OPEN for Business Magazine April / May 2016

8/18/2019 OPEN for Business Magazine April / May 2016

1/19

VOLUME 15, ISSUE 1USA $3.95

CANADA $6.95

A P R I L / M A Y 2 0 1 6

FOR BUSINESS

THE EUGENE AREA CHAMBER OF COMMERCE: LEADERSHIP, COMMUNITY, RESULTS

A healthier

economyWhy strong health care is keyto the region’s well being


2/19

Cover story

12From major medical facilities to

rural county clinics, the health care

industry and related construction

is a cornerstone of Lane County’s

economy. But the hard-dollar

impact of health care is only part of the story.

News

23Why health-care providers

and payers are now working

collaboratively rather than

competitively, and offering unique new

products and services.

FourQuestions

9We asked

Travis Brooke

of Cascade

Health Solutions

and Mike Dyer

of Serenity Lane

questions about

their businesses.

Columns/Departments

5Chamber @ Work

What the Eugene Chamber is doing to

support and promote businesses in the

Eugene area.

26Business News

Promotions, new hires, and

new members

34Last Call

The connections between a

strong and growing medical

community and the Chamber’s regional

economic prosperity goals are both

bountiful and significant.

PublishDavid H

DirectoCommuKatheri

EugeneExecut

Nigel FrChair CFO, NiCompa

Mandy JChair-el

CEO, OCredit U

Cathy WTreasure

LicenseConsult

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Craig WPast Ch

PresidenSummit

Advert

EugeneChamb541.484

Design

Asbury 541.344www.as

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We can help you zero in on what’s important as

you grow your business. Discover what personal,

partner-level attention can do for you.

How can we help you thrive?

Focus.David Hauser, CCEPresident & CEO

(541) 242-2350

[email protected]

Beth Tassan

Administrative Assistant(541) 242-2356

[email protected]

Barb Brunton Business Manager

(541) [email protected]

Ashley Barrington Administrative Support

(541) 242-2351

[email protected]

Cedric Rudd Director of Membership Development

(541) 242-2352

[email protected]

Jeannine Erving

Membership Services Manager(541) 242-2355

[email protected]

Katherine MovalsonDirector of Communications

(541) [email protected]

Brittany Quick-WarnerDirector of Business Advocacy

(541) 242-2354

[email protected]

Megan Richter Downtown Eugene, Inc. &

University Business District

Association Director(541) 242-2357

[email protected]

Mary O'Neil Events Manager

(541) 242-2353

[email protected]

Leigh Anne Hogue Director of Economic Development

(541) 242-2359

[email protected]

CHAMBER CONTACTS

Mike Dyer, Presidentand CEO of SerenityLane, talks abouttheir new residentialin-patient campus inCoburg.

Page 10


3/19

A P R I L / M A Y 2 0 1 6 | O P E N F O R B U SOPEN FOR BUSINESS | EUGENE AREA CHAMBER OF COMMERCE

CHAMBER@WORK

Building a strong future workforce to attract and retabusinesses is a top priority for the Eugene Chamber. OnFebruary 12th, the Eugene Chamber offered a solution fbuilding strong future workforce with the first hands-onLane County Manufacturing Career Day. This unique eveaimed to change the image of manufacturing for Lane

County teens, their schools and their parents.Forty-five students operated machining and weldingequipment and manufactured their own yo-yo to takehome. Students also heard a panel of local manufacturiemployees, participated in mock interviews, and metlocal manufacturing companies who need a skilledworkforce.

The event was hosted by Lane Community Collegealong with the Chamber, Lane Education Service Districand Lane Workforce Partnership with sponsorship fromPacific Continental Bank and Moss Adams.

Event changes teens’ image of manufacturing

Forty-five students operated machining equipment.

On February 29th 450 peoplegathered for the Chamber’s EconomicForecast, this year held at the HultCenter with a new format that included apresentation by Brian Rooney, regionaleconomist with the state EmploymentDepartment, a panel and a keynotespeaker.

Population trends, minimum wage,global economy, consumer behavior,growing housing market were the centerof the discussion.

A panel of experts concurred thatthe county and state economies should

continue to improve through 2022.Lane County’s relatively inexpensivehousing, population growth and growingtechnology sector were cited asstrengths that will likely mean job andeconomic growth. However, opportunitylies in what will attract and retainmillennials and make them want to putdown their roots in Eugene.

On the employment front, LaneCounty has finally regained the jobs lostduring the Great Recession with thefood and beverage industry contributingto the growth of manufacturing jobs.

Keynote speaker Jeffery Finkle

noted that at least 65-75% of jobgrowth comes from existing businessesrather than those entering the market.He also pointed out that surveys show“lack of workforce resources” as thenumber one barrier to economic growthand therefore something to focus on in

the coming years.Thank you to our sponsors,

includingOregon Community CreUnion and EWEB and supportingsponsors KVAL, Register-Guard Company, and Hult Center for thPerforming Arts.

Economic growth predicted through 2022

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From left to right: Moderator Deborah Mersino, Oregon Community Credi

Union; Dr. Tom Potiowsky, Former State Economist and Professor of Econat Portland State University; Dr. Sheila Martin, the Director of the PopulatResearch Center and of the Institute of Portland Metropolitan Studies; DrTim Duy, Professor of Practice in the University of Oregon Department ofEconomics and Senior Director of the Oregon Economic Forum; Dr. Joe SEmeritus Professor of Economics at the University of Oregon and Dr. BillConerly, author of Businomics.


