Upload
others
View
2
Download
0
Embed Size (px)
Citation preview
490.2
148.6
14.4 22.2 24.9 12.2
712.5
544.7
123.2
12.7 10.3 24.5 8.0
723.4
Advertising Circulation Printing Education Logistics Event Total
Q3 2013 Q3 2014
Unit : Million Baht
-25.4 MB.
17% -1.7 MB.
12%
-11.9 MB.
54%
-4.2 MB.
34%
Total Sales & Services
Excluded interest income & other income
+54.5 MB.
11%
-0.4 MB.
2%
+10.9 MB.
2%
288.1
148.4
53.7
490.2
250.7 237.3
56.7
544.7
Publishing Broadcasting New Media Total
Q3 2013 Q3 2014
Unit : Million Baht
Advertising Revenue
+88.9 MB.
60%
+3.0 MB.
6%
+54.5MB.
11%
-37.4 MB.
13%
435.8
201.7
637.5
513.5
195.8
709.3
Costs of Sales Selling & Admin Expenses Total
Q3 2013 Q3 2014
Costs and Expenses
Excluded interest exp. & income tax exp.
Unit : Million Baht
+77.7 MB.
18%
+71.8 MB.
11%
-5.9 MB.
3%
756.5
679.1
77.4
772.4737.8
34.6
Revenue Cost & Expenses Net Profit
Q3 2013 Q3 2014
Net Profit
Unit : Million Baht
+15.9 MB.
2%
+58.7 MB.
9%
-42.8 MB.
55%
Q3 / 2013
51%
12%5%
11%
4%4%
4% 3% 3%2% 1%
Q3 / 2014
55%
9%
12%
5%
5%5% 3%3% 2% 1% TV (Analog)
TV (Digital) TV (Cab/Sat) Newspapers Radio Magazines Cinema Outdoor Transit In-Store Internet
17,863 -
3,089 3,869
1,623 1,480 1,535
1,038 913 727
216
TV (Analog)
TV (Digital)
TV (Cab/Sat)
Newspapers
Radio
Magazines
Cinema
Outdoor
Transit
In-Store
Internet
16,360 3,811
1,533 3,387
1,453 1,235 1,183 985 951
532 256
TV (Analog)
TV (Digital)
TV (Cab/Sat)
Newspapers
Radio
Magazines
Cinema
Outdoor
Transit
In-Store
Internet
▼8%
Unit :Million Baht
All Media
32,353 MB
All Media :
31,687 MB
▼50%
▼12%
▼10%
▼17%
▼23%
▼5%
▲4%
▼27%
Share of Ad Spending by Media Period : 3rd QUARTER
2%▲19%
Remark: Excluded: Classified & House Ads., Advertising Rate (Standard Rate), Digital TV (Started from April 2014)
904738
292
221
258
203
114
119
90
101
1,658
1,382
0
100
200
300
400
500
600
700
800
900
1,000
1,100
1,200
1,300
1,400
1,500
1,600
1,700
1,800
1,900
2,000
Q3 2013 Q3 2014
KHAOSOD MATICHON
KOM CHAD LUEK DAILY NEWS
THAI RATH TOTAL
386318
160165
4342
590526
0
50
100
150
200
250
300
350
400
450
500
550
600
650
700
750
800
850
900
950
1,000
Q3 2013 Q3 2014
ASTV PHOO JADKARN DAILY POST TODAY KRUNGTHEP TURAKIJ TOTAL
308 293
121 104
429397
0
50
100
150
200
250
300
350
400
450
500
550
600
650
700
750
800
850
900
950
1,000
Q3 2013 Q3 2014
BANGKOK POST THE NATION TOTAL
Mass Business English
Daily Newspapers Ad Spending | 3rd QUARTERRemark
○ Excluded: Classified & House Ads.○ Advertising Rate: Standard Rate
▼24%
▲13%
▼18%▼5%
▼18%
▼21%
▼2%
▲3%
▼14%
Unit : Million Baht
▲4%
17%
11%
8%
1,487.7
506.5
60.0 43.3 66.4 30.2
2,194.1
1,408.2
378.9
47.6 28.7 70.113.4
1,946.9
Advertising Circulation Printing Education Logistics Event Total
YTD SEP 2013
YTD SEP 2014
Unit : Million Baht
-79.5 MB.
5%
-127.6 MB.
25% -12.4 MB.
21%
-14.6 MB.
34%
-16.8 MB.
56%
-247.2 MB.
11%
Total Sales & Services
Excluded interest income & other income
+3.7 MB.
