Ophthalmic Woman Magazine Fall 2013

8/14/2019 Ophthalmic Woman Magazine Fall 2013

1/13

01

2

2Turn Over A New Leaf This AutumnJan Beiting3Woman to Woman:Making Transitions Work WhileEnjoying The JourneyMarsha D. Link, PhD

5Member Prole: Megan SweeneyKatherine Wiseman

6Member Prole: AnnMarie Hipsley DPT, PhDAdrianne Resek7Why I Love LinkedInEllen Troyer, MT MA

9OWL Inspires at WIO Meeting

1InuencesBonnie Navarre1Career Path: Put Down the Phone and GetSome RestBrad McCorkle

1OWL at AAO

Ophthalmic Women Leadersleadership l advancement l community

contents

fall 2013


2/13

10

YEARANNIVERSARY

2013

urn Over A New

Leaf Tis AutumnAs I write this, change is in the air. The weather is getting cooler as we head deeper into autumn,

everyone is busier with back-to-school routines, and the ramp-up is under way to AAO and

(dare we say it?) the holidays.

We are celebrating transitions in OWL, as well. After 2 years as president and more than 10 on

the board, this November Ill be passing along the tiara to Marsha Link, PhD. Although it is a

bittersweet transition for me, I cant imagine anyone more inspirational or capable of leading

OWL than Marsha.

Marsha and I have often talked about the juxtaposition between risk/reward and challenge/opportunity that OWL faces and, indeed, that we all face in our careers.

I was thinking of that when I read a recent quote from Susan Lyne, chief executive and chairman

of Gilt Groupe. The Washington Postasked the online shopping site executive what one thing

she wishes she had known at age 17. This was her response:

Your working life will likely span half a century, roughly three times as long as youve been on the

planet. You have time time to take some risks, make mistakes, pick yourself up, start over, or

start something new. Dont obsess about making the right career decision, as if there is only one.

Take a leap, learn and stay nimble enough to recognize opportunities as they arise.

Thats good advice for transitions at any age, so Im wishing all my colleagues in OWL manyopportunities and the nimble leaps to meet them!

Jan Beiting

(Outgoing) President, Ophthalmic Women Leaders

Ophthalmic Women Leadersleadership l advancement l community

Join OWL for Year-Round Programs and Resources

CELEBRATING 10 YEARS!

OWL is growing and we invite you to be part of our dynamic organization.

Starting at just $75 a year, membership can pay for itself after just one

month of utilization. In addition to access to programs and resources,

you will join the OWL community and get plugged into our powerful

network of women and men across ophthalmology.

Visit www.owlsite.org | Email [email protected] | Call 415.751.2401

Sponsorships are also available. Contact OWL Executive Director Molly

Schar at [email protected] to discuss sponsorship opportunities.

2


3/13

W2WWoman to Woman:Making ransitionsWork While EnjoyingTe Journey

By Marsha D. Link, PhD

Te only way to make sense out of change is to plunge with it, move with it, and join the dance.Alan Watts, from Zen and Te Art of Happiness

As the seasons change, we become aware of the power of Mother Nature and recognize that these

transitions are a necessary and predictable part of the universe.

Though seasonal changes are expected, few of us get through life without experiencing transitions that

are unpredictable and are brought about by external factors over which we have little or no control.

However, as we all know, transitions and the changes that are produced by them are here to stay.

That being the case, what can we do not only to make transitions work for us, but also make the journey

enjoyable and growth producing?

Transitions are hard. As an executive coach, I work with many clients who are in transition, whether

it is moving between jobs by choice or not, facing changes in ones personal life, or reaching for self-

dened stretch goals.

No matter what the transition, there are stages that one experiences, much like those that Elisabeth

Kubler-Ross described decades ago in her seminal work on dealing with the stages of grief.

These stages denial, anger, bargaining, depression, and acceptance are still relevant today. They

are transferable to varying degrees and in dierent ways when we experience personal change and

emotional upsets. Her grief cycle is really a form of a change cycle.

(As a side note, though Kubler-Ross died in 2004, she was inducted into the American National Womens

Hall of Fame in 2007.)

Most of us can recognize the thoughts and feelings associated with these stages. It is important that

we move through these stages and avoid becoming stuck, since the ultimate goal is to reach the point

of acceptance where the transition is no longer hard, but enjoyable.

