Open Video Customer Presentation

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

PTE15326 6/12

Get the Bigger Picture

Verizon Open Video Communications

Presenter NamePresenter TitleMonth XX, 2012

Presenter

Presentation Notes

This presentation is intended for Verizon Sales, Operations, and Marketing professionals as a guide on what and how to convey Verizon’s strengths in Visual Communications, an area of high focus for our enterprise customers. Verizon has developed strengths and capabilities that can truly provide support for customers’ successful business outcomes.

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 3

Collaboration Continues to Evolve

IMQuick, short messages Instant

VoiceStandard communications Familiar

Audio & Web ConferencingDetailed explanations More data

In PersonFirst meetings, final contracts Most impact

E-mailNot time critical Pervasive

Room-Based HD & Wireless Visual Communications

• Critical negotiations between business partners

• Cross-cultural communications

• Access to field experts

• Expanded user base• “Life-like” images• Greater business

efficiency

SD Video ConferencingRelationship building Faster, more informed decisions

Collaboration ToolsWhen Value

PRO

DU

CTIVITY

INTE

RA

CTI

VITY

Presenter

Presentation Notes

At a high level, how does Video Conferencing differ from other collaboration tools and how is Video evolving to provide even greater benefits?... Video conferencing service has been available for years. And collaborating face-to-face on a screen has always offered benefits not available with tools such as email and audio conferencing. But as a true collaboration tool, video conferencing is now clearly evolving beyond the traditional room-based video screen and its often limited number of conference participants. With endpoint devices now enabled to handle greater bandwidth – and with the capability to deliver that bandwidth over the wireless network – video conferences are now being delivered with much higher picture quality to a far broader group of users. The direct benefits are: Allows new business partners to shorten the relationship-building process – more frequent meetings at multiple levels within the organization; Brings SMEs and field experts to a broad, widely dispersed audience quickly; Creates a more meaningful collaborative experience for users – not another conference call, or even net meeting;


Businesses Increasingly Struggle to Navigate “Islands of Communications”

How to connect users with different devices, behind different networks, connected to different exchanges?

PIP/MPLS

business partner of Customers B&C

PIP/MPLS

Public IP

PIP/MPLS

4G Wireless

PIP/MPLS

PIP/MPLS

PIP/MPLS PIP/MPLS

Verizon Video Exchange

VerizonMPLS

BT VideoExchange

BT MPLSVerizonMPLS

Presenter

Presentation Notes

One of the biggest challenges in video adoption is the inability to communicate beyond the four walls of your business. While technical advancements have improved the quality of the video experience; and desktop and handheld devices now have the ability to quickly become video-enabled – there are still obstacles to bringing a vast base of disparate users together – both internally and across partner companies. High device turnover, carrier-specific exchanges and a wide array of access options contend with each other to create “islands” of users. Enterprise customers want to maintain the security and efficiency inherent in their LAN and WAN solutions, but they also want the flexibility to communicate with employees outside their VPN, and with key business partners across VPNs. SMB customers want to leverage the lower cost video solutions now available, but expect the same degree of flexibility they currently enjoy with other conferencing solutions.


From Separate Platforms… ...to a Solution that Connects the “Islands”

