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This is the presentation of analysis done on Online Recruitment Process comparing Job Portals
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ONLINE RECRUITMENT
…The smarter way to recruit
By Saumarjyoti Choudhury
Factors like…
Reaching the target group
Time scales
Fit with the organizational culture
Enhance organization’s public relations
Online Recruitment…
E-recruitment
Cyber-recruitment
Internet Recruiting
AIDA Model
Cognitive stage •Attention
Affective Stage •Interest•Desire
Behavioral Stage •Action
Online Recruitment TechniquesDetailed Job Description
Give a precise and unambiguous questionnaire
Recruitment should be linked to our own recruitment site
Integrate e-recruitment to overall recruitment strategy
Application tracking system should be of high quality
Develop a comprehensive website
Advantages…Low cost
Shorter recruiting cycle time
Reaches a wider range of applicants
Better quality of response
Gives the company a more up-to-date image
Opportunity to address specific labour market niches
Attracts the passive job-seeker
Provides global coverage at a constant basis
Disadvantages…Needs to be applied as part of an integrated recruitment process
For the majority of job seekers, Internet still is not the first option
Is mainly perceived as suitable for IT jobs and for young graduates
Is more effective for companies already known
Involves higher risk of overload of answers
Its implementation implies extra time and effort
MARKET REVENUE…
JOB Portals…
COMPARING PORTALS…TRAFFIC RANK Naukri.com Jobsahead.com MonsterIndia.com
Reach per million users
620 160 155
Reach Rank 1,618 6,887 7,242
Page Views Per user 30.0 7.6 5.9
Page Views Rank 233 4,358 6,084
Naukri.com Monsterindia Jobsahead.com Monster.com (Globally)
Speed Slow. 85% of sites are faster. Average load time: 3.7 seconds
Very slow. 98% of sites are faster. Average load time: 7.6 seconds
Very slow. 95% of sites are faster, Average load. time: 5.8 seconds
Slow. 76% of sites are faster. Average load time: 2.9 seconds
Pop-ups Many. 69% of sessions have pop-ups
Many. 12% of sessions have pop-ups
Many. 14% of sessions have pop-ups
Many. 13% of sessions have pop-ups
Other sites thatlink to this site
662 222 341 18,908
Online since March 27, 1997 May 16, 2000 Feb 17, 2000 July 18, 1994
Naukri.com MonsterIndia Jobsahead.com Monster.com (Globally)
Market Share in Job Listings
50% 32% 9% 78%
Traffic rank (3 months average)
1,007 7,758 5,791 160
Percentage of visitors
going to other sites
1% 3% NA 6%
• Founded by Sanjeev Bikchandani in March 1997• Site established by Info Edge India Ltd.• Only .com company to be listed in BSE after rediffmail.com• 150 million page viewers every month• 17 million registered job seekers• 1,00,000 job listings• Over 34,000 corporate customers• Annual sales – Rs.2458 million• 60 offices in 40 cities in India,2 in Dubai and 1 in Bahrain and
Riyadh each• As of March 31st,2009 employee strength was 1,676
• Founder -`Jeff Taylor in the year 1994• Leading online global career network• Sites in 26 countries• Streamlining the entire hiring process• In top 20 most visited websites out of 100 million• All famous organizations use this portal for
recruitment• Market share of over 50 % globally• Around 4,00,000 job listings• Annual sales of $300 million dollar
Recruitment in India
Recruitment Globally