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OpenSAP Big1 Marketing With Big Data
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Week 5 Unit 1: SAP hybris
Marketing – Solution Introduction
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 2Public
SAP hybris Marketing – Solution IntroductionConnected customer
I am socially networked.I am better informed.
I am an individual.
I am digitally connected.
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 3Public
CONTEXT MAKES
THE DIFFERENCE.
SAP hybris Marketing – Solution IntroductionWhat does this mean for a marketer?
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 4Public
THIS IS WHAT MARKETERS
DO TODAY!
Marketers bombard customers
with irrelevant messages.
Not targeted, not relevant.
WEAPONS OF MASS DISTRACTION
Enough is enough.
AD
VE
RT
ISIN
G
EM
AIL
SO
CIA
L
MO
BIL
E
WE
B
SAP hybris Marketing – Solution IntroductionWhat marketers do today
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 5Public
WHAT THEY HAVE DONE
WHAT THEY
MAY DO
WHAT THEY
ARE DOING NOW
REAL-TIME
INDIVIDUALIZATION PRESENTATION
OF RELEVANT
CONTENTTHE
CUSTOMER
TOUCHPOINTS
SAP hybris Marketing – Solution IntroductionThe SAP hybris Marketing solution is fundamentally different
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 6Public
SAP hybris Marketing – Solution Introduction SAP hybris Marketing
Insights Agility Experience
Develop a deeper
understanding of your
customers and prospects;
understand the real-time
intent of each of them.
React quickly to opportunities, align your teams and resources, and understand marketing performance.
Engage each customer in
an individual way that
nudges them toward
conversation.
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 7Public
SAP hybris Marketing – Solution IntroductionThe digital marketing process
Intelligence through SAP Predictive
Analytics
Personalized targeting &
orchestration
Explore & gain insights
Events & interactions from all channels
Campaign execution in all channels
Plan, measure, and optimize
Market data & events
Sales & service data
Financial data
Big data industry
Social media, Web E-mail, SMS, traditional
Lead, opportunity
Interaction center
Personalized commerce
Digital & social channel
Capturing response
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 8Public
SAP hybris Marketing – Solution IntroductionProduct view
Third-Party Applications
(for data & execution)
SAP HYBRIS MARKETING
SAP Applications
* basics available ** roadmap
Acquisition* Conversion Retention**
Insights
Segmentation
Planning
Recommendation
Orchestration**
Batch & Events
Social Providers
Mobile Providers
E-Mail Engines
Ad Providers
hybris Commerce
SAP ERP
SAP Sales
SAP Service
Marketing Data Management
Batch & Events
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 10Public
© 2015 SAP SE or an SAP affiliate company. All rights reserved.
No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or an SAP affiliate company.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate
company) in Germany and other countries. Please see http://global12.sap.com/corporate-en/legal/copyright/index.epx for additional trademark information and notices.
Some software products marketed by SAP SE and its distributors contain proprietary software components of other software vendors.
National product specifications may vary.
These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP SE or its
affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP SE or SAP affiliate company products and
services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as
constituting an additional warranty.
In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to develop
or release any functionality mentioned therein. This document, or any related presentation, and SAP SE’s or its affiliated companies’ strategy and possible future
developments, products, and/or platform directions and functionality are all subject to change and may be changed by SAP SE or its affiliated companies at any time
for any reason without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-
looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place
undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.
Week 5 Unit 2: SAP hybris
Marketing RDS Overview
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 2Public
SAP hybris Marketing RDS OverviewBusiness scope covered in the RDS
Third-Party Applications
(for data & execution)
SAP HYBRIS MARKETING
SAP Applications
Acquisition Conversion Retention
Insights
Segmentation
Planning
Recommendation
Orchestration
Batch & Events
Social Providers
Mobile Providers
E-Mail Engines
Ad Providers
hybris Commerce
SAP ERP
SAP Sales
SAP Service
Marketing Data Management
Batch & Events
SAP hybris Marketing RDS scope Data load to SAP hybris Marketing RDS
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 3Public
SAP hybris Marketing RDS OverviewMarketing data management: SAP Social Contact Intelligence
Market to the right people
Follow conversations and understand customer
affinities.
Track and score interactions.
Follow leads, from anonymous contacts to buying
customers.
Create target groups based on real-time
conversations.
