Online Marketing Útmutató könyv

7/23/2019 Online Marketing tmutat knyv

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C{ aeoaraj b}cjrcl lae vqfkj)

dnb} emv cjcrlcj) ceb eab

lae eqvcvnf lajmj,$Pvawa Knop-


2/38

Allaj c jl}wlaj ab}avial `ikc wcl) dnb} Va

jafwap niwcpe pmjarapaoo iab}i#

Niwcpf ai c jl}wav p ja{ff ai cijciec{lm cjl}woal iarv efp{arajav, Kab}{avaik ia

emlfalv p ja{ff ai eabwcipvclm,,,

Aooal c jl}woal eabmpeardavaf c{ pp{ap

airdav nlimla ecrjavmlb iadavpbav,

Pnj pmjarv c{ mlvarlavap waw

p{ar{poal#

Vvd Emdi}

P{{dcineocvvc) ?83?,38,32,

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3/38

Vvd Emdi}

NlimlaEcrjavmlbveqvcv c{ mlvarlavap wawp{ar{pda{

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4/38

rvc; Vvd Emdi}

AIP JMCFP

@nx}rmbdv Emlfal knb gallvcrvwc#

C jl}w c p{ar{ rpnp kwdcb}pc liji pae

abp{oal pae rp{iavamoal lae pnjp{nrnpvdcv wcb}j{idav) paeemi}al gnreocl p rvaiaeoal)

aiajvrnlmjqp wcb} ea`dclmjqp efnl) oaiarvwa c

l}miwlnp aicfpv wcb} vclgni}cenv) c dclbnp jl}wav)

oremi}al mlvarlavap j{ipv) gl}epnipv) c rb{vpv

wcb} c{ mlgnre`mrb{vp oreai} gnrekv,

Knbvqickfnlnp; Vvd Emdi}) ?83?

MPOL =24%=70%84%1877%2

Gaiaip Jmcf

Lavjracvmw,dq JGV,

,lavjracvmw,dq

L}nefcm eqljj;

AGN Jmcf p L}nefc Jgv,

,agnl}nefc,dq

6
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5/38

Jp{lav

A{ c jl}w lae p{iavavv wnilc eab) dc c gaiapbae

P{miwm lae iaijapvavv wnilc) dnb} rkce eab iavae aip

jl}wv Ajarapjafk njnpcl èeai $?833-, C jv

daràblelaj mp pnjcv jp{ldavaj) Imim p Lrm

eabrvpjjai p p{mlva p{aravavjjai venbcvvcj,

C jl}w iajvnrcmlcj Bcomlcj p P{miwmlaj 3888 jp{lav#

C vm ifn{cvnp $pnjp{nr dcklcimb vcrv- jneni} eqljvnj

emcvv iavv vjiavap c jl}w# ;%-

Lcb}nl pnjcv vclqivce Fcekclnwm`d Laonkpvi) c

Dqopxnv Mlonqlf Ecrjavmlb `pcxcvvi) Ormcl @icrj%vi c

@nx}oinbbar,`ne cicxvkvi) Iapima Pceqai%vi cOa`neacoinbbar,`ne oinbbarvi) Bmfanl Pdcim`j%vi c

_cxmfwmfanoinbbmlb,`ne wmfa oinbbarvi) Kceap

P`drcejn%vi cjm Pqxargcpvoqpmlapp,`ne xnf`cpv

p{ar{ka p Ecrm Pemvd Gcàonnj p{cjrvvi,

Lcb}nl pnjcv jp{ldavaj b}gaiamelaj) earv waij

vqfvce c vqfpv gaidcp{liwc dcvciecp arafel}ajav

airlm c{ Nlimla Ecrjavmlboal#

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Nlimla Ecrjavmlb J{ppb

C jl}w niwcppc qvl pnj dcp{lnp iavivdav cl}cbnv p

atvrc mlgnre`mv vciip{ eckf c jl}w dmwcvcinp

aonifcil, @pcvicjn{{ c pmjarap Nlimla Ecrjavmlbapaj

vonrdn{) jrfa{{ p p{ik dn{{, C aonifci vaikapal

mlb}alapal dcp{lidcv p jriaj c Gcàonnjnl mp

jwapp emljav,

Rao ; ,nlimlaecrjavmlbqveqvcvn,dq

Gcàonnj ; Gcàonnj,`ne.NlimlaEcrjavmlbQveqvcvn

7
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3, Nlimla ecrjavmlb# 3=

Emoal wivn{nvv c{ Nlimla Ecrjavmlb> # 3=

Nlimla `ixmc` jqvcvp p clci{mp # ?0

Emv gnbqlj dcp{lilm c jcexl}ocl># ?1

Nlimla ecrjavmlb jcexl} varwa{p# ?=

Emv vab}aj dc lae orne ab}afi># 01P{aei}mpbvxqpnj eabvarwa{pa# 07

?, Raoarbnlemc p Qpcomimv}# 63

B}nrp) ab}p{ar p vivdcv# 63

Raonifci vap{vai ap{j{j oaeqvcvpc# 60

Qpcomimv} ; Gaidcp{liocrv aonifci# 66

Gaidcp{lim vap{vaipm efp{araj# 61

Emrv k c `crf pnrvmlb efp{ar># 67

0, Raop{wabrp# 13

Dcvjnl} p{wabrp va`dlmjj# 1?

C{ CMFC p{wabrpm efp{ar# 11

C dcvjnl} `epnrnj rplcj vmvjc# 14

C driawi p{wabrp rakvaieam# 1=

C va aonifcicf vaba{ wcb} ecb{># 78

6, Vcrvcine Ecrjavmlb# 70

Ab} r wcb}, Bnlfnijnfk mp b},# 76

Xqoimjip ; Emri rkqlj p emjnr># 77

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P{wab) wmfa) dclb p jx vcrvciecj# 72

Vcrvcine p{araxa c X_ pvrcvbmfocl# 74

Gaidcp{li ivci jp{vavv vcrvciecj# 7=

Vcrvcine jp{vpm lcxvrcf varwa{pa# 23

1, Oinb Ecrjavmlb# 21

Emrv jaii p{cjrvm oinbnv mlfvclnf> # 21

Oinb ; C eabb}{p ap{j{a# 2=

C p{cjrvm oinb xrngmv balari aiaeam# 48

xvp dpbap niwcp j{ppbav# 4?