The Solution: Verizon Open Video Communications

TraditionalVideo

Conferencing

Connectivity Options:• ISDN• Internet• PIP Extranet

Interoperability– between Open Standards and Cisco TelePresence endpoints

Public Internet Gateway – supports broader base of conference participants

Instant Video Service – ad hoc, no reservations

Verizon Immersive

Video Exchange

Connectivity Options:• Verizon MPLS• Inter-Exchange

Connections

Mobile

Open Video Service

On the Desktop

Any to AnyConnections

Connectivity Options:• Verizon MPLS• Internet• Inter-Exchange

Connections

HD Video

Immersive

Presenter

Presentation Notes

Verizon’s “Open Video” solution continues our effort to bridge the islands of video conferencing users. And it is the next step towards achieving our vision of “any to any” connectivity for video. Until now, Verizon has supported two separate video conferencing portfolios: We have had a traditional video conferencing service for over 15 years. With it, we support traditional open standard end points from the executive desktop all the way to the conference room based systems. In March, 2010, Verizon launched the Verizon Immersive Video Exchange and conference management services supporting legacy Cisco TelePresence end points. (In the arrow) At a high level, the Open Video platform provides four (4) important enhancements: Interoperability between open standards and Cisco TelePresence equipment Supports calls with participants from: the Public Internet, PIP and Wireless Reservation-less, Instant Meeting service for Cisco endpoints that are on PIP Also provides: Bridging service for open standards devices that are resident within the Verizon MPLS environment – without the need to extra-net (To the right...) With the Open Video platform, endpoints that were previously excluded can now participate in video calls. Enterprises with a mixture of endpoints can use Verizon’s Open Video platform for internal and B2B calls. Still have the security of PIP/MPLS, but the flexibility to include key stakeholders outside the VPN. “White glove” concierge service when required, but Instant calls when quick decisions are needed. Full monitoring and management means less time dealing with operational issues, and more driving user adoption. Previously, the challenges associated with separate platforms included: Separate and distinct offers supporting open standard solutions and Cisco TelePresence Limited support for personal video solutions Inter-Exchange partners increased during 2011 No interoperability or direct MPLS connectivity for open standards The Verizon Open Video Communications solution conquers those challenges and delivers: Increased connectivity options, allowing for an increased number of potential conference participants Device interoperability, helping to make sure existing assets are not stranded Greater efficiency with on demand “Instant” service Operational readiness, thanks to fully managed service option for endpoints and infrastructure


Global Connectivity for Broad Range of Users

* For Cisco Telepresence, Only

PublicInternet

Customer A Customer B

Current Connection1H 20122012 Target

MPLS

Video Exchange

Many Supported End Points

• Cisco TelePresence• TANDBERG• Polycom• LifeSize• Soft Clients• Mobile Devices

More Ways to Connect

• MPLS• Public Internet• Wireless Internet• B2B through Inter-

Carrier Connections

Open StandardsSoft Client

Customer CRemote Users

Inter-Carrier Connections

Presenter

Presentation Notes

Background Verizon made significant headway on its video strategy in 2011. While some of the improvements were not obvious to people outside the development effort, their impact will be in 2012. By the end of 2011 we had not only launched two inter-exchange connections but we developed a model that would make it easier to do future inter-connects and improve the overall scheduling processes. 2011 closed with Verizon being able to support B2B Cisco TelePresence calls between Verizon MPLS customers. We were also able to connect customers with those end points on the Tata and Cisco Exchanges. Current With the launch of Open Video, a dramatic shift will take place. Once the laggard, marketing believes Verizon will be in a strong position: Our customers will be able to communicate with one another with open standards based end points on the MPLS. They will also be able to interoperate their open standards based end points with Cisco TelePresence. We will have expanded our Inter-Exchange connections to include BT (launched), Orange and Telefonica. Those connections are completed and only final testing is required. NOTE: The Open Video platform only supports Inter-Exchange calls between Cisco TelePresence endpoints. If customers are not on PIP, they will be able to join their enterprise to Verizon Immersive Video Exchange through the public Internet. They can also use the Internet to connect remote and mobile customers. Customers will be able to leverage their Verizon Wireless LTE/4G connection as that is now integrated with PIP. A customer may have a PIP end point on the 4G network, allowing users to participate on a video call with room-based video endpoints.


Instant Video – Face-to-Face on the Fly

• On-demand bridge for ad-hoc calls• Supports up to six participants• Available to Cisco TelePresence and

open standards based end points• Easy dialing choices

Presenter

Presentation Notes

One of the strongest new features of the Open Video platform is the Instant Video capability. Instant Video offers customers a “reservation less” option providing on-demand video conferencing. The Instant Video subscription will allow up to 6 participants (end points) on any given call, with support of a maximum of 12 screens (segments). For example, if a customer schedules a call with 1 TANDBERG T3, which has 3 screens (3 segments), they can have 2 more T3s (6 segments) and 3 single screen systems (1 segment each) participate on the call (3 T3s x 3 segments = 9 + 3 single screen x 1 segment = 3; total of 12 segments). Note: Most Instant (and Scheduled) Video calls include less than 3 participants, and it is unlikely that Instant Video customers will exceed their 12 segment maximum. If the 12 segment maximum is reached, the next participant calling in will be joined in audio mode. Verizon’s research shows the average number of end points on a call is only 2.2 end points. Studies show that 6 participants are more than enough for an instant video subscription. Subscribers (end-users with a subscription) will be given both a dial in number and a SIP URI to make it easy for guests to join. Subscribers are known as leaders and will be given a passcode that is unique from the one they share with attendees/guests. However, at launch, guests will not be able to hold a video conference call if the leader code is not entered. In the future, subscribers will have the option to allow guests to use the system without the leader code entered or be placed on hold until the leader code is entered.