I am reminded of Chief Executive Ocer Ellen Troyers quote Sept. 15, 2013, in Biosyntrxs Sunday

morning e-gram: Transitions can be lovely and its tempting to linger, but they are meant to advance us

from one life stage to the next.

Indeed, how we navigate through lifes transitions will determine how we make them work for us and

not against us. So, as we tackle transitions, what can we do to get the most from them while enjoying

the journey?

As with many things in life that are hard, it is not so much the experience of them, but rather our responses

that make the dierence in the outcomes. Continued on next page

3


4/13

Woman to Woman continued

Personal agency and self-efficacyFundamental to understanding how we can successfully tackle transitions is the concept of personal

agency. Essentially, personal agency is the extent to which a person believes that he or she can control

events that aect him or her.

A key dimension in developing personal agency is a term that Albert Bandura, famed social-cognitive

psychologist, coined. It is called self-ecacy. Self-ecacy is a persons belief about his or her capability

to exercise some measure of control over his or her own functioning and environmental events.

Unless people believe they can produce desired results and forestall detrimental ones by their actions,

they have little incentive to act or to persevere in the face of diculties. Whatever other factors may

operate as guides and motivations, they are rooted in the core belief that one has the power to produce

eects by ones actions. (Bandura)

The message of personal agency and self-ecacy was front and center at the August meeting of the

Southern California OWL chapter, when a panel discussed navigating big transitions.

Heather Ready, director of commercialization/Canada and Latin America, AcuFocus, oered these

nuggets during the panel discussion:

Change is ever-present. Changes often occur mid-stream. Chart your course, anticipate the

roadblocks, and be ready for the shift.

Know yourself. Determine what you can and cannot do to drive the change.

Embrace change. Take charge from the inside out versus outside in.

Ask: How can I grow? What can I learn from it?

Celebrate accomplishments along the way! Give yourself, and others, intermittent reinforcement.

This past summer, I experienced a big transition in my personal life. We moved from a family home of 23

years, where we raised our children and created a multitude of memories with friends and colleaguesover the years.

It was a dicult transition, and I learned a lot about myself. Creation of a personal mantra helped me

through this transition. Focus on the future with courage and hope, I would tell myself.

For those of you who are experiencing transitions in your lives, design your own mantra as a way to help

navigate your transitions.

If you or someone you know is in the midst of tackling transitions, reach out, oer your support, and

encourage them to network with other OWL members. It is during transitions that we need each other

the most.

Lets help each other as we operationalize OWLs core values of leadership, advancement, and

community. n

Related references

1. Kubler-Ross E. (1969). On Death and dying.

2. Bandura A. Social cognitive theory: An agentic perspective.Annual Review of Psychology. 2001:52;1-26.

Marsha D. Link, PhD, president-elect of Ophthalmic Women Leaders, is principal of Link Consulting, Irvine, CA.

4


5/13

Member Profile:Megan Sweeney

By Katherine Wiseman

In Megan Sweeneys career and life, transitions have come in multiple forms from moving across the country to moving up the corporate ladder.

M

eganSweeney

Some people fear change, Sweeney

says. I like to think of it as embracing

opportunity.

And still relatively early in Sweeneys

career, her willingness to evaluate

opportunities and challenge herself to

take big leaps has paid o with exciting

moves and continuous advancements

that are quickly becoming thehallmarks of her professional life.

Starting in sales, Sweeney got her feet

wet working at an auto dealership,

and then moved into pharmaceutical

sales (focused on cardiology and

womens health) with a territory in

her home state of Colorado.

In 2006, Sweeney interviewed

for and landed a job in Boston as

a sales representative for ISTAPharmaceuticals, where she rst

experienced the ophthalmic

community that shes come to love.

When I moved to Boston, Id never

lived that far from my family before,

I knew no one, and I was responsible

for a low-performing territory in a

completely new eld, Sweeney says.

It could have been overwhelming,

but I was able to tap into a very

supportive community, and foundmentors there who continue to

inspire me to this day.

While in Boston, Sweeney worked

with Bonnie Henderson, MD, to start a

regional professional group Women

Ophthalmologists of New England

to enhance the networking and

support resources for local women in

the eld. The experience in starting

that group helped her understand the

value of a connected community, and

is part of the reason shes become

active in OWL as a leader in the Online

Programs committee.

In any organization, you get back

what you put into it, Sweeney says.I see OWL as an opportunity to

surround myself and connect with

other successful people. This creates

opportunities for mentorships, and

the ability to tap into the expertise of

other members.

