Embed Size (px)
DESCRIPTION
A few words about segments in the online marketing and advertising world.
Citation preview
Segment powerparlez vous français?
Is your online marketing segments
oriented?A – noB - yesC – hmm…
Hey, I have conversion rates!
A – noB - yesC – hmm…
Hey, I have content/placements/
keyword targeted advertising!
A – noB - yesC – hmm…
Hey, I have A/B testing email
marketing!A – noB - yesC – hmm…
Hey, I have affiliate marketing
campaigns!A – noB - yesC – hmm…
Hey, I have conversion optimized
campaigns!A – noB - yesC – hmm…
The correct response to all statements is:
A – no!B - yesC – hmm…
Your online marketing is not
segments oriented!
What the #$%@# segments are?
Well, it’s quite complicated!
Generally we talk about conversion rates in online marketing
5% conversion rate sounds cool?
* - Let's Imagine That
not cool!
•95*% of the budget is thrown•We’re annoying people with our
advertising•Awareness is spread badly
* - Let's Imagine That
Segment power
Marketing & advertising effort
win fail
EFFORT
Segment power
Marketing & advertising effort
Conversion rates actually report the non performance of a online
advertising campaign
Have you ever thought like that about your online marketing strategy?
95% vs* 5 %* - Let's Imagine That
Test and find optimized segments!
is this what all data based advertising says?
Let’s try one more time!
create optimized segments!
How?