SME gains visual intelligence critical to solving the problem

Customer uses video camera on smart phone

Discussion elevated to a video call via tablet,

desktop unitSME requires

additional visual context

One SME availableSales rep contactedEquipment issue detected

Open Video at WorkA New Level of Collaboration for Solving

Everyday Business Challenges

Presenter

Presentation Notes

This slide presents a sample “use case” for UCC & Open Video. It demonstrates how people with a variety of devices, at multiple locations, using different network access methods are able to quickly and efficiently solve a problem. Work through each picture/caption: A customer identifies an issue with their equipment that they cannot resolve. Not knowing who to call, he contacts his sales representative, who reacts quickly The sales representative sees that three people have knowledge related to the issue – but only one is available. She taps the face of the available SME, populates the screen with her image, and asks her to join the call. The SME believes she may understand what the underlying issue is – but cannot be sure without seeing the problem first-hand. The sales representative suggests escalating all participants to a video call. She will take the call from her tablet; the SME will that the call from the desktop video unit sitting on her desk… And the customer will use the video camera on his smart phone to show video depicting the problem. After seeing the problem “first hand,” the SME is able to suggest an informed and effective course of action that resolves the problem. NOTE: Pictures 3 & 4 demonstrate “presence” and how to quickly locate needed resources Pictures 6 & 7 – where a video conference that includes a tablet, a desktop video device and a smartphone is established – depict Open Video’s interop capability.


Applications Across Multiple Industries

Manufacturing:Field Maintenance

Visual Communications enables a real-time “face to face” experience regardless of location.

Utilities:Disaster Assessment

Transportation:Asset Monitoring

Retail:Customer Service

Government:Interrogation

Healthcare:Video Appointments

Finance:Branch Kiosks

Higher Education:Remote Classroom

Presenter

Presentation Notes

Video conferencing technology is complex. Use the examples on this slide to help simplify the discussion. Industry detail and capabilities: Banking: Extending branch capabilities with kiosk facilitates allowing smaller branches to provide services from experts residing in larger offices. Manufacturing: Enable global virtual face to face collaboration; pull in specialists with equipment knowledge and experience Transportation: Virtual travel agents at key transportation hubs to assist with last minute travel changes Medical: Virtual in-home health care; real time collaboration between specialists and patients in rural areas; virtually attend a child or senior parent appointment Law Enforcement: Wireless camera within an emergency vehicle or lapel of emergency responder provides real time information to remote decision makers; virtual court room attendance for prisoners Higher Ed: Distance learning NOTE: Open Video is critical for supporting these applications – particularly in the Manufacturing, Medical and Law Enforcement examples, where wireless access is required. The Open Video platform can support a broad assortment of video-enabled devices. ALSO IMPORTANT: The above examples describe video calls that may be Scheduled – remote financial advisor at the bank; video arraignments; doctor/hospital appointment – vs. calls that are more likely ad hoc or Instant – virtual travel agent; manufacturing field expert. Open Video supports both types of calls.


Select the “Call Experience” to Meet Your Needs

* Includes all “Standard” level features

Business Benefit

Standard Service

Help Desk Support Fewer issues when calls are “launched” to maintain focus and productivity

Pre-Call Readiness Check Fewer call mishaps; faster user adoption

Call Level & Service Reporting Manage usage across the enterprise; readily available ROI proof points for network planning

Premier Service*

Meeting Manager Best overall experience for requestor and participants

Attendant Support More efficiently run meetings to help increase productivity

In Call Monitoring Fewer call issues; faster user adoption

Instant Meetings

Reservation-less Service On the spot collaboration and decision-making

Subscriber Hosted Simple user experience; faster integration of video as a collaboration tool