4/19

A P R I L / M A Y 2 0 1 6 | O P E N F OR B UOPEN FOR BUSINESS | EUGENE AREA CHAMBER OF COMMERCE

CHAMBER@WORK

The Register-Guard unveiledits new brand, RG MediaCompany, at our firstBusiness After Hours for2016. The change reflects anew era of communicationswhere the RG’s websitedraws more than 550,000monthly visitors and socialmedia brings thousandsof readers each day. Thecompany also offersdigital services including

website development, videoproduction and digitalmarketing expertise. Theevent was a partnershipwith Hop Valley Brewingand it brought morethan 400 people to thesprawling lobby of the RGwhere the question of thenight was, “What aboutthe newspaper?” … It willcontinue to be called TheRegister-Guard.

Business After Hours attracts 400 attendees

LTD knows that planning for a clean, healthy tomorrow is important to ourcommunity. LTD is replacing traditional buses, when needed, with hybrid electricvehicles and all the EmX buses are hybrid. It's just one way we're contributing toa beautiful tomorrow. More at LTD.org

Chamber 2016 board members announced Te Eugene Area Chamber of Com-

merce is pleased to announce its boardmembers for 2016.

Chair: Nigel Francisco

CFO, Ninkasi Brewing Company

Vice Chair, Business Advocacy:

Chris Boone President, Boone Insurance Associates

Vice Chair, Organizational

Development: Harriet Cherry Principal, PIVOT Architecture

Vice Chair, Economic Development:

Dana Siebert EVP, Green Energy Corp.

Treasurer: Cathy Worthington Worthington Business Services

Chair-elect: Mandy Jones CEO, Oregon Community Credit Union

Past Chair: Craig Wanichek President/CEO, Summit Bank

Board Members: Sarah Bennett,Principal, Bennett Management

Company/ Downtown Athletic Club; Cale

Bruckner, President, Concentric Sky;

Cheryl Boyum, CEO, Cascade Health

Solutions; Jason Lafferty, GeneralManager, SnoTemp Cold Storage;

Scott Lindstrom, Exec. Vice President,Jerry’s Home Improvement Center;

Jamie Moffitt, VP of FIN/Admin & CFO,University of Oregon; Ralph Parshall,General Manager, Mercedes Benz of

Eugene; Thomas Pettus-Czar, Owner,

The Barn Light; Stephanie Seubert,

Partner, Evans, Elder & Brown, Inc.; Mary

Spilde, President, Lane CommunityCollege


5/19

A P R I L / M A Y 2 0 1 6 | O P E N F OR B U S

Travis BrookeDirector of Occupational Health

Cascade Health Solutions

Cascade Health Solutions offers home

health and hospice, occupational health, em-

ployee assistance, primary care, and chronic

disease management outside of the hospital

setting.

Tell us how your company got started

and how it has evolved.

Most of our services started in the1980’s as part of McKenzie-WillametteHospital in Springfield. In 2003, the acute-care departments of the hospital merged

with for-profit riad Health Systems andall of the hospital’s community outreachservices, which included OccupationalHealth, Home Health, Hospice, Diabetes& Nutrition Education, and Behavioral

Health Services, became a separate, in-dependent health care organization. Tisnew non-profit was named CascadeHealth Solutions.

When we separated from the hospital,one of the first tasks was to find a new placeto house our services. We strategicallymoved to Eugene because the majority ofthe businesses we served through our Oc-

cupational Health program were locatedin Eugene and we wanted to enable easyaccess to services for their employees.

What trends are shaping your

industry and business? As a result of health care reform, the

health care industry is going through atime of unprecedented change. For health

care providers, this translates into increasedregulatory oversight and complianceobligations, decreased reimbursement forservices, and increased requirements forelectronic medical record documentation

and the reporting of clinical o utcomes. Weare challenged with how to support pro-

viders in embracing this metamorphosis without losing the meaning and joy theyderive from their work while assuring thatour commitment to patients and qualitycare remains the top priorit y.

What might someone be surprised to

know about your company?

Most people would be surprised bythe wide variety of healthcare services we

provide. As a relatively small organizationof 165 employees, we serve over 50,000individuals each year, and most only knowus for the service they received.

If a patient receives occupational health

services, they may not know that we offerhome care services and we are building thefirst hospice house in Lane County or that

we offer community services like diabetes

and nutrition education and behavioralhealth counseling and coaching. Te com-

mon thread is that we strive to mak

better for those we ser ve.

Why would you recommend the

Chamber to a friend?

Te Chamber has been a great res

to our organization. Tey have helpedintroductions to businesses locating tarea and have been a wonderful resfor networking and sponsorship opp

nities through various events.I would recommend the Chambevents like Business After Hours, bubecause it provides community leaopportunities through committees

programs. I have attended the LeadeEugene-Springfield program and hrecommend it for anyone lookindeepen their knowledge on the worof our community and improving q

of life in the area.

FOUR QUESTIONS We asked local businesses to respond to questions that give insight into

their companies and the value of their Eugene Chamber membership.

g rC rfC rc

Travis Brooke of Cascade Health Solutions says many people would besurprised by the wide variety of healthcare services they provide.

It’s not just our current mantra; it’s a belief that has guided us for years. Ever since Jim and Dave

set the example by charting a dramatic new course for Hershner Hunter back in the 1 970s. It’s why,

today, we’re ahead of the game, having developed strong talent to take over for our seasoned,

Baby Boom Generation attorneys. And it’s why you can be assured that our legal expertise is

guaranteed to be around for another generation. Or two or three.

Our future is bright and getting stronger. You can rely on the strength of our next generation

as you develop yours. 541-686-8511 | hershnerhunter.com


6/19

OPEN FOR BUSINESS | EUGENE AREA CHAMBER OF COMMERCE

FOUR QUESTIONS

Mike DyerMike Dyer, President and CEO

Serenity Lane

Serenity Lane is a private, not-for-profit,

family-oriented treatment center for alcohol-

ism and drug abuse headquartered in Lane

County.

