume due to a career change. With either circumstance, I found that understanding personal strengths and weaknesses seemed to be the underlying commonality that made this task so overwhelming for the students.

The act of knowing our strengths and weaknesses is a critical element for many reasons. It can provide you the focus to understand your own contributions to yourself or your team on a daily basis. It can help you understand why certain tasks come naturally and others not so much; hence, making a day more enjoyable or, without understanding, miserable. It can lead you down a wonderful path of self-discovery.

So, how do we identify our strengths and weaknesses? Begin with this exercise:

Strengths Write five adjectives or skill sets that

best describe you as an individual across a piece of paper. You can utilize the chart below to help stimulate ideas.

Under your five chosen adjectives or skill sets, list all your actions/accomplish-ments that reflect them via non-profit, work, or educational experiences.

If there are any words that do not

have a lot of support, STOP. Is this a current strength or a potential/perceived strength? If it is a potential or perception, choose another adjective. Continue until you have five dominant strengths.

WeaknessesWrite three adjectives or skill sets that

you would like to have but currently exist as a personal weakness.

Under the three chosen adjectives or skill sets, write the experience(s) that made you aware this was not a strength.

Under the experience, write in a dif-ferent color pen what action(s) you are engaged in to turn this current weakness into a strength.

Please note: weaknesses in my book are fantastic. If a person is aware they have them, they can often become a stronger individual. Our weaknesses can provide humility and a level of consciousness to our actions, thus often turning them into future strengths.

By doing this exercise, you are becoming aware of your personal journey, your point of difference, your personal mission, and your motto—however you want to label it. It will provide you a map to how you want to lead your life. Your point of difference separates you from the hundreds who do the same thing, but not in your way, not with your vision.

Review your strengths, your weakness-es, and your points of difference annually. Unveil your path as one you want to either continue on or abandon. Life is fantastic, especially when you make it yours.

Kimberly Johnson is a successful Cosmetology School owner in Portland, Oregon. In addition, she serves as Director of Business Develop-ment, overseeing a local 12 million dollar salon spa operation with 250 employees with four locations. To reach Kimberly email her at kimberly@avedapdx.com.

READ IT! SAVE IT! PRINT IT! NOW AVAILABLE ONLINE! View this article and more at www.stylistnewspapers.com

Strengths: Adjectives and Skill Sets•Caring•Competitive•Computer Skills•Coordinator•Creative•Customer Service

Oriented•Decision Maker•Decisive•Delegator•Detail Oriented•Driven•Educator•Energetic

•Flexible•Forgiving•Great Communicator•Great Presenter•Independent Worker•Innovative•Insightful•Kindhearted•Knowledgeable•Leadership•Motivator•Negotiator•Open Minded•Organized

•Passionate•Perfectionist•Persuasive•Problem Solver•Process Oriented•Productive•Strong Follow Through•Talented•Task Management•Teamwork •Time Management•Timeliness•Work Under Pressure

Off The Top Kimberly Johnson

14 | DECEMBER 2010 | TEXAS STYLIST & SALON

IMAGE Expo Launches International Hair and Beauty Show in Houston

International Conference Management, Inc. announces IMAGE Expo, an interna-tional hair and beauty show that will take place in Houston, Texas at the Reliant Center on July 9-11, 2011.

The Image Expo will bring manufacturers, suppliers and dealers of hair and beauty products together with salon/spa owners and licensed cosmetologists, to create a vibrant and innovative networking show.

This event will have over 300 exhibitors displaying their products and services, over 200 seminars and workshops and an expected attendance of over 20,000 hair and beauty professionals. Seminars and workshops will cover every segment of the industry from hair and nails to business development. Plus, there will be celebrity talent at the event present-ing the newest and latest techniques in hair and nails.

Houston is the 4th largest city in the United States, and is currently without a suit-able hair and beauty show of this kind. With over 200,000 licensed professionals and over 27,000 licensed salons and spas in Texas alone, there is a very large market and demand for an event of this nature.

Visit www.theimageexpo.com for additional information about the show.

Connect to Success with Your Trade Associations

Beauty professionals are known for em-bracing, if not leading, trends in best business practices and are deeply committed to career success. But there are other ways to connect to success on a deeper level.

