Online Marketing Solutions for

Dept of Counselling & PsychologyHong Kong Shue Yan University

Main Objectives

1. Promote the counselling program online

2. Recruit more students to study for the programs

3 Suggested Channels to promote the programs

1. Google & Yahoo Pay Per Click(PPC) Advertisement

2. Discuss & Uwants Banner Advertisement

3. Facebook Advertisement

1. Google & Yahoo PPC Advertisement

Google & Yahoo are the primary sources of info for potential candidates

• Most direct way to let potential candidates know the program

• Many people would research on Google & Yahoo Search Engine before they make

any decision about further study

• Google & Yahoo are the largest search engine in the world

• PPC is a cost-effective channel to direct traffic to your website and the program

details page

Placement of Ad in Google

Placement of Ad in Yahoo

2. Discuss & Uwants Banner Ad

Discuss and Uwants are some of the most popular forums in Hong Kong

• Potential candidates usually research on others’ comments on their interested

programs

• Target audience in specific forum category since we can place the ad in a

particular category where potential candidates are discussing their views

• Guaranteed 24/7 exposure to target audience

Estimated viewership and suggested placement

Discuss.com.hk Uwants.com.hk

Ad Version Corner Ad Corner Ad

Duration of Ad 14 days(Jan 1 - 14)

14 days(Feb 1 - 14)

Estimated Daily Impression

8,000 7,000

Total Impression 112,000 100,000

Let’s skip CNY to save budget –

viewership should be low during that

period

3. Facebook Ad

Facebook is the most viewed social media in Hong Kong

Ad Version : External URL

Objective : Direct traffic to your website

(e.g. Master & Doctor Programs)

Ad Duration: Jan 1 – Feb 25, 2014

Example

4. Budget allocation

3 promotion formats in 5 popular media

Ad Version Pay Per Click Ad Pay Per Click Ad Corner Ad Corner Ad External URL

Budget $5,000 $8,000 $5,000 $5,000 $4,000

Ad Period 8 weeks ( Jan 1 - Feb 25)

8 weeks( Jan 1 - Feb 25)

14 days(Jan 1 - 14)

14 days(Feb 14-25)

8 weeks( Jan 1 - Feb 25)

Agency Handling Charge $3,000 (10% of total budget)

Total budget: $30,000

Thank you

Prepared by

Venus LEUNGAprilis Solutions Limited8/F, Ginza Square, 567 Nathan Road, MongkokM: 9725 8776 | E: venus.leung@aprilis.com.hk