1. Tell us how your company got

started.

Serenity Lane was started in 1973 byDr. om Kerns and Sam Graves. Dr. Kerns

was a family physician practicing in Eu-

gene. He wanted to establish a treatment

program for his patients that were strug-gling with alcoholism.

2. What trends are shaping your

industry and business?

Te Affordable Care Act has createdmany additional patients with addictions.On the other hand, it has forced insurancecompanies to cut down on authorized

benefits for drug and alcohol treatmentprograms.

We are seeing a huge proliferation ofopiate use including pain pills and heroin.Prescription drug abuse and marijuana

abuse is also rampant. Unfortunately thereis a real need and demand for our servicesacross our population. We serve many localpatients but 75% come from out of the area

to be treated here.

3. What do you wish people knew

about your company?

Most people don’t know how robust our

services are. Serenity Lane is a statewideorganization with nine out-patient clinicsin addition to our new residential program

in Coburg. We offer medically superviseddetoxification as well as Residential reat-

ment, Outpatient reatment, and Recov-ery Support. An important part of recoveryfrom addiction is the “12- step program”involvement.

4. What would we see on a tour of

your new facility?

Our new residential in-patient cam-

pus in Coburg is something to see! It’s abeautiful setting with 15 acres and viewsof the Coburg Hills. We have a total of12 buildings, four of which are residentialliving quarters. We can accommodate 116patients now, which is a huge c hange from

the former fraternity house we’ve occupiednear the University. Among other things,

we have a fitness center plus room to addadditional facilities in the future.

Mike Dyer, President and CEOof Serenity Lane, says their newresidential in-patient campus isCoburg offers a beautiful settingwith 15 acres and views of theCoburg Hills.

g rC rfC rc

More than 500 international organizations and governments use

us as a model for innovative and cost-effective care. *

Choose better. Choose Kaiser Permanente.

A model

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* Kaiser Permanente International, http://xnet.kp.org/kpinternational/participants.html,accessed November 25, 2014.

kp.org/choosebetter

All plans offered and underwritten by Kaiser Foundation Health Plan of the Northwest, 500 NE Multnomah St., Suite 100, Portland, OR 97232, 503-8


7/19

A P R I L / M A Y 2 0 1 6 | O P E N F OR B U SOPEN FOR BUSINESS | EUGENE AREA CHAMBER OF COMMERCE

COVER STORY

BY JIM GODBOLD

Pop quiz: What two private sector job c ategories employ the

people in Lane County?

Give yourself a high five if you said “retail trade.” Tat catc

category, which includes all food and beverage stores in additio

general merchandise and clothing stores, employed 20,800

County workers in 2015, tops among private nonfarm job categ

according to the Oregon Employment Department.

How about No. 2? Leisure and hospitality, with 15,800 jobs, w

be a good guess. But it would be wrong. Manufacturing? Close

no cigar.

Te No. 2 private employer in Lane County is health care,

19,500 jobs. Tat represents almost 16 percent of all jobs in the c

ty, and health care employment is still expanding. State Employ

Department projections for Lane County through 2022 forecast

health care and social assistance will add 3,800 jobs, the most o

sector, largely due to a growing and aging population.

Tose jobs pay pretty well, to boot. At an average annual wa

A healthier

economy Why health care is boostingthe region’s businesses


8/19

A P R I L / M A Y 2 0 1 6 | O P E N F O R B U SOPEN FOR BUSINESS | EUGENE AREA CHAMBER OF COMMERCE

out $53,000, health care pay is 31 percent

gher than the $40,280 annual average forne County overall.From major medical facilities to rural

unty clinics, health care is a cornerstoneLane County’s economy. High wages

twithstanding, consider what recent andgoing health care construction has pumpedo the area’s building trades and professionalvices payrolls:• McKenzie-Willamette Medical Center’s

novation and expansion in Springfield: $80llion• Te new Veterans Aairs clinic on Chad

rive in Eugene: $50 million

• PeaceHealth’s $13.6 million inpatienthavioral Health Services unit (openedlate 2014) and $2.7 million Emergency

epartment renovation on the University

strict campus in Eugene: $16.3 million• Oregon Medical Group’s clinic on

ounty Club Road in Eugene: $7 million• Willamette Valley Cancer Institute’s re-

odeling and addition on County Club Road:.6 million

Te hard-dollar impact of health care is

only part of the story. In addition to family- wage jobs, capital construction, income and

property taxes, utility payments and a hostof other direct financial contributions, healthcare organizations are increasingly mobilizingconsiderable resources toward keeping peoplehealthy.

“Wait a minute,” you might be saying.“Haven’t health care organizations alwaystried to keep people healthy?” Granted, yourprimary care provider has likely always tried

to help you understand how nutrition, lifestyleand exercise choices affect your health, for bet-ter or for worse.

But the Affordable Care Act and newreimbursement rules from the federal Centers

for Medicare and Medicaid Services haveupped the ante big time on the need for healthcare organizations to focus on preventing ill-

ness, hospitalization and unnecessary visits toemergency rooms. Tis represents a significant

change from mainly concentrating on takingcare of people when they’re sick.

“In a large and more global way, makingthe population healthier has huge economicimpacts,” says Chris Overton, Senior Director

of Kaiser Permanente’s Lane County Service Area. Underscoring the link between com-munity health and economic health, Peace-

Health’s Rand O’Leary adds, “Lost productiv-ity from sick days is just one example of howthese two sectors are related. Keeping peoplehealthy and cultivating a ‘whole body well-

ness’ help make businesses and communities work better.” O’Leary is President of HospitalServices for PeaceHealth in Oregon.

