OPERATION HOPE, Design Intervention

8/3/2019 OPERATION HOPE, Design Intervention

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Wednesday, November 30, 2011

project intro: This is a proposal we have devised, after going through an exercise which is created to simulate what it is like to live below parallel the poverty line in the US. We have created a design intervention to bgap.


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D E S I G N I N T E R V E N T I O N




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MCKENZIE MARSTON & PATRICK DRAKE




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MCKENZIE MARSTON & PATRICK DRAKE




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poverty simulation experience. During the simulation we were lucky enough to be members of a family with a steady full time income,making the largest amount available to simulation participants.- Because the entire families expenses revolved around a single income source


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POVERTY SIMULATION




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POVERTY SIMULATION




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- we found it crucial that this money did not stay in check form for very long.


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- Typically the bank was too crowed or just took too long.


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- BUT the check cashing center was able to quickly provide us with


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- liquid assets allowing us to carry out other important daily activities.


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- Although this check cashing center took a small amount out of our check we found that this amount was not substantial enough to warrant any hesitation from using them,


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we were acting without any previous formal financial training or even vi sual direction influencing our decisions.


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- identify the breakdown w/ experience: Because of our experience during the simulation we found that there was a lack ofcommunication directed towards this financial education specifying the pros and cons about our particular decisions and resources we had available.


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COMMUNICATION BREAKDOWN




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COMMUNICATION BREAKDOWN




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- design intervention> operation hope intro..... why?Therefore we decided to focus on creating a campaign that delivers a message which provides its recipients with an educational/persuasive message.A message which focuses on switching check cashers in to account holders.


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OVERTIME, CHECK CASHING FEES ADD UP TO BIG DIFFERENCES


-So during some initial research we found an established and reputable non-profit organization. Who s focus was on providing free financial education to those who needed it most.


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-This organization is Operation Hope, the global leader in financial dignity.We decided to partner our efforts with this organization as a way to provide those who are i nterested in finding additional financial information a way to do so.-The organization provides free financial education courses and has a website with a substantial amount of in-depth financial i nformation.So not only does the campaign provides an instantaneous feeling of self-worth to those who we were simulating, it builds awareness for Operation Hope as a financial literacy resource.


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-This organization is Operation Hope, the global leader in financial dignity.We decided to partner our efforts with this organization as a way to provide those who are i nterested in finding additional financial information a way to do so.-The organization provides free financial education courses and has a website with a substantial amount of in-depth financial i nformation.So not only does the campaign provides an instantaneous feeling of self-worth to those who we were simulating, it builds awareness for Operation Hope as a financial literacy resource.


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BUILD FINANCIAL DIGNITYBUILD FINANCIAL DIGNITY


-So we first started with refreshing the brand of the organization to feel trustworthy, respectable, ethical, and approachable.As well as giving their arrow the ability to act as a visual metaphor, for financial advancement.


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-There is just no current source which offers this type of financial guidance in a way which takes complicated financial information and translates it into a visualform which can be understood quickly and simply. We created these context shots to show product placement.We want to reach masses as well as touching people on a more one on one level.


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WHY WAST E YO U R MO N EY?




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WHY WAST E YO U R MO N EY?

H E N YO U C A N U S E I T ?




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-This switch has an very large impact over time, but require little effort up front. In order to simplifY complicatedfinancial statistics into an easy understandable visual representation of that information.Using bus stops we are able to reach a certain audience and community


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-The billboard reaches a large community on a large scale.-Not only are we informing those that need the resources provided by Operation Hope_____________________


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-With the postcards, we provide a series which showcases simple statistics on how cashing checks adds up overtime.We made use of the arrow to put pressure on the question we are asking as well as making use of it as a graphic element.


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-We created fliers that can be placed around the community in places such as churches, libraries, banks, or community help groups.


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These components would lead their viewers to OperationHope.org which would include further Financial information.


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These components would lead their viewers to OperationHope.org which would include further Financial information.


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The future of Operation Hope could benefit from a campaign that is both highly impact full as well as visually recogniorder to continue to build the brand expansively.


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LEARN YOUR

POSSIBILITIES



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LEARN YOUR

POSSIBILITIES



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LEARN YOUR

POSSIBILITIESINFORMED IS

EMPOWEREWednesday, November 30, 2011


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THANK YOU


Documents

OPERATION HOPE, Design Intervention