Jarapf eab c wa{rcicjnjcv## 4?

Dnb}cl vqro{f gai c oinbnf xiqbmllai># 40

7, J{ppbm Ecrjavmlb# 42

Em c{ c j{ppbm efmc p ecrjavmlb# 44

Emrv gnlvnp c j{ppbm kaialiv># 44

Aip ixpaj c j{ppbm efmocl# 4=

_cknlb vonr xvpa p jnlwarvipc# =?

Jneeqlmj`m p eabnp{vp pvrcvbmc# =0

K vavv dai}oal kv wrk# =6

2, Gcàonnj Ecrjavmlb# =2

Pckv Gcàonnj pvrcvbmc varwa{pa# =4

Ivnbcvj varaipa c aonifcicfrc# 388

Gcàonnj {iavm cijciec{pnj# 383

4


9/38

7 Gcàonnj Vmeaimla kfnlpb# 380

Aip Gcàonnj nifcicf * dmrfavpaf# 386

Gcàonnj Afba rclj ejfpa# 387

4, Bnnbia* Ecrjavmlb# 38=

C Bnnbia* p c jarap ab}apvpa# 38=

C `bap Bnnbia* nifci ail}am# 338

C Bnnbia* jrj wcifm gqlj`mkc# 333

2 dcvjnl} Bnnbia* ecrjavmlb vmxx # 33?

{iavm vciijn{j c Bnnbia* vrpcibocl# 330

Nxvmecim{if c `baf Bnnbia* %dn{# 330

Dn{f ivra `baf Bnnbia* nifciv## 336

C dclbnqvp . vrpcib dcp{licvc# 337

Emra jxap c Dclbnqvp . vrpcib> # 337

Emrv gmb}aik c Bnnbia*%rc c kwoal> # 332

=, ]nqvqoa Ecrjavmlb# 3?3

C ]nqvqoa ab} lcb}p{ar ap{j{# 3?3

Emra gmb}aik nfc c wmfa gnrbcvpli># 3??

C iabknoocl jnlwarvi ]nqvqoa wmfaj# 3?0

C wawp{ar{ ]nqvqoa `pcvnrlc# 3?1

]nqvqoa pvrcvbmc 5 6.d c{ 1?.w# 3?7

C ]nqvqoa kfnlpbcm# 3?2

]nqvqoa wmfap Cfnrfp dmrfavpaj# 3?4

=


10/38

38, Xnf`cpv ecrjavmlb# 30?

Emrv p{aravkj c dclbcl}cbnjcv># 300

Dnb}cl p emrv ejfmj c Xnf`cpv># 306

Varwa{f eab c Xnf`cpv cfpnf# 306

Dnb}cl varkap{f c xnf`cpv%af c laval># 302

_ajien{f c xnf`cpv cfpcmf## 304C wawp{ar{ {iavm Xnf`cpv vmvjcm# 304

Dnb}cl miiapp{ rajienv c Xnf`cpvoa# 30=

Xnf`cpv vmxxaj ;%-# 30=

33, Enomi ecrjavmlb# 366

Dnb}cl kaialdav eab c `baf enominl># 361

Njnp cijciec{pnj wpripdn{# 364

Enomi dmrfavpm jcexl} varwa{pa# 364Enomi dcp{licvm vralfaj l}qbcvri# 36=

Eall}mra rcbcp{jnfqlj c enomidn{# 318

3?, ImljafMl) Vmvvar) MRMR,,,# 316

Jmlaj ckline c ImljafMl ralfp{arv># 316

Emjnr dcp{likqlj Vmvvarv p dnb}cl># 317

C va `i`pnxnrvnf MRMR%al wcl># 312

Wcl `b cjmlaj c E}WMX crcl}ol}c # 314Iab}i nvv cdni c `i`pnxnrvnf wcl## 314

30, Xmlvarapv Ecrjavmlb# 37?

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11/38

Em mp c Xmlvarapv p emra dcp{likqj> # 370

Dnb}cl dcp{likqj {iavm `irc> # 371

Aip Xmlvarapv jcexl} varwa{pa# 372

Miiap{f oa XML bneonv c aonifcicfoc# 374

36, Jqi`pp{jqvcvp# 32?

Lm`da `ixmc` 5 cic`pnl} warpal}# 32?

Inlb vcmi jqi`pp{cwcj# 326

Jqi`pp{jarap c{ Cfnrfpoal# 321

Jarapp jnljqral`mc clci{mppai# 327

Eckapvm` PAN c imljdi{cv je# 324

Jqi`pp{ vap{vaipa p emlpvpa# 32=

31, Jarapnxvmecim{ip $PAN-# 34?

Emv kaialv c jarapnxvmecim{ip># 340

C jarapocrv aonifcicj kaiiae{m# 346

Jarapnxvmecim{ip ixpri ixpra# 347

Em cicxkl rclbpnrni c Bnnbia># 342

37, Bnnbia Cfnrfp $XX@-# 3=?

Cfnrfp dmrfavpaj c Bnnbia nifcicml# 3=?

Jcvvmlvp cicx Cfnrfp jcexl}nj# 3=0

C dcvjnl} Cfnrfp jcexl}nj vmvjcm# 3=1

Cfnrfp jcexl} nxvmecim{ipc # 3=1

Dnb}cl nxvmecim{ikce c jcexl}ne># 3=7

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Cfnrfp p{wabrp vmxxaj# 3=2

32, Imljdi{cv xvp # ?8?

Em c{ c imljdi{cv p emrv gnlvnp># ?8?

Varep{avap imljxip ; Icppcl krk,,,# ?80

C k p rnpp{ imljxvpm efp{araj# ?86

_aiawlp) rvjap p wivn{cvnp imljaj# ?87

O{f c imljxipv c ivnbcvmfrc# ?84

C iablcb}noo imljxvp dmoj# ?8=

34, Aecmi Ecrjavmlb $AFE-# ?3?

Aecmi ecrjavmlb pvrcvbmc varwa{p# ?3?

Aip ixp ; Impvcxvp `pcimwci# ?30

38 ejf impvcxv `pcim xa`pnjlcj# ?36

Jwav aecmiaj eabrpc p mf{vpa# ?31

b}gi jnlwarvipc c gaimrcvjn{oi# ?37

Aecmi ecrjavmlb vmxxaj ja{fjlaj# ?37

Emi}al driawaiajav jifklj># ?32

C driawaiaj vicbnp jnlwar{mp rvjam;# ?34

C{ aecmi ecrjavmlb iablcb}noo ail}am# ???