The big transition: Moving from volume

to value

Te six Lane County health care lead-ers interviewed for this article are all in the

midst of guiding their organizations through atransition from a system that has based reim-bursement on the number of patients treatedand services provided to one that includes

incentives for keeping people healthy whilegetting more bang for the bucks being spent.In addition to Overton and O’Leary, ChadCampbell at McKenzie-Willamette MedicalCenter, erry Coplin at rillium CommunityHealth Plan, Chris Achtien at Willamette

Valley Cancer Institute and Research Center,

COVER STORY COVER STORY

and Cris Noah at Oregon Medical Group

agree that the new paradigm, often describedas moving “from volume to value,” is changinghealth care delivery in Lane County.

For one thing, it requires health careorganizations to remain connected with

their patients after they’ve left the clinic orhospital and returned to where they live ormoved to another care setting. “We expectto see continued work among providers tohelp patients with continuity of care between

health care settings,” says Campbell, CEO atMcKenzie-Willamette Medical Center. Tatplaces a premium on communication and col-laboration among health care organizations,

something that has been more of a hit-or-missproposition in the past.

“We’re now managing patient care even when patients aren’t coming into the office,”

says Noah, CEO of Oregon Medical Group.“We are reaching out to patients who needscreenings, immunizations, and disease man-agement in order to help them live healthierlives.”

Noah is describing a key feature of what

many in the health care industry call “popula-tion health management.” It refers to manag-ing the clinical health outcomes of a groupof patients with the goal of improving theiroverall health while lowering the cost of care.

A good example is having someone from theclinic call patients at home after they havehad an annual physical in which they’ve beenprescribed medication to control their blood

pressure. Te caller checks to see if the patientshave actually filled their prescription and ifthey understand how to take the medication.Such outreach is inexpensive and doesn’t re-quire the expertise of a physician. Just imagine

the potential savings if this kind of personal-ized follow-up avoided a disastrous healthconsequence, such as a patient having a strokeas a result of failing to take their medication.

Tough individual organizations may

define population health differently, it is oftenlinked to the riple Aim, which outlines threeoverarching goals for health care: improvingthe individual experience of care, reducingthe per capita cost of care, and improving the

health of populations. Much of what peoplethink of as “health care reform” is encompassedbroadly in the riple Aim.

Oregonians can doubtless find ample rea-son to support each of the riple Aim’s goals,

but reducing the cost of care may have themost immediate allure. Health care spending

Recent and ongoing health care constructi

McKenzie-Willamette Medical Center’s renovation and expansion

• McKenzie-Willamette Medical Center’s renovation and expansion inSpringfield: $80 million

• The new Veterans Afairs clinic on Chad Drive in Eugene: $50 million

• PeaceHealth’s $13.6 million inpatient Behavioral Health Services unit (openin late 2014) and $2.7 million Emergency Department renovation on theUniversity District campus in Eugene: $16.3 million

• Oregon Medical Group’s clinic on County Club Road in Eugene: $7 million

• Willamette Valley Cancer Institute’s remodeling and addition on County CluRoad: $4.6 million

Willamette Valley Cancer Institute’s remodel and addition

96 East Broadway in Eugene

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9/19

A P R I L / M A Y 2 0 1 6 | O P E N F OR B U SOPEN FOR BUSINESS | EUGENE AREA CHAMBER OF COMMERCE

COVER STORY COVER STORY

in Oregon grew 7.5 percent last year, the sev-

enth-fastest growth rate in the United States.

Nationally, health care spending grew 6.5percent during the same time frame, to $9,523per person, by far the highest of any indus-

trialized nation. As a share of the U.S. GrossDomestic Product, health spending accountedfor 17.5 percent last year, almost double what

was spent in the United Kingdom.Hospital expenses chew up the largest

chunk of Oregon’s health care spending at33.6 percent. Physician and other professionalservices take 30.6 percent, and prescriptiondrugs and other nondurable medical expenses

tally 12.5 percent. A half-dozen smaller cat-

egories make up the rest.

Coordinated care organizations:

Population health writ large

One of the nation’s most ambitious initia-

tives to control health care costs and improvethe overall delivery of care was launched in Or-egon under the direction of former Gov. JohnKitzhaber. Oregon became a national leader

in health care transformation by establishingcoordinated care organizations (CCOs) as thedelivery system for Medicaid patients whoreceive coverage under the Oregon Health

Plan (OHP). A coordinated care

tion is a network of all types of h

providers (physical health care, addmental health care, and sometimes providers) who have agreed to worin their local communities to se

clients. CCOs are focused on prevhelping people manage chronic like diabetes. Tis helps reduce uemergency room visits and gives p

port to be healthy. CCOs are accomeeting health outcome and finanin their respective service areas.

oday, there are 16 CCOs op

Profiled health care organizations

PeaceHealth Oregon Network

To p exec uti ve Ra nd J. O’L ea ry, Pr es id en t, Ho sp it al Ser vi ce s, Ore gon

Number of employees (FTE) 5,900 in Oregon

Key services Acute care for elders, inpatient and outpatient behavioral health services, childbirth services,emergency and trauma, heart and vascular, home health, infusion, intensive care, neonatalintensive care, orthopedics, pediatric/adolescent care unit, primary care, stroke center,surgical services, Oregon Rehabilitation Center, telemedicine, wound care

Plans in next 12-18 months PeaceHealth is currently refreshing its master facility plans for each of its locations inSpringfield, Eugene, Cottage Grove and Florence to ensure its facilities will meet the needs ofthis and future generations of patients.

Oregon Medical Group

Top executive Cris Noah, CEO

Number of employees (FTE) 720

Key services Multi-specialty physician group with a majority of providers in primary care. Services includeimaging, laboratory, infusion, after-hours clinics and clinical pharmacy.