As a professional in the beauty industry, you’re part of a dynamic community of some of the most creative and business-savvy en-trepreneurs and one of the most vibrant and resistant industries in the nation.

Becoming a member in an industry trade association is a simple, meaningful way for beauty professionals to invest in their careers while giving back to the industry that has given them the opportunity for a successful career. While the business world is certainly competitive, an association provides a valuable collaborative experience.

Members of the Professional Beauty Association (PBA) | National Cosmetologist Association (NCA) say the single most valu-able benefit of their membership is the con-nection they have to an extensive community of like-minded business owners and artists who understand them and can offer valuable advice and career support.

Continuing education is another great way to help further your success in the industry. The trend for professionals in the beauty industry, like professionals in many other industries, to seek out new opportunities to boost their careers through on-demand educa-tion, such as webinars, teleconferences, and seminars, has gained popularity in recent years.

For beauty professionals, it is important to stay current with the latest technical educa-tion and trends leading today’s high fashion. Being part of an industry association gives you access to the most in-demand education. For

technical education, many professionals look to major industry events, often produced by industry trade associations.

Besides networking and education, there are benefits of simply belonging to an associa-tion. Major trade associations are instrumental in influencing legislation that affects the industry and advocating for the rights of in-dustry professionals. Associations are often the facilitators of cutting-edge industry, keeping professionals ahead of economic trends affect-ing sales and client retention.

As not-for-profit organizations, associa-tions are governed by peer-elected profes-sionals from the industry. Becoming active in your trade association’s leadership can open the door to becoming a leading voice in the industry and can give you the ability to directly influence major industry players and the direc-tion of the industry as a whole.

Belonging to a community of professionals serious about their careers, businesses and the future of the industry is the pro-active way to take charge of your future. When you support a not-for-profit trade association through membership, event attendance and simply belonging, you can be proud that the financial investment you make not only supports your efforts for career success, it also supports the entire industry. The monies raised by a not-for-profit association are given right back to the industries through offering its members relevant education, networking, research and career resources.

At PBA | NCA, support is given to members and the beauty industry as a whole to reach optimal success. But it is only through the support of members that associations can continue to advocate for the success of the industry.

Steve Sleeper is the Executive Director of the Professional Beauty Association (PBA), which is made up of salons and spas, distributors and manufacturers dedicated to improving their individual businesses and the industry as a whole. For information, visit www.probeauty.org or call 1-800-468-2274.

Retail Matters Steve Sleeper

DECEMBER 2010 P 5-6: Empire and ARROJO present Masters of Beauty Skills

Certification Program, Phoenix, AZ MastersOfBeauty@empire.edu

JANUARY 2011 P 9-10: Empire and ARROJO present Masters of Beauty Skills Cer-

tification Program, Minneapolis, MN MastersOfBeauty@empire.edu P 14-22: Nail Those Profits at Sea Cruise, St. Martin, St. Kits, St.

Lucia 1-800-809-6623 www.nailthoseprofitsatsea.com P 17-18: Beauty Expo USA, Las Vegas www.beautyexpousa.com P 29-31: Long Beach International Salon & Spa Expo, Long Beach

Convention Center probeauty.org/ISSE

FEBRUARY 2011 P 6-7: Empire and ARROJO present Masters of Beauty Skills

Certification Program, Kentucky - MastersOfBeauty@empire.edu P 27: Beauty School Forum, Barristar Productions, Kissimmee, FL

www.barristar.com 800 SHOW-432 P 27-28: Day Spa Expo, Las Vegas, NV www.dayspaexpo.com

MARCH 2011 P 6: 3rd Annual Reign of Style Hair Competition and Show at The

Seattle Center Exhibition Hall, Seattle, WA www.reignofstyle.com P 6-7: Empire and ARROJO present Masters of Beauty Skills Certi-

fication Program, Nashville, TN MastersOfBeauty@empire.edu P 6-7: Prof. Beauty London, www.professionalbeauty.co.uk/london P 6-8: IBS New York, Jacob Javits Center www.ibsnewyork.com P 6-8: International Esthetics, Cosmetics and Spa Conference

IECSC New York, www.iecsc.com P 12-14: America’s Beauty Show (traditionally Midwest Beauty