I love this community and can see

myself spending the rest of my career

in ophthalmology, and I know so

many other people who feel the same

way, Sweeney continues. It makesso much sense that we should come

together to help one another with

advice, contacts, and resources.

The more that people can get involved

and start contributing rather than

just participating on the sidelines the

more value the organization can bring

to its members, and the community as

a whole, she explains.

This perspective, which drivesSweeney to dive in and help get

things done, is core to her character

and a fundamental reason that shes

advanced so quickly in her career.

Since moving to Boston, Sweeneys

moved twice more, once to Irvine

and very recently to San Diego.

Between those geographic moves

there have been moves between

roles from marketing to training and

back again at ISTA Pharmaceuticals

ThromboGenics, and Sequenom.

With every transition Ive made, Ive

never doubted that it would work

out, Sweeney says. I succeed

because I always manageto get things done, and Iapproach every situation byasking: How can I help?

Ive never shied away fromtaking on new challengesand responsibilities, becauseit keeps me interested and itlets me continue to grow myskills, Sweeney adds. And Ithink that since Im willingto help people out, theyvetended to reciprocate when Ineeded insight, a resource ora connection myself.

Still settling into a new life in San

Diego since the move earlier this year

and her new role as senior marketing

manager for Sequenoms RetnaGeneAMD, Sweeney has challenges ahead

of her, but shes excited about the

opportunities that those challenges

create. n

Katherine Wiseman is vice president of accountservices, DevicePharm.

5


6/13

Member Profile:AnnMarie Hipsley, DP, PhDBy Adrianne Resek

AnnMarie Hipsley, DP, PhD, started her career in sports medicine as arehabilitation and biomechanical specialist, so it was natural for her to look at the

eye as a series of muscles that interact.AnnMarieHipsley,D

PT,P

hD

Exercise and rehabilitation are the

most natural way to restore range

of motion, function, and longevity in

every muscle and moving joint in the

body. This concept was easy for Dr.

Hipsley to apply to the ciliary muscle

and the loss of range of motion of the

lens of the eye that occurs with aging.

The ciliary muscle is the primarydynamic moving engine of the eye

organ. The possibility that restoring

true physiological accommodation

could improve the health and

longevity of the eye organ inspired

Dr. Hipsley to make a dierence in this

eld by transferring her knowledge of

muscles, joints, and organs to the loss

of accommodation in the eye.

Dr. Hipsleys approach to the

biomechanics of presbyopia madeher a pioneer in the eld of ocular

biomechanics, which is still in its

infancy.

She realized that the focus of all

presbyopia treatments is central

correction, rather than analyzing

how to address the actual loss of

accommodative ability. Despite the

ongoing problem and focus on age-

related lens stiness there still existed

no real whole eye understanding ofage-related biomechanical dysfunction.

During the process of writing and

publishing a scientic manuscript,

VisioDynamics theory: A biomechanical

model for the aging eye organ, Dr.

Hipsleys passion about the subject

grew.

She started seeking out other

scientists whose theories coincided

with hers and literally ew around the

world to speak with them.

I tell people I am the Erin Brockovich

of ophthalmology, Dr. Hipsley says.

I was an outsider who came from a

dierent profession with a totally new

idea that wasnt readily accepted. ButI was convinced and passionate, and

had a lot of luck in connecting with

the right people.

Ace Vision Groups only product,

LaserACE, is her brainchild. LaserACE

alters the biomechanical properties

of scleral tissue with a matrix of

micro-excisions in an eort to restore

elastic mobility and improve lens

deformation, eectively treating

presbyopia by restoring the eyesnatural accommodative ability.

Dr. Hipsley credits passion to

being a necessary factor to her

success, but says there are also

other characteristics that are just as

essential.

You have to be open-minded to

why others are unable to accept new

ideas, learn from the criticism, and

then really have your facts solid andbe driven toward communicating your

message successfully, Dr. Hipsley

adds. There are times that you want

to be right, but have to realize that

being right isnt going to interest your

audience as much as connecting your

message clearly to your audience in

ways that they can relate to. If you

cant recognize this and take a step

back, you will not make it through

your journey.

In addition, you must build the

right team with the same drive

commitment, and passion.

Opportunities will open up

in surprising ways if you arenot intimidated by asking

for help, she says. Having a

team of people [who] can dothings better than you also

keeps you humble. Everybody

on this planet has a different

gift, and you have one, tooIts the right combination of

these unique gifts that leadsto successful endeavors.