Plans in next 12-18 months In 2017, OMG will open a new 46,000-square-foot medical office on Country Club Road inEugene. It will house numerous specialties, imaging, labs and physical therapy. The new clinicis designed for easy patient access and better workflows to improve patient and providerexperience.

McKenzie-Willamette Medical Center

Top executive Chad Campbell, CEO

Number of employees (FTE) 650

Key services Cardiovascular, women’s health and birth, emergency, surgery, wound care

Plans in next 12-18 months McKenzie-Willamette Medical Center is in the midst of an $80 million facility-wide expansionand modernization project to add 153,000 square feet and renovate more than 56,000square feet; expected to be complete in 2018. Expansion will give patients added privacywith the transition to a majority of private rooms. Most visible will be the patient tower witha new hospital entrance and lobby, expanded surgical and cardiovascular units, and roomsfor medical and surgical patients. Resources dedicated to the cardiovascular program andaccredited chest pain center will double from eight to 16 beds. Surgical services will add threeoperating rooms, growing to 10 total. The emergency department will grow to 23 privatepatient exam and trauma rooms. Patient care will continue without interruption and thehospital has added resources for the convenience of patients, visitors and staff throughoutconstruction.

Trillium Community Health Plan

Top executive Terry Coplin, CEO

N umbe r o f e mp lo ye es (F TE) 2 30

Key services Coordinated Care Organization for Lane County and parts of Douglas County. Pr imariloffering government-sponsored insurance products such as Medicaid and Medicare.

Plans in next 12-18 months Ongoing efforts to expand access to primary care

Willamette Valley Cancer Institute and Research Center

Top executive Chris Achtien, Executive Director


Key services Comprehensive cancer care that includes immunotherapy, targeted therapies, cl in icaltrials, chemotherapy, hormone therapy, radiation treatment (Intensity ModulatedRadiation Therapy (IMRT), Stereotactic Body Radiotherapy (SBRT), surgery, gynecologoncology, hematology, oncology social services, patient navigators and support groups

Plans in next 12-18 months $4.6 million project to remodel half of its 33,630-square-foot building and construct an8,000-square-foot addition. Project completion is expected to be March 2017.

Kaiser Permanente

To p exec ut ive C hr is O ve rto n, S en ior D ire ct or, L an e C oun ty S er vi ce A re a


Key services Primary care and general dentistry

Plans in next 12-18 months Expansion depends on securing a hospital contract. When that happens, local Kaiser swill grow to almost 100 employees.


10/19

A P R I L / M A Y 2 0 1 6 | O P E N FO R B U SOPEN FOR BUSINESS | EUGENE AREA CHAMBER OF COMMERCE

COVER STORY

mmunities around Oregon, including

illium Community Health Plan in Laneounty. In addition to serving OHP clients,illium also offers Medicare Advantage plansd coverage through the national health carechange, Healthcare.gov.

rillium CEO erry Coplin is justifiablyoud of the success of Lane County’s CCO,t is quick to acknowledge an unexpectednsequence of rillium’s 72 percent growthmembership when Medicaid eligibility was

panded in Oregon. Tere simply were notough primary care providers in Lane Coun-to accommodate the influx of newly insuredidents. It’s a national problem, complicated

the looming retirement of Baby Boomneration physicians. One in three practicingysicians in the United States is over the age65 and close to retirement. Sixty percent

physicians recently surveyed say it is likelyany of their colleagues will retire in the nexte to three years.Coplin realized that additional investments necessary to help alleviate the providerortage.

“In 2014, we invested nearly $1 million to

help Lane County open a community healthclinic, the Brookside clinic at 7th Avenue andChambers,” he says. “In 2015, we gave the

county $1 million to open another communityhealth clinic, the Delta Oaks clinic in the Del-ta Oaks shopping c enter. We also gave nearly$1 million to Springfield Family Physicians toopen Centennial Clinic, their second primarycare clinic in Springfield. Since our launch

as a coordinated care organization, rillium

has invested a total of $11.75 million in thecommunity by expanding provider capacity,

and funding prevention initiatives focusing ontobacco, obesity and mental health.”

In addition to investments in primary carecapacity, rillium has launched the rilliumIntegration Incubator Project. Tis innovative

effort is funding eight provider pilot projectsthat will guide rillium toward the best de-livery system models for the integration ofphysical health and behavioral health.

Willamette Valley Cancer Institute and

Research Center also is responding to theneed to develop new models of care that im-prove clinical outcomes for cancer patients orhelp keep them out of the hospital. “We have

applied to be one of 100 practices nationwideto participate in a five-year pilot project, pro-

viding cancer care to Medicare patients,” says

Chris Achtien, Executive Director of WVCI.“We have a good chance at being chosen, and

we’ll know more in the coming weeks.”

Providing more providers

Despite the investments by rillium

and other health care organizations in Lane

County, access to primary care and high

demand for age-related care promise to pres-ent ongoing challenges. “As the Baby Boomgeneration ages, we will see higher demandfor age-related and elder-care programs, in-cluding joint replacement, heart and vascular,

and outpatient rehabilitation services,” saysPeaceHealth’s O’Leary.

One strategy embraced by all Lane Countyhealth care organizations involves hiring moreadvanced practice clinicians—physician as-

sistants and nurse practitioners—to supportphysicians and expand access. Of course, PAsand NPs are in high demand nationally for

just that reason, though Lane County contin-

ues to successfully recruit these high-level careproviders.

“Employing advanced practice providersallows our oncologists more time to focus

on what they do best,” says WVCI’s Achtien.“Our center recently added two advancedpractice providers, and we’re in the processof recruiting two more to become part of ourphysician-led teams.”