3=, Nlimla X_ p Erjcxvp # ??1

Emrv gnlvnp c Erjcxvp c aoal># ??1

Dnb}cl xvp p{aravdav erjv># ??7

Cfnrfp jcexl} erjcxvpra# ??2

3?


13/38

Nlimla X_ ; Emv vadavlj nlimla># ??2

Wff c erjf c vecfpnjvi# ??4

Pckvj{iael} jp{vpa# ??4

Emv vab}i gai c pckvp{noc nifcicfrc# ?08

?8, Mlonqlf Ecrjavmlb# ?01

Emv mp kaialv c{ Mlonqlf ecrjavmlb># ?01

Iab}i eabvciidcv emlfaldni## ?07

Jnlwarvik b}gaiajav c ivnbcvjoi# ?02

Dnb}cl xvp nlimla ecrjavmlb `pcxcvnv# ?0=

Dnb}cl wnl{f oa c wawjav># ?0=

?3, Jnlwar{m nxvmecim{ip# ?60

Emv kaialv c jnlwar{m p emrv gnlvnp># ?60

Emjrn p ecjrn jnlwar{mj gnbciec# ?66

Jnlwar{m cicx ecrjavmlb jcexl}nj# ?61

Jnlwar{m nxvmecim{ip vap{vaippai# ?67

C vjiavap rvjapv aonifci# ?64

??, Iclfmlb nifci nxvmecim{ip# ?1?

Em mp c{ c iclfmlb nifci># ?1?

C iclfmlb nifcicj `ikcm# ?10

Dnb}cl erkj c iclfmlb nifciqljcv># ?16

C dcvjnl} iclfmlb nifci gaixvpa# ?11

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?0, Raomlrmqe# ?78

Em mp c{ c Raomlrmqe># ?78

Emrv dcvjnl} wawp{ar{ ap{j{># ?73

Emrv knoo c aomlrmqe># ?7?

Dnb}cl rajien{f c Raomlrmqenf># ?70

C Raomlrmqe ralfa{wl} qvljwavpa# ?76

?6, Raoclcimvmjc p pvcvmp{vmjc # ?74

Emv erklj c{ aonifcinl p emrv> # ?74

Dnb}cl erdavkj c ivnbcvnvvpbnv># ?7=

C gnrbcine gnrrpcmlcj p{abealvipc# ?28

C{ Clci}vm`p iablcb}noo ail}am# ?2?

Qvp{ c jl}wd{,,,# ?26

Em c jwavja{ ixp> # ?46

Kaialvae) lae xmdalaj,,,# ?46

Jrfpaf ialla># ?47

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15/38

Jafwap niwcp#

Aip{r mp jp{le) dnb} eabwprnivcf a{v c jl}wav,

A{ c ?, jl}wae p c{ Nlimla Ecrjavmlb vejrc xi

jl}wpnrn{cvne 3, jl}wa, C jwavja{ wajoal pnj

m{bciecp Nlimla Ecrjavmlb jl}wav gnbnj rlm) dnb}

pabvpae c eqljf p pmjarap nlimla wiicijn{w wik,

3=== vc fnibn{ne c{ mlvarlavap % nlimla {iavoal p c

30 w cicvv pmjariv ab} dcvciecp vqfpv p vcxcp{vcicvnv

pp{ab}kvalae, A{ c p{cjecm jl}w a{v c vqfpv np{vkc

eab waiaf c ecm ?83?.?830%cp ap{j{jjai, Aooal c

jl}woal dc{cm `bajli mp oawiv pmjarap pvrcvbmjcv

vciip{, Eabeqvcvne c iabkcoo ap{j{jav p vmxxajav

cfnj lajaf) dnb} lwailm vqff waij c wawmf p{ev,

P{aravle) dc eabrlf c wiael}af p eabnp{vclf

waiae c pmjaramf, C empmHnlimlaecrjavmlbqveqvcvn,dq

aecmi `eaera jiff c pmjarp{vnrmfcv p c jrfpamf, C

jl}w ainiwcppc qvl ivnbcpf eab aonifciqljcv) cdni

eb voo dcp{lnp mlgnre`mv vqfdcvp{ eckf eab;

dvvx;..,nlimlaecrjavmlbqveqvcvn,dq.

fw{iavvai)

Vvd Emdi}

31
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16/38

37


17/38

32

3Nlimla Ecrjavmlb


18/38

34


19/38

3, Nlimla ecrjavmlbC{ nlimla ecrjavmlb waj vc gnlvnp emlfal dc{cm `b

p{erc) fa affmb pcklnp lae ralfp{aroal dcp{livqj,

A{ c{ nlimla ecrjavmlb jl}w xnlvnpcl aooal pabv eckf

lajaf p eabjilo{vavm c ivnbcvv dn{) c erjc p

om{cinexv) c xnval`mimp b}gaiajav jx{ . lawai pc{ b}gi jnlwarvi ap{j{jav,

Lae jaii gilm) lae gnb gklm#

C{ nlimla ecrjavmlb lae mbl}ai ab}avaem wb{avvpbav

p vcil eb ail}oal mp wcb}) dc lae c lcb}wiicicvm p

eqivmecrjavmlbbai wcl vaiavewa c gakaf, C iabvoo

ab}avaeal pcklnp ni}cl vqfpv jcxp{) ceai} p{mlva

dcp{lidcvcvicl c dc{cm JJW xmc`nl,

Emoal wivn{nvv c{ Nlimla Ecrjavmlb>C{ mlvarlav ecrjavmlb) wcb} nlimla ecrjavmlb ab} vaikapal

ep eabj{aivpv p p{aeiiavefnv jwavai, Gai jaii

jp{ilf) earv lcxnlvc wivn{mj p emlfal dlcxocl

eabkaialmj 3%? ni}cl eabnifp) cem gaionrvdcvkc c{

cffmbm ralfav) a{rv rqbciecplcj jaii iallaf ;%-

C Gc`aonnj prl wivn{vcv c eabkaialpl) vdai}a{m p

vralfa{m c ja{aigaiiavav) a{rv pcklnp lcxrcjp{laj

3=


20/38

jaii iallaf p jwavlaf c wivn{pnjcv, l voo) emlv 68

cearmjcm p clbni oinbnv niwcpnj p b} vqfnj lcxrcjp{

ecrcflm, C iabgrmppaoo mlgnre`mjcv jcxne p gai vqfnj

jp{ilm a{ajra c wivn{pnjrc,

C{ nlimla ecrjavmlb p{aeiiavef eabwivn{nvv c{ qvoom

mfoal, Xr wa eb c{ wniv c gnlvnp) dnb} emlfalrnl)cjr vmivnvv efp{arajjai) fa airajariklj c jarapjoal,