Presenter

Presentation Notes

Open Video service – utilizing Verizon’s exchange – is available at three service levels. Customers will pay per minute usage fees based on the service level they choose. Premier per minute rates are higher than Standard per minute rates. Premier and Standard service levels are supported by Verizon’s Video Network Operations Center (VNOC) which is located in Chicago, IL, and provides customers “follow the sun, 24x7” support. The Chicago VNOC is backed up by a second VNOC located in Cedar Rapids, IA. All levels of service include: Single point of contact to answer “How do I…?” questions and service/trouble issues. Note: Limited multi-language support is available if arrangements are made with VNOC ahead of the call. Pre-call check to verify end points are available and functioning to support the scheduled call. If a problem is detected VNOC will immediately begin troubleshooting. Usage reports which show number of calls conducted, date/time/duration, and who participated. Standard Service: Available 24x7 to answer “How To” questions and provide incident support All participating endpoints are checked prior to call beginning; if problem is detected, trouble-shooting begins (VNOC Attendant is available for call re-scheduling if necessary). Captures monthly usage data (# of calls, duration, etc.) – �service reports can be used to facilitate network planning and capacity analysis Premier is a “higher touch” level of service with meet & greet and in call support from a VNOC Conferencing Specialist; Premier also includes: In call monitoring to confirm participants are connected and receiving clear images (note: this does not mean VNOC personnel are viewing/listening to call participants). Senior Conferencing specialist is available to plan and then execute special meetings VNOC Attendant provides “meet & greet” service and is available for the duration of the call. VNOC confirms participants are connected and receiving clear images for the duration of the call Instant Meeting service provides “on demand” convenience – no scheduling required. Subscription includes leader and participant pass codes used to initiate calls without prior scheduling


Flexible Pricing

Open Video Hosted Service

• Usage Based

• Tiered by Service Level and Bandwidth Used

• Attendant Supported/Unattended

• Scheduled or Instant Calling Options

• No Set Up Fees for On-Boarding

Premier Plus Managed Service

• All Inclusive Monthly Charge

• Selectable at a Site Level

• “Pay As You Go” and only for what you use

• Low usage rates mean broader participation

• Rates reflect convenience of reservation-less service

• Manage only “mission critical” sites

Presenter

Presentation Notes

With Open Video, Verizon will introduce a Usage-based pricing structure that is similar to what is currently offered today with our Legacy Video Conferencing product. Participants will pay a per minute of use rate based on: 1) call length; 2) the speed/bandwidth the participant is using to connect to the call; and 3) the service level chosen – Standard, Premier or Instant. Important Note: Customers select a service level for every call – they’re not locked into a particular level – and therefore have the option, for example, to select Premier level, “white glove” support for C-level calls. (See Slide 7 for a high level explanation of the service levels.) The bandwidth tiers for all service types are: - Up to 6Mb - 6Mb+ to 12Mb - 12Mb+ to 18Mb - 18Mb+ NOTE (not for discussion with customers): The bandwidth tiers listed above are aligned with the number of ports that are used when provisioning calls on the Codian 8710 bridge. One port = 6Mb. The following devices will typically connect at less than 6Mb: - Single codec (single screen) room-based devices (CTS 500, CTS 1xxx, TANDBERG MX200) - Desktop conferencing units (TANDBERG EX 90) - Laptop using soft client apps The following devices will typically connect at 12Mb+ to 18Mb: - Multi-Codec (three screen) room-based devices (TANDBERG T3, CTS 3xxx) Our Premier Plus Managed Service monthly recurring charges are based on the type of endpoint device we’re managing – two rates for Cisco endpoints (single and multi-codec) and one rate for any standards-based (TANDBERG, Polycom, ***LifeSize***, etc.) endpoints. Note: It is important to emphasize that Verizon does not charge separate monthly recurring fees for infrastructure devices we may be asked to manage (bridges, gatekeepers, etc.). Many managed service providers have separate charges for this equipment. (See more information on Slides 10 & 11.)