Another care model that is credited with

increasing the capacity of existing practices to

handle more patients is the “medical home.” Tough the definition, like most things inhealth care, varies depending on organiza-

tional philosophy or clinical approach, at its

most basic level, a medical home based approach to primary care. Imedical home model, patients ar

teams that may include medical assi

COVER STORY

The triple aimThree overarching goals for healthcare.

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In a medical emergency, every minute matters. So, at McKenzie-Willamette Medical Center, you’ll nd faster care in theemergency room. We work diligently to have you initially seen by a medical professional* in 30 minutes – or less. And, with

a team of dedicated medical specialists, we can provide a lot more care, if you need it.

*Medical professionals may include physicians, physician assistants and nurse practitioners. • McKenzie-Willamette Medical Center is

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ordinators, nurses, nurse practitioners, physi-

n assistants, behavioral health specialists andysicians. Te idea behind medical homes isat patients can receive effective support forany of their primary care needs from a varietyhealth care professionals. It isn’t necessary to

a physician in every office encounter.“We’re expanding our primary care medi-home teams,” says OMG’s Noah. “We see

ams as one way to design more efficientorkflows and care processes to improve ac-

ss and reduce provider burnout.”

recasting the future: What’s ahead for

alth care?

If you had to pick a single word that everyne County health care leader used to sumthe changes patients are likely to see in the

xt three to five years, it would be: technol-

y. Put the prefix “tele” in front of a service,d before long it will be coming to a digitaleen near you: telemedicine, telestroke, tele-ychiatry, teleconsult.For Kaiser’s Overton, the future is already

re. Te new Kaiser clinic in Eugene began

heduling virtual visits on Feb. 15. “We have

a goal of ultimately having 50 percent of our

visits be virtual,” Overton says. “We expect you’ll have access to specialists and you’llbe able to interact in real time through yourmobile device or computer.”

PeaceHealth and rillium both expect

to see an acceleration of the integration ofbehavioral health and physical health in theprimary care setting, as well as expanded treat-ment options for patients with more complexbehavioral health needs. “Te most recent

Lane County Community Health Needs Assessment listed improving mental healthresources as a top priority for communityhealth,” PeaceHealth’s O’Leary say s. “We areproud of the work we are doing in this area

and plan to continue to develop and expandour Behavioral Health Services programs inthe years ahead.”

McKenzie-Willamette and Oregon Medi-cal Group both anticipate an expansion of carecoordination throughout the health care system,including better communication and handoffsamong organizations caring for the same pa-tients. Increasing integration of electronic health

records will help make this possible.

Helping to restore economic health

Virtual visits and whiz-bang technology

aside, it’s also clear that Lane County’s healthcare organizations will play an increasinglyimportant role in restoring the region’s eco-nomic health. Ongoing facility construction

and expanding payrolls contribute to a posi-tive prognosis for growth.

Te availability of high-quality health carealso is important to businesses interested inlocating here, and it’s a vital tool for recruit-

ing the best and brightest job candidates in anational marketplace.

o a person, local health care leaders ac-knowledge how fortunate Lane County resi-dents are that an area this size is able to attract

the caliber of health care professionals it does,absent a major university medical program orteaching hospital.

In the bigger picture, Lane County’s tal-ented and dedicated health care professionals

offer area residents something of even greater value: hope and healing during times of need,and the peace of mind that comes with know-ing all but the most specialized care is avail-

able right here, close to home.

COVER STORY

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A P R I L / M A Y 2 0 1 6 | O P E N F OR B U S OPEN FOR BUSINESS | EUGENE AREA CHAMBER OF COMMERCE

NCU online nursing programs get strong start

EALTH EDUCATION

Since its October launch, the first twohorts of Northwest Christian University’sgistered Nursing (RN) to Bachelor of Sci-

ce in Nursing (BSN) online program are offa strong start and the program is growing.

Open to all registered nurses, NCU worked

th PeaceHealth to create the RN to BSNrriculum. Te program is available to reg-ered nurses throughout the state and regionho want to advance their careers by earning achelor’s of science degree in nursing.

“We are very pleased with our partner-ip with PeaceHealth and the enthusiasticception the RN to BSN online program has

ceived from the entire medical community,”d Dr. Joseph D. Womack, NCU’s president.

Te RN to BSN program is an excellentample of what happens when two organi-tions grounded in the same values come

gether to address a community and regionalofessional workforce need.”

Te program’s first two cohorts are com-

prised of 22 students each. All classes are

taught online by faculty with the appropriateacademic credentials and years of professionalexperience.

NCU’s RN to BSN program is designedfor recent graduates of registered nurses pro-

grams, as well as more experienced registerednurses who have been working in the profes-sion for many years. Students do not have tobe a PeaceHealth nurse to enroll. A new RNto BSN cohort begins every eight weeks. For

more information go to www.nwcu.edu orhttp://bit.ly/24mGJda

In addition, two other Eugene AreaChamber of Commerce members offernursing programs as well. Lane CommunityCollege offers a program for students who

want to become a Registered Nurse (https://

www.lanecc.edu/hp/nursing) and PioneerPacific students can earn a Licensed PracticalNursing diploma. (www.pioneerpacific.edu/programs/healthcare/practical-nursing/).

The RN to BSN program is an excellent

example of what happens when two

organizations grounded in the same values come

together to address a community and regional

professional workforce need.”

– Dr. Joseph D. Womack, NCU president

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Partnerships beneft consumers, providers

HEALTH INSURANCE

Providers and payers

are able to leverage

efciencies by sharing

data and resources,

When Springfield-based PacificSourceHealth Plans and Portland-based LegacyHealth began discussing the possibility of an

innovative and collaborative provider-payerpartnership, the end goal was simple: find a

way to leverage their collective resources by working together to improve quality, value, andaccess to health care for Oregonians. Essen-

tially, to work smarter, not harder, to improvethe health of the communities they serve.