6%
877.5
456.7
153.5
1,487.7
670.3577.4
160.5
1,408.2
Publishing Broadcasting New Media Total
YTD SEP 2013
YTD SEP 2014
Unit : Million Baht
Advertising Revenue
-207.2 MB.
24%
+120.7 MB.
26%
+7.0 MB.
5%
-79.5 MB.
5%
1,335.7
612.5
1,948.2
1,361.1
588.5
1,949.6
Costs of Sales Selling & Admin Expenses Total
YTD SEP 2013
YTD SEP 2014
Costs and Expenses
Excluded interest exp. & income tax exp.
Unit : Million Baht
-24.0 MB.
4%
+25.4 MB.
2%
+1.4 MB.
0.1%
2,325.9
2,098.6
227.3
2,083.6 2,032.1
51.5
Revenue Cost & Expenses Net Profit
YTD SEP 2013
YTD SEP 2014
Net Profit
Unit : Million Baht-66.5 MB.
3%
-242.3 MB.
10%
-175.8 MB.
77%
YTD SEP 2013
56%
6%7%
11%
5%4%
3% 3% 3%1% 1%
YTD SEP 2014
56%
9%
12%
5%5%
4% 3%3% 2% 1% TV (Analog) TV (Digital) TV (Cab/Sat) Newspapers Radio Magazines Cinema Outdoor Transit In-Store Internet
52,066 -
8,559 11,066
4,629 4,179 3,794 3,109 2,615 2,041
651
TV (Analog)
TV (Digital)
TV (Cab/Sat)
Newspapers
Radio
Magazines
Cinema
Outdoor
Transit
In-Store
Internet
48,197 4,925 5,718
9,492 4,021 3,525 3,047 3,002 2,703
1,318 671
TV (Analog)
TV (Digital)
TV (Cab/Sat)
Newspapers
Radio
Magazines
Cinema
Outdoor
Transit
In-Store
Internet
▼7%
Unit :Million Baht
All Media
92,708 MB
All Media :
86,619 MB
▼33%
▼14%
▼13%
▼16%
▼20%
▼3%
▲3%
▼35%
Share of Ad Spending by Media Period : YTD SEPTEMBER
7%▲3%
Remark: Excluded: Classified & House Ads., Advertising Rate (Standard Rate), Digital TV (Started from April 2014)
2,5592,111
842
661
736
617
317
336
253
298
4,706
4,023
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
5,000
5,500
YTD SEP13 YTD SEP14
KHAOSOD MATICHON
KOM CHAD LUEK DAILY NEWS
THAI RATH TOTAL
1,135882
498
422
116
116
1,750
1,421
0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
2,000
2,200
2,400
2,600
2,800
YTD SEP13 YTD SEP14
ASTV PHOO JADKARN DAILY POST TODAY KRUNGTHEP TURAKIJ TOTAL
866705
341
232
1,207
937
0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
2,000
2,200
2,400
2,600
2,800
YTD SEP13 YTD SEP14
BANGKOK POST THE NATION TOTAL
Mass Business English
Daily Newspapers Ad Spending | YTD SEPTEMBERRemark
○ Excluded: Classified & House Ads.○ Advertising Rate: Standard Rate
▼22%
▲18%
▼22%▼19%
▼17%
▼16%
▼15%
▲0.3%
▼32%
Unit : Million Baht
▲6%
15%
19%
22%
Source by
RadioRandom Survey of 36 FM Stations in Bangkok (24 Hours)
OutdoorBillboard, Panoramic, Drinking, Flyover, MUPI, Magnum, Lollipop,Street Vision, BTS City Vision, MEGA LED
In-storeHyper Market: (Big-C, Lotus, Carrefour), POV TVDigital Dynamic Display (Paragon, Emporium, MBK, Suvarnabhumi)
Magazines: Covered estimates 159 titles on mass magazines by type Bi-Monthly, Monthly, Fortnightly and Weekly magazines
Newspapers: Covered estimates 41 publications on type Daily (Thai, English and Chinese), Fortnightly and Weekly newspapers
TelevisionAnalog TV: Channel 3, 5, 7, 9, NBTDigital TV: Except for CH7, CH9 due to simulcast CAB/SAT TV: Collected only from channel membership with Nielsen
CinemaBangkok and Up-Country (Major, EGV, Esplanade, Paragon, Paradise, Mega, SF, APEX)
TransitBTS (In Station and In Train), Bus body, Airport Media, BTS Walkway,MRT (In Station and In Train), Grip Light expressway, U Media
Internet30 Websites - First page and inner pages
NOTE● Total Industry - Exclude Section : Classified, House ads.● Digital TV : Started from April 2014● Advertising Rate : Standard Rate