Premier Plus Managed Service with Open Video Service

FeaturesPremier Plus

Managed Service

Premier Plus Managed Service

+ Open Video Service

Call Scheduling: Via Portal (Verizon Hosted Svc) X

Call Scheduling: Via Phone (Verizon Hosted Svc) X

Call Launching: OBTP / Attendant Svc / Instant Video X

Inter-Operability: Cisco to Open Standards B2B X

Attendant Call Hosting & Monitoring X

Call Scheduling: On Customer’s CPE1 X X

Usage & Trouble Reporting2 X X

24x7 Monitoring of Endpoint/Infrastructure Equipment X X

Remote “Break/Fix” Support X X

Dispatch for On Site CPE Maintenance X X

Tiers 1, 2 & 3 Incident Management X X

Software Updates / Release Management X X

System Performance Reporting X X1 Capability depends on level of integration desired.2 Level of Call Detail reporting will be determined following review of customer-provided equipment.

Premier Plus Managed Service can be provided with Verizon’s Open Video service, or purchased separately.

Presenter

Presentation Notes

SPECIAL NOTE: Verizon’s Premier Plus Managed Service offer is provided as a “white label” service through an agreement with York Telecom. Simply stated, Verizon’s VNOC provides “front-end,” first point of contact and help desk support, while York Telecom provides the “back-end,” 24x7 monitoring and management services. In initial customer discussions, we should always present Premier Plus as a Verizon offer, and avoid discussing York’s involvement. If discussions proceed to “how is the monitoring done” and “what network connectivity is required,” then it may be appropriate to explain our arrangement with York. ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- The Open Video platform and VNOC will help customers schedule and launch intra- and/or inter-company calls that include both Cisco and open standards endpoints. As part of Open Video service, we will also be expanding “managed service” support to cover standards-based equipment. (Note: Verizon has provided “managed” support for Immersive (Cisco) environments since April, 2011.) We provide 24x7x365 monitoring and incident support through our VNOCs in Chicago and Cedar Rapids, Iowa. Incident Management: Our technicians detect and report problems “proactively” – while equipment is idle; and, “reactively” – when a conference participant reports a problem during a call. Some problems can be diagnosed and fixed remotely. If on site support is required, VNOC will coordinate the dispatch of the customer’s 3rd party maintenance provider. Problem Management: VNOC will capture recurring system performance and error data, and perform root cause and trend analysis. Remediation and possible resolution procedures are documented. VNOC will work with the manufacturer to implement preventive procedures and monitor the fix to help prevent recurring errors. Software Updates & Release Management: Verizon coordinates the downloading of software updates to correct known problems or improve system performance; Downloads will be performed during off business hours to prevent service disruption. Release changes – which may provide enhanced features – are provided as part of the service and will be implemented according to a “change management process” negotiated with the customer. Reporting: Monthly incident reports with detailed ticketing information are available and delivered through your account team. Usage data includes call information from conferences hosted on Verizon’s Open Video exchange AND from calls hosted on customer’s equipment. Site utilization reports help determine where the service is being used, and where adoption efforts should be undertaken. Previously, Verizon’s managed service offer supporting Cisco TelePresence was bundled with our Immersive Video Conferencing Service (sometimes referred to as Verizon Immersive Video Exchange B2B service). In other words, we did not have a standalone offer supporting video equipment management. With the launch of Open Video, our Premier Plus managed service offer is available separately. Customers do not have to subscribe to our Open Video exchange service to purchase endpoint & infrastructure monitoring/management. In addition to the services mentioned above, this slide points out that Verizon’s Premier Plus solution will provide “Scheduling” support. Enterprise customers with a medium to large number of video calls may purchase and maintain bridging equipment to host their internal, multipoint calls; i.e., those that are not inter-company B2B. Calls hosted on customer-provided equipment would not be supported by Verizon’s VNOC. However, in some cases, these customers are seeking some level of concierge/”white glove” support; specifically, they are looking for someone to: Schedule calls on their customer-provided bridges; Provide “meet & greet” service when this type of internal call – particularly those involving C-level executives – is launched; Passively participate for the duration of the internal call. Based on the level of scheduling support required and volume of calls expected, Verizon will provide some level of scheduling and concierge support. This will need to be discussed during the pre-sales process. Also, while we are able to pull Usage/CDR information on internal calls hosted on customer-provided equipment, exactly how much detail we can provide will depend on the equipment the customer is using, the release level(s) of those devices, and the customer’s willingness to provide access to devices capturing call information.