Pnjcl {pgnivj vaia c aonifciqjcv jqi`pp{cwcjjci p

pcklnp c ecm lcxmb cjcflcj `bwa{avj) cjmj vmivnvv

efp{arajav dcp{lilcj, Ec mp wmrb{mj c eabwprniv

imljaj mxcrbc p c jarapjlaj rv vcrvciecj fmwcvdqiiec,

C{ aeoaraj er gailvvaj c{ nlimla ecrjavmlbda{)

jmp{rmj c brcgmjqp ocllarajav p c{nllci np{vi}n{{j cvcrvciecv mp, Lcxkcmljocl paljm lae niwcp ai emlfal

oavv) p{jallailaj p dc qlciecp) cjjnr vqbnrkj c

`mjjav, Lml`p mfaka paljmlaj) a{rv p{cjvclm jaii c rbm

aicwqiv efp{arajjai p oarb{iv p{njpnjjci,

Emlpbm vcrvciecjcv jaii rlnf p ni}cl raiawlp imljajav

ivradn{lm) cdnllcl wawj . b}gaiaj rja{davlaj, C{ k

nlimla ecrjavmlb p{aeiiavef c dcvjnl}pbrc p c{

arafel}ra jnl`alvri, b} pnjjci lcb}noo oawvaiv dn{

cllcj) cjm eabrvm c jilopbav p mfoal wiv,

?8


21/38

Emlfal iadavpbap eabkaialppai p{vl{lm jaii c{

rfajifjav) dnb} airoo ixkalaj c{ vnl, C{

rfajifj jx{pa) njvcvpc c{ aip ixp c xl{vr

gai, Lcb}nl gnlvnp) dnb} dc aonnjnv rqlj driawi

`pcimlcj) cjjnr c{ wciocl k iab}al p la `pcj

nfcwbkqlj wcicemv, C gaimrcvjn{ aip{r c{ aonnjjci

vciijn{mj p dc vavp{mj lajm) cjjnr eabwcl c{ aip koal}nep, Qvlc njvcvlm jaii c{ b}gikaiivajav p emli

vooav cflm cddn{) dnb} jpoo c{ b}gailj iab}al,

C{ k nlimla ecrjavmlb p{aeiiavef c{v enlfkc) dnb}

iab}i eabvciidcv emlfal j{ppbm ralfp{aroal p

jp{vp ni}cl vcrvciecjcv) ceai}aj airoo wmp{mj c{

rfajifv c wprip gai, Erlaf jaii) eai}mj j{ppbm

nifci dn{{c c iabvoo k wawv) miiavwa b}gaiav, C iabknoojnlwar{mjcv dn{ j{ppbm nifcicjnl jaii arpvalaf

eckf c kwoal, Dmrfavlaf jaii) cjvwcl kaial jaii iallaf

p rvjav jaii cflnf c jwavmflaj lcx emlv lcx,

Em c `inf c{ Nlimla Ecrjavmlbbai>

Emaivv lajmwbp{) eab jaii dcvrn{lnf c `inf p arra

jaii gaixvalaf c vaikap nlimla ecrjavmlb vawjal}pbaf,

k wawjav . b}gaiajav p{aravli>

Cjjnr aip{r impvv . jwav vonrv jaii xvalaf p jav

jaii aikqvvcvlm c jnlwar{mp vi`proal c WAW iicxnvoc,

?3


22/38

A{v `pcj b} vqfnf airlm) dc voogia `pcimv) iavivdav

cl}cbnv) aecmi vclgni}cenv p xroc faen iadavpbav

miiavwa mlb}alap vcl`pcfpv jlip{, C pnj%pnj mlb}alap

cl}cb lae c{v kaialvm) dnb} emlfalv mlb}al cfp{#

Erlaf jaii) dnb} emv vivvv ia p np{vi}n{lnf) dnb}

eai}mj iavivpaj kaialvmj c{v) dnb} c ivnbcv er c

wprip flvpa aivv ii, Xifqi) dc iaviv xr aonnjnvp vap{vaipm iadavpbav jr) cjjnr ab} xnval`mimp

b}giiai) c{c{ DNV IACF%ai wcl fnibnf) cjmv c{

rvjapvf gai mp jarapdav,

rvjap impvv p{aravli xvalm>

Emlfal `pcimgckvv dcp{lilnf jaii p vap{vailaf c iclfmlb

nifcicjcv, Ectmecim{ilnf jaii c gaimrcvjn{pnj !%np

rvjv p c{njcv c{ cfcvnjcv jaii jvaia{al aijrlaf)cem gaivviali p{jpbap, Jrdavp{ voo cfcvnv mp) fa

c{nj la iab}alaj jvaia{al jmvivalfj, Cjmj a{ajav c{

cfcvnjcv mp eabcfkj) c{nj j{ai iilcj c flvpda{ p

c{nllci dwdcvkc mp jav c{ rvjapvf,

Ivnbcvnvvpbnv p{aravli lwailm>

Lae xrnoiec# xvpf gai c `baf c{ pp{ap dc{cm

j{ppbm nifcinl p ja{fk ai dmrfavlm c{ Cfnrfp p c{

Avcrbav ralfp{aramoal mp, Vap{vaif gni}cecvnpcl dnllcl

rja{laj c iabknoo rnl c emlpbm ivnbcvj p nvv

arpvpf c xn{`mf, C emlpbm) aooal c{ apavoal c{v

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23/38

kaialvm) dnb} c{ cfnvv `pcvnrloi rja{ ivnbcvjoi

eall}mal vivvvj ia c{ aonnj%nv wcb} jrvaj rcklicvnv

. wprnivcj, Ceall}moal xnlvnpcl vqfnf dnllcl kllaj

c wawmf) cjjnr jll}afl lwailm vqfnf c oawvaiaf,

Nlimla `ixmc` jqvcvp p clci{mpC{ nlimla ecrjavmlb jcexl} varwa{p aip ixpa c`ixmc` eabdcvrn{pc, Jm c{) cjmlaj rvjapvalm

