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Just some data charts on Russian and European internet audience presented at recent conferences
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© comScore, Inc. Proprietary. © comScore, Inc. Proprietary.
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Russia Online HUBFORUM 2013 Key Facts and Figures on Russian and European Internet Population
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© comScore, Inc. Proprietary. 2 Source: comScore MMX, December 2012, Worldwide 15+,
GLOBAL OVEREW: Time Spent and Growth Across Regions US Users Spent Most Time, Whilst Asia Pacific Outgrows Rest of the World
Global Average: 24.7 Hours a Month
42,8
26,9 22,7
18,9 18,2
North America Europe Latin America Asia Pacific Middle East - Africa
Hou
rs p
er V
isito
r
596
382
127 211
129
637
408
135 215
131
Asia Pacific Europe Middle East - Africa
North America Latin America
Uni
que
Visi
tors
(MM
)
Dec-11
Dec-12
+7%
+7%
+6% +2%
+1%
© comScore, Inc. Proprietary. © comScore, Inc. Proprietary.
ONLINE POPULATION EUROPE and RUSSIA
© comScore, Inc. Proprietary. 4 Source: comScore MMX, December 2012, Europe 15+
Online Audience Across Europe 15% of Europe’s 408 Million Internet Users are in Russia
61 3
45
52 4
48
43 0
21
39 3
57
28 7
22
23 9
17
22 4
10
19 3
50
12 0
06
6 40
4
6 37
1
5 03
4
5 02
7
4 74
3
3 77
2
3 47
6
3 33
6
2 59
8
Tota
l Uni
que
Visi
tors
(000
)
Russia’s internet audience grew 15% since December 2011 and reached a new milestone: over 61 million internet users
© comScore, Inc. Proprietary. 5 Source: comScore MMX, December 2012, Europe 15+
Engagement Across EU Audiences
37,3
31,0
30,6
29,3
27,8
27,7
26,9
26,1
24,9
24,6
23,8
22,4
22,0
20,6
20,6
19,5
18,5
16,6
14,4
United Kingdom
Turkey
Netherlands
Poland
Finland
France
Europe
Russian Federation
Norway
Germany
Spain
Belgium
Sweden
Portugal
Denmark
Ireland
Italy
Switzerland
Austria
Aver
age
Hou
rs p
er V
isito
r
© comScore, Inc. Proprietary. 6 Source: comScore Device Essentials, December 2012, Europe – Share of browser based page views
Device Share of Page Views Across Countries in Europe Over 25% of Russia’s Page Views are from Mobiles and Tablets
68,1% 71,4%
74,8% 86,4% 86,5% 86,6%
87,6% 88,5% 89,0% 89,3% 89,6% 90,2% 91,0%
91,9% 92,3%
94,0% 95,7% 96,2%
24,0% 21,8%
21,7% 7,3%
5,2% 7,9%
7,9% 7,9% 7,2%
5,8% 6,7% 5,6%
6,2% 3,4%
4,6% 3,8%
3,2% 2,3%
6,8% 5,6%
3,4% 6,2%
8,1% 5,2%
4,3% 3,5% 3,7%
4,7% 3,5%
3,3% 2,3%
4,3% 2,6%
2,1% 1,0% 1,5%
65% 70% 75% 80% 85% 90% 95% 100%
United Kingdom Ireland
Russian Federation Norway
Netherlands Switzerland
Finland Austria
Sweden Denmark
Italy Germany
Spain Belgium
France Portugal
Poland Turkey
PC Mobile Tablet Other
© comScore, Inc. Proprietary. 7
