Principles of OPERATIONS MANAGEMENT Seventh Edition Jay Heizer Jesse H. Jones Professor of Business Administration Texas Lutheran University Barry Render Charles Harwood Professor of Operations Management Crummer Graduate School of Business Rollins College r PEARSON Prentice Hall Upper Saddle River, New Jersey 07458
Jay HeizerJesse H. Jones Professor of Business
AdministrationTexas Lutheran University
Barry RenderCharles Harwood Professor of Operations
ManagementCrummer Graduate School of BusinessRollins College
r
PEARSONPrentice
Hall Upper Saddle River, New Jersey 07458
About the Authors viForeword xxPreface xxi
PART i l l 1,Introduction to OperationsManagement 1
Operations and Productivity 1Global Company Profile: Hard Rock
Cafe 2What Is Operations Management? 4Organizing to Produce Goods
and Services 4Why Study OM? 4What Operations Managers Do 7
How This Book Is Organized 7The Heritage of Operations
Management 8Operations in the Service Sector 9
Differences between Goods and Services 10Growth of Services
11Service Pay 12
Exciting New Trends in Operations Management 12The Productivity
Challenge 14
Productivity Measurement 15Productivity Variables 17Productivity
and the Service Sector 19
Ethics and Social Responsibility 20Summary 20 Key Terms 21
Solved Problems 21
