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This describes what could be done on EUROPAGES to sell advertisements online with electronic payment.
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December 1, 2008
EUROPAGES Marketing
Online Sale
December 1, 2008
EUROPAGES Marketing
I. Project description
December 1, 2008
EUROPAGES Marketing
1. Create an Online Sales section to sell EUROPAGES ads
2. Hosted on the Corporate site with CMS
3. Limited to three packs
4. Possibility to generate Sales leads when online sale not available (Insert form)
5. Online payment with secure environment
6. In 14 languages: English, French, German, Italian, Spanish, Dutch, Polish, Czech, Russians, Portuguese, Greek, Turkish, Chinese, Arabic.
December 1, 2008
EUROPAGES Marketing
II. How to access Online sales program on EUROPAGES (links)
December 1, 2008
EUROPAGES Marketing
Advertise link on homepage
December 1, 2008
EUROPAGES Marketing
Advertise link on result page
December 1, 2008
EUROPAGES Marketing
Advertise link on corporate
website
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EUROPAGES Marketing
Other access links to « advertise on EUROPAGES »
1. Co-brandings
2. Affiliation
3. Adwords campaigns
December 1, 2008
EUROPAGES Marketing
III. Online sales process description
December 1, 2008
EUROPAGES Marketing
Online Sale “Homepage1”
This mockup cannot be used as specifications
1. Tabs: Homepage, Advantages, Products, Figures, Testimonials
2. This button “click here to advertise” is always visible on each page
3. Contextual comments that change at every page
4. Click to call button to call Europages and partners’ call centers
December 1, 2008
EUROPAGES Marketing
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Online Sale “Homepage1”
This mockup cannot be used as specifications
December 1, 2008
EUROPAGES Marketing
Online Sale “Homepage2”
This mockup cannot be used as specifications
5. Each page content is managed by a Content Management System to make change easy and fast
6. Button to enlarge or reduce the page
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EUROPAGES Marketing
Online Sale “Homepage2”
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December 1, 2008
EUROPAGES Marketing
7. Check box to select the product to buy
8. This link opens a page where the advertising product is described in details (see next slide)
9. Discount (only in option)
10. This is for users that do not want to purchase an ad online
11. Continue = Next
Online Sale “Product page1”
This mockup cannot be used as specifications
December 1, 2008
EUROPAGES Marketing
Online Sale “Product page1”
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December 1, 2008
EUROPAGES Marketing
12. Page where the advertising product is described in details
13. Useful links: Return to list / Buy this pack
Online Sale “Product page2”
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December 1, 2008
EUROPAGES Marketing
Online Sale “Product page2”
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December 1, 2008
EUROPAGES Marketing
14. Name of the pack
15. Subscription form similar to other forms already used on EUROPAGES and linked to database
16. Price
17. Additional comment (contextual)
18. Go to next page
Online Sale “Subscription page”
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December 1, 2008
EUROPAGES Marketing
Online Sale “Subscription page”
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December 1, 2008
EUROPAGES Marketing
19. If the country of the customer is not in the list then the link directs to the Insert form
Online Sale “Subscription page”
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December 1, 2008
EUROPAGES Marketing
Online Sale “Subscription page”
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December 1, 2008
EUROPAGES Marketing
20. Possibility to ask for additional information for partners
21. Credit card
22. Terms & sales conditions (mandatory)
23. Validation button
Online Sale “Payment page”
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December 1, 2008
EUROPAGES Marketing
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Online Sale “Payment page”
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December 1, 2008
EUROPAGES Marketing
24. The very same information is sent by email both to the customer and to the production department in charge of calling back the customer
Online Sale “Confirmation page”
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December 1, 2008
EUROPAGES Marketing
Online Sale “Confirmation page”
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December 1, 2008
EUROPAGES Marketing
25. This form is sent to Sales network and constitutes a sales lead
Online Sale “Insert form (sales lead)”
This mockup cannot be used as specifications
December 1, 2008
EUROPAGES Marketing
Online Sale “Insert form (sales lead)”
This mockup cannot be used as specifications
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