In the dynamic health insurance andhealth care marketplaces, which have seen

tremendous change in recent years under

the Affordable Care Act and will likely see

additional significant changes in the coming years, a new model has emerged from the needto keep costs low while keeping quality high.

Trough partnerships such as this, providers

and payers are able to leverage efficiencies bysharing data and resources, working collabora-tively rather than competitively, and offeringunique new products and services that provide

value to both the consumer and the provider.

Te end goal is that health care consumers will benefit from improvements and enhance-ments because of this partnership. Tese en-hancements include increased access to care,the creation of new health plan offerings, and

long-term stability in what has been a volatile

marketplace. As refreshing and encouraging as the

PacificSource-Legacy partnership may be,partnerships such as this are not new for either

organization. In fact, PacificSource has a long

and successful history of partnering

viders in Oregon, Idaho, and MoLegacy has a history of partnering win Oregon. While this partnershipPacificSource’s largest and most

date, they hope it will strengthen tha community-based, not-for-profihealth plan and help both orgachieve their health care triple aimcare, better cost, and better health.

The end goal is that hea

care consumers will ben

[with] increased access t

the creation of new heal

plan oferings, and long

stability in what has bee

volatile marketplace.


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A P R I L / M A Y 2 0 1 6 | O P E N F O R B U S

TECH INDUSTRY

Eugene’s technology leaders and future lead-ers pulled several “all –nighters” at the Down-town Athletic Club in February as they partici-

pated in the 2016 Hack for a Cause hosted bythe echnology Association of Oregon in theSouthern Willamette Valley.

What exactly is a hack-a-thon? It’s an event

where developers and designers collaborateintensively to serve the greater good in a shorttimeframe. Sometimes they are meant foreducational or social reasons and sometimes-likethis event- they set out to create usable softwareto improve downtown livability.

More than 130 people broke into teamstackling one of seven challenges proposed bysponsors such as the City of Eugene, DowntownEugene, Inc., the Lane Arts Council, and others.

Tirty-six hours of dedicated work delivered websites, mobile apps, videos, and digital artinstallations.

A team from IDX Broker was declared the winner of the challenge pitched by Do wntown

Eugene, Inc. with a mobile app to assist theirDowntown Guides program. Other hackersdeveloped solutions we hope to see assistingEugene as we prepare for the Olympic rackand Field rials later this year, the World

Championships in 2021, and other long-termimprovements.

Te hack-a-thon demonstrates a part of theaccelerating technology boom downtown that iscommitted to our community. And in this case,

it was an excellent opportunity for innovatorsand technologists to apply their know-how tobenefit our downtown neighborhood.

Technologyleaders hostdowntownhack-a-thon

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What’s a hack-a-thon?A hack-a-thon is an event wheredevelopers and designers collaborateintensively on a project in a shorttimeframe.


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A P R I L / M A Y 2 0 1 6 | O P E N F OR B U S OPEN FOR BUSINESS | EUGENE AREA CHAMBER OF COMMERCE

BUSINESSNEWS

Castles in the Air: Lessons and Daily Life inthe World of Little Women opens on April 15at The Lane County Historical Museum.This exhibit is organized in conjunction withthe Eugene Opera’s performance of LittleWomen.

Jason Evans of Trio PropertyManagement Inc. was awarded the RMP®(Residential Management Professional)designation from the National Association ofResidential Property Managers (NARPM®).This designation is held by fewer than411 property managers nationwide. TrioProperty Management Inc. specializes inmiddle to higher-end single family homes upto 4 plexes.

Karen Church of Keller Williams, isthe Eugene Association of REALTORS2016 Board President. Elliott Wood of

Windermere Real Estate is the 2016 BoardPresident-Elect.

The third-annual High Heels for HighHopes Fashion Show at Kendall Toyota raised over $110,000 for the Lane CountyMarch of Dimes, exceeding their goal by

more than 45%. Tab Davis of BicoastalMedia raised over $14,500, which earnedher the coveted Stiletto Award. Otherparticipants included Alicia Voorhees ofSapient Private Wealth Management;

Amanda Whiterock of Hayden Homes,Ashley Reynolds of Reynolds Electric Inc; Cara Bottineau of Eugene MortgageBrokers; Christinna Michel of KendallToyota; Christina Rux of Keller WilliamsRealty; Dorinda Dawes of NorthwestCommunity Credit Union; Heidi Walker

of Delta Oaks Dental Care, Heidiof The Steele Group Insurance AJeannie Marr of River Road HeaPharmacy; Jennifer Richardson 9 News; Jill Welsh of Cascade Ti

Company; Julianna Leach of JuiKelly Locke of Emerald Valley LoArscott of Berkshire Hathaway;La Vassaur of Summit Funding; SMills of National Fire Fighter WiCorp.; and Suzanne Squires of MWillamette Medical Center.

Sarah-Kate Sharkey joined the City ofEugene’s Recreation& Cultural Services asResource Development& Communications

anager. Sarah-Kate has 10 years ofndraising and marketing experience, mostcently as Associate Director with Courtpointed Special Advocates (CASA).

ueller Yuva Osterman Powers LLP nounced Kerry Rasmusson joinede firm as a Partner. She holds a BS incounting from the University of Oregon

d brings tax, consulting, accountingd assurance expertise to the firm. Ericster joined the accounting staff at

e firm. He holds a Master’s Degree incounting from the University of Oregond brings expertise in tax preparation,

anning, and consulting.