Shar
e of
Dev
ice
Page
Tra
ffic
on a
Typ
ical
Wor
kday
Mobiles brighten the commute
Source: comScore Device Essentials, Monday, 21st January 2013, UK
Device Preferences Throughout the Day Most Weekday Tablet Usage Occurs Between 8pm and 9pm
Tablets popular at night
PCs dominate working hours
© comScore, Inc. Proprietary. 8 Source: comScore, qSearch, December 2012, Europe 15+
Turkey Leads The Way With Most Searches per Searcher in Europe Russia Internet Users Searched 118 Times on Average During December
138,4
242,7
195,4
160,8 149,5
138,8 133,6 131,0 127,3 125,9 124,0 118,2 118,2 117,4 115,5 105,5 103,8 93,4 89,6
Sear
ches
per
Sea
rche
r
© comScore, Inc. Proprietary. 9
23,1
15,1
15,7
20,8
16,4
20,1
24,2
17,6
19,3
21,2
24,9
22,8
20,6
20,2
19,3
23,5
25,4
20,2
17,5
19,2
24,3
19,4
19,1
19,4
14,7
27,9
21,4
15,1
14,3
17,6
Europe
France
Germany
Italy
Spain
UK
% o
f Tot
al M
inut
es
Persons: 15-24 Persons: 25-34 Persons: 35-44 Persons: 45-54 Persons: 55+
Source: comScore MMX, December 2012, Europe 15+
Under 35 Year Olds Accrue Nearly 50% of Time Spent in Europe Composition of Minutes per Age Group Varies Greatly
© comScore, Inc. Proprietary. 10 Source: comScore MMX, February 2013, Europe 15+, Russian Federation !5+
Russian Online Audience is Younger than the Audience in Europe
24,9
21,6
31,0
24,0
22,2
21,0
14,7
17,3
7,2
16,0
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Russia
Europe
15-24 25-34 35-44 45-54 55+
Age groups:
Unique Visitors by Age, %
© comScore, Inc. Proprietary. 11 Source: comScore MMX, February 2013, Russian Federation 15+
Profile: Russian Online Audience
Age:
Tota
l Uni
que
Vis
itors
(000
)
52% Female
48% Male
15 256
19 052
13 645
9 033
4 396
15-24 25-34 35-44 45-54 55+
10 915
4 490
12 120
8 555
8 084
5 368
2 636
6 756
2 457
Central (excl. Moscow)
Northwestern (excl. St Petersburg)
Volga Basin
Southern
Siberian
The Urals
Far-Eastern
Moscow
St Petersburg
© comScore, Inc. Proprietary. © comScore, Inc. Proprietary.
ONLINE VIDEO - RUSSIA
© comScore, Inc. Proprietary. 13 Source: comScore Video Metrix, January 2013 vs 2012, Russia 15+
Source: comScore MMX, January 2013 vs 2012, Russia 15+
Russian Online Audience and Online Video Viewing Audience
Jan 2013
Jan 2013
16%
14%
Jan 2012
Jan 2012
Total Unique Viewers (000)
Total Unique Viewers (000)
54 218
61 769
50 000
52 000
54 000
56 000
58 000
60 000
62 000
64 000 Unique Visitors (000)
48 145
55 975
44 000
46 000
48 000
50 000
52 000
54 000
56 000
58 000 Unique Viewers (000)
© comScore, Inc. Proprietary. 14
Source: comScore Video Metrix, January 2013 vs 2012, Russian Federation 15+
Russian Online Video Audience is Growing Fast
48,1 mln
Jan 2012 Jan 2013
56,0 mln
AU
DIE
NC
E G
RO
WTH
+16%
© comScore, Inc. Proprietary.