Having a mentor or several has also

been essential to Dr. Hipsleys journey

and OWL was a pleasant bonus for her

in the eld of ophthalmology.

OWL is an amazing source of

inspiration and support, and now that

I have experienced it, I am shocked

that all professions dont have this

kind of support network, she says.

OWL distinguished itself by being

very well thought out and always

providing its members with inspiration

motivation, and tools to succeed, Dr

Hipsley explains. Continued on page 9

6


7/13

Who Are YourLinkedInConnections?

As tempting as it may

be, try not to extend

or accept invitations to

connect with people you

do not know or trust.

Take the time to read

their proles.

If they work in the

same industry and have

LinkedIn connections

that you want to know,

take a chance and invite

or accept, but always

add a personal note withboth.

If you have nothing in

common with the person

sending the invitation,

and you do not want

to become part of a

multilevel marketing

business, feel free to

pass.

However, always do sowith a kind, short refusal

like: Thanks for the

invitation. Im limiting

my LinkedIn connections

to people directly or

indirectly in my industry.

I sincerely wish you the

best of luck.

Ellen royer, M MA

Why I Love LinkedInBy Ellen royer, M MA

LinkedIn is a serious social media tool focused on business networking and its not

going away. The good news for women of a certain age: Most of us have a fairly large

business/professional network to tap into when we nally decide to bite the bullet and

start using LinkedIn. Here are eight epiphanies that might help you love LinkedIn:

1. Brand yourself by writing a great profileWayne Breitbarth, author of The Power Formula for LinkedIn Success, strongly

recommends that this is the place to put our resumes on steroids, including interesting

personal information and a headshot in appropriate business attire. Dont be afraid

to let readers know some personal details so they can see how accomplished,

passionate, and charmingly unique you are. A beefed-up prole shows younger

business/professional contacts that we are not dinosaurs. Younger people appreciate

experience and contacts, but they also need to see that we are keeping up with

current trends. All of our proles are competing with other proles, so stress the

enthusiasm, expertise, personality, and other assets that you or your company bring

to the table, which hopefully, your competitors may not have.

2. Google yourselfInclude everything that others are seeing, if it is business appropriate. Remember,

your prole is keyword searchable so a beefy prole has a far better chance of being

found.

3. Include your current company website in your LinkedIn profileTrust me, your boss will see it and make a mental team player note. If you dislike your

boss and the company you are working for, you may want to skip adding this website.

However, should you nd a new job that suits you better, a potential new employer

is also making mental team player notes about your attitude toward your present orpast employer.

4. Join LinkedIn groupsDevelop an immediate presence by asking challenging and even provocative questions

about the group subject. This is a great way for newbies to develop dialogue. I belong

to a number of nutrition science, ophthalmology, optometry, health and wellness,

nutrition business, science and advocacy, women in business, writers, art, music

and y-shing groups. In my case, LinkedIn groups have been a great place to nd

potential business partners and employees, as well as a place to connect with some

outrageously creative science, marketing, and development folks. By far, the most

impressive job application I ever received was from a man, John, who responded to a

LinkedIn ad I placed in one of my groups for a national sales manager with ophthalmicexperience. We ew him out to Colorado for a 2-day interview and it was major

Like on his side and ours. He arrived with a beautiful 12-page printed-and-bound

proposal, based on what he had learned about our company online, and he was right

on target for the most part. Unfortunately, a new venture-funded company oered

him a management position salary at more than three times what we were oering.

John still keeps in touch and makes interesting and usually productive management

suggestions. The take-away: There are some outstanding women and men who are

both looking for and oering jobs on LinkedIn, and this is an opportunity to introduce

yourself and include them in your network. I love this easily accessible opportunity and

Im sure you will, too. Continued on page 8

7


8/13

LinkedIn continued

5. Give and get recommendationsWrite genuine recommendations for your contacts

so they will be reminded to write genuine

recommendations for you. They matter and are also

keyword searchable.

6. If at all possible, spend some timeevery day on LinkedInThe LinkedIn morning articles include great

information written by respected leaders that you

might not nd in most business magazines. Once

you feel condent in the space, I suggest you start

posting your own, or interesting articles written by

others, at least once a week (dont forget to credit

other writers). Again, dont forget to post articles or

comments presented as questions in the groups you

join. Some LinkedIn members in these groups will

love them, and some may completely disagree withyour position and the fact that you dared question,

but thats okay. Its far better to be seen than to lurk

in the shadows.