WHA Insurance Agency, Inc. hired fivenew team members. Dawn Sederlin joined the Personal Lines team. Dawn waspreviously with Liberty Mutual Insuranceand has over 12 years of experience inpersonal insurance. Nathan Cortez joined the Public Entities group. Nathanwas previously with AT&T and has over 17years of experience working in sales, with

14 of those years in management. KyrstenWike was promoted to a CustomerService Representative position in theWorkers’ Compensation Department.Kyrsten was with WHA for over 3 years andpreviously held a position in the agency’sProcessing Department. Gloria Emerson

joined the Benefits team. Gloria’s specialtyis in the Public Entities sector and largeemployer groups, with over 15 years ofknowledge and experience in these areas.

Kudos

PBP Insurance was featured in theJanuary 2016 issue of Rough NotesMagazine, a national property & casualtypublication.

Essex General Construction received the2016 Bold Steps Award, which recognizesEugene-based businesses operating witha triple bottom line, balancing prosperitywith the needs of people and the planet.Papé Kenworth in Eugene was named2015 Kenworth Dealer of the Year forthe United States and Canada. The

winner was chosen from more than 360Kenworth dealers.

USINESSNEWS


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A P R I L / M A Y 2 0 1 6 | O P E N F OR B U S

Eugene Airport announced that UnitedAirlines will begin utilizing Airbus A319and A320 aircraft on the EUG-SFO route inJune, adding 31% more seats with the largeraircraft. Service will be reduced from six tofour flights daily.

Relief Nursery was awarded a $10,000Community Impact Grant from New YorkLife.

McKenzie Commercial Contractors wasranked 8th overall in the Oregon Business 100 Best Companies To Work for In Oregon2016 for the small companies category. Theywere also the highest-ranking constructioncompany on the list.

Century Lighting has been awarded“Lighting Ally Network: OutstandingContributions Award 2015” by Energy Trust

of Oregon for delivering energy savings andimproved lighting.

New Members

When you join the Eugene Area Chamber ofCommerce, you become part of a vibrantand prosperous community of creativeentrepreneurs, forward-thinking innovatorsand visionary business leaders. We’repleased to welcome these new memberswho have chosen to take advantage of theChamber’s tools, resources and expansivenetwork to grow their businesses:

Aardvark Books / Ezra The Bookfinder www.ezrabook.com

The Bailey at Amazon Creek ApartmentHomes www.thebaileyapts.com

Brenner’s Furniture www.brennersfurniture.com

Chef Becky www.chefbecky.com

Crescent Park Apartmentswww.crescentparkapts.com

DanceAbility Internationalwww.danceability.com

Deevers and Sons, Inc.www.deeversandsons.com

DRAWNwww.bedrawn.com

FOOD FOR THE MINIn Bread 101, offered through the

University of Oregon’s Clark Hon-

ors College, a team of five profes-

sors from the sciences and hu-

manities slice the loaf from every

angle. Students learn about the

chemistry of yeast, the physics

of baking, and the cross-cultural

significance of breaking bread. No

wonder the course won the 2015

Award for Food Studies Pedagogy

from the Association for the Study

of Food and Society. It’s just what

you’d expect from a place where

curiosity, discovery, and innova-

tion are always on the menu.

EOAAADA institution committed to culturaldiversity. © University of Oregon

Mayor Piercy with Connie Rolfe, Jon Texter, and Jodi Sommersof Essex General Construction

Get in the running for the 2017 awardLearn more at eugene-or.gov/boldsteps

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PeaceHealth Sacred Heart MedicalCenter opened a new imaging suiteat its University District location. Theimprovements include a new CT scanroom and scanner which offer more roomand reduced radiation doses, and a multi-purpose state-of-the-art X-ray machine.

Chamber members McKenzie WillametteMedical Center, Royal CaribbeanInternational, Pacific Continental Bank,Pacific Cascade Federal Credit Union,Bi-Mart and Hawes Financial Group whererecognized for their commitment of time,leadership and resources to further UnitedWay’s impact in the community. In addition,Jenny Ulum of King Estate Winery washonored with the Alton F. Baker Award forher tireless service to the community.Wells Fargo provided grants to threeLane County organizations. University of

Oregon received $110,000 to support twoof their college’s sustainability programs.St. Vincent de Paul Society (SVdP) ofLane County received $50,000 for itsVeterans in Progress (VIP) program. RuralDevelopment Initiatives (RDI) received$25,000 for its Pasos al Exito: Steps toSuccess program for Latino entrepreneurs.

Court Appointed Special Advocates (CASA)received eight foundation grants to train andsupport new volunteer advocates:SpiritMountain Community Fund ($30,000);The Bill Healy Foundation($10,000); TacoBell Foundation for Teens ($15,630); TrustManagement Services ($10,000); HerbertA. Templeton Foundation ($5,000); McKayFamily Foundation ($10,000); Jubitz FamilyFoundation ($2,500); and NW Natural ($2,500).

InnSight Hotel Management Group, inconjunction with its partner 1526 NWW,LLC, purchased property north of downtownin Bend, Oregon where they plan to buildan upscale hotel with 10,000 square feet ofretail space.

The Eugene Active 20-30 Club changedits weekly meeting schedule to betteraccommodate current and potentialmembers. The club will now meet at ValleyRiver Inn at noon for lunch on the first, thirdand fifth Tuesdays of each month plus 6:00PM for dinner on the second and fourthTuesdays of each month. Potential membersshould be between the ages of 20-39 and areinvited to attend any of the weekly meetingsto learn more.


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PO Box 1107Eugene, OR 97440-1107

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1600 Executive Parkway, Suite 110, Eugene, Oregon 97401

541.687.1170 | kernuttstokes.com

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In addition to being trusted advisors, they are also considered friends of those they serve.

Contact Kernutt Stokes to see what possibilities we can find for your business.

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Documents

OPEN for Business Magazine April / May 2016