Engagement is Also Growing
Source: comScore Video Metrix, Russia, Age 15+, January 2012 vs 2013
50,9 billion minutes
77,4 billion minutes
January 2012 January 2013
© comScore, Inc. Proprietary. 16 Source: comScore MMX, January 2013, Russia 15+
Who Are Those People
48%
52%
13 967
17 348
12 486
8 215
3 958
15-24 25-34 35-44 45-54 55+ Age
Uni
que
View
ers
a m
onth
(000
)
25%
31% 22%
15%
7%
15-24 25-34 35-44 45-54 55+
• Women represent more than half of the audience (52%), however they view only around 44% of all videos • 31% of the total audience are 25-35 year olds, viewing around 32% of all videos
© comScore, Inc. Proprietary. 17 Source: comScore MMX, Demographic Profile, Russia 15+, January 2012 vs 2013
More mature audiences are catching up with teenagers and younger people
48%
52%
Age
Aud
ienc
e G
row
th -2%
18%
26%
26%
39%
15-24 25-34 35-44 45-54 55+
январь 2012
январь 2013
January 2012 January 2013
January 2012
January 2013
© comScore, Inc. Proprietary. 18 Source: comScore MMX, Demographic Profile, Russia 15+, January 2012 vs 2013
Engagement in video viewing is growing too
48%
52%
Age
Vide
os p
er p
erso
n a
mon
th
157,1
133,3 123,3
112,7 97,3
213,7
196,8
179,1
159,9
141,6
+36% + 48% + 45% + 42% +46%
15-24 25-34 35-44 45-54 55+
The most engaged online video audience are still 15-24 year olds, however 25-34 and even 35-44 are not that far behind
© comScore, Inc. Proprietary. 19 Source: comScore MMX, February, Russia 15+, Europe 15+
3 of 5 Top Social Networks in Europe are Russian
4 823
11 900
16 816
33 858
43 912
TWITTER.COM
FACEBOOK.COM
Mail.Ru - My World
Odnoklassniki
VK.COM
48 547
50 217
53 708
66 573
260 426
Odnoklassniki
TWITTER.COM
VK.COM
FACEBOOK.COM
Top 5 Social Networks in Russia
Top 5 Social Networks in Europe
Uni
que
Visi
tors
(000
)
© comScore, Inc. Proprietary. 20 Source: comScore MMX, January 2013, Russia 15+
TOP 20 SITES IN RUSSIA
comScore MMX, January 2013 Total Unique Visitors (000)
Average Usage Days per Visitor
Average Minutes per Visitor
Total Internet Audience Age 15+ 61 769 18,0 1 591,7 1 Mail.ru Group 53 086 12,7 364,6 2 Yandex Sites 52 578 12,5 91,9 3 Google Sites 46 604 8,6 101,1 4 VK.COM 44 511 12,0 387,6 5 Microsoft Sites 27 660 4,6 16,6 6 Wikimedia Foundation Sites 26 418 3,8 15,0 7 Ucoz Web Services 24 433 2,8 6,5 8 RosBusinessConsulting 19 394 3,3 25,0 9 Rambler Media 18 688 5,3 23,1
10 AVITO.RU 16 472 3,6 54,3 11 SUP Media 15 528 3,8 13,1 12 Gazprom Media 13 104 2,6 10,8 13 Technorati Media 12 857 2,1 2,0 14 FACEBOOK.COM 12 826 4,0 33,1 15 KINOPOISK.RU 11 972 3,0 13,5 16 MIH Limited 11 610 2,4 12,5 17 Pronto Moscow 9 030 2,2 10,7 18 VGTRK Sites 8 659 3,1 9,4 19 Map Makers Sites (GISMETEO) 8 584 5,3 5,8 20 LiveInternet 8 540 2,2 9,1
TOP 20 PROPERTIES IN RUSSIA – comScore MMX, January 2013
© comScore, Inc. Proprietary. 21
Key Takeaways
.
Local social networks remain the leading social network Social Networks reach 87,8% of Russian online population capture the largest share of consumers’ time - 9,6 hours per person a month on average
Russian Internet companies are among top internet publishers on the international level. Whereas they still dominate local media landscape Mail.ru Group, Yandex and VK are among TOP 20 internet publishers in Europe and TOP50 WW.
Yandex is is in TOP5 WW search engines.
Russia has the biggest online audience in Europe 15% of European online population comes from Russia
Media landscape is fragmenting Over 25% of page views in Russia now occur on a smartphone or tablet. The rapid adoption of internet enabled devices is contributing to a more fragmented digital media landscape.
Online video is rapidly growing The online video audience in Russia grew 16 percent in the past year. YouTube still top video property followed by local Russian streamers.
© comScore, Inc. Proprietary. 22
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behaviour that enable clients to maximise the value of their digital investments.
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