7. Make your LinkedIn time countAs of now, LinkedIn analytics are not fully developed,

so develop marketing contact databases and use

them. Remember that you are not allowed to take

company databases with you from job to job, but

your LinkedIn contacts may remain yours. This is still

a legal gray area. Regarding this subject, feminineintuition is important and usually helps us make good

decisions, particularly when our decision-making

process also incorporates supporting data.

8. Spot industry trends and keep an eyeon your competitorsLisa Barone, vice president of strategy at OverIt,

a web development/marketing/social media

rm, suggests: By keeping an eye on who your

competitors are connecting with on LinkedIn, and

the projects they talk about, you can learn a lot about

what theyre working on and where their focus may

be. A gentle reminder: This goes both ways, so

carefully consider information that you share about

your own or company projects in LinkedIn groups.

More and more women are transforming themselves

and the world by using LinkedIn to brand themselves

and their much-needed business and professional

abilities. n

Ellen Troyer, MT MA, is chief executive ocer/chief research ocerof Biosyntrx.

While OWLs membership includes ophthalmic women

leaders in every sense, theres also plenty of room for

ophthalmic women with leadership potential.

Consider sponsoring membership for thewomen on your staff, and encouraging themto take advantage of the many leadershipdevelopment resources and opportunities:

Calendar of online programs and on demand

recordings

One-on-one mentoring and coaching program

Exposure to the bigger picture of ophthalmology

through OWL publications and educational sessions

Access to some of ophthalmologys brightest stars

through the OWL network

Local chapters (where available)

Professional development sessions and networking

receptions at major industry meetings

Opportunities for recognition and visibility

Volunteer assignments to put leadership skills into

action

For women who dont travel to major industry meetings,

OWLs new Virtual Membership is a cost-eective way to

take advantage of a number of exciting OWL resources.

Visit www.owlsite.org/membership to learn more. n

8


9/13

AnnMarieHipsley,DP, PhDcontinued from page 6

I am a huge advocate

of OWL, especially

internationally, where

women often have to combat

an added layer of isolation

from strong women peers,

she adds.

After 10 years of grassroots

scientic and clinical

research, Dr. Hipsley and her

team are just now launching

their rst single-arm,

multicenter, IRB-approvedtrial to determine the long-

term stability of the laser

presbyopia treatment.

If Dr. Hipsley had to select

one fundamental foundation

for success, she states:

Focusing on what I am

grateful for each day and as

a whole is the power tool

that gets me out of the fear

and challenges of the longjourney ahead.

Every day I open my email,

and I gets lots of great news

and some bad news, she

adds. If I focus on one great

email, and make it the best

thing to have happened that

day, it reignites my passion

when everything else is

attempting to drain it and

provides that emotionalbalance that is absolutely

necessary to be successful

in accomplishing any life

mission.

Dr. Hipsley is now the

founder and president of Ace

Vision Group. n

Adrianne Resek is a medical writerbased in Mesa, AZ.

OWL Inspires at WIO Meeting

Molly, Diane, Marsha, and Ellen following their panel discussion at the WIOSummer Symposium

OWL members Diane M. Houtman, OD, FAAO, MBA, Marsha D. Link, PhD, and

Ellen Troyer, MT MA, and executive director Molly Schar represented OWL at this

years Women in Ophthalmology (WIO) Summer Symposium. The annual meeting

drew hundreds of women to beautiful Snowmass, CO, in early August.

The theme of the groups hour-long session was brave intentions. They oered

three steps for career planning:

Get clear on your goals What does success mean to you? What do youwant that you dont have? What are your dreams? What is your true north?

Your values will drive your plan, which may change over time as your priorities

evolve. Once you have set your goals, develop an action plan for each one. But

dont put blinders on, cautioned the group. Be exible enough to allow for new

opportunities.

Send the right message Once you know where you want to go and how youmay get there, look for ways to communicate your value to people who may be

able to help you. Share your story, and dont be afraid to put yourself out there

and be vulnerable. Develop an elevator speech so you can represent yourself with

clarity and passion.

Make good connections Be proactive in building a network that works foryou. In todays business world, that means being prepared to give before you get.