Enhanced analysis based on SAP Lumira
delivered with RDS
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 4Public
SAP hybris Marketing RDS OverviewMarketing segmentation: SAP Audience Discovery and Targeting
Optimize target groups for omni-channel
campaigns
High-performance customer segmentation on
Big Data
Great visualization and exploration tools to slice
and dice data on the fly
Optimization of target groups leveraging
predictive analytics
Personalization of messages for any channel
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 5Public
SAP hybris Marketing RDS OverviewMarketing segmentation: integration into sales and marketing
Dynamic target group integrated into
SAP CRM
Segmentation of accounts in SAP CRM
Creation of target group
Replication of target group to SAP CRM
Assignment of target group to campaign
Update of account information
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 6Public
SAP hybris Marketing RDS OverviewMarketing segmentation: predictive segmentation
Customer segmentation based on a
predictive KPI
Creating segmentation model
Creating and releasing target group
Creating predictive model
Defining predictive model
Fitting predictive model
Publishing predictive model
Executing predictive segmentation
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 7Public
SAP hybris Marketing for Telecommunications
First ever industry-flavor version of SAP hybris
Marketing
Combine OSS and BSS data into one application for
marketers
Based on SAP HANA to support drilldown to any
attributes
Out-of-the-box integration into SAP Billing and
Revenue Innovation Management systems
Data model for OSS data
Configuration based-integration into network systems
via SAP Convergent Mediation by DigitalRoute
SAP hybris Marketing RDS OverviewMarketing segmentation: additional RDS industry content
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 8Public
SAP hybris Marketing RDS OverviewMarketing acquisition: campaign management
Campaign management with analysis of
e-mail campaign
Creating and assigning template
Creating campaign content
Creating export definition
Creating segmentation model and segments
Creating target group
Creating and executing campaign
Analyzing the success of the e-mail campaign
Sending follow-up e-mails
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 9Public
SAP hybris Marketing RDS OverviewMarketing recommendation: product recommendations
Modeling product recommendations
Defining product recommendation model
Defining algorithms for model
Displaying preview of recommendation result
Activating model
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 10Public
SAP hybris Marketing RDS OverviewMarketing insight: customer value intelligence
Target customers by lifetime value and
profitability
Strategic market segmentation using the current
and potential value of your customers
Prioritize customers with behavior profiling,
whitespace analysis, and buying propensity
Personalize your engagement for every customer
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 11Public
Enhanced analysis delivered with RDS
Customer segment performance
Product performance
Discount analysis
Margin decomposition
Value contribution
Customer 360
SAP hybris Marketing RDS OverviewMarketing insight: customer value intelligence
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 12Public
Release target groups transactional app
Starting SAP hybris Marketing with SAP Fiori
launchpad
Release target groups
Release campaigns
SAP Smart Business apps for SAP hybris Marketing
SAP hybris Marketing RDS OverviewAccess to Sap hybris Marketing via SAP Fiori launchpad
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 14Public
© 2015 SAP SE or an SAP affiliate company. All rights reserved.
No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or an SAP affiliate company.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate
company) in Germany and other countries. Please see http://global12.sap.com/corporate-en/legal/copyright/index.epx for additional trademark information and notices.
Some software products marketed by SAP SE and its distributors contain proprietary software components of other software vendors.
National product specifications may vary.
These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP SE or its
affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP SE or SAP affiliate company products and
services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as
constituting an additional warranty.
In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to develop
or release any functionality mentioned therein. This document, or any related presentation, and SAP SE’s or its affiliated companies’ strategy and possible future
developments, products, and/or platform directions and functionality are all subject to change and may be changed by SAP SE or its affiliated companies at any time
for any reason without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-
looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place
undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.
Week 5 Unit 3: SAP hybris
Marketing RDS Deployment
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 2Public
SAP hybris Marketing RDS DeploymentStep-by-step guide
Step-by-step guide
How to get started
Select your solution scope
Start scope-item simulation
Check requirements
Latest information (SAP Note and Quick Guide)
SAP Solution Manager template description
SAP hybris Marketing RDS rapid-deployment solution
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 3Public
Select your SAP hybris Marketing modules
Select your deployment
List your inbound data sources
Set up your landscape (for on-premise only)
Implement SAP hybris Marketing RDS (add data load for hybrisRDS for non-SAP sources)
Add RDS dashboards for
BI and Lumira(include BI suite or SAP Lumira Server to your landscape)
SAP hybris Marketing RDS DeploymentSelecting solution scope
Marketing Data
Management
Segmentation
Acquire
Insight
Campaign
Management
Recommendation
SAP HANA
SAP
NetWeaverSAP?
Needs real-time
replication
server
Non-SAP?
Needs SAP
Data Services
Both?
Cloud?
On-premise?
SAP
BusinessObjects
BI
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 4Public
SAP hybris Marketing RDS DeploymentSystem landscape
SAP HANA
AS ABAP 7.4
SAP hybris Marketing
(including SAP NetWeaver 7.4 AS ABAP
with SAP BW, SAP Business Suite
foundation, SAP Gateway, etc.)
