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1991Start of Internet and World Wide Web
1994Amazon starts Internet shop
1998Google search
1995
2006
2008First tweet
2006The Facebook goes online
2013Managing the crowds
2001
@LPLus
WHO RUNS INTERNET?
BUSINESS WORLD
“Starbucks has received 100,000 IDEAS so far
from their customers on MyStarbucksidea.com”
“Dell has received 13,000 IDEAS from
Ideas Storm Platformand IMPLEMENTED 400”
“25% of all new products from Procter & Gamble
come from Open Innovation resulting in an
increase FROM 15% TO 50% of NEW PRODUCT
success rate”
API – APPLICATION PROGRAMMING INTERFACE
@LPLus
@LPLus
Crowdfunding
Social Enterprise
Inbound by Customers
Innovation platforms/ Co-creation
Collaborative Production
Outbound by Customers
Social Marketing
Social Customer Care
Procurement
PORTER’S VALUE CHAIN
@LPLus
PEPSI, LINCOLN, DORITOS, PIZZA HUT, DODGE…
@LPLus
@LPLus
IT’S A REPUTATION ECONOMY…
@LPLus
360° APPROACH
SOCIAL GOOD
@LPLus
Today's Marketing is about People & Processes
@LPLus
LET’S MAKE IT HAPPEN!
@LPLus
THANK YOU!