Lifecycle Support for Open Video Communications

Video Communications Strategy & Planning Services• Set video strategy• Identify and remediate gaps• Evaluate ROI

Video Communications Assessment & Design Services• Architect frameworks

for Video solutions• Leverage vendor-neutral

design approach• Engineer required

solutions specifications

Video Communications Deployment & Integration Services• Integrate Video Endpoints

and applications• Manage physical installations• Conduct Video testing

and training

Verizon Open Video Visual Communications Services• Operate stand-alone and

integrated solutions• Monitor ongoing operations• Analyze and improve

performance

Leading Solutions and Professional Services Expertise

Presenter

Presentation Notes

When it comes to Visual Communications, understanding the complexity of all the components for video is crucial. Companies want to ensure user satisfaction, proper network connectivity, and know they have the right design for their video solution. Simply put, they want to bring people together for high quality visual communication meetings that are simple to manage. In addition to endpoint monitoring and management, many companies want a turn-key solution that provides end-to-end support for initial deployment and ongoing assessment of system performance and design. Verizon’s approach is to support our Customers at each phase of their Visual Communications Lifecycle. Whether in the planning phase all the way through to the full management of your Video Solution. In the planning phase, through our Professional Services team, Verizon will help the Customer understand their current state and if their infrastructure can support video, set a visual communications strategy , and identify any gaps for a successful communications using Video. In the design phase, our Professional Services experts use proven best practices to architect the framework and design the right Video solution to enable visual communications. We will Engineer the video specifications necessary to meet the design criteria to help our customers leverage their current video investments. When it’s time to deploy your video solution, in the implementation phase, our integration specialists will enable successful visual communications whether video conference rooms, mobile client, tablets or desktop applications. Verizon will project-manage the physical installation and testing process of video end-points and provide training to enable successful adoption of the video solution. Verizon, as a world leader in managed, hosted and cloud services, offers expertise in the operation phase to help customers with their Visual Communications needs. Operate stand-alone and integrated solutions to agreed performance levels Monitor ongoing operations Report and analyze performance Help improve performance


A Comparison of Inter-Op and Instant Video Capabilities

Verizon BT AT&T Orange TATA

Business to Business Video Exchange for Cisco TelePresence

Interoperability with Open Standard End Points

Public Internet Connectivity for Guest Users to Exchange

Support for Unregistered End Points on the Exchange

Instant Video Support for Cisco TelePresence

Instant Video Support for Cisco TelePresence B2B

Instant Video Support with Interoperability

Multiple Carrier Inter-Exchange Connections

Redundant Cisco Exchange Nodes with Redundancy

Support for Mobile & Desktop Clients within Exchange


Why Verizon?

Managed ServicesVisual Communications Professional Services

Carrier Grade Network / Robust Video Platform / Service & PS Support

Wireless

Other Carrier Exchanges

MPLS

Open VideoExchange

High-quality Customer Experience

Global network reach

Positioned to Leverage Cloud Based Platform to Enable Any to Any Connectivity

Open Standards Based Bridging

Interoperability between Open Standards and Cisco TelePresence

Support for Devices on PIP/ MPLS or Internet

HD Instant Meeting Service

Internet

TANDBERGTP System

TANDBERGHD System

VPN A

UC Server UCM, OCS IBM Lotus

CiscoTP System

HD RoomIP Video

VPN B

Presenter

Presentation Notes

Although the term does not appear on the slide, our goal is to provide “any to any” connectivity through our Open Video solution. There are two components to the “any to any” statement. First is any device. This is what people typically think about – connecting a Cisco TelePresence room to a traditional video conferencing end point. Once open std. is delivered, we will be able to support that solution. The less obvious way of thinking about it is any access mechanism reaching any access mechanism. This is where Verizon is in a good position with our other strategic business units. At the core of our solution is the Open Video environment where we can bring Verizon MPLS customers together without them exposing their secure networks to one another. Open Video delivers the connectivity to these disparate VPNs and the multi-point bridging they may require. Interoperability will be enabled as well. Other carriers’ exchanges are being connected to expand the reach so our customers are not sitting on a Verizon only “island.” In the bottom left we show our ability to support end-points coming into the exchange from the public Internet. These could be Verizon customers or guests who are still kept securely away from our customers’ MPLS networks. This is a big differentiator for Verizon. AT&T and BT offer Internet connectivity to their exchanges, BUT they have to be members of the exchange and on registered end points. Their customers cannot bring a guest onto the call. In summary, our network assets and the capabilities of our Open Video platform will create a productive, efficient and high quality video experience for our customers.


