OppOrtunityHOustOn 2.0

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“To propel Houston forward, Houston’s business community

must purposefully set the path. We must work together as

a region to create the economy that we want, with the

Greater Houston Partnership in a leadership role, driving

the process forward.”

– Bob Harvey and Drayton McLane

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Letter from

Bob Harvey and Drayton McLane

Bob HarveyPresident and CEOGreater Houston Partnership

Drayton McLaneChairmanOpportunity Houston 2.0 Campaign

the Greater Houston partnership works to make Houston one of the world’s best places to live, work and build a business. Houston is at a unique place in our history with unprece-dented growth and opportunity, and the partnership is uniquely positioned to help sustain that growth.

Opportunity Houston 2.0 is designed to support aggressive economic development marketing and lead generation, with an additional focus on the following key issues: workforce development, talent attraction and enhancing Houston’s image.

to propel Houston forward, Houston’s business community must continue to work together to create the economy we want and to ensure the benefits extend throughout the region. the Greater Houston partnership will continue to serve in a leadership role, driving the process forward.

We hope you will join us as an Opportunity Houston 2.0 investor, and we look forward to working alongside you to tackle these regional issues.

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What is

Opportunity Houston 2.0?

Opportunity Houston 2.0 is a major campaign to support the Greater Houston partnership’s mission to make Houston one of the world’s best places to live, work and build a business.

Fundraising towards the $40 million goal commenced in 2012 in support of a six-year effort that runs from 2014 through 2020. Opportunity Houston 2.0 is designed to sustain Houston’s trajectory as a global economic powerhouse and enhance our competitiveness by targeting four major issues impacting our region’s business environment.

Opportunity Houston 2.0 Objectives:

Attract professional talent and entrepreneurs to Houston to start careers and build businesses.

Enhance Houston’s image by highlighting Hous-ton’s economic and cultural vitality, diversity

and limitless possibilities.

respond to employers’ needs by providing high-quality, middle-skills career pathways for workers

in the region.

Assist in the creation of 450,000 net new jobs and $45 billion in capital investment.

Economic Development

Middle Skills Workforce

Development

Enhance Houston’s Image

Talent Attraction

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“GHP has a reputation as a convener of regional

stakeholders. We invite the right people to the

table, to ask the right questions, to identify

and address issues that impact businesses and

communities throughout the region.” – Paul Hobby, Chairman of the Board, Greater Houston Partnership

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“Any organization whose role it is to make sure this city has

a successful, thriving business climate is important to BP.

That’s GHP’s mission and we’re proud to be part of

that effort.” – John Minge, BP

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Business Attraction(Domestic and Foreign)

Business Retention and Expansion

Emerging Business Development

International Trade

promote international trade and help local companies access global markets through Houston’s

unique combination of assets - its geography, superior infrastructure, business climate and access to financial

services.

provide support to entrepreneurs who want to start a business in one of four key sectors: energy, healthcare,

manufacturing, technology.

Support local area business’ expansion and promote growth opportunities.

impact economic growth through the recruitment and expansion of businesses to the Houston region.

Economic Development Priorities:

OBjECTIvE: EconoMIc DEvELoPMEnT

At the core of Opportunity Houston 2.0 is economic development. this portion of the campaign is focused on creating jobs, generating leads, attracting foreign and domestic direct investment and supporting local business growth for the 11-county greater Houston region.

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Success. Demands. Skills.

OBjECTIvE:MIDDLE SkILLS WorkforcE DEvELoPMEnT

Develop and launch an aggressive awareness campaign to change

the perception of middle-skills career

opportunities.

Encourage the adoption of common tools and

curricula to assess individuals and provide

training to address weaknesses in basic

skills and employability.

Convene a coordi-nating body to facilitate

connections between stakeholders and the

dissemination of infor-mation throughout the

system.

Work with education and training providers to establish networks to enable the efficient dissemination of infor-mation, sharing of best practices, and strength-ening of industry part-

nerships.

Basic skills and employability

Coordination Data systemAwareness

Areas of Focus:

Leaders from across the business community have identified middle skill workforce devel-opment as one of the region’s most pressing issues. We must develop a qualified employee base properly trained for tomorrow’s job needs

or face an understaffed economy that will stifle the growth and vitality of our region.

upskill Houston is the Greater Houston partnership’s inno-vative blueprint for leaders from the business community, educational institutions and social service organizations to address the skill gap and fill jobs in middle skills occupations.

“Middle skills” jobs

require more than a

high school diploma

but less than a four-

year degree

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Create HOustOn

InDUSTrY SEcTorS:

Oil and Gasadvanced Manufacturing

PetrochemicalHealthcare

ConstructionPorts and Maritime

utilities

BuILD HOustOn POwer HOustOnsHIP HOustOn

HeaL HOustOnMake HOustOn

fueL HOustOn

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is savvy, mobile,

GUARAV’S

AND ALWAYS

FIND YOURS.

HOUSTON

LIMITLESS.