Identify ways you can help others meet their goals to build relationships that will

bear fruit for you later. Take on stretch assignments or volunteer to make new

contacts and increase your visibility. And dont forget social media it can be a

great tool for deepening relationships with those in your network. n

9


10/13

Here are the apps the OWL community is raving about this autumn.

Te Kindle and iBook AppBy loading books, journals, or documents onto my iPad I am able to read,

make notes, and conquer the mountain of materials that might require

another suitcase on trips. Also, the Navigator application on my cell

phone allows me to explore and manage new geographies like a local.

Cynthia L. Barratt, OCuSOFT Inc.

RadioLabHaving a long commute between home and oce challenges me to

multitask to learn, grow, and enrich myself even in trac. This app

nds the most interesting scientic and psychological research, and

creates amazing audio documentaries organized around a single theme.

When you are not behind the wheel, the interactive features allow fordownloading of content, videos, and even a forum to submit ideas.

Katherine Wiseman, DevicePharm

Nike raining ClubThis gem is a digital personal trainer that makes I dont have time to

exercise a thing of the past. Imagine getting lean, toned, and strong

with workouts that range from 15 to 45 minutes whether at home or on

the road. Also, each workout corresponds with rewards/fuel points that

unlock things such as bonus workouts with celebrity trainers and Olympic

athletes like Gabby Douglas.

Joanna Chmiel, MBA, Kra Eye Institute

Gate GuruWith the constant motion of being with clients nationally, this integrated

application gives ight status, accurate time projections for clearing

security, airport amenities, and even weather for when I arrive. Combined

with the Delta Airlines app, I have a pocket full of power and information

to navigate my travel days with every advantage possible.

Linley Law, MBA, American Optical Services

Next IssueFor a at rate of $14.99 per month you get access to more than 100

magazines you may already have subscriptions to, such asArchitecturalDigest, Fortune, New Yorker, Oprah, People, Time, Vanity Fair,and

Wired. Talk about an entire newsstand at our ngertips. The cool 30-

day complimentary pass is a great way to discover their magazine

wonderland.

Bonnie Navarre, MBA, Abbott Medical Optics n

Have an app you love and want to share? Let us know at

https://www.facebook.com/owlsite.

Compiled by Bonnie Navarre, MBA, Abbott Medical Optics.

OWL Executive Director

Molly Schar

Editor-in-Chief

Sheryl Stevenson

Graphic DesignJody Christensen-Crocetta, C2 Design

Contributors

Jan Beiting

Marsha D. Link, PhD

Brad McCorkle

Bonnie Navarre, MBA

Adrianne Resek

Ellen Troyer, MT MA

Katherine Wiseman

BonnieNavarre

10


11/13

Career Path:Put Down the Phoneand Get Some Rest

By Brad McCorkle

When I awoke at 1:30 this morning, I thought of reaching for my iPhone, which, like for

many Americans, rests on the bedside table each night. Then I remembered my charge

to write a post about the virtues of rest from the compulsion to be connected 24/7 to

practically everything especially the oce.

I began to debate myself. What am I going to accomplish by looking at e-mail at 1:30 a.m.?

Maybe theres something important out there in cyberspace that needs my attention.

Okay, even if there is, what am I going to do about it now? Still, I felt strangely compelled to look

knowing that looking can only get me stirred and interfere with the rest I need in order to be

productive tomorrow. Ah, heck, I gotta get some sleep.

In his piece, What happened to downtime? Scott Belsky, Adobes vice president of community, puts

it this way: Our insatiable need to tune into information at the expense of savoring our downtime

is a form of work [something he calls insecurity work] that we do to reassure ourselves.

Belsky makes the case that our connectivity ultimately interferes with the sacred spaces that we

need for creative thinking. With the advent of opportunity to be connected everywhere even

the shower being intentional about creating and protecting disconnected space is essential for

our productivity and survival. Unfortunately, some of us work for employers that require us, at

least indirectly, to be connected practically 24/7. Balancing these expectations with your need for

downtime is tricky.

It all starts, like most things, with communication. Approaching your employer from the

perspective of what is ultimately going to make you the most healthy and productive employee

is going to be more eective than a diatribe about worker rights to a sacred space.

A study in the Journal of Epidemiology which compared people who worked more than 55

hours a week with those who worked 35 to 40 hours per week found that uid intelligence

which is associated with problem solving, short-term memory, and creativity, was signicantly

lower in the group that worked more than 55-plus hours. If short-term memory and logic are

indeed hindered, as indicated in the study, this will adversely aect productivity, and work

quality, leading to more mistakes on the job.