Back Up

Presenter

Presentation Notes


Number of Sites Listed

Level of PrivacyHigh Low

PublicDirectory

• Sites that are visible to all members of the Exchange

InternalDirectory

• Lists all sites that are registered with Verizon

• Only visible to Customer and Verizon

• Allows all internal users to see all sites

• Not visible to any Exchange members

Business PartnerDirectory

• Subset of Internal Directory

• Shared only with trusted Business Partners

• Not visible to other Exchange members

Many

Few

Three Types of Directories Available

Directory OptionsCustomized to Support the

Level of Privacy You Desire

Presenter

Presentation Notes

Bridging the “islands of communications” requires subscribers to know who else they can reach, and Directories are becoming an increasingly important part of a video solution. Verizon offers three types of directories available through our e-meetings portal. The directories are made available to all customers and everyone is listed within them unless the customer specifically opts out. Internal Directory An internal directory lists all the end points a customer has registered with Verizon. The customer may have other end points but this list represents all the Verizon known end points. No one but the customer and Verizon sees this list of available end points within e-meetings. Business Partner Directory Customers using the Verizon Immersive Video Exchange platform are often trying to reach other companies with whom they do business. Customers can define special relationships with companies to provide them access to see and schedule selected rooms. If Company X and Company Y identified each other as business partners, then they will see a sub-set of each other’s rooms that have been identified as business partner rooms. Company X could take a sub-set of its internal directory and make that list available only to its business partners and internal users. The business partner, Company Y, will have the ability to reserve and schedule the other company’s room. Once a business partner relationship is identified, the customer will need to “opt out” the rooms they do not wish to be seen. This list will be consistent across all business partners. Again, the list will be made available in e-meetings. However, the customer has the option to “hide” these rooms requiring the partner to call the operations center to set up a call. Public Directory The last directory option is the public directory. All Verizon Video customers have access to scheduling meetings with public directory rooms. However, this directory is not available to the public at large. Customers can identify any number of rooms to be available within the public directory. If identified as a public room, any other Verizon video customer can reserve and schedule the room. Marketing expects customers will elect to only have a small sub-set of their rooms identified as public. Those rooms not identified as public can still be used for inter-company meetings. The only requirement is that a company must schedule their own non-public rooms. However, it can prove useful to companies to communicate with other companies that they do have the capability to meet via video. If Company A wants to meet with Company B in a New York room but Company B only identifies a public room in Boston, it still indicates to Company A that it might be a possibility as they do not see all Company B’s rooms. Customers must “opt out” the rooms they do not want to make public at the time of provisioning. The purpose is to promote the concept of using the public directory for greater utilization of the customer asset.


Verizon Open Video Communications: Greater Collaboration; Cost Control

Improve Productivity• Break down time and distance barriers• Foster better communications

and collaboration• Reduce lost productivity associated

with travel

Gain Competitive Edge• Improve business agility and

speed to market• Attract and retain high-

quality employees• Spur innovation

Better Cost Management• Reduce travel and related expenses• Leverage previous network and

systems investments• Focus on core competencies

Support Green Initiatives• Help reduce fuel consumption and

carbon footprint associated with business travel

• Improve corporate image • Achieve better work-life balance

Presenter

Presentation Notes

The tangible benefits of Visual Communications, fall into some specific categories… Companies need to be faster, smarter and more agile to stay competitive in the global market place. And, to stay competitive, they must control their costs. Visual Communications helps companies make faster decisions and respond quicker. Speed to market can mean the difference between a competitive coup or failure. Reduced travel can positively and directly impact the bottom line and give your employees more time to be productive at their work locations – and less travel for employees creates a better work-life balance. Many companies are evaluating how their business practices impact the environment; meeting “virtually” can help reduce carbon emissions associated with business travel and foster a sense of environmental responsibility.

Documents

Open Video Customer Presentation