Week2:online newsroom and changing audiences

What is the first thing you wake up?

Brush teeth ?

Do exercise?

Drink your coffee?

Most of you may access the internet

Traditional media

• The number of Americans who said they read a newspaper “yesterday” has fallen by 40% since the 1990s—to 34%.

• The number of people who watched the nightly network newscasts yesterday has fallen even further—by half—to 29%.

• Radio news is at 35%. • Regular readership of weekly news magazines is down

to 12%.

Newspaper & Online media

http://www.youtube.com/watch?v=LRlKol4Usxw

Outline• Traditional news &Online news

• Three characters of online news:

–Automation–Personalization–Participation

• Audiences

• Question1: what dimensions are included in these pictures ?

Game time

Face book

•Question2: what dimensions are included in these pictures ?

• Question3: what dimensions are included in these pictures ?

Game time

Answer

– Personalization & Participation

– Automation

– Participation: mobility connection

Audiences

• Traditionalists

• Integrators

• Net-Newsers

References

• Potter, D 2008, ' What is News', Handbook of Independent Journalism, US State Department,  www.america.gov/st/democracyhrenglish/2008/April/20080416211618eaifas0.8870203.html

• Meikle, G 2009, Interpreting News, New York: Palgrave Macmillan, pp. 170-195 (R)

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• Key news audiences blend online and traditional sources, http://people-press.org/report/444/news-media