SAP hybris Marketing content
(tables, views, procedures)
Additional Telecommunications RDS content
SAP CRM
SAP Landscape
Transformation
Replication
ServerSAP Data
Services
SAP
BusinessObjects
and SAP Lumira
Content
SAP Solution
Manager
SAP HANA XS
SAP Web
Dispatcher
SAP ERPNon-SAP
Systems
Refe
r to ra
pid
da
ta lo
ad
for
SA
P h
ybris
Mark
etin
gOperational Systems
UI
Fiori with launchpad / SAPUI5 with
application shell
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 5Public
SAP hybris Marketing RDS DeploymentSelect your SAP hybris Marketing modules
Selecting the solution scope
Social Contact Intelligence
Audience, Discovery and Targeting (predictive
segmentation)
Campaign Management
Product Recommendation Intelligence
Customer Value Intelligence based on SAP ERP-SD
(including KPIs for Chief Marketing Officer)
SAP HYBRIS MARKETING
SAP Applications
Acquisition
Insights
Segmentation Recommendation
E-Mail Engines
SAP ERP
SAP Sales
SAP Service
Marketing Data Management
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 6Public
SAP hybris Marketing RDS DeploymentSelect your deployment landscape
Identify the deployment option
Depending on the system landscape, multiple
deployment scenarios are available for each
source system
Scenario A:
Hub deployment with separate SAP HANA system
Scenario B:
Hub deployment with shared SAP HANA system of
SAP Business Suite
Scenario C:
Add-on deployment with shared AS ABAP and SAP
HANA system (available for SAP CRM only)
AS ABAPAS ABAP
CRM yMkt
AS ABAP
ERP
Replication
SAP
HANADB DB
A. Separate HANA
B. Shared HANA
C. Shared HANA and
ABAP AS
AS ABAPAS ABAP
CRM HPA
AS ABAP
ERP
Replication
SAP HANADB
AS ABAP
CRM HPA
AS ABAP
ERP
Replication
SAP HANADB
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 7Public
SAP hybris Marketing RDS DeploymentIdentifying inbound data sources
Data load options
SAP ERP 6.0 + data (replication)
SAP CRM 7.1 + data (replication)
Non-SAP ERP data
Non-SAP CRM data
Satisfaction survey
Account geocode
Interaction data
Clickstream data
Social media data
Implement Social Data Harvesting Connector for
SAP hybris Marketing
E-mails as social media data
SAP ERP
≥ 6.00
SAP CRM ≥
7.01
SAP LT
Non-SAP ERP
Non-SAP CRM
Survey data
Social
Media
Interactions
Click-stream
SAP Data Services 4.2 SP3
Implementation
of Social Data
Harvesting Connector
SAP Data Quality
Management
RDS Content
Data
provider
DATASIFT
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 8Public
SAP hybris Marketing RDS DeploymentImplement SAP hybris Marketing RDS
Implement SAP hybris Marketing RDS
Standard software installation
Guide is provided by the SAP hybris Marketing
product documentation
Data load for SAP hybris Marketing RDS for
non-SAP sources
Only with non-SAP sources
Guide is provided by the rapid-data load for SAP
hybris Marketing
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 9Public
SAP hybris Marketing RDS DeploymentDeployment of RDS content
Deployment of RDS content
RDS dashboards and reports for BI
SAP BusinessObjects Business Intelligence platform
SAP BusinessObjects Dashboards
SAP Business Explorer – Query Designer
RDS Lumira content
For SAP Social Contact Intelligence
SAP Lumira Server
Industry-specific content for Telco
Data model for telco-related data
Usage and call-based KPIs
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 11Public
© 2015 SAP SE or an SAP affiliate company. All rights reserved.
No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or an SAP affiliate company.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate
company) in Germany and other countries. Please see http://global12.sap.com/corporate-en/legal/copyright/index.epx for additional trademark information and notices.
Some software products marketed by SAP SE and its distributors contain proprietary software components of other software vendors.
National product specifications may vary.
These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP SE or its
affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP SE or SAP affiliate company products and
services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as
constituting an additional warranty.
In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to develop
or release any functionality mentioned therein. This document, or any related presentation, and SAP SE’s or its affiliated companies’ strategy and possible future
developments, products, and/or platform directions and functionality are all subject to change and may be changed by SAP SE or its affiliated companies at any time
for any reason without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-
looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place
undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.
