Survey results and analysis

Age

12 to 14 15 to 18 19 to 23

24 to 27 28 to 35 over 35

Ethnicity

White Caucasian

Black-African Native American

Asian Polynesian

Black- caribbean

These results helps me get an understanding of the profile of my potential target audience. The results from the first question showed that out of the ten people who filled the questionnaire, five were male and five were female. This suggests that my potential target audience could be from either gender.I also found that six out of the ten participants were between the age of fifteen and eighteen this suggests that my audience will most likely by a teenager and white probably of the aspiring or exploring psychographic audience (students).

Residence

North east London North west London South west London South east London Central London

These results helped me understand the demographic profile of the target audience. I found that seven of the ten participants lived in south east London. On further research I found that people of this region were of the C2 class- blue collar workers or below. This suggests that these audiences might spend less money on music and would prefer to watch music videos and the audio on free websites such as YouTube rather than buying and owning it. However, the results from the second chart shows that people of different demographic categories often used the same free website to watch music videos.

To find out if the audience was more interested in the appearance of the artist rather than their musical talent or other factors which will prove the importance of on of Andrew Goodwin’s seven rules of music videos. I found that most of my participants liked an artist because of his or her musical talent (voice) and no one chose an artist because of their appearance. On the other hand, most o the participants chose Lana Del Rey as their favourite artist, some people could assume that she was chosen because of her physical appearance because cold play has a larger fan base. However, It could also mean that teenagers are Lana Del Rays main target audience.

Type of music video

Narrative music videos Performance based music videos

Abstract (concepts and art) music videos Narrative and Performance based

All

This question helped me understand the type of music videos the audience preferred. I found that most of my participants mostly teenagers preferred both narrative and performance based music video.