TheCityWithNoLimits.com

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H O U S T O N I A N

INDIA , INDIANA AND NEW JERSEY

OWNS TECH

STARTUP

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by way of

FO DTracks

Trucks(ON THE STREETS AND ON HIS CELL)

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gets his

FEELS AT

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HOME IN

GREATER HOUSTON PARTNERSHIP

is on the go, never slow,

REVA’S

AND ALWAYS

FIND YOURS.

HOUSTON

LIMITLESS.

GREATER HOUSTON PARTNERSHIP TheCityWithNoLimits.com

in order to attract new businesses and the best and brightest talent to the area, we need to raise the level of awareness and understanding about Houston’s great attributes on a national level.

Designed to span multiple years, the Houston: The City With No Limits campaign will address numerous objectives, supplementing work already being done by the partnership, to attract trade and capital investment, and facilitate business recruitment and retention.

the campaign highlights all that the city has to offer, including great restau-rants, a dynamic cultural scene and boundless public green spaces–all the while coupled with a booming business environment that delivers great jobs.

OBjECTIvE:EnHAncE HoUSTon’S IMAGE

2015: Phase 2 2016-17: Phase 32014: Phase 1

Build platform and begin controlled release of brand.

(e.g. Houston launch events, share toolkit)

Build brand with targeted national audience.

(e.g. Airport branding)

Leverage global spotlight on Houston with mass outreach.

nCAA Final Four - April 2016 super Bowl Li - Feb. 5, 2017

Image Campaign Timeline:

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Houston is a dynamic and energetic city

with an innovative business community

paired with a great quality of life.

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The Houston region is experiencing incredible economic growth. As the Part-nership works to extend Houston’s leadership as the preeminent global energy hub while also diversifying into new growth clusters such as life sciences, technology, and advanced manufacturing, our need for high-skilled, degreed professionals in targeted segments is paramount.

the partnership’s talent Attraction effort is being developed to leverage and implement Houston’s new brand image campaign. A talent Attraction task Force led by Houston area business leaders will guide these efforts to help companies and other institutions recruit college and profes-sional school graduates from schools across the country.

OBjECTIvE:TALEnT ATTrAcTIon

Phase 2 Phase 3Phase 1

Launch a talent Attraction task Force and develop a

strategic plan.

initiate tactical elements including university outreach

and social media. Develop and launch jobs portal for

targeted industry occupations.

Expand university outreach and identify new targeted

high-skilled job fields.

Talent Attraction Campaign Timeline:

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FunD DIsTRIBuTIOn 2014 –2020YoUr DoLLArS AT Work

Opportunity Houston 2.0 funds will help drive aggressive economic development marketing and lead generation efforts with an additional focus on addressing three major issues that impact our region’s competitiveness and business environment: workforce development, talent attraction, and enhancing Houston’s image.

Funds from the Opportunity Houston fundraising campaign are overseen by the Greater Houston partnership’s Economic Development steering Committee and ultimately, the partnership’s Board of Directors.

EconomicDevelopment$22 million

UpSkill Houston$6 million

Houston: The CityWith No Limits

$6 million

Talent Attraction$6 million

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BEcoME An InvESTor

Opportunity Houston 2.0 is supported by generous partners from across the region who share the Greater Houston partnership’s mission to make Houston one of the world’s best places to live, work and build a business.

Contributions to GHP’s Opportunity Houston program can be made as a business expense to our 501(c)6 or as a charitable contribution to our 501(c)3, the Greater Houston partnership Foundation.

For more information, contact Jenny Dudley, Vice president, Development, Greater Houston part-nership.

Jenny Dudleyvice President, Developmentjdudley@houston.org | 713-844-3600

cAMPAIGn LEADErSHIP

Donna BakerClear Channel

nelda Blairthe Blair Law Firm

Dennis BrahamWinstead pC

Bill BreetzKroger

rafael BustilloBBVA Compass

chip carlisleWells Fargo

Anthony r. chaseChasesource

chip clarketranswestern

Mark coverHines - southwest region

charles fosterFosterQuan

Jonathan HomeyerWells Fargo

Gina LunaJpMorgan Chase & Co.

Scott McclellandH.E.B.

Jeff MoseleyGriffith, Moseley, Johnson & Associates

Jeff reeternorthwestern Mutual

ken SimonLocke Lord

Gio Tomasinitomasini-W2K

Lee velaClear Channel

Umesh vermaBLuELAnCE, inc.

Massey villarrealprecision task Group

Mark WallaceTexas Children’s Hospital

Marcus WattsFriedkin Group

ex OfficiOBob HarveyGreater Houston partnership

OPPORTUNiTY HOUSTON 2.0 caMPaigN caBiNeT MeMBeRS

cHaiRMaN

Drayton McLane, Jr.Chairman & Owner, McLane Group

Chair, Opportunity Houston 2.0

Daniel G. BellowJLL

Jodie L. Jilestranswestern

David McclanahanCenterpoint Energy

James J. PostlJames J. postl

interests

Vice cHaiRMeN

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Austin i BrAZOriA i CHAMBErs i FOrt BEnD i GALVEstOn i HArris i LiBErty i MOntGOMEry i sAn JACintO i WALKEr i WALLEr