Show), Chicago, IL www.americasbeautyshow.com P 13: American Board of Certified Haircolorist Exam, Chicago, IL

www.haircolorist.com P 13-14: ABA Canada, Montreal, Quebec www.abacanada.com P 13-14: The International Congress of Esthetics and Spa, Dallas-

Arlington Convention Center, Arlington, Texas 1-800-471-0229 www.LNEONLINE.com

P 18-20: Beauty International’s Worldwide Leading Trade Fair for Professional Cosmetics, Nail, Foot and Wellness Professionals, Düsseldorf, Germany (312)781-5180 www.mdna.com

P 18-21: Cosmoprof Bologna, Italy www.cosmoprof.com P 20: Sorme Treatment Cosmetics Makeup Workshop at the

Maxwell Hotel, Seattle, WA www.sormeworkshops.com P 20-21: Spectrum International Beauty Expo, Los Angeles, CA

(310)680-7367 www.spectrumintlbeautyexpo.com P 26-28: Midwest International Salon & Spa Expo, Rosemont, IL

probeauty.org/ISSE P 27-28: ABA Canada, Toronto, Ontario www.abacanada.com

APRIL 2011 P 2-4: The International Congress of Esthetics and Spa, Miami

Beach Convention Center, Miami Beach, Florida 1-800-471-0229 www.LNEONLINE.com

P 9-10: Peel’s Spring Show, Council Bluffs, IA www.peels.com P 10: American Board of Certified Haircolorist Exam, Denver, CO

www.haircolorist.com P 10-11: Cosmoprof’s 64th Annual Spring Style Show, San Jose,

CA www.springstyleshow.net P 24: Sorme Treatment Cosmetics Makeup Workshop at the

Holiday Inn: Soho, New York City, NY www.sormeworkshops.com P 29-5/2: Electrologists’ Association of California State Sym-

posium aboard the Carnival Paradise Cruise Ship 860-678-1972 Email: donna.crump@snet.net

MAY 2011 P 8-9: Beauty School Forum, Barristar Productions, Anaheim, CA

www.barristar.com 800 SHOW-432 P 15-16: Galveston Fashion Focus Show, Galveston, TX www.

armstrongmccall.com P 22: Beauty School Forum, Barristar Productions, Minneapolis, MN

www.barristar.com 800 SHOW-432 P 22: Sorme Treatment Cosmetics Makeup Workshop at the

Riverwalk Plaza, San Antonio, TX www.sormeworkshops.com

JUNE 2011 P 5-6: Premiere Orlando International Beauty Event & Premiere

DAYSPA conference, Orlando, FL www.premiereshows.com P 16-18: BeautyEurasia by Cosmoprof Worldwide, Istanbul, Turkey,

www.beautyeurasia.com P 18-20: International Esthetics, Cosmetics and Spa Conference

IECSC Las Vegas, NV www.iecsc.com P 18-20: IBS Las Vegas, Las Vegas, NV www.ibslasvegas.com

JULY 2011 P 10-11: Image Expo 2011, Houston Reliant Center, Houston, TX

www.theimageexpo.com P 24: North American Hairstyling Awards, Las Vegas, NV www.

probeauty.org/naha P 24: American Board of Certified Haircolorist Exam, Los Angeles,

CA www.haircolorist.com P 24-26: Cosmoprof North America 2011, Las Vegas, NV

800.557.3356 cosmoprofnorthamerica.com

AUGUST 2011 P 14: American Board of Certified Haircolorist Exam, Boston, MA

www.haircolorist.com P 28-29: Southwest Fashion Focus, Glendale, AZ www.arm-

strongmccall.com

SEPTEMBER 2011 P 11-12: The International Congress of Esthetics and Spa Long

Beach Convention Center, Long Beach, CA 1-800-471-0229 www.LNEONLINE.com

P 11-12: Worlds Fair Show, Austin, TX www.armstrongmccall.com P 24-25: Peel’s Fall Show, Council Bluffs, IA www.peels.com

www.StylistNewspapers.comNow with More Value for Your Advertising Dollar

NEW! Bonus Material Only Available Online

www.stylistnewspapers.com Our website has improved navigation with easy links to articles, classifieds, calendar dates and bonus material. And our Online Edition gives you a virtual tour of our paper with direct links to your favorite advertisers and products.

