Outdoor Advertising

Outdoor Media

• Outdoor– Billboard– Posters– Sports Stadiums/ arenas– Bus Shelters– Airport Advertising– Mall Advertising

• Transit– Bus– Train– Cab Advertising

• Skywriting• Variety of other media

• Supplemental Forms– Painted Walls– Mobile Truck Advertising– Catering Trucks– Displays at College Campuses– Air banner Towing– Airplane Advertising– Movie Theatre Advertising– Doctors offices waiting rooms– Health Clubs– Phone Kiosks– Jumbo Trons– Truckstop Advertising

Why Outdoor• Sight...Nothing beats the bold, beautiful images anything in printing is possible today.

• Sound...Didn't know billboards could talk back? Tie your message to a toll free mobile number or ask your audience to tune into a low band radio frequency for more information on the ad displayed.

• Motion...Things are happening up there: moving parts, eye-catching devices, video projection.

• Editorial Environment...In outdoor, the medium “is” the message...encased in beautiful framework, wherever you want it to be.

• Eyeballs...You can't beat outdoor for sheer audience size: run as little as a 50 showing and get market penetration that beats the football match.

• Adaptability...The explosion of out of home media in the last 10 years means there's a customized solution to any advertiser need: size-wise, location-wise.

• Speed...New technologies have enabled faster production processes and quicker posting schedules.

• Ease of Access...And when you're ready, the planning, buying and tracking of your campaign is easier than ever.

Why Outdoor - continued• Unavoidable

There is no avoiding outdoor: it is free to view and cannot be turned on or off. Moreover, it binds a fragmenting media world, connecting with an increasingly mobile 24-hour society.

• CoverageHigh cover at low cost. A national 2-week 6 Sheet campaign typically covers 1000 customers for less than £1 and our cross-format campaigns achieve 72% cover in 2 weeks.

• Impact Clear Channel formats are illuminated 24 hours a day, and comprise some of the most breathtaking sites in the industry, including iconic towers, bridges, banners, and the largest portrait and landscape formats in outdoor.

• PrestigeOutdoor can add a degree of kudos to your campaign, Clear Channel Outdoor can provide you with some of the most iconic sites in the UK, and an unrivalled fleet of over 12,000 taxis - an icon in themselves.

Why Outdoor - continued• Flexible

Clear Channel Outdoor promotion can provide a bespoke solution to run a national broadcast campaign, or simply buy a handful of strategic panels. The panels are available to buy in small “building blocks”, which can be combined with each other to provide the optimum delivery.

• Targeted

The 6 Sheet and billboard panels are now labelled according to retailer proximity, ensuring that your message reaches consumers when they are in a relevant mindset.  Furthermore, investments' are made in advanced planning tools which allow to identify target consumers at postcode level.

• Innovative

The latest innovation includes the introduction of the UK’s first digital billboard network in London.  The outdoor companies can work with clients to push the boundaries of outdoor, through special builds and innovative planning solutions.

• Accountable

Outdoor has become a highly accountable medium and the Clear Channel Research Monitor, run in conjunction with Millward Brown can measure the effect of your campaign, and our pre-testing programme can advise you on the effectiveness of your creative.

Outdoor Media

Short message Lack of demographic

selectivity High “noise” level Waste coverage Total cost Measurement (TAB) Image

Advantages Disadvantages

Repetition Moderate Cost Flexibility Geographic Selectivity Broad coverage Frequency Geographic flexibility Low CPM Creativity Reminder Brand ID

Billboards

• HOARDINGS - It’s a visual medium- Low cost per thousand- Gives ability to target geographically- Highly illuminated and eye catching- 24 hrs visibility

Other billboards

MOBILE VANS

• Innovative medium • Area specific• Cost effective• Can provide area coverage within limited

budget

GANTRIES

• Long visibility• Cannot be missed by anyone• Stand alone

TOLL PLAZA

• Very long visibility• Vehicles have to slowdown to pay the toll,

hence they get to see the ads.• Cost effective

KIOSKS

• Cost effective medium• Can display a number of products distinctively

in the same area• Backlit gives a superior image to the product

display

BUS Q - SHELTERS

• Cost effective• Can cover many areas of the city within a

limited budget• Available in two varieties : non-illuminated

and illuminated• Eye level and easy to read.

@ RAILWAY STATIONS

• Focused exposure at a single point• Excellent visibility

FOOT OVER BRIDGES

• Visibility at the most important station in Mumbai

• Ideal for mass coverage• Cost effective• Single point to cover people in central and

western Mumbai via this bridge

RAILWAY BOARDS

• Affordable medium for mass coverage• Gives you benefit to choose stations as per

your choice

GLOW SIGNS AT RAILWAY STATIONS

• Attractive medium• Commands attention• Longer exposure to the ad message

TRAFFIC BOOTHS

• Available at signal junction• Cannot be missed• People read the matter as they await for

signal change • Backlit gives a good brand image

OOH in Non-urban area

Outdoor Advertising