So, do what I did at 1:30 this morning. Put down the iPhone and get some rest. Your body, andyour boss, will thank you later. n

References

1. Belsky S. What happened to downtime? The extinction of deep

thinking and sacred space.

2. Janati M. A nation overworked: Abandoning happiness and

health for paychecks.

Brad McCorkle is founder of Local Eye Site. BradMcCorkle

11


12/13

OWL Member Meetings in New OrleansOWL Oce Convention Center Room 204

No cost for OWL members. Some restrictions apply.

Seating is limited and advance registration is required at

www.owlsite.org.

Executive Roundtable: VISION Is the Art of Seeing

Things Invisible Sun., Nov. 17 7 to 8 am

In this breakfast session, well explore secondgeneration gender bias and the lack of successful

executive role models, as well as challenges women face

in our industry and how we can be part of the solution.

Corporate Culture Condential: Navigating Big Changes

Sunday, Nov. 17 9 to 10 am

This session will explore how you can prepare

for change before it happens, ideas for handling

organization changes when they occur, and whether

to lean in or lean out based on your individual

circumstances. Sponsored by Ziemer Ophthalmology

Taking Charge: Overcoming Communication Hurdles

Sunday, Nov. 17 3 to 4 pm

This session will focus on techniques that inuence

people and enable you to communicate more eectively

in group settings, as well as how to stay cool and handle

dicult people and situations. Sponsored by Glaukos

Is Mentoring for Me? The Benets to Both Sides of a

Mentoring Relationship Mon., Nov. 18 7 to 8 am

Moderated by Marguerite McDonald, MD, this session

will explore the positive outcomes from being mentored

or being a mentor, as well as how to become part

of OWLs innovative member-to-member Mentoring

Program. Sponsored by WaveTec

OIS@AAO November 14, Sheraton New Orleans

The Ophthalmology Innovation Summit (OIS)

unites leaders in the development of ophthalmic

products, drugs and devices. OWL is pleased to

be an OIS@AAO Supporting Organization.

OWL eam for Run for Vision Join fellow OWL members for good company

during this years Run for Vision on Sunday,

November 17 in New Orleans.

Visit www.owlsite.org for more info.

Monday, November 18 5:30 - 7 pm

New Orleans Downtown Marriottat the Convention Center

Join Ophthalmic Women Leaders (OWL) and Women in

Ophthalmology (WIO) for the OWL/WIO Joint Receptioncelebrating the OWL 10 year anniversary and featuring

the presentation of the prestigious WIO Suzanne

Veronneau-Troutman Award, a silent auction, the popular

OWLtini and an unparalleled networking opportunity.

OWL Annual Auction

Support the leadership development and advancement

of women across ophthalmology!

Bid early and often (online catalog at

www.biddingforgood/owl/2013)

Online bidding will be available prior to our LIVE

AUCTION EVENT during the OWL/WIO Reception on

Monday, November 18 in New Orleans.

Cant make it to the event? Select absentee bidding to

have one of our auction volunteers bid on your

behalf. Just indicate your top bid and well do the rest.

Thank you for supporting the work of the Ophthalmic

Women Leaders (OWL) and for participating in our

annual fundraising auction! And very special thanks toour item donors!

Free for OWL and WIO members; $25 for non-members.

Visit www.owlsite.orgfor details and to register.

Sponsored by Lumenis |

OWLtini Sponsor: Pascale Communications, LLC |

12


13/13

Board of Directors

Jan Beiting PresidentPrincipal, Wordsmith Consulting

Laurie Brown Membership ChairAdministrator, Drs. Fine, Homan & Sims, LLC

Tamara Evans Programs ChairMarketing Vice President, Ceatus Media

Annamarie Hastings Member at LargeManager of Global Programs,

American Academy of Ophthalmology

Marsha D. Link, PhDVice President/President-ElectFounder & Principal, Link Consulting

Beth Marsh Development ChairVice President of Business & CorporateDevelopment, Aciex Therapeutics, Inc.

Georgette Pascale Secretary

President & CEO, Pascale Communications, LLC

Jane Rady Member at LargeDivisional Vice President, Business Development,

Abbott Medical Optics, Inc.

