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MARKETING PRESENTATION 65 S. MAIN ST| YARDLEY| PA 19067
LINKS
Website www.NewHopeRealtor.com
Google + https://plus.google.com/+AnnMcGuire/about
Blogger http://newhopepahomes.blogspot.com/
Facebook https://www.facebook.com/BucksRealtor
Trulia Reviews http://www.trulia.com/profile/ann-mc-guire-agent-new-hope-pa-7897502/
Zillow http://www.zillow.com/profile/New-Hope-Real-Estate/
Realtor http://www.realtor.com/realestateagents/Ann-Mcguire_Yardley_PA_1651462
http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=YoXF92I-0iQWaM&tbnid=H0GbjsqMBctKiM:&ved=0CAUQjRw&url=http://jxt.com.au/blog/monthly-monitor-report-1/&ei=2Mm6U-eKNNOGyATC4YGADA&bvm=bv.70138588,d.aWw&psig=AFQjCNFmxPlzkS-lbfBMUxrHK2rW2f9VlA&ust=1404836691330058
REALTOR® PROFILE
Ann McGuire
Ann McGuire Weichert Realtor 215-622-5070 [email protected] www.NewHopeRealtor.com Years in business- 2007 Education- B.A. Marketing Designations- Realtor Organizations- NAR, PAR, BCAR
Your Bucks County Realtor Having grown up in Lambertville, NJ I’m very acquainted with Bucks County’s neighborhoods and home values.
THE BRAND
•International Company •Corporate Owned •Corporate Relocation Services •Full Service
WEICHERT
THE BRAND
One Stop Shopping
Mortgages Closing Services Title
Insurance Inspections Home
Connections
Pre-screen potential
buyers
by realtor.com® FEATURED HOMES℠ |
Locally, regionally, nationally and internationally
• Move-up buyers
• First time homeowners
• Local buyers
• Relocation buyers
• Investors
• Foreign buyers
MY RECENT SALES
3
• Aquetong, Solebury, PA 18938
• Brighton, New Hope, PA 18938
• Windy Bush, Newtown, PA 18940
• Beacon Hill, Holland, PA 18966
MY TESTIMONIALS
Dave Barrett, Buyer Recently, Ann helped us find a great home in a great neighborhood. We had already met with one other realtor who took us to homes that were so wrong for us, both in price and location. Ann really listened to what we needed and zeroed in on just the right properties. She would make phone calls to other people in her office and would suggest open houses to go to and other properties that were not yet on the market. So, we found our dream home and really wanted it. Ann gave us practical suggestions and suggested a reasonable, fair asking price.
http://www.trulia.com/profile/ann-mc-guire-agent-new-hope-pa-7897502/
MARKETING
Online Presence
Dynamic Marketing
Enhanced Open House
Program
My Unique
Marketing Strategy
Strategic Pricing
PREVIEW OF YOUR HOME
In addition to my efforts, the associates in my office may be assisting me in locating buyers, showing and selling your home.
• Local and regional buyers make up half of the market
IMPORTANCE OF INTERNET HOME SEARCH
92%
Home Buyers
• 92% of home buyers use the internet or mobile apps to search for a home1
• Reach the widest audience of potential buyers
• More buyers = better chance of finding one that is willing to meet your terms, price and desired closing date
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2013
WHERE BUYERS FIND HOMES
43% of buyers found a home via the internet – up from 8% in 2001
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2013
Where buyers found the home they purchased, 2001-2013 (Percentage Distribution)
HOW BUYERS FOUND THEIR HOMES
• 2002: Internet surpassed print ads
• 2004: More buyers found their home on internet than from signs
• 2009: The internet is FOUR TIMES as powerful as signs
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2013
• 2013: 22% of mobile searchers found their home on a mobile application
Internet 43%
Print Ads 1%
Signs 9%
BEST OF ALL WORLDS
I market to buyers who are on our site PLUS buyers who have not yet picked a broker.
Buyers who search on realtor.com®
Buyers who search on our Brokerage’s site and realtor.com®
Print ads
Buyers who search on our Brokerage’s site
REAL ESTATE APPS
Buyers who are searching in this neighborhood can find me through mobile marketing.
Mobile Marketing Plan • Buyers driving through the
neighborhood can: • Find your home, get
directions and a map
• Connect with me in one “click” to get details and make an appointment
YOUR PERSONAL WEBSITE
REALTOR.COM® SHOWCASE℠ LISTING ENHANCEMENTS FOR AGENTS
Realtor.com
• Up to 24 high resolution photos of your home or community
• Descriptive paragraph to capture buyer attention
• Brightly colored headlines
and call-outs make the listing more noticeable
REALTOR.COM® SHOWCASE℠ LISTING ENHANCEMENTS FOR AGENTS
Buyer activity reporting
• As your agent, I will keep you up to date on buyer activity with reports showing interest and actions
MARKETING
•Open Houses
•MLS
•Company Website
•Your Own Website
•QR Code
•Video on Youtube
•Magazine Ads
•Social Media
•Blog
•Email Blast
•Direct Mail Neighborhood
•Local Agent Offices
WEBSITE SYNDICATION
I will make YOURS stand out
TOP PRODUCER®
Top Producer® CRM helps convert more internet buyers
BUYER CONNECTIONS
Clients can connect with me via: Iphone Email Text Real Estate Websites Social Media
MARKETING
MARKETING
VIDEO
Video will set you home apart
ASKING PRICE VS. SELLING PRICE
Price too low and you lose the value. Price too high and you lose the buyers.
Strategically pricing your home to get it sold for the most money in the least amount of time
CRITICAL WEEKS WHEN LISTED
Pricing correctly helps you strike a deal when there is more competition for your home.
THE CURRENT MARKET
* Each town in Bucks County, PA has a different absorption rate Absorption Rate – How long it takes for a home to sell in a given market
1 Month
10+ Months
5 to 6 Months
Normal Market
Seller’s Market Buyer’s Market
Market Absorption Scale
IMPORTANCE OF PRICING
I will negotiate on your behalf to help get the best price at the best terms in the shortest amount of time.
Over time a home that has not been sold may attract offers below market value.
COMPETITIVE MARKET ANALYSIS
Your Home
COMPETITIVE MARKET ANALYSIS
Comparable Home Prices
ONLINE MARKETING ADVANTAGE
Realtor.com Listings I will enhance your listings on the top websites, including realtor.com, with the features buyers want most
Online Syndication Your home will have premium positioning on all of the top real estate websites
Mobile Reach Your property will appear on the realtor.com, Trulia, and Zillow mobile apps so mobile consumers can find your home
Facebook Application I will display your property on my social media sites such as Facebook and Twitter
Top Producer® CRM My data system helps manage prospective buyers so that I never miss an inquiry, request or referral
Digital Agent My digital agent package gives me access to at least 1 out of 4 prospective local buyers on realtor.com and realtor.com mobile apps
Slide Number 1LINKSRealtor® profileThe brandThe brandSlide Number 6My Recent salesMy testimonialsMARKETINGPreview of your homeImportance of internet home searchWhere buyers find homesHow buyers found their homesBest of all worldsReal estate appsYour personal websiteSlide Number 17Slide Number 18MarketingWebsite syndicationTop producer®Buyer connectionsMarketingMarketingvideoAsking price vs. selling priceCritical weeks when listedThe current marketImportance of pricingCompetitive market analysisCompetitive market analysisOnline marketing advantage