TEXAS STYLIST & SALON | DECEMBER 2010 | 15

WHAT’S NEW IN THE MARKET

1. World Class Product Line from Toni Mascololabel.m was founded by none other than Toni Mascolo and his daughter Sacha Mascolo-Tarbuck.

Together, with the award winning label.m / TONI&GUY* (London) International Artistic Team, they have developed label.m into a world-class product line.

The premise of label.m is the 4 C’s: Cleanse, Condition, Create, Complete. Each “C” offers an inclu-sive family of products composed of exquisite ingredients demanded by today’s hairdressers. Each product must face the scrutiny of every artistic team member and is not approved until it is declared by at least 95% of the team as perfectly exceptional.

Currently there are 49 high performance products, all formulated with ingredients derived from natu-ral elements, including hero ingredients used widely within the range such as: Barbados Cherry, Wheat and Soy Protein, against a backdrop of many innovative advances in hair technology.

Backed by the label.m / TONI&GUY (London) Artistic Team and their unmatched, renowned educa-tional support, along with the most comprehensive salon support/rewards program ever, called VSP, there is every reason to believe that label.m will help stylists and salons succeed more than ever.

Label.m is selectively placed in the best salons. For more information, call 1-800-274-2456.Following a demerger in 2003, *TONI&GUY (USA) - the proprietor of the TONI&GUY mark in the

Americas, is a separate and unrelated legal entity to TONI&GUY (London) and essensuals brands.

2. Safe Smoothing and Frizz-FightingStylists who are confused about keratin, chemistry and straightening systems can relax in more ways

than one. Not only does Caribbean Dream Relaxer (CDR) allow four options in hair retexturizing results, it uses an entirely different science than hair-coating “Brazilian” systems.

For those health-conscious stylists who demand transparency in ingredient information, CDR uses tried-and-true ammonium hydroxide to swell the cuticle and cysteamine hydrochloride to restructure the hair’s bonds. Long known as a gentle hair relaxer, cysteamine hydrochloride straightens hair at a lower pH than ammonium thioglycolate. Because it is gentler, it is not for making kinky-curly hair “bone straight,” which is not a healthy look anyway.

CDR, which is compatible with thio-based straightening systems, can be used to straighten hair, create soft wave, tame texture or reduce frizz. CDR was created by hairdressers for hairdressers, with stylist safety and the hair’s integrity in mind. The company makes its MSDS available online, as well as complete videos in using the system for one of four results. For more information, visit www.caribbeandreamrelaxer.com or call 1-800-734-2597.

3. Creative T-Curve Brush Collection The T-Curve Brush by Creative Professional has a curve shape which achieves full contact of the

brush bristles with the hair and scalp allowing bristles to reach the hair’s root, stretching and pulling them for added volume. By using the brush at different angles you can control the tension needed to create any style. The angle prevents hair from sliding out of the brush bristles during styling, giving perfect control for the best results in less time.

The Creative T-Curve is patented and unique and it features Tourmaline/Ceramic and Negative Ion Technology. For more information visit www.creativehairtools.com or call 888-577-2566.

4. Get Organized in 2011Melissa’s Salon Concepts introduces the ultimate dated salon organizer for acquiring a complete week

of records. The attractively designed calendar / organizer compiles a complete set of records from appoint-ments, weekly-monthly-yearly scheduling, and income and expense recap sheets. The future appointment scheduling, trade show schedules, and special date and calls section makes planning and organizing easier with a special section for website and email registry.

Used and approved by nail techs, stylists, salon owners, skincare specialists, educators, manufacturer’s representatives and beauty schools, the Melissa’s Salon Organizer provides the professional approach to dated organizers. For more information visit www.MelissaMSC.com or call 1-800-445-2020.

5. Achieve Better Color Results with TCAWhy spend money on another color line when TCA, The Color Accelerator, can turn any manufac-

turer’s color line into a 10 minute color line? For over 25 years Dennis Bernard has been helping 1000’s of stylists and their clients achieve 10 minute processing times, better color results and eliminating fade out using TCA in their formulas.

TCA helps to prevent color fade out, increases color longevity, and improves grey coverage as it leaves the hair in incredible condition. Used properly, TCA will help stylists book more color than ever dreamed.

TCA has been around since 1986 helping stylists make more money, offer superior color coverage, eliminate color fading and save time. For more information on TCA visit www.DennisBernard.com.

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