p{aravli> Jmv rfajaidav> Dnb}cl cicjqi c{ rfajifp

cfnvv varejli wcb} p{nibivcvpli> Adda{ gai jaii

erlaf jm iadav c xnval`mimp wprif, Dni icjlcj>

Eall}mv jaraplaj> Wcl `pcifkqj> Em kaiiae{ rkqj>

Bnnbia jarappm vralfaj

C jarapiav wm{pbicvrc lcb}p{ar ap{j{ c Bnnbia

jarappm vralfaj, C{ cioom imlj eabl}mvpc qvl

rjarapdavp{ jmgaka{pajra p c Bnnbia eabeqvcvkc

emjlv cicjqi c jarapiav, rfajap pp{adcpnlivp c{

mXcf p c lnvaonnj) wcb} icxvnx jarapiava, C{v ivkqj)

dnb} c{ mXcf eabkaialpwai b}albi c lnvaonnj p c

icxvnx jarapiava p arpfmj c{ mXcf, C vralfajjai

c{nllci rvjap mlgnre`mv jcxp{) dnb} eajjnrc c

jarapiav c{ cfnvv jqi`pp{cwcjrc) wcb} varejajra,dvvx;..,bnnbia,dq.mlpmbdvp.pacr`d.

?0
http://www.google.hu/insights/search/http://www.google.hu/insights/search/


24/38

Bnnbia jqi`pp{jmwicp{v ap{j{

C jarapiavav gaierdavaf c Bnnbia jqi`pp{jmwicp{v

ap{j{{ai mp, C ralfp{ar c{ cfnvv jqi`pp{cwcjrc jarapwa

eabenlfkc eajjnrc c{ vicbnp dcwm jarapp p{ec p c

jcvvmlvp cicx dmrfavpaj jivpba c jqi`pp{cwcjrc,

A{{ai ivlm gnbnf) dnb} wcl%a cjjnrc jarapiav c varejra

cemrv rfaeap fnibn{lm, Gnlvnp mlgnre`m eb c

Warpal}

dvvxp;..cfnrfp,bnnbia,`ne.paia`v.Ja}nrfVnniAtvarlci

?6
https://adwords.google.com/select/KeywordToolExternalhttps://adwords.google.com/select/KeywordToolExternal


25/38

Emv gnbqlj dcp{lilm c jcexl}ocl>L{{j eab eai}mj ap{j{j rdavaj ai p{enfrc mp p

emrv rfaeap dcp{lilm jav, La gaiakvpf ai) dnb}

ralfp{aroal jaii bnlfnijn{lnf p ab}vv jaii dcp{lilm

jav c `i airplaj rfajoal,

3, Bnnbia Cfnrfp * jarapecrjavmlb ;

P{cjrvm ja{ajoal ab} Bnnbia Cfnrfp jcexl}

dcvjnl} ivnbcv p wawp{ar{ ap{j{, Gni}cecvnp

dcwm ealaf{paippai cic`pnl} vjcvvmlvpm jivpbajav

rdavp{ ai) p b}nrpcl eabvri c dmrfavpra gnrfvnvv

pp{ab, Cfnrfp apavoal c _NM) c{c{ c eabvrippai

jaii p{enilqlj,

Xifc; P{nibivcv `b Cfnrfp jcexl}cT `b aijiv dcwnlvc 18 888 Gv%nv Cfnrfp dmrfavpra p

ealaf{paipra, Aooi jo, 188%218 fcrco vjcvvmlvpv

wprni c `b p c iclfmlb nifcinl 18 rcklicvjrp

rja{mj, C `b xrngm rvjapvm aooi 1 p{ar{fpv jvlaj

vicbnp ?88 888 Gv%np rvjoal, A{ apavoal c vaikap

oawvai b} 3,888,888 Gv) ceai}oi iawnlkqj c dmrfavpm

jivpbav p =18,888 Gv oawvailj ecrcf, Aooi iakl c{

cf p c{ ab}o jivpbaj, C xrngmv ; 088,888 Gv,

C aonifcicflcj jarapnxvmecim{ivlcj jaii iallma) c{c{

eab jaii gaiailma c Bnnbia mrl}aiwamlaj, Kaialiab c

?1


26/38

oakw imljaj wivn{cvnppbc p emlpba c{) cem

lcb}nl p{ev ab} dcvjnl} PAN jcexl}ocl, C

jarapecrjavmlboal kaialvp p{araxa wcl c j{ppbm

efmlcj mp) qb}clmp c Bnnbia gmb}aim dni emv

jneeqlmjiqlj p dc raiawlp mlgnre`mjcv vcii) cjjnr

lwajp{mj c aonifciqlj raiawcl`mc rvja,

?, Rnrfxrapp Oinb ;

Ivnbcvnvvpb lwaipra c iabknoo ap{j{ p emli

b}apaooal rqlj oakab}{pajav) clli knoocj iap{lj c

jarapj nrbclmjqp vciicvcmocl mp, C vcrvcineb}rvp c ec

airdav iabknoo ivnbcv p wawp{ar{ ap{j{#

C dcvjnl} oinb cicxmperwam;

% 3.?.0 lcxnlvc k oakab}{p p{iavmj% C oakab}{p 388! jarapnxvmecim{iv

% C `e gmb}aiaegaijaiv p 18%78 jcrcjvar

% _alfaija{mj j{ppbm eabnp{vppci

% Oa wcl jvwa c Bnnbia _PP eabnp{vkoc

% C{ niwcpv mp oawnlkc p jneeqlmji

0, Gc`aonnj) Bnnbia*) Xmlvarapv) Vmvvar,,, ;