Week 5 Unit 4:
Data Segmentation (Part 1)
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 2Public
Data Segmentation (Part 1)SAP hybris Marketing Segmentation
SAP hybris Marketing segmentation
Data Segmentation (Part 1)
Loading external sample data on customers, order
history, and product data into SAP HANA database
Building SAP HANA data model for the new data
Data Segmentation (Part 2)
Configuring SAP hybris Marketing Segmentation to
consume the new SAP HANA data model
Data segmentation in SAP hybris Marketing
Data Visualization
Enhanced data visualization using SAP hybris
Marketing geomapping
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 3Public
Data Segmentation (Part 1)SAP hybris Marketing Segmentation
Data Segmentation (Part 1)
Loading external sample data
Customer data: ZCEICUSTOMERS
Order history data: ZCEIORDHIST
Product data: ZCEIPRODUCTS
Building SAP HANA data model
Attribute view: ZCEIDEMOVIEW
Visualizing the model in SAP HANA studio
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 5Public
© 2015 SAP SE or an SAP affiliate company. All rights reserved.
No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or an SAP affiliate company.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate
company) in Germany and other countries. Please see http://global12.sap.com/corporate-en/legal/copyright/index.epx for additional trademark information and notices.
Some software products marketed by SAP SE and its distributors contain proprietary software components of other software vendors.
National product specifications may vary.
These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP SE or its
affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP SE or SAP affiliate company products and
services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as
constituting an additional warranty.
In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to develop
or release any functionality mentioned therein. This document, or any related presentation, and SAP SE’s or its affiliated companies’ strategy and possible future
developments, products, and/or platform directions and functionality are all subject to change and may be changed by SAP SE or its affiliated companies at any time
for any reason without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-
looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place
undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.
Week 5 Unit 5:
Data Segmentation (Part 2)
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 2Public
Data Segmentation (Part 2)SAP hybris Marketing Segmentation
SAP hybris Marketing Segmentation
Data Segmentation (Part 1)
Loading external sample data on customers, order
history, and product data into SAP HANA database
Building SAP HANA data model for the new data
Data Segmentation (Part 2)
Configuring SAP hybris Marketing Segmentation to
consume the new SAP HANA data model
Data segmentation in SAP hybris Marketing
Data Visualization
Enhanced data visualization using SAP hybris
Marketing geomapping
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 3Public
Data Segmentation (Part 2)SAP hybris Marketing Segmentation
Data Segmentation (Part 2)
Configuring SAP hybris Marketing
Segmentation
Define aliases for SAP HANA Data Sources
Define segmentation objects
Assign SAP HANA Data Sources to segmentation
objects
Define segmentation object key fields
Assign segmentation attributes to object key fields
Define segmentation profiles
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 5Public
© 2015 SAP SE or an SAP affiliate company. All rights reserved.
No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or an SAP affiliate company.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate
company) in Germany and other countries. Please see http://global12.sap.com/corporate-en/legal/copyright/index.epx for additional trademark information and notices.
Some software products marketed by SAP SE and its distributors contain proprietary software components of other software vendors.
National product specifications may vary.
These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP SE or its
affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP SE or SAP affiliate company products and
services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as
constituting an additional warranty.
In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to develop
or release any functionality mentioned therein. This document, or any related presentation, and SAP SE’s or its affiliated companies’ strategy and possible future
developments, products, and/or platform directions and functionality are all subject to change and may be changed by SAP SE or its affiliated companies at any time
for any reason without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-
looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place
undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.
Week 5 Unit 6:
Data Visualization
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 2Public
Data VisualizationSAP hybris Marketing Segmentation
SAP hybris Marketing Segmentation
Data Segmentation (Part 1)
Loading external sample data on customers, order
history, and product data into SAP HANA database
Building SAP HANA data model for the new data
Data Segmentation (Part 2)
Configuring SAP hybris Marketing Segmentation to
consume the new SAP HANA data model
Data segmentation in SAP hybris Marketing
Data Visualization
Enhanced data visualization using SAP hybris
Marketing geomapping
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 3Public
Data VisualizationSAP hybris Marketing Segmentation
Data Visualization
Data segmentation model visualization and
enhancement
Executing data segmentation in SAP hybris
Marketing
Creating customer target group for marketing
campaign
Assign SAP HANA data sources to segmentation
objects
Executing data segmentation in SAP hybris
Marketing with geomapping enhancement
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 5Public
© 2015 SAP SE or an SAP affiliate company. All rights reserved.
No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or an SAP affiliate company.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate
company) in Germany and other countries. Please see http://global12.sap.com/corporate-en/legal/copyright/index.epx for additional trademark information and notices.
Some software products marketed by SAP SE and its distributors contain proprietary software components of other software vendors.
National product specifications may vary.
These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP SE or its
affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP SE or SAP affiliate company products and
services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as
constituting an additional warranty.
In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to develop
or release any functionality mentioned therein. This document, or any related presentation, and SAP SE’s or its affiliated companies’ strategy and possible future
developments, products, and/or platform directions and functionality are all subject to change and may be changed by SAP SE or its affiliated companies at any time
for any reason without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-
looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place
undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.