Heather Ready TreasurerDirector of Commercialization, Canada & Latin

America, AcuFocus

Audrey Talley Rostov, MD Member at LargeCornea, Cataract & Refractive Surgeon,Northwest Eye Surgeons

Julie Speed Member at LargeDirector of Marketing, IOLs & Refractive, Alcon

Laboratories, Inc.

Sheryl Stevenson Publications ChairContent Channel Director, Ophthalmology Times

Ellen Troyer, MT MA Member at LargeCEO / Chief Research Ocer, Biosyntrx

Committee Members and Volunteers

Regina Boore, Progressive Surgical SolutionsSherri Boston, AllerganKatie Cannady, Market Scope, LLCIsabella Crawford, TearScience Inc.Michelle Dalton, Dalton & AssociatesChristina del Villar, Medical Marketing & Practice

DevelopmentAmy Easterly, LumenisMichael Elofer, Pascale Communications, LLCBarbara Fant, Clinical Research Consultants, Inc.Doral Fredericks, Pharmacos Biopharmaceutical

ServicesJamie Hall, Pascale Communications, LLCKathryn Hatch, Talamo Hatch Laser Eye ConsultantsDiana Hatsis, Chiltern InternationalDiane Houtman, Advanced Vision ResearchAmy Jacobs, Sandbox StrategicTracy Kenni, Eye & LASIK CenterJennifer King, Solomon Eye Physicians & AssociatesJessica Lai, Vmax VisionSusan Lee, Allergan

Natalie Loyacano, VitreoRetinal Eye CenterTomi Luan, Bausch + LombTerri Malone, Johnson & JohnsonBrad McCorkle, Local Eye SiteCheryl McKinnon, CoopervisionYari Mitchell, AcuFocusSusan Moreira, Beaver-Visitec InternationalBonnie Navarre, Abbott Medical OpticsRebecca Novack-Hussain, Ophthalmology TimesAllison Potter, Pascale Communications, LLCChristina Psalms, SightLifeAdrianne Resek, Self-EmployedJanet Richardson, Abbott Medical OpticsErin Schallhorn, AlconMegan Sweeney, Sequenom, Inc.

Nhu Te, SLACK IncorporatedKathleen Terlizzese, TBI/Tissue Banks InternationalShelley Thunen, EndrologixAshley Tuan, Nexis VisionMaureen Waddle, BSM ConsultingTina Williams, WaveTec VisionKatherine Wiseman, DevicePharm

Advisory Board

Tara H. Capalbo

Mary DArdis

Adrienne Graves, PhD

Jaci M. Lindstrom

James V. Mazzo

Marguerite B. McDonald, MD

Susan Orr, OD

Joan-Marie Stiglich, ELS

Sta

Molly ScharExecutive Director

Gail NorenMembership Coordinator

De Ann JonesFiscal Manager

Get Involved

OWL members lead andparticipate in dozens ofprograms every year.Consider donating your time,oering your expertise and/or becoming a sponsor ornancial donor. Together, wecan support unprecedentedadvancement of womenthroughout ophthalmology.

Contact us:2325 15th St. NW #215Washington, DC 20009

[email protected]

415-751-2401

OWL SponsorshipOWL programs are supported by industry partners and individual donors. Their support means that OWL is able to provide an expanding menu oprograms in the spirit of our core principles of leadership, advancement and community. We thank our nancial supporters for their leadership

and for the critical role they play in our organization.

GRAND SPONSOR Major Sponsors Supporting Sponso

Contributing Sponsors Beaver-Visitec International Biosyntrx Nicox

Program & Event Sponsors Ceatus Media Group, LLC Lindstrom Family Foundation Link Consulting Lumenis OCuSOFT Pascale Communications, LLC SightLife Ziemer Ophthalmology

If you are interested in learning more about supporting OWL, please email [email protected] call 415-751-2401.

OWL Leadership
http://localhost/var/www/apps/conversion/tmp/scratch_8/[email protected]://localhost/var/www/apps/conversion/tmp/scratch_8/[email protected]://localhost/var/www/apps/conversion/tmp/scratch_8/[email protected]://localhost/var/www/apps/conversion/tmp/scratch_8/[email protected]://localhost/var/www/apps/conversion/tmp/scratch_8/[email protected]://localhost/var/www/apps/conversion/tmp/scratch_8/[email protected]://localhost/var/www/apps/conversion/tmp/scratch_8/[email protected]://localhost/var/www/apps/conversion/tmp/scratch_8/[email protected]

Documents

Ophthalmic Woman Magazine Fall 2013