C{ Nlimla Ecrjavmlboal c j{ppbm nifcicj aipfiabap

p{araxa c{ rvjap p raiawlp vcrvciecj eabnp{vpc

veabajjai p c{ mpearvpblj lwaipa, C oinbqljocl

eabkaial grmpp oakab}{pajav eab jaii np{vclqlj

?7


27/38

a{ajal c{ nifcicjnl eml, lcxm ? cijcineeci, Emli voo

emlpbm jwavlj wcl) clli voo VAVP[MJ%av p

eabnp{vpv vqfqlj airlm p b} vqf fmlcemjqpcl

lwajaflm c `blj c j{ppbm nifcicjnl,

6, ]nqvqoa,dq) Wmfa ecrjavmlb ;

C ecb}cr l}aiw ]nqvqoa ab}ra voo dc{cm l{v dn{dcvc `bajlaj, C wmfa ecrjavmlb iadav lcb}nl jivpbap mp)

fa ceall}moal c _NM eabvripm eqvcvlj xn{mvw)

cjjnr ovrcl wbkqlj oaia, C ]nqvqoa,dq nifcinl

cicjvpqj pckv `pcvnrlljcv) eai}al eabnp{vdcvkqj c

pckv wmfamljcv) eai}aj kcoo ivnbcvjcv dn{dcvlcj,

Emi}al wmfajcv npp{qlj eab>

% Jxarl} gaiwvaiajav eai}oal njvcvqlj% Mlvarkjcv) oap{enijcv apael}ajri

% Pckv rajienjcv) varejwmfajcv

% Wmfa vclgni}ce pnrn{cvnv

% Wmfap b}gi wiael}ajav

1, Iclfmlb nifcicj p ricxnj ;

Mvv vrvlmj c jnlwar{m) cemjnr ab} rfajifoi waw

wcb} b}gi wimj, Gnlvnp c gaixvpa) c dcp{liv

p{laj p brcgmjj) wcicemlv p{wab, C{ abp{ iclfmlb

nifcilcj vjiavaplaj jaii iallma) dnb} ectmecim{ikc

c{ arafel}ajav, A{v nxvmecim{ippci vqfnf airlm p

?2


28/38

vcil er dciinvvi mp c{ C.O pximv vap{vaipri, C Bnnbia

Clci}vm`p vcrvcine jpriavaj nxvmecim{ikc mlb}alap

p c pabvpbwai vap{vaidavaf c aonifcicf . iclfmlb

nifcicf,

C iclfmlb nifci c jrmvmjqp xnlvkc c{ abp{ jnlwar{mp

vi`prlaj, C ivnbcvp{ar{ ap{j{jjai aija{fkjvivalm c vi`prljav p emlfal aonnj iavivppai)

rcklicvjrppai) nlimla aomlrmqeeci) wcb} oinb

oakab}{ppai iakkaoo kqvlcj c{ rfajifj c vi`proal,

C vi`pr iabcip xnlvkc c jnlwar{mp p{mlv) cdni

eabvrvlmj c `pnfc ,,, wcb} lae, b}gii wimj) wcb}

lae, C{ vicbnp dc{cm rvj pcklnp 3%38!, A{ c{v

kaialvm) dnb} 388 ivnbcvoi 3%38 wimj b}gii,

7, Pvcvmp{vmjc aiae{p) aoclcimvmjc ;

C pmjarap jnlwar{mjcv erllj jaii) eai}ra c Bnnbia

Clci}vm`p c iabknoo mlb}alap eabnifp, Eabeqvcvne

eckf) dnb}cl vqfnf eabl{lm) jm) dnllcl) emjnr p

emrv rja{mj, b} vqflm gnbnf em dn{{c c k wawjav ;%-

C kaialiab iabknoo Clcimvmjcm p{ngvwar c Bnnbia Clci}vm`p

p rcfpqi mlb}alapal dcp{lidcv, _p{iavap

mlgnre`mv cf emlfal ivnbcvri) b} xnlvnpcl ivlm

gnbnf) dnb} emi}al jqi`pp{rc) dnllcl rja{laj p

eai}mj vcrvciecjcv l{mj) eai}mj vcrvciecj njn{{j c

iabvoo wmpp{cgnrfqipv,

?4


29/38

Nlimla ecrjavmlb jcexl} varwa{pC jcexl} varwa{p gnlvnp) earv eabenlfkc dni wcb}

xxal) dnwc p{aravli aikqvlm p dnb}cl kqvp{ ai c ìdn{,

Ab} ki eabrv jcexl} airawmp{m c ecrjavmlbapv) cjm

pvrcvbmjcv p vcjvmjjcv cijciec{wc jll}aooal airdav

c ìdn{, C varw c `bap `pcxcvnv mp p{vl{m c ì

airpoal) adda{ eab jaii np{vclnf emlfajmwai c

ìnjcv, C xrngm ecrjavmlb varw airdav ìnjcv v{ jm)

ceai}aj iadavlaj cl}cbm) wcb} ecrjavmlb ìnj,

Dnb}cl xi gai ab} ecrjavmlb varw>

3, pp{agnbici

Mbal) rwmf emlfalra jmvarkaf pp{agnbiciv jaii rlnf c

vaikap ecrjavmlb varwri, C jivpbajri) ìnjri p cixpajri, C{ pp{agnbiciv jaii qvnikrc eabrlnf,

?, Jifavp

_wmf) wcb} dnpp{ iarp crri) dnb} emv p dnb}cl

p{aravli airlm,

Xifc;

C Jnw`p p vpc ?83? Jgv, nxvmecim{ikc aonifciv c knoojarap dai}a{paj rfajoal, @iqlj) dnb} oajariklj

c{ aip 1 vciicvoc c gnlvnpcoo jqi`pp{cwcjjci p 3?

dlcxnl oaii airkj c dcwm 3 888 888 Gv%np oawvaiv,

?=


30/38

0, Clci{mp

C{ cjvqimp iicxnvnv jaii iarlnf cfcvnjjci rwmfal, Allaj

c xnlvlcj jaii vcrvciec{lm c{ cioomcjcv;

% Jrl}a{av; C `baf ejfpv oagni}pni cfcvnj)

aiaeaj p pckvnppbnj $bc{fcpbm) faenbrgmcm)

p{n`mimp p va`dlnibmcm-, C iabgnlvnpcoo c va`dlmjcmmlgnre`m c ecm lcxnjocl) qb}clmp pnjcl dcp{lilcj

njnpvaiagnlv) aecmiv) j{ppbm nifcicjcv p a{aj lcb}

ervjoal vp{codcvkj c ecrjavmlb varwaf,

% Xmc`; Ia jaii rlnf eajjnrc c xmc`) eall}m jarapp wcl

dcwm p{mlval c varejamfra) wcb} p{nibivcvpcmfrc, Arra c

Bnnbia Cfnrfp jqi`pp{wicp{v ap{j{v dcp{lif, C

Bnnbia Vralfaj mp p{araxav jcx) qb}clmp ia jaii rlnfemi}al iicxnvocl wcl c varej . p{nibivcvp $lwajp{mj)

dcl}cviocl,,,-

% Jnljqral`mc; Xnlvnpcl ia jaii rlnf c jnljqral`mmf

eravv) xmc`m rp{apafpjav) c g varejamjav .

p{nibivcvpcmjcv p c{ nlimla cjvmwmvpqjcv, Gm{avp

p{nibivcvpnjjci ia vqfnf jrlm c{ ai{ waj

ab}aliabamv $xl{b}m eriabaj- p a{ajoi vp

pvcvmp{vmjv vqfp{ jp{valm, C oawvaiamjav ivwc c{nllci

ivnf) dnb} jm arp p jm b}alba) lajaf c{ arpav jaii

p{ae aivv vcrvclnf,

08


31/38

% Wawj) b}gaiaj; Ia jaii eckf rlnf xnlvnpcl) dnb}

eall}m b}gaiaf wcl kaialiab) wcb} c{v) dnb} eall}m

b}gaiav p{aravli eabl}arlm cfnvv mf cicvv,

% Varej . p{nibivcvp; C varejaj) p{nibivcvpnj

ceai}ajav rvjapvap{) c{ rcj p c xrngmv !%np rvja

varejaljlv) wcb} varej `pcifnljlv,

% rvjapvpm `pcvnrlj; Emlfal ni}cl `pcvnrlv ia jaii

rlm) cdni rvjapvalm vqfnf c varejaf) p{nibivcvpnf,

Mvv gai jaii vlvavlm c{njcv mp) cdni c jnljqral`mc kaial wcl,

6, Iadavpbaj p wap{i}aj

Mvv c rbmefm ecrjavmlbap pnjcv fnibn{lc) lajaf `pcj

c{ Nlimla ecrjavmlb iadavpbamwai jaii gnbicijn{lnf, Crf iapaijaf wap{i}ajav mp mvv jaii iarlm) eai} nlimla

ecrjavmlboal ni}cpem iadav) emlv xifqi c Bnnbia

vljraeab} 3 lcx cicvv) wcb} 3 dvmb lae airdav c

aonifcice, A{aj jael}al gaivqfkj onrvclm c

kvjp{coi}njcv p pnj `b dqiiclc ai vij) fa emwai

va iarnf er ivp{ mp eabnifpv ecbcf aivv,

rf oaia c{v mp em c oaip arppbaf) wcicem) cemoal

knoo wcb} emlv c jnljqral`mf, l jmaiaea{vae c{

aip `baeli c xmc`nv p ab} jneni} jnljqral`mv

jwavvae, C{v `pmlivce cemv j) lae c{v arpvavvae

03


32/38

cemoal b}albooaj wnivcj p dmrvaial gailvvae c

jnljqralp `b eaii, La gaiakvpf ai) dnb} c{ mp oaip

wap{i}) dc c jniibmf lae rvalaj c{ mlvarlavda{,

1, @inj

Ab}rvaieal ia jaii rlnf emjnr emv gnbp{ airlm) fa

gmb}aik nfc) dnb} a{aj airdav ìnj iab}alaj# C{rv)earv iarnf) dnb} 388,888 wawv b}kvap{ 3 w cicvv)

lae gnb 388,888 waw oakllm c onivnfoc, C ìnjlcj

mvv mljoo eclj p{araxj wcl) ivnf eall}mv jaii

airlaf p emv jaii vallaf p a{ c{ cem aira wmp{,

Xifqi) c jl}wae p c oinbne Gcàonnj nifcilcj

jmv{vae) dnb} c iablcb}noo jnljqral`mv qvnirae p

eml, 38,888 jwavv gnbnj p{ara{lm,

Xifj ìnjrc;

% lcxm 3,888 ivnbcv iap{ c aonifcicenl

% lcxm 388 k Gcàonnj jwavv b}{j eab

% dcwm 1 emiimp oawvaiv raj ai 7 dlcxnl oaii

% 3? dlcx cicvv 0, iap{aj c Bnnbia%oal T p{rc

7, Ecrjavmlb pvrcvbmc

C iabgnlvnpcoo rp{a c varwaflaj) earv a{ dcvrn{{c

eab c `baf vaikap jr nlimla ecrjavmlb pvrcvbmkv,

_wmfal ; Emv gnbp{ `pmlilm p Dnb}cl gnbnf `pmlilm,

Oaeqvcvkc c `baf jm wcb} p dnwc vcrvcp{) c ìxmc`nf

0?


33/38

p c{v) dnb} dnb}cl gnbp{ warpal}a{lm c xmc`wa{av

`bajjai, Oaeqvcvdcvnf mvv c varejaf p dn{{ c

xnval`mimp wawv) c varejaf rc{pm pvrcvbmkv

wcicemlv c{ rvjapvpm `pcvnrljcv,

% Nlimla ecrjavmlb jcexl}nj

Allaj jaii c iabknoocl jmfnibn{nvvlcj iallma c varwoal)fvqenj) cfcvnj) p{enj) rvjaj p dcvrmfj,

% Emv vap{ai c aonifcicfnl p c oinbnfnl>

% Dnb}cl nxvmecim{inf c aonifcicf>

% Dni p eall}mrv dmrfavp{>

% Dnb}cl xvap{ impvv p emjnr emv rp{ c driawioal>

% Emjnr p eall}m wmfav p Xnf`cpv%av xqoimjip{>

% Dnb}cl l c j{ppbm jwavmf vonrc>

C galvmajav lcxvroc jaii rlnf p lae p{cocf paeemv pa

jmdcb}lm) a{ cicxkl jaii wbmb eai{lnf c{ wav,

% @pcvnrlj

C `pcvnrlj c ecrjavmlboal c{ qvcj) eai}ajav c wawmf

oakrlcj, Jilo{ qvcj) eai}ajal airaf c xnval`mimp

`i`pnxnrvnfcv,

00

Mvv krnj kcwvpocl


34/38

Emi}al pcvnrljcv wab}i gai c impvfrc>

Jqi`pp{cwcj p jarapnxvmecim{ip

Jarapecrjavmlb p Cfnrfp XX@ jcexl}nj

Oinb) aonnj) aomlrmqe p `mjjaj

Wmfa eabnp{vp

J{ppbm nifcicj p j{ppbm efmc

Aecmi ecrjavmlb

% Jivpbwavp

C vaikap ecrjavmlb pvrcvbmf wap jivpbwavpv jaii

aooal c xnlvocl iarlnf, Ceall}moal a{v xi}{cvdn{

dcp{lilf) cjjnr c jl}waiffai ab}vv rkvnj eab, C

ìnjvi gbbal ep%ep jivpbwavpra iap{ p{jpb,

Emra gmb}aik nfc c of{pwai jcx`pnicvocl>

Wivn{dcv# C jcexl} mfaka cicvv `pjjaldav p ldav

mp c{ aijivvv xl{pp{ab,

Eml, 3 xl{b}m ì# C of{pwai jcx`pnicvocl iab}al

ìnf) eall}mv p{aravli aijivalm p lae ock) dc voo

ìnf mp wcl) miiavwa O varwaf,

% Erp

Dnb}cl gnbnf vqflm ) dnb} arafel}ap%a c

ecrjavmlbaf> Gclvcp{vmjqp k ap{j{j wcllcj er c

Gcàonnjnl oaii p jip p{nibivcvjli mp c erpra,

06


35/38

Erjcxvpv mp erdavp{ b}) dnb} oaiivcp{ ab}

Bnnbia Ciarv gmb}aiea{vavpv, l c Lavjracvw p c

Lavjracvmw,dq jmgaka{pajav enlmvnrn{vcvne mlb}al c

Bnnbia%ci p cemjnr k eabkaialpae wcl c{nllci

rvapv albae,

_NM erpa;Ckline) dnb} gmb}aif c _NM $_avqrl ng mlwapvealv-

eqvcvv mp p c iabknoo _NM%v dn{ jcexl}nfcv aiaea{f

jm p kab}{avaif ia emrv iavv c iabknoo c{ cfnvv

jcexl}nf, C iabj{aiaoom jcexl}cmf eb knoocj

iap{laj a{al mlgnre`mj eabp{ar{pa qvl,

Emv vab}aj dc lae orne ab}afi>Pcklnp wcllcj cjmj c{v bnlfnikj a{ ab}p{ar p xr `mjj

. eabnp{vp qvl l}imj c jml`pap jcerc, C rnpp{ drae

c{) dnb} a{ gni}cecvnp lcxm 3%? rp gaicfcv, Em iab}al

dc lae eab} ab}afi>

3, P{arwa{f jm# Jarapp ni}cl `bav cjm a{ajjai c nlimla

ecrjavmlb ap{j{jjai fnibn{mj lcxm p{mlval p o{f r,

?, xvp `pcxcvnv# Emra gmb}aik nfc> Iab}al gallv cGc`aonnjnl . Bnnbia*%nl $eml, 388 mpearp- p iab}al

eml, 3%? gaivivvv wmfakc c ]nvqoa%nl, C{ pae ock) dc wcl

01


36/38

pckv oinbkc p vivkc c{ nlimla ecrjavmlbav, Mpearkal 3%?

driawi p{ngvwarv p c Rnrfxrapp%v,

0, Cqvnecvm{ik# L{f v c{ pp{ap ecrjavmlb gni}cecvnv

p cemv iadav cqvnecvm{ik, C oinb `mjjaj eabkaialpa

mf{vdav) vadv ab}p{arra eabrdcvp{ voo `mjjav mp, C

Gc`aonnj) ImljafMl) Vmvvar nifcicj jneeqlmj`mkc mpmf{vdav p om{nl}np nlimla aoap ralfp{arajoal 3

dai}al mlv{davaf c vaikap j{ppbm jneeqlmj`mfcv,

P{aei}mpbvxqpnj eabvarwa{paC ecrjavmlb varwaf cjjnr iap{ vaikap) dc jmfnibn{nf

c{njcv c xarpnlc) c{c{ p{aei}mpbvxqpnjcv) cjmj c

wprimf p b}gaiamf iap{laj, Eab jaii vciilnf c{njcv

c{ mpearvavkaiajav p p{njpnjcv) eai}aj kaiiae{mj jav,

C jl}waj p{ar{m mp qb}cla{v vap{mj) cemjnr cxrijnpcl

jmfnibn{{j c p{araximjav, Bnlfnijn{{ pnjcv p jarapp

eml, ?%0 p{aei}mpbvxqpv c{ 3, ixpoal,

Emv wm{pbik c p{aei}mpbvxqpnjli;

Jnr $ococ) b}araj)gmcvci) 18%al vi,,,-

Jx{avvpbm p{mlv p iicxnv $Vclqi eb>-

Vcxcp{vcicvm p{mlv $Er ?8 wa ii eqljv wba{- Va`dlmjcm) ea`dclmjcm p mxcrm jxappbaj $LM@DA-

Mlvarlav dcp{licvm p{njpnj $Eall}m mfv) dni) emv-

07


37/38

@pcifm iicxnvc $@pcifnp) wigioal,,,-

Xl{b}m dai}{ava $vicbnp) bc{fcb) aivcrvnvv ,,,-

Varejaj) p{nibivcvpnj) cemv eabwavvaj

Lcxmicxnj) ecbc{mlnj) cemjav niwcplcj

Eai}mj j{ppbm nifcinl iblcj lcxj{oal

Wcl%a b}areaja> Gm wcb} il}> Eall}m>

Em c{ baval gnlvnp `ikc> $Icjp) Cqv) viip-

C galvmaj er pabvalaj oac{nlnpvclm) FA lae cflcj

eab emlfal mlgnre`mv, Vaikap jxav lae vqfqlj

cicjvclm paljmri pae, Emlfal aeoarlaj wcl ab} pckv

wiael} ralfp{ara) cem eabdcvrn{{c,

Xifqi; Lae p{aravm c b}nrpjckv) P{arav niwcplm

apvljlv) Qvikc PX%v p Banrba Em`dcaiv) Eabwcl cecbc